Voices Heard Media Helps Brands (Including Startups) Engage Their Customers

 

Voices Heard Media, Knoxville startup, Tennessee Startup, Startups

These days, customers expect more from brands. Gone are the days when we make a purchase and walk away. Now, we often spend time and effort researching major purchases, and we care about the companies where we choose to spend our money. With the advent of social media, we have come to expect a high level of engagement with the companies we love.

Tony Runyan puts it this way: Two-way communication is no longer a luxury; it’s a necessity.

But, that engagement can be expensive and difficult for companies to maintain on their own, which is where Voices Heard Media comes in.

Voices Heard Media provides a suite of plugins that increase customer engagement. Their products include apps that handle contests/sweepstakes, trivia/quizzes, social media streams, live Q&A sessions, video polls, and conversation around a brand. They work with big names like Disney, Food Network, and Fox Sports.

Will Overstreet founded Voices Heard Media in 2007. In his former gig as an Atlanta Falcon and sports broadcaster, Overstreet noticed that a simple conversation with a fan increased the likelihood that the fan would buy a jersey, listen to a show, or tell friends and family about Overstreet’s brand. He realized that there had to be a scalable way to take that kind of interaction into the digital world.

Tony Runyan joined the company in 2008 and made the initial big sales they needed. Now the VP of Product, Runyan develops new products, among other things.

So, what can the Voices Heard Media products do?

When I ran into them at the Southland Summit last month, I recognized the Food Network site on their display computer. The company wanted to increase engagement on their site, so they had Voices Heard Media create a Q&A session with the most recent The Next Food Network Star winner. The idea was simple enough: visitors sent in questions over one week, then Aarti Sequeria answered them. But the magic happened when, after the event closed, it still continued to drive traffic and interactions on the site.

All products from Voices Heard Media work on a company’s website, mobile site, and Facebook tab. The company sees this flexibility as absolutely necessary in today’s digital world.

They may work with some of the biggest names in the country, but they also handle smaller, local-focused companies like news outlets, political campaigns, and creative agencies.

Their prices are pretty startup-friendly, too, starting at only $50 for a basic package. And they can bring the same expertise they’ve built with big brands to your new company.

Check out Voices Heard Media and see how they can help your startup engage your audience.

 

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