New York Archives - Page 7 of 14

Charlotte Startup: Womadz Is A Crowdsourced Video Advertising Platform

Have you ever watched tv and thought that you could create a better commercial for something than the one you just watched? Well that’s exactly what Diek Minkhorst and Sam Reitman were thinking one night while they were just chilling in college. Most advertising is boring and while advertisers want to attract buyers with hot models, and beautiful pictures, these ads don’t resonate well because they aren’t the actual users.

That’s why Minkhorst and Reitman created Charlotte startup Womadz (they have a presence in New York as well).

Womadz hosts online video contests for their brand partners encouraging film makers and those people that just make silly videos for fun, to make videos about products and advertisers. The video makers have an opportunity to win prizes and the advertisers have the option to have great content provided to them by a variety of people. That’s where the crowdsourced part comes in.

Once the video contest is initiated Womadz encourages the general public to check out the videos and vote on the ones they like the best. That’s where the winning and the prizes come in.

We got a chance to talk with Minkhorst about Womadz. Check out our interview below.

Brooklyn Startup Kapture Turns You Into A Brand Ambassador

A startup in Brooklyn New York, called Kapture is turning people everywhere into brand ambassadors based on the photos they take with their smartphone cameras. Everyone loves sharing pictures over social media, now, when you’re snapping away, and you catch a brand, you could be rewarded. Kapture is allowing new ways for retail brands, consumer goods, and other businesses to capitalize on pictures being taken of their products, services and businesses already.

When a user shares a Kapture moment with a social network like Facebook, or Twitter they can be instantly rewarded with items that range from discounts to physical goods. Rewards can be redeemed immediately or stock piled for a later date.

Michael Szewcyk, the co-founder and President of Kapture is no stranger to startups. In fact, he was working for a Silicon Valley based startup, Qwiki when he had the idea for Kapture. He quickly moved back to New York and began the launch process.

Kapture started last December with 25 businesses on board in the greater New York area. Rewards including things like a free glass of champagne for users who took a picture at Gansevoort Park’s rooftop Bar. Legendary ping pong club spin, offered a free drink to people who posted pictures of their game.

Kapture also makes it easy for people to find opportunities to earn rewards, which the startup conveniently calls “Photo Ops”. Within the iPhone app, users can find photo ops and then partake in the ones they want to get the prizes for.

We got a chance to talk with the Kapture team. Check out the interview below.

New York Startup: Self To Shelf Is A New Business To Business Market Place

New York based entrepreneurs Doug Crisona and Cyrus Park have created a new marketplace for businesses to market to other businesses. They call their New York startup Self To Shelf. They liken it to other marketplaces already out there like ebay and etsy but instead of onesie twosie operators with side businesses, their marketplace is for established businesses to sell their wares to other businesses without the need for their own e-commerce site.

Self to Shelf is a wholesale marketplace. If your looking for a place to sell your wares to other retailers, or you represent a retail shop, than this may be the platform for you. You can now get in front of a large and curated community of retailers and wholesalers without having to rifle through other folks, not so serious about their business, that can stifle sales and pollute a community.

“We read a newspaper article titled “Getting Your Product onto Retail shelves”. The story was about a man selling a gourmet food product who wanted to get into retail stores. His predicament was that he had a great product that his (small) customer base loved. However, he didn’t have the means to spread the word about his product to get the attention of stores. So he was forced to pound the pavement and go door-to-door, pitching his product. The article presented a few solutions: hiring a sales rep/product broker, or going to trade shows. From our experience, we’ve seen these traditional routes work well, but they can be expensive, time consuming, and very limiting by one’s budget and geography. So we got to talking about how an online marketplace, if done right, could really help to change this aspect of the industry. We started by talking to a lot of people in the industry and it grew from there.” Crisona told us in an interview.

The two cofounders are looking to help others break into retail which can be a very hard process going through traditional channels.

Check out the rest of the interview below.

Love The Next Place You Live, Find It With NY Startup YourNeighborhood

Two New York area entrepreneurs, Eric Levy and Andrew Curtis want you to love the next place you live. They are unveiling their New York based real estate startup, YourNeighborhood next week as a beta in New York City.

Sure there are plenty of apartment locator startups out there. There are also startups like BlockAvenue that help you research neighborhoods, their culture and heritage. YourNeighborhood is bringing it all together in a one stop shop platform for those looking for the next place to live.

Apartment finding websites are a dime a dozen. The typical experience includes seeing floor plans, apartment rules, and amenities. You may also learn about the pool, the fitness facility and the community room, but outside the confines of the apartment building or community, you’re on your own.

Are you into coffee shops and co-working? Are you looking for a pick up basketball court, tennis court or some frisbee golf? Do you like to take in local music every night, and play an occasional game of darts?

As many of us know, and many of us have experienced, you can find the golden apartment with stainless steel appliances and a marble kitchen island, and then be stuck for a year or more with nothing else to do. No one wants to come home from work after a long day and then need to take the subway or 8 busses to catch a game with the guys at the local sports bar.

A typical apartment site isn’t going to tell you all of these things, after all they just want you to sign up, lease an apartment and make their commission. Was there a wave of purse snatchings between the apartment building in the subway stop? These are things you need to know, that you can find out now in one location, yourneighborhood.co.

All of this is solved with the YourNeighborhood platform.

In addition to selecting criteria for your next apartment, and neighborhood, Levy and Curtis are adding forums, and bulletin boards so users can interact with other users and folks that have already moved to the neighborhood.

Moving is about much more than your next apartment, it’s about your neighborhood and that’s what Levy and Curtis are bringing users with their new startup.

Linkage:

YourNeighborhood can be found here

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Techstars Now Taking Applications Via AngelList

The popular TechStars accelerator program announced last week on their blog that they are now taking applications via AngelList.

500 Startups was the first to go the route of using AngelList to allow startups to apply their program, with their current session. Traditionally to get into 500 startups accelerator program a startup had to be recommended internally. 500 Startups founder Dave McClure opened up the current session for general applications, but only using the AngelList platform.

TechStars is taking applications through their website and also through AngelList.

Techstars founder David Cohen does say that if you apply via AngelList and you’re selected for further evaluation you may need to answer some of the more specific questions found on the application on the Techstars website. However, applications are welcomed from either site.

Techstars is currently taking applications via AngelList and their website for their Boston program that starts February 25, 2013. The early bird deadline for Boston applications is next Monday December 3rd and the final deadline is December 17th.

Applications are also open for the New York City 2013 cohort. The early bird application deadline is January 4, 2013 and the final deadline is January 18, 2013. That session begins April 2, 2013.

Linkage:

Techstars schedule

Techstars application via their website

Techstars application via Angellist

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New York Startup: Unpakt Brings The Expedia Model To Moving

The Expedia model of comparison shopping and booking online for the best discounted prices is a proven model that’s being used for several new verticals. Earlier this week we reported on Tennessee startup MDSave which applies a similar model to finding low cost health care for self pay patients. We’ve also reported on Nashville startup Rentstuff which applies a similar model to the merchandise rental industry.

As a testimony to the success of the Expedia model in other verticals, MDSave just raised $1 million dollars for their startup while Rentstuff was recently acquired.

Today we’ve found New York startup Unpakt which is applying the same type model to moving.

Sharone Ben-Harosh is the founder of Unpakt and a 20 year veteran in the moving industry. His first moving startup is FlatRate moving which he founded in 1991. FlatRate Moving takes away the uncertainty associated with hourly moving in exchange for a more honest flat rate move.

Unpakt works on the same principals, but on a larger scale. Users simply put in where they are moving from and to, how much stuff they have and what, if any, special services they need. Unpakt than brings back several real time quotes of movers that can do your move on the date requested and an actual flat rate quote so you know what you’re getting into. You also book the move online which takes a major part of the headache of moving, out of the picture.

We got a chance to talk with Ben-Harosh about Unpakt. Check out the interview below.

With Election Over California Startup VIRURL Stages Banner Ads Protest At ad:tech

The votes have been counted and we have a new President, so what are the protestors going to do now. Well a Santa Monica startup in the ad space, called VIRURL used them to protest annoying banner ads on Thursday at ad:tech. ad:tech is one of the biggest digital advertising conferences in the world and is held annually at the Javits Center in New York City.

VIRURL is promoting a new “viral” ready content based ad unit called the SlideOut. The “Slideout” widget for web publishers is a tool designed to serve and monetize relevant partner content to site visitors unobtrusively. That partner content, in the form of a “recommended content” link is served to the user when they navigate to the bottom of the page, intuitively offering extra sponsored content that may be of interest. The feature has recently gone live on HollywoodAssistants.Tumblr.com, one of the most popular Tumblr blogs on the web.

VIRURL used the protest as an almost flash mob like way to garner attention for their new product. It looks like it worked.

“We’ve built a company on an entirely different premise. It’s a business model that empowers advertisers in a way that the broken banner model never could. The energy we ignited today is just the beginning of our revolution. Virurl’s tools and technology are delivering 20x engagement (in terms of click through) and those numbers speak for themselves.” VIRURL CEO and Co-Founder Francisco Diaz-Mitoma told Nibletz.com exclusively.

“This is the next step in killing off the banner ad, which is going on 20 years as the most popular way to ineffectively monetize the web. The web has evolved by leaps and bounds in those two decades and so should its advertising,” said Diaz-Mitoma. “Web consumers hate banner ads and publishers and advertisers don’t make money from them. The new VIRURL Slideout solves this problem by positioning paid content in such a way that it gets a visitor’s attention without diminishing their online experience.”

“VIRURL already offers a 20x increase in CTR engagement over traditional banner advertising, and a new option like the Slideout can only serve to increase that engagement. Every time a user clicks on that VIRURL ‘Slideout’ on a blog or Tumblr like ‘Hollywood Assistant,’ the publisher makes 60% of the revenue from that transaction,” added Diaz-Mitoma. “This is all done with just a snippet of code, not only maximizing profitability for publishers, but doing so with complete ease-of-use. VIRURL offers unprecedented transparency and customization to both advertisers and publishers, as well as those they are trying to reach.”

Linkage:

Check out VIRURL here

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New York Startup Skedj Makes Your Schedule Social, And Really A Lot of Fun

If you’re a long time reader of nibletz.com The Voice Of Startups Everywhere Else, you know that we’re a little under enthused about “event discovery” and “social calendar” startups. Our good friend Danny Nathan at iwannanom a New York startup we profiled earlier this year, knows how we feel about “event discovery” and “social calendar” but still brought us Jason Horowitz and Skedj. We’re glad he did.

Horowitz is no stranger to startups and no stranger to the fact that we need another event discovery startup like Governor Chris Christie needs another extra large pizza. To that end Horowitz told us:

“I know event discovery, event sharing and social calendaring don’t sound like new territories to conquer. We believe Skedj takes a unique approach to these challenges and, consistent with the way we plan our lives, strikes a balance between personal and social. The result is one personalized stream of your plans and possibilities, making discovering things you want to do, and keeping track of the things you need to do, easier than ever before.”

After checking out Skedj ourselves we agree. One of the things about Skedj that resonates with me from the start is that Skedj is learning my schedule not suggesting I go see every country music show just because I happen to like one song by Sugar Land. Of course many of you know the story about one “social/event discovery” app that suggested a bunch of great dog parks because at one time in my life I had liked Mark Zuckerberg’s dog.

Whether it’s the intent or not, Skedj takes into consideration the primary user FIRST and the social discovery/sharing part second. That’s why nearly 300 words later we’re still talking about it. In fact, we interviewed Horowitz. Check out the interview below.

Yahoo’s First Mayer Acquisition, New York Startup Stamped

Last April we brought you the profile of New York startup Stamped. Stamped, which is made up of a team of 11 with five being Xooglers, created a recommendation platform that allowed users to put their “stamp of approval” on their favorite places and things.

Stamped offers a unique value proposition by having a quick, easy to understand way of providing recommendations without having to read 1500 word reviews. It’s the recommendation platform for those on the go.

Stamped marks the first Yahoo acquisition under the leadership of new CEO Marissa Mayer who took over the helm at Yahoo six weeks ago after a thirteen year stint at Google.

Prior to this announced acquisition, Stamped had already attracted the attention and investment from Bain Capital Ventures and Google Ventures. Their first round of funding was $1.5 million dollars. They also have rockstar advisors like Instagram founder Kevin Systrom and food personality Mario Batail.

Financial terms of the acquisition were not disclosed. Mayer made it clear that acquisitions were part of Yahoo’s strategy going forward, in her first quarterly earnings call earlier this week. Several tech and startup focused sites have been speculating on some of the other possible target startups in Mayers cross hairs.

On Tuesday we brought you the story about the hot and heavy rumor that Yahoo may be looking to acquire Baltimore mobile ad startup Millennial Media.

Like Millennial Media, Stamped is a natural fit for Yahoo who hasn’t had a good review product, much less a mobile product for reviews. Mayer also said that mobile was one of the key focuses for Yahoo going forward as well.

Yahoo Senior Vice President Adam Cahan told the Associated Press that Stamped would be “a great asset as we expand Yahoo’s mobile efforts and build a world-class mobile development organization.”

Stamped issued a statement on their website today that said:

“We’re excited to start work again on something big, mobile, and new — but we can’t discuss the details just yet. And we’re really stoked to be able to hire lots of talented engineers and designers for this new project.”

Linkage:

Stamped is here

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New York TechStars Startup Condition One Raises $2.35M From Mark Cuban And More

New York Techstars alum Condition One has just closed a seed round at $2.35 million. The round was led by Dallas Maverick’s owner and billionaire entrepreneur Mark Cuban as well as Manilla CEO George Kilavkoff and more. Cuban initially invested $500,000 in the immersive video startup earlier this summer.

Academy award nominated photographer and videographer Danfung Dennis has seen his work in Newsweek and the New York Times. He’s been hailed for shooting some of the best war footage ever seen. That’s in part because Dennis has found a new way to capture more of what we see in video.

Humans actually see a wide range of things in their peripheral vision and then adjust based on what’s interesting in their range of vision. Video isn’t that way. Video can actually see what’s shot straight on, but then, because of the way us humans see, it doesn’t feel as natural.

Dennis has created Condition One to capture and share things that typical video misses and includes a 180 field of vision. Condition One is software that takes that warped 180 degree footage shot with a fisheye lens and then translates it back into a clear flat image that we see. It’s somewhat like the Lytro that lets you shoot out of focus photos now and focuses them in later.

Even with Shark Tank, people know that Mark Cuban isn’t typically an investor at seed stages of the game. However, in addition to the Maverick’s Cuban’s other large business is HDTV which was just rebranded as AXS TV. This is where Condition One makes a lot of sense. Cuban’s AXS TV is known for it’s live concerts and events. Condition One’s technology is perfect for capturing events and putting them into a better viewing perspective.

“Our technology is going to enable some amazing new concert experiences where the user can pan back and forth between the stage and the crowd, between the drummer and guitarist, or between the action onstage and what’s going on backstage,” Condition One COO Andrew Chang told The Verge.

Condition One allows viewers to take videos of concerts, and sporting events and then pan back to the action that they really want to see, bringing into focus the parts that are most important to them.

“My work has been an evolution from still images to video and now into immersive experiences,” said Dennis. “Yet, I’m still motivated by the same idea: that the future of storytelling will be driven by technology.”

Linkage:

Check out Condition One here

Source: TC Verge

Huh a Startup Conference where we can exhibit for less than $400?

Tackle Your Student Loan Debt With New York Startup: Student Loan Hero

New York startup, and recent Startup Chile graduate, Student Loan Hero is looking to help college students after graduation. Student Loan Hero is the latest startup to join the growing student loan management space. Startups like Tuition.io, AllTuition and So Fi are also battling for the same college graduate users.

With a whopping $870 billion dollars in unpaid student loans in the United States alone, there probably won’t be a shortage of student loan startups.

While it was big business back in the late 90’s and the early part of the decade to enable websites with affiliate programs for low interest credit cards

A Travel Startup For The Young Sexy & Broke NY Startup: Off Track Planet

Brooklyn based entrepreneur Freddie Pikovsky is no stranger to startups. Pikovsky is the founder of Brooklyn’s Dumbo Startup Labs, a hot spot for entrepreneurial and startup activity in Brooklyn. In fact our good friends at Justdecide.com work out of Dumbo Startup Labs.

In a true testament to the power of The Brandery startup accelerator in Cincinnati, Pikovsky, who could have easily gotten his latest startup into any incubator or accelerator in the New York region, applied to, and got accepted at, The Brandery. It was The Brandery’s focus on marketing and branding that Pikovsky was hoping would help shape Off Track Planet. It’s apparent that his decision to take a 3 months sabbatical from Dumbo Startup Labs and head to Cincinnati paid off.

Off Track Planet, in it’s 1.0 form, had already attracted the attention of young, broke, millennials who loved to travel. Pikovsky knows this market well. In fact he worked alongside Diego Saez Gil, founder of inbed.me which for politically correct reasons became wehostels. Pikovsky ventured out on his own with Off Track Planet to target a different segment of the $108 billion dollar a year travel industry.

Off Track Planet targets the millennial generation by offering great content on the best places to travel to, affordable things to do, even great swag and gadget ideas for the millennial traveler.

“In order to change the world, we must see the world first. The new Off Track Planet makes it easier to explore, plan, share, and experience the world in a way that makes sense to our generation.” Pikovsky said in a statement.

In addition to a relaunch of the Off Track Planet online offering, Pikovsky has added a traditional print magazine and has also written a book that will be available at Urban Outfitters. The attraction to the millennial traveler is definitely there. In his introduction of Off Track Planet at the Brandery Demo Day, OTP Mentor and DFJ Mercury Managing Director, Blair Garrou said:

“Off Track Planet is not for the 80 million baby boomers but for the 80 million millennials.”

Check out Pikovsky’s pitch video below from The Brandery’s Demo Day:

Linkage:

Find Off Track Planet here

Brandery here

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New York Startup: AppBoy Is A Must Have For App Developers INTERVIEW

The app economy is exploding, and as this global phenomena continues more and more app developers have turned from “Fred in the shed” developers to serious (or semi-serious) startups.

App developers are realizing though, to make it in this global app economy they need to have access to the best tools available to them. More than ever, app developers need to know their users. App developers need access to every piece of analytical data available to them. With over a billion apps available across all ecosystems, app users have an element of choice they’ve never had before. App developers need to make sure that they can hold onto that user for as long as they can. Once you lose a user it’s hard to get them back.

All this analytical data is what Mark Ghermezian and his New York startup Appboy, specialize in. But one thing that Appboy odes that separates themselves from just another app developer dashboard, is they bring the data back to app developers in a clean, visually appealing UI and data that’s easy to understand and interpret even for beginning app developers.

Appby is about more than just data though. Ghermezian understands that app users are customers, and as such Appboy positions itself as the first app CRM solution.

We got a chance to talk to Ghermezian about Appboy. Check out our interview below:

New York Startup: Cheek’d Brings Back The Actual Calling Card For Romance

New York startup Cheek’d is bridging the online dating world with old school real world romance and bringing back the physical calling card. In an time where everyone knows the now infamous line:

“Hey I just met you, and this is crazy, here’s my number, call me maybe”

Lori Cheek and her innovative startup are bringing back traditional calling cards for people to hand out to people while at the gym, the club, the bar, a restaurant or even walking down the street. From the calling card the person given the card can engage with the person who handed out the card via the web portal.

The explosive hit by female pop sensation Carly Rae Jepsen actually brings back memories for the parents of the teeny boppers listening to the song ever so loudly in the car. In fact, even in my 30’s I remember jotting my number down on a piece of paper and giving it to a cute girl or two at the ice rink in the 8th grade.

Sure back then all we could do was leave a phone number. Now through Cheek’d you can create a profile online and point people to it via the Cheek’d card. Some singles have resorted to having their facebook profile links on their business card or personal cards. Some even jot their Facebook profile down on that slip of paper they hand to a potential love interest. We all know that Facebook may not be the place we want someone we’re interested in to check us out.

Cheek is actually an architect by trade and now she’s designing new architecture for the dating space. Check out our interview with her below: