Mississippi Startup Muddy Water: Next Stop Shark Tank

Muddy Water Camo, Mississippi startup,Shark Tank

Steve Maloney co-founder of Muddy Water Camo (photo: muddywatercamo.com)

Long time readers of nibletz.com know that we’re big fans of Shark Tank on ABC. Naturally as entrepreneurs, Shark Tank is a must watch show (you can see our Shark Tank coverage here). We’ve even reported on when an entrepreneur on Shark Tank has their deal reneged on after the show airs.

The show puts entrepreneurs from across the country up against some of the most brilliant investor minds there are. Mark Cuban, Damon John, Kevin O’Leary, Barbara Corcoran, Lori Greiner, and Robert Herjavec. All of them are multi-millionaires, and Cuban, the owner of the Dallas Mavericks is actually a billionaire.

In the four seasons the show has been on the air we’ve seen a wide variety of startups pitched in the Shark Tank. Ideas ranging from homemade peanut butter to VIP club service have all been pitched in the tank.

Friday night, February 22, Madison Mississippi startup “Muddy Water Camo” will get their chance to pitch the sharks. ┬áThe company’s founders Steve Maloney and Stephen Kirkpatrick were selected out of over 30,000 entries to pitch. ┬áThe show is currently averaging 6.8 million viewers per episode.

The company designs and manufacturers camo products ranging from caps, hats, masks, waders, and gear bags, in what onlinemadison.com called “the most realistic camo pattern ever created”

Maloney told onlinemadison.com that they created the line because most camo is designed for deer hunters, not duck hunters.

“I realized that every available camouflage pattern seem designed for hunting deer in the woods,” Maloney says. “None of those patterns looked like the marshes and flooded fields where I was hunting ducks. And it seemed to me that if you’re hunting a bird with webbed feet, your camo really ought to feature water.”

Where the innovation really comes in is how Maloney and Kirkpatrick have created and designed their camo. Their designs are based on photographs and not computer drawings. This allows their camo to be manufactured for any kind of terrain for any kind of game.

“We can make realistic camo for the mountains, the prairies, the forests – any kind of terrain, for any kind of game.” Kirkpatrick said.

Although the founders already know the outcome of their appearance they are sworn by secrecy not to reveal it until after their episode airs.

We’re curious to see how they do, as hunting and camo don’t seem to be in any particular sharks wheelhouse. Lori Greiner, who rotates her chair with Barbara Corcoran, has had lots of success marketing products on QVC, so if Greiner one of the sharks for Muddy Waters’ episode, they may be in luck. Otherwise it’s going to be a hard fight.

Find out more and see how realistic their designs really are at muddywatercamo.com



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