Rovio’s Peter Vesterbacka and me at Rovio’s SXSW party (photo: NMI 2013)

Three years ago when we first met Rovio’s chief marketing eagle, Peter Vesterbacka, and he was talking about Angry Birds toys, balloons, books, restaurants, airplanes and tv shows, we thought he was nuts.

The following year when we saw him at the launch of AngryBirds Space at SXSW12 his vision was coming together. We had seen him speak throughout the course of the year as Angry Birds became more than a household name. At an event in Hong Kong Vesterbacka was talking about how they had to rip off the rip offs to keep up with the phenomena of Angry Birds merchandise.

At South By South West this year we got a chance to talk with Vesterbacka and Mack McKelvey a mobile marketing expert and consultant to Rovio. She told us that the company had recently taken over several McDonald’s restaurants in China and launching a separate game called Angry Birds McDonalds.

In the midst of all the startup and PR hype at SXSW, Rovio Entertainment hosted a swank pool party high atop Austin Texas. This time though they weren’t introducing the next wave of the game. They were talking about bigger and better. They were launching a new cartoon and media network that would stream through the Angry Birds apps. They also launched the Angry Birds network with several cable operators.

The apps alone give the Angry Birds network access to over 1.3 billion users (with a B).

The Angry Birds network will feature original content centered around the game characters. You can watch the Angry Birds network on the most recent versions of the game and on select cable operators.

You can find out more here.

Check out more of our SXSW coverage here.