Nibletz Staff
Every business needs to have a marketing team that works non-stop to make sure the products and services of the company are projected in a positive light to customers and clients alike. However, the traditional style of a marketing department is slowly going to the door, and more modern practices are now being pulled in. Rather than just working on ways to make the business and the newest item look great and innovative, now marketing teams are more inclined to show customers how. This means that the marketing and communications departments, more so for small businesses that have to make sure each employee possesses multiple talents, are able to practically make this happen. No longer should a small business try to go outside the company to get a logo, animation, mascot, digital walkthrough or model, made so that the products and services are better understood.
Hiring and filling a group
Marketing staff is a versatile bunch, and many are more orientated toward the analysis and behind the scenes impact of the projections, advertisements, and campaigns have on the business. Others are simply more creative and want to be much more hands-on with regards to the actual creation of the project. Therefore it’s vital to realize that some marketing professionals will be better at formulating a plan, watching the figures and others will be more inclined to take the artistic route. Those that are can be shown an Altium course. At seminars, meetings, exhibitions, and lectures, they will be put on training courses. Here they can learn the importance of design and be shown the essentials. They can also go on to do, more advanced courses that will delve deeper into the software and technical aspect of designing and managing components.
Research and impact
Of course, if this method is done, that means there will be a split in the marketing department of your business. This is actually a good thing, as smaller teams that work together are able to almost purify a subject and the results down to a simple form. However, the impact that design has on the business, especially with regards to clients that are familiar with the business, should be studied and logged. The research and impact a marketing campaign has on consumers, can and should be made into a digestible report for the business itself. If consumers are reacting positively to one part but are nonchalant toward the other, this can be corrected and improved with more staff members dedicated to sifting this out. The design team can, therefore, use their creative means, to alter a patch of the campaign, be it a 3D model, the logo or simply an interactive component that consumers are reacting to such as a smartphone app.
Forming a creative wing for your marketing department isn’t just about including more artists and creators. It’s about now making the design of such projects, purely in-house and not having to rely on a third-party. Therefore the communication between departments has to be bolstered, and though the original team will have to split into practical and technical minds, the evolution of marketing campaigns is paramount.
