Last month when we were at the Southland festival in Nashville, Tennessee, we met a lot of great startups from across the Southeast. One of those was PushLocal from Natchez, Mississippi.
You may be thinking, there’s startups in Natchez, Mississippi??
Well yes there are, and that’s what we’re here for, as the voice of startups everywhere else.
Zach Jex is a local Natchez lawyer, businessman, and mobile app developer. He’s developed a handful of apps, but one problem he became passionate about was how to get a community to embrace local news, rewards, and deals. To do that, he had to make sure that deals and information are targeting the right, local customers.
It’s easy for a big chain store to send out a mass market deal to customers in Anytown, USA, because there just happens to be one of their stores in that market, but with all of the noise coming from so many different deals sites and apps, how can the local merchant survive?
That was what drove Jex and the team behind PushLocal to create a new kind of community. It’s almost like Patch on a hyper local level with daily deals, loyalty, and rewards built in.
But PushLocal isn’t just about restaurants and retail. They want it to be the ultimate local destination where real business owners can reach real people. PushLocal is also about the community, which is why in addition to retail and restaurants, you’ll find local businesses, civic organizations, and local government as well. Is the Humane Society doing a special on spay and neutering? Check PushLocal. Is Bob’s hardware store selling snow shovel’s for a dollar? PushLocal would know. Is there a new local festival coming to town? Yup, PushLocal will have that, too.
PushLocal delivers all of those important messages without the noise of the unimportant ones. Check out our interview with PushLocal from last month’s Southland festival. Find out more about PushLocal here at pushlocal.com
I just checked it out…the businesses have to pay for this service unless they’re a nonprofit, which begs the question…why not just use twitter? Twitter already has a built in consumer base and is 100% free. Most people I know turn off push notifications on their phone anyway so they’re not totally inundated with junk all the time…