I guess someone forgot to tell the founders of Las Vegas startup SocialMatic that bringing Instagram to life was done over 50 years ago with the first Polaroid. Of course the technology needs an update and a digital camera with an Instagram style face, some filters and Polaroid prints may just do the trick.
For now the company has entered into a binding agreement with C&A licensing an authorized Polaroid licensee and the same one that licenses the Polaroid One Step SX-70 image and likeness to Instagram.
Currently SocialMatic only has some really good mockups but they reportedly plan on bringing a product to market by 2014.
“We are so proud to work together with C & A and Polaroid, giants of digital photography.” – said Mr. Antonio De Rosa, CEO of Socialmatic. “It ‘s been a long and difficult negotiation but we were strongly motivated to reach an agreement to create a small revolution in digital photography. This mix of Hardware and Software, together with our brand new photo social network will fill the gap between virtuality and reality.”
While the licensing deal has been struck with Polaroid it’s unclear whether they will need to do any licensing with Facebook, the owners of Instagram. The mockups look like one gigantic Instagram without the word Instagram on it.
One place where it may get a little hairy is the fact that Socialmatic plans to use the hardware to share pictures on their own photo based social network.
Would you buy an actual “Instagram Camera” tell us in comments below.