One of my favorite things about covering startups “everywhere else” is that they’re really good at solving un-sexy problems. At the Southland Summit last month, Sarah Lacy said, “The Valley has done what the Valley is good at.” Which leaves a large field for innovation from everywhere else.
IndustryHuddle is doing just that. In June they announced a small funding round that would allow them to iterate their social trade network, adding features and improving the platform. Then, last week, they made another announcement via press release.
Cincinnati-based social trade network IndustryHuddle.com has reached a new milestone over a month before its first major overhaul. Century Fasteners & Machines Co., of Niles, IL, registered on July 12th, 2013 as the 500th company on the social trade network. As a result, they will receive a $500 advertising credit for use on the site or towards sponsorship of an industry huddle of their choosing.
The free network allows businesses to connect with suppliers and consumers within their industry. They currently offer 40 different industries, including bearings and power transmission, HVAC, carpet/tile/flooring, and janitorial supplies. Obviously, these aren’t typical Valley focal points.
Once a company signs up for the network, they can list themselves under any industry huddle they participate in. Then, they have access to sales leads, an online sales platform, and exclusive promotions offered within the huddles. IndustryHuddle also works with partners like Chevron/Texaco, Sprint, Staples, and Office Depot to offer member-only discounts.
The addition of the 500th member is a huge milestone for the company, especially since they still haven’t unveiled the latest improvements.
One thing IndustryHuddle has done right is those partnerships with big companies that offer discounts to members. Because small businesses have to watch every penny, this alone provided value, even before the network began to grow. Now, with each industry filling out, members have easy access to big and small players in their business, making it easy to both buy and sell products and services.
In the press release, Zachary Haines, President and CEO of IndustryHuddle said: With large companies like 3M on board as well as smaller operations like Century Fasteners, we’re proving that our services are accessible to all.
The company took a quick break to celebrate their 500th member with a pizza party. Then, they got back to work on the next iteration of their growing platform. IndustryHuddle 2.0 will be launched in late August and will feature individual profiles, new communication choices, and an overall better user experience.