Monica Selby
Three-year-old Indianapolis company Snappening has launched an Indiegogo campaign to raise $20,000. The company will use money from the flexible funding campaign to develop an app to go along with their current website.
In 2011, Crystal Grave agreed to help a friend plan her wedding. With plenty of experience in corporate event planning, she expected it to be no problem.
For Crystal, the process wasn’t too troubling, but she soon realized that an average consumer would find it impossibly hard to navigate. Without something as simple as a comprehensive database of venues, someone with no knowledge of the industry could waste days in research and still not find what they needed.
In answer to the problem, Crystal created Snappening.com. Focused mainly in Indiana (for now!) the site helps you find a venue and/or an event planner for any type of event.
As the company grows, a mobile app seems the next logical step. So, in coordination with Indiegogo’s International Women’s Day initiative, Crystal launched a crowdfunding campaign.
The mobile app will bring the same search engine users experience on the website. It will also help you locate venues nearby using the GPS on your phone and allow users to connect with several potential venues at once.
Through the mobile app, Snappening also wants to expand nationally and across vendor categories.
Event planning is a $6 billion/year industry, and that doesn’t really even cover the average party planner who is looking to plan a party or wedding. While there are tons of apps to help plan and prepare, nothing quite covers the niche Crystal and Snappening are shooting for. They’ve spent 3 years slowly building their presence in Indiana and gaining revenue through premium memberships and advertisements.
Now with a proven business model and lots of experience, they’ve put themselves in a good position to grow bigger and bigger. Check out their Indiegogo campaign and see what you think.
