Companies like Shoe Dazzle and Sole Society revolutionized a new concept for busy people. These two companies send their “club members” a new, stylish pair of shoes every month. The shoes are roughly based on questions you submit when you join and most users are finding they get very stylish shoes.
The “of the month club” industry has expanded to cosmetics, purses, and now health and wellness. Klutch Club is a woman owned start up based in Chicago. Founder Julie Bashkin.
Klutch Club was built on Bashkin’s background as an engagement manager at McKinsey and Company. In that position she served packaged goods and retail clients and noticed that her clients were struggling to engage customers in a multi-channel way and hardly any had a digital presence.
More after the break
Bashkin’s job also had her traveling sometimes 4 days a week. She said in her blog entry on builtinchicago.com that she was having a hard time to find health and wellness products to keep up with the lifestyle of a constantly traveling business woman. Another factor that played into Klutch Club was that Bashkin wanted to try new products to see if they worked but didn’t want to spend hundreds of dollars a month to simply see if she liked a product. We are all too aware of the fact that if you want to try skin care products, health supplements, or other health category products, once the bottle, jar, or packaging is open you’re stuck with it.
All of these reasons had Bashkin on a mission to start a monthly club where subscribers get a box of health and wellness goodies every month in the mail. Bashkin says the boxes are worth at least $50 per month and members pay $18.
This is for the consumer because they can try new products and decide what they like and don’t like in the comfort of their own home. It’s great for manufacturers and vendors who can now engage a whole new audience and create new lifelong customers.
The April box has a theme of “Spring Clean Your Body” and features products from: KIND snacks, ZICO coconut water, Tea Forte, Yoga Hyde, Kristin McGee, Barlean’s Organic Oils, Enjoy Life Foods, Hydrive energy, Shea Terra Organics.
“I founded KLUTCHclub as a way to find solutions for my own struggles with maintaining a healthy lifestyle. While working a demanding job and travelling Monday through Thursday every week, I was on a perpetual quest to find products that would make eating nutritious food and exercising on- the- go more convenient.”