Seattle startup Footmarks is looking to change the way location based engagement is done for businesses both big and small. They consider themselves a social engagement platform that is based on two patent pending technologies.
The first technology is a piece of hardware called the “Smart Connect Device” this device is a low powered Bluetooth device that works within 400 feet of a smartphone and the battery lasts for two years.
Using this device in your car will enable the end user to receive a stream of localized, real time deals as they approach a business on the road. By combining the device’s technology along with the users social profile, they can receive offers from businesses that are relevant to them. For instance if you were say a golfer and you were passing by Mike’s Super Golf Warehouse, the store could alert you of a deal as you approach.
Another use for the device is through digital billboards. Footmarks hopes to have their technology work in tandem with digital billboards so that the billboard can show an add relevant to a mass of users within 1500 feet. If the demographic profiles of those users approaching the billboard suggested that they were between 35-54 the billboard could show an advertisement for an Elton John concert. Or if the bulk of users passing were 21-35 year old mom’s, you may see an ad on the billboard for Chuckie Cheese.
So of course we had to ask why this technology would trump existing geo-fencing technologies that are currently available on smartphones. According to Footmarks, their technology is scalable up and down whereas geo-fencing technology out there today is to a rather large area.
The company insists that they could set the radius for Footmarks to say 200 feet. That way a department store could have multiple Footmarks set up by department. When the user passes the shoe department they could get one offer, and then turn around and get an entirely different offer in the juniors department.
According to a report on NPR just yesterday, more and more retailers are looking to embrace in-store mobile technologies a growing fad in today’s evolving retail landscape.
Check out the video below to hear about the other things Footmarks has in store for their late Spring 2013 launch.
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