There are 20 million women bloggers in the United States. Every year more women join the crowded “mommy blogger” market. There are books (of the e- variety, of course), conferences, networks, and webinars all geared toward helping these women grow their audience and expand their influence.
Few of these blogs will make it “big.” But that doesn’t mean that lots of them couldn’t be profitable. For each well-done mommy blog, there is a tribe of loyal followers that are happy to try products, read books, or take vacations all based on the blogger’s recommendation.
These women work hard to make blogging worth their time, but for all the tactics and strategies out there, it can still be hard for good bloggers to monetize. Likewise, it can be hard for brands to decide which bloggers will be the best partners for them.
Rohit Vashisht and Vikas Gupta have the solution.
Sverve is a platform that connects brands and bloggers. Bloggers sign up for the service, paying $25 every six months. On the platform, they describe their blogs, add areas of influence, and give statistics for their reach and influence across their blog and social media. They can also connect with other bloggers and endorse each other, which helps establish expertise in a topic.
Brands can also pay to access this information. The blogger with the biggest following isn’t necessarily the right person to partner with a brand. With Sverve, brands can see a blogger’s target audience, demographic, and location. The platform allows brands to launch campaigns and recruit the best bloggers to partner with.
Sverve isn’t the first company to do something like this. Social Reactor also connects influencers with brands. But what makes Sverve such a great idea is that they tap into a very underutilized market–mommy bloggers.
I have probably read thousands of blog posts in my years of motherhood. Sometimes, it’s the easiest way to find like-minded community that can fit into the hectic life of a young mom. But, as my kids have gotten older, I read fewer and fewer mom-centric blogs. The ones that I’ve stuck with–well, I’ll try just about anything they recommend, and so would most of their readers. If Sverve finds a way to help brands tap into those followings, it’ll be a boon for the brands and the bloggers.
Sverve is going strong, too. They present today at the 500 Startups Demo Day, and they’ve already raised funding from Scout Ventures and 500 Startups. Their 5500 bloggers reach 50 million followers and get 1 billion pageviews a month collectively. That’s billion-with-a-b, y’all. Sverve’s traction is so good right now, they rank #5 on Mattermark’s pre-series A list.
Most mommy bloggers do it for the love of writing and sharing their lives. But that doesn’t mean these ambitious women don’t want to support their families. Sverve is providing a way for them to do what they love.
Every entrepreneur can get behind that.