Interact Expo At Capital Factory: Crowdery Interview [video][sxsw]


It’s standing room only, for the second time in the last 12 hours, here at the capital factory in downtown Austin Texas. Last night The Capital Factory was one of the hosts for the ATX Startup Crawl. Today, they’ve teamed up with Andreessen Horowitz (a16z) to host the InteractExpo.

This event is showcasing the best of the best in early stage startups, really from across the country.

The first startup we caught up with is Crowdery.

Crowdery is a Dallas based startup that is big data disguised as what the cofounder Aditya Viswanathan calls “Hot or Not meets Groupon”.

His innovative platform allows ordinary customers of brands to engage with them by helping to select the next product. If the consumer votes for the product that actually gets released they get to purchase it at a discount.

The retailers and manufacturers get access to mountains of useful customer data that would cost hundreds of thousands of dollars in focus groups.

Check out the video interview with Viswanathan below and for more info visit


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