Crowdfunding Goes Feminine


For every great idea, there are a million verticals, and crowdfunding is no different. Did you know there’s a crowdfunding site specifically for veterans? Are you trying to get a park or sports project funded? There’s one for apps, local communities, and nonprofits.

And now, there’s one for women.

Nap Time Startups is still in early days. CEO Vicki Lemay and her team have only been working on it since March of this year, but they’re already planning a beta launch by December.

So, why do women need a separate crowdfunding platform? Are women not getting  funded over at Kickstarter or Indiegogo? Lemay’s answer is that Nap Time Startups will offer a completely different experience from the industry giants. They aren’t just a “platform.” Instead they are seeking to build an ecosystem of support from crowdfunding coaching to advice on financial models.

“When the women entrepreneurs join our crowdfunding ecosystem of business coaches, crowdfunding donors, affiliate mentors/advisors and potential equity investors, we all have the same goal – to achieve success,” Lemay said in an email.

Nap Time Startups also hopes to help donors and investors see the potential in a company or product, which could mean entrepreneurs move beyond crowdfunding into straight investment.

As a mom, the name Nap Time Startups brings up visions of women working away while the kids nap. I asked Lemay if they were targeting moms in particular.

“After so many women entrepreneurs that were not moms with children at home reached out needing crowdfunding and business coaching, we expanded our outreach and are absolutely focused on all women entrepreneurs,” she answered. “Everyone needs a nap, right?”

With such ambitious goals, the team at Nap Time Startups probably does, but they probably won’t be taking one soon. Lemay and her team hope to have the Beta site ready to go by December 5 and are already signing up future users. They also have to plan for their competition. There are a few other women-only crowdfunding sites out there. Plum Alley operates a site that incorporates an e-commerce site so women can sell their wares on the same platform they use for fundraising. Like Nap Time Startups, Chic CEO also aims to incorporate education and support in their platform. And, of course, there are Kickstarter and Indiegogo.

But, we all know that ideas aren’t the most important thing in startups. Execution is. If Nap Time Startups can launch a great site and have great mentorship, they have a shot at creating a unique ecosystem that lots of women will love.

If that’s you, check out Nap Time Startups and sign up for the beta.



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  1. 1

    Crowdfunding seems to be gaining popularity with many niche platforms. There are those you mentioned and Pubslush for books and GirlTank for social entrepreneurs (female of course) and more. This is awesome as it gives many opportunities to fund your business goals whereas traditional bank loans are predicated on the ability to pay back, crowd funding is predicated on your goals. Loving the buy in this gives business owners–knowing that someone else believes in their mission and also they are capable of having support along the way to goal achievement.

  2. 2

    Hmm..was excited to check this out but I got a pretty nasty error message from “Site Lock” when I clicked the link to check it out.

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