Detroit Startup UpTo Closes $2 Million Series A, It’s Like FourSquare For The Future

UpTo, Detroit startup, Detroit Venture Partners, startup fundingCheck in apps have come and gone. Of course the biggest player in the space is still probably FourSquare. After that is Facebook checkins or even Google Plus. I personally find the only time I actually use FourSquare is when I’m at a big tech event. Judging by my FourSquare feed, I’m not the only one who has resorted to part time checking in.

But what if there was an app that could tell you where I’m checking in later. I don’t necessarily want to open up my schedule to everyone in the world,but between events, being a parent, and the sneaker strapped startup road trip, I typically catch up with someone a few weeks later and they were like, “hey I can’t believe I missed you at xx event.” I’d imagine most of my colleagues and most of our readers are pretty busy people. Typically if I check in on FourSquare or Facebook or even on Twitter, at an event, it’s too late to get on my schedule.

Well Detroit startup UpTo is taking that pain away.  By opening up the parts of your calendar you want to share socially, your friends, colleagues, and family members can see where you will be later in hopes that maybe you can schedule something social or for work.

I like this idea a lot, and so do investors.

UpTo raised a pretty hefty seed round of $875,000 back in 2011. Now they’ve just closed on a $2 million dollars Series A round.

The downtown Detroit-based startup currently has 9 employees and plans to add even more.  They also plan on evolving the platform to include interest-based entries like concerts and sporting events. They’ve incorporated more calendar features and even a business-to-business component as well.

“UpTo is now a full calendar with social networking instead of the other way around,” Founder and CEO Greg Schwartz told Xconomy. “A lot of users wanted to use UpTo as an every day calendar. We realized we could be highly differentiated from every other calendar.”

Detroit Venture Partners, Venture Investors, and Ludlow Ventures all participated in the round.

“[The $2 million round] allows us to really focus on building our sales team and the growth of B2B,” Schwartz says, adding that the company plans to hire four or five people within the next few months. “Right now, we’re focused less on selling and more on building our network,” he says. “We want to grow our customer base to the point that we look back and say, ‘I can’t believe we had calendars that were so static.’ ”

You can check out UpTo here.

 

 

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