Chattanooga’s GigTank Extends Application Deadline

GigTank,Chattanoga,startup,startups,accelerator

Last year’s GigTank winner Banyan, relocated permanently to Chattanooga from Florida. (photo: NMI 2012)

If you’ve been a nibletz for a while, then you acutely aware of the fact that Kansas City is not the first gigabit city, Chattanooga Tennessee is. With that, Chattanooga hosted their first GigTank accelerator last year.

The GigTank accelerator functioned with two tracks,students and entrepreneurs. The idea behind it was to accelerate companies that would use Chattanooga’s extremely fast internet as a conduit for their business.

This year, the cohort based program will run from May 13-August 16th. There’s a sliding scale for seed money, based on the number of founders. There’s also a pool of $150,000 of guaranteed follow on funding.

Here are the rest of the details:

· Access to Chattanooga’s “living lab” – The city’s 170,000 businesses and homes are connected to one another by a $300 million, one-gigabit fiber infrastructure, and GigTank participants will have this access at their fingertips.

· Access to a “tool kit” of unparalleled technology – Participants to the program don’t need to start from scratch. Every participant will have the opportunity to take advantage of GigTank’s “toolkit,” which ranges from existing prototypes in need of startups to enabling technologies that can be combined to create new concepts. More information about the “toolkit” can be found here. http://www.thegigcity.com/gigtank/toolkit/

· Workspace: All participants will share workspace in the heart of downtown Chattanooga.

· Mentors: GigTank is driven by mentors to help accelerate the process of bringing products to market. This year, participants will have access to industry experts from hundreds of companies around the world.

· Demo Day: Startups will present on Demo Day to crowd of strategic corporations, VCs, angel investors, mentors and media. In 2012, Demo Day had over 500 in attendance. Top performing teams will be taken on a cross-country investment tour as well including Silicon Valley and New York City.

· Funding: Accepted two person teams receive $10,000, plus another $5,000 if there are three or four founders. Individual specialists receive a $3,000 stipend for the whole summer. Teams can get access to additional prototyping capital from Alcatel Lucent, depending on the focus of the concept. These decisions are made independently by Alcatel Lucent. Promising concepts earn access to a pool of follow-on investment capital up to $150,000 per team.

For more information or to apply, interested entrepreneurs and teams can visit this site.

We’re on a sneaker strapped nationwide startup road trip, can you help?

American Airlines Takes Notice Of Tennessee’s 9 Accelerator Regions

American Airlines is truly committed to startups and innovation. They are a corporate sponsor of Startup America and offer a huge benefit to Startup America members who sign up for their free Business ExtrAA rewards plan.

American has relationships with several startup organizations and entrepreneurs across the country have noticed there efforts. In 2012 American entered into a partnership with startup and technology blog and events company TechCocktail. They’ve provided sponsored transportation for several startup related events across the country including flights to DEMO in Santa Clara and last year’s SXSW. They know what it’s like for boot strapped entrepreneurs and startups.

Over the summer American Airlines partnered with Startup America for a huge contest. The video contest asked that startups and entrepreneurs tell a story about how travel connection has helped their business. They gave over half a million Business ExtrAA points away with the grand prize winner getting 100,000 points which was good for 50 round trip tickets. That’s a lot of conferences and investor meetings.

American Airlines has now taken notice of Tennessee’s nine startup accelerator regions and Startup Tennessee, the second Startup America Region. Launch Tennessee the public/private partnership that oversees the 9 accelerator region has entered into a relationship with American Airlines.

The company has also entered into a relationship with LaunchYourCity (LaunchMemphis), nibletz.com and everywhereelse.co The Startup Conference. American is helping an initiative for LaunchMemphis that will see local Memphis entrepreneurs venture out to Silicon Valley for a four day outreach trip.

Through nibletz.com and everywhereelse.co The Startup Conference American will be sponsoring the 2014 conference including offering a considerable discount to those traveling on American to the conference (February 17-19th 2014 in Memphis). To take full advantage of the discount attendees should sign up for the free Business ExtrAA program. The discount will be announced in the coming days (and it’s a good one).

While every traveller doesn’t always have the experience they want no matter what airline they travel on, we are always hearing stories about how American Airlines has come through for our fellow entrepreneurs. On stage at everywhereelse.co The Startup Conference, Lean Entrepreneur co-author Brant Cooper talked about a string of delays in getting to the conference. Rather than waiting for Cooper to complain, he reported on stage that American Airlines went proactive and gave him a number of extra Business ExtrAA points for the trouble.

For more information on the benefits American Airlines offers Startup America members sign up for Startup America at s.co and look under the member benefit section.

Working On Your Pitch Deck? You Gotta See This Pop!

Populr.me is a platform that allows anyone to create all in one pages on the internet. They can be used for a wide variety of things and it’s a lot better than trying to turn to tumblr or creating a word press blog for just one page.

For instance you could use it for a media kit, to brag about your favorite team, to keep people abreast of your schedule or to make a page for a yardsale. Businesses can use pop’s to show off business tips, circulate company wide information, or create all in one self contained pages.

Nick Holland, CEO and founder of populr.me is a Nashville startup leader and also the founder of CentreSource. To demonstrate the uses of the populr.me platform he created pops that Baker Donelson used to explain the legal necessities when launching a startup for the last cohort at Jumpstart Foundry.

Holland is currently working on his Series A round for populr.me and in doing that he started researching the best pitch decks. While he was doing his research he created this amazing pop highlighting some of the best pitch decks and other resources for startups that are looking to pitch.

As you can see from the screenshot above this pop is full of great information for any startup. (Just to note, Holland has a long career in web development and design and this particular pop wasn’t designed for design it was designed in less than an hour and to provide as much content as possible.).

When you hit the link below you can see Facebook’s first pitch deck, Color’s pitch deck, seedcamp’s deck and much more. We highly suggest you go over and check it out.

Click here to see the Pop: The Best Startup Pitch Decks

SouthernAlpha’s Spark Nashville A Success RECAP

Southernalpha.com co-founder and Editor In Chief Walker Duncan, speaks to a capacity crowd at Spark Nashville (photo: NMI 2013)

We visited Southernalpha.com’s Spark Nashville as part of our next 50 stop leg on our sneaker-strapped startup road trip. One of the biggest key’s to our success has been getting out in the trenches with startups everywhere else.

Southernalpha.com was founded by Nashville serial entrepreneur Marcus Whitney and Walker Duncan who serves as the sites Editor in Chief. They cater to “High Growth Technology for the South East” specifically Nashville and New Orleans.

Armed with a seed investment of $150,000 from Duncan’s father’s venture capital firm Solidus, they’ve ramped up nicely and attracted a couple hundred local startups, entrepreneurs and power players to 3rd and Lindsley in Nashville last Thursday.

Whitney, Nashville Technology Council’s CTO of the Year, serves as a visionary and advisor. At the event Whitney credited Duncan and Southernalpha’s Marketing Director Kelley Boothe with the great turn out that saw 11 startups from across Tennessee pitch in a competition for $1000 dollars and an iPad.

Southernalpha.com launched during the late summer. Despite the early investment the site is struggling to gain traction outside of it’s inner circle.

Duncan is no stranger to journalism. He left his post as the Health Care, Manufacturing, Technology and Tourism Reporter for the Nashville Post, a publication also owned by the elder Duncan’s investment firm, to start SouthernAlpha.

As for the event itself, it was alive with startups, entrerpeneurs and investors. It kicked off with a fireside chat between Duncan, Whitney and Nick Holland the founder of CentreSource and now Populr.me.

The discussion was great, highlighting why Nashville has such a strong startup community and many lessons Whitney and Holland learned growing their businesses in Nashville immediately following the first dotcom bubble burst.

Holland and Whitney talked about being inspiring and the yes mentality. They also shared the dumbest thing they’ve done as an entrepreneur with the audience.

After the pitches there was more time for networking and people stuck around well into the night.

For more coverage of this great event click here. We’ll be in Lexington KY, Cincinnati, Columbus, DC, Austin, Kansas City and even Silicon Valley, all in the next 5 weeks on our sneaker-strapped startup road trip.

Were you one of the 1287 people at everywhereelse 2013? Don’t miss everywhereelse 2014 with a stronger lineup, more panels, even better parties oh and free breakfast and lunch, click here.

Listenup.FM Pitches At Spark Nashville

Listenup,Nashville startup,startup pitch video,startups,Spark Nashville

Listneup.fm CEO Mykas Degesys pitches at Spark Nashville (photo: NMI 2013)

Tennessee startup Listenup.fm just got back from pitching at everywhereelse.co The Startup Conference. Their platform is designed to engage fans with their favorite artists and bands while also returning bands and record labels with valuable analytics.

Their streaming music platform is built on top of the highly successful Spotify platform and rewards fans for sharing the music they’re listening to across their social networks.

CEO Mykas Degesys explains that as the music industry moves from an ownership to an access model, bands need more and more ways to engage with fans and of course generate extra revenue.

Even just a few years ago it was important to own your music collection. Whether it be vinyl, cassette, CD or mp3, most people who loved music owned it in some media format or another. Now with services like Rhapsody,Rdio,Slacker and Spotify, and high speed internet, more and more people are turning to all you can eat access packages with libraries millions of songs deep.

Royalties are baked into services that range from $4.99 a month to $19.99 a month, all supplying some sort of unlimited listening.

Bands can now find ways to get to their exact target market. They can reward fans with prizes and Listenup.fm even allows fans to earn points to purchase prizes like limited edition swag and backstage passes.

Check out Degesys’ pitch from the Spark Nashville event in the video below.

Listenup.fm also pitched at everywhereelse.co 2013, don’t miss everywhereelse.co 2014 with tickets now at 2013 prices through March 27. Click here

Nashville Entrepreneurs Share Their Dumbest Decisions Ever

Spark Nashville,Marcus Whitney,Nick Holland,Populr.me,Moontoast,SouthernAlpha

Nick Holland (L) and Marcus Whitney (R) talk about the dumbest thing they’ve ever done (photo: NMI 2013)

Failure and dumb decisions are part of every true entrepreneurs life. If an entrepreneur goes through life without any failures, anyone telling them their babies are ugly and any dumb decisions, they’re doing it wrong.

Thursday night at 3rd and Lindsley in Nasvhille as part of Southern Alpha’s Spark Nashville event, seasoned local entrepreneurs Nick Holland (CentreSource/Populr.me) and Marcus Whitney (CTO at MoonToast), shared their dumbest decisions.

Both guests looked surprised when Southern Alpha Editor In Chief Walker Duncan asked them to share their dumbest decisions, but the surprise on their face made everyone quickly realize that they were going to actually share their dumbest decisions.

Holland’s centers around his days growing CentreSource. He had a bunch of developers sitting around on the payroll and needed something to do. Holland wanted it to be something creative and something that could make them some money so he had the developers re-do any Nashville website they wanted. The hope was that the businesses who owned the sites they chose would throw money at CentreSource for the new design. What really happened made for a great story.

Whitney’s dumb decision is one that has been a source of constant debate the last four years I’ve personally attended SXSW (3 as Thedroidguy 1 with nibletz). I can only hope that startups out there heed Whitney’s advice, unfortunately with SXSW two weeks away, there’s going to be quite a few startups in Whitney’s shoes come March 12th.

Check out the video for some entertaining and enlightening stories.

Tennessee Startup GreenPal Pitches At Spark Nashville

Greenpal,Tennessee startup,Spark Nashville,Southern Alpha,pitch video

CEO of Greenpal pitches at Spark Nashville (photo: NMI 2013)

After pitching at everywhereelse.co The Startup Conference earlier this month, Tennessee startup GreenPal headed out to Nashville to pitch as part of Spark Nashville on Thursday night.

Earlier this morning we brought you the story about DC startup TouchdownSpace launching. That startup makes booking professional space just as easy as hailing a car with Uber. Greenpal makes it just as easy to get your yardwork done.

The market for this kind of app is huge. Greenpal’s CEO and cofounder spent 15 years in his own landscaping business and suddenly realized there was an easier way to find customers, collect money and set appointments. The company also realized making it easier on themselves would make it easier on the customers as well.

Now Greenpal is here and it allows you to order lawn care service on the web or on their mobile app by vetted professionals who are ready to do the job. Once the appointment is set and the job is done, Greenpal also has a payment mechanism that makes paying your service providers as easy as clicking a button.

These guys looked sharp at everywhereelse.co The Startup Conference and were one of the best pitches at Spark Nasvhille. Watch the video below.

Wait you missed everywhereelse.co 2013 well don’t miss 2014 more info available here

2 Of Nashville’s Startup Community Leaders Talk About The Yes Mentality

Spark Nashville,Marcus Whitney,Nick Holland,SouthernAlpha,Startup Communities

Southern Alpha’s Editor In Chief Walker Duncan (L), Nick Holland CEO of Populr.me, Marcus Whitney CTO Moontoast (photo: NMI 2013)

Thursday night was a big night for Nashville’s startup community. New online publication Southern Alpha, which covers high growth technology for the south east, held their inaugural Spark Nashville event. The event organized by Southern Alpha Marketing Director, Kelley Boothe and Editor in Chief, Walker Duncan, was a huge success.

Spark Nashville consisted of three main parts, a fire side chat with Duncan, a pitch contest for Tennessee startups and time for networking in a startup exhibition.

For this first event, Duncan had a fireside chat with community leaders Nick Holland and Marcus Whitney. Both men are seasoned entrepreneurs who’ve had measurable success with their own startups to date.

Holland was the founder of what is now one of the biggest agencies in Nashville CentreSource and Whitney began his career with Emma and eventually spun off and cofounded MoonToast, a social agency that has clients as big as Universal Music Group. Whitney was named the CTO of the year this year by the Nashville Technology Council.

Duncan had come up with some great questions for both guests who are now frequent mentors and advisors to budding young startups in the Nashville community. Holland has an open door policy with all entrepreneurs, a recognizable figure that stops and chats with anyone with an idea. Whitney is a managing director at JumpStart Foundry and a regular, accessible face at community events, as well as at the Entrepreneur Center.

While both guests talked about the struggle and how hard it is to start your own business, they also both talked about the importance of peer groups and finding people to say yes. Sure every entrepreneur wants to find the people that say yes, “yes we’ll write you a check”, “yes your idea is great”, “Yes we can sponsor you”. As you’ll see in the video it’s actually an important foundation in a successful startup community.

Both Holland and Whitney acknowledged that once you go out and prove yourself, roll up your sleeves and prove you’re not afraid to work hard, and not afraid to try, the yes’s get easier.

Holland likes to steer clear of negativity and people who resort to no rather than to hear an idea out. When someone pitches Holland on an idea for a project or an event, if he can wrap his head around it he’s looking for ways to say yes and get it moving rather than to say no. “When I get inspired by somebody it’s infectious and I do whatever I can to say yes”.

Early on in the video Whitney talks about his first experience pitching Holland. Nick had already had some success with CenterSource and Whitney was about to embark on the first BarCamp event, he went to Holland for $1,000 to sponsor. Whitney was a scrappy young and hungry entrepreneur with a great idea, and Holland said yes.

The duo have worked together to help bring Startup Weekend to Nashville as well. They also both support just about any cause or event that’s good for the startup community. When startup community leaders are this supportive it is infectious and the community builds.. wait for it.. organically.

Watch the video below:

Pink Robin Avenue Brings the Party to EverywhereElse.co And Beyond

By: Brittany Tuggle, University Of Memphis Entrepreneurial Journalism Student

Memphis-based startup Pink Robin Avenue offers personalized party events for any occasion. Clients can discuss everything from color schemes to tablecloths with CEO Danielle Inez, and her team takes care of the rest.

“I want my clients to have a great party experience without sacrificing so much of their time,” says Inez.

What makes Pink Robin Avenue different from other event planning companies is the convenience of it all. Inez gets all the details from her clients in one session; when her website launches, clients will be able to easily create customized events quickly that way as well. The company pre-assembles your selected party items and ships them to you.

“If you envision it, you don’t have to create it. We’ll do it for you. Everything is exactly how you want it and it’s as unique as my client,” said Inez.

Pink Robin Avenue designs events nationwide and is currently working on launching their website and expanding their business. Inez is planning on entering the Black Enterprise Magazine pitch contest later this year in hopes of garnering additional funding.

To start planning your own event, visit: pinkrobinavenue.com<http://pinkrobinavenue.com> or twitter.com/pinkrobinavenue<http://twitter.com/pinkrobinavenue>.

Be sure not to miss next years, everywhereelse.co The Startup Conference, Click Here

Kauffman Foundation Follows Hackanooga’s Footsteps With “Hacking The Gigabit City”

Over the course of last week’s everywhereelse.co The Startup Conference people saw that Tennessee was a contender in the startup and entrepreneurial space. What some may not realize is that it Chattanooga Tennessee that was the first to offer wall to wall gigabit Ethernet.

Two years ago Chattanooga, the city known for it’s choo-choo, became “The Gig City”. As the gig came online, Chattanooga’s startup leaders like Launch Tennessee CEO Charlie Brock, and CoLab founder Sheldon Grizzle quickly embraced the high speed Internet and developed several startup focused initiatives around it. All the while Google was still vetting out locations.

The first such initiative was The Gig Tank a hybrid accelerator that welcomed not only a cohort of startup teams but students as well. The program ran the entire summer last year and resulted in a student team winning $50,000 and a startup team, Banyan, winning another $100,000 and relocating (at their own accord) to Chattanooga.

This fall the Gig City welcomed a hackathon event that drew developers and hackers from across the country. The event was intimately known as Hackanooga.

Now with its big budget roll out almost complete, Kansas City is starting to embrace some of the ideas already tried and proven in Chattanooga.

Deep rooted startup supporters, the Mozilla Foundation and the Kauffman Foundation have teamed up to bring a hackathon to America’s newest gigabit city, Kansas City.

Both organizations continue to support the efforts in Chattanooga as well.

The Kansas City event is being held March 22-24, 2013. During the 54 hour period participants will hack together apps utilizing and taking advantage of Kansas City’s gigabit fiber

“We are looking for hackers to use the speed of the Google Fiber network to build applications that push the tech envelope forward,” said Cameron Cushman, manager in Entrepreneurship at the Kauffman Foundation. “We are trying to invent the future, and Kansas City is at the forefront of ultra-high-speed internet access. This event is for people who want to work and build something that can truly help others and improve lives.”

The event will begin on Friday, March 22 with dinner and rapid-fire project pitches, culminating with the formation of teams in specific areas, including health care, public safety, education and gaming. The next two days will be focused on designing, creating, making and building. The event concludes on Sunday, March 24 with demos of the applications to a panel of judges.
The applications created during the event could evolve into a submission to the Mozilla Ignite Challenge, which on April 3 will award $250,000 of seed money and mentorship to help the most promising projects get off the ground.

They are offering scholarship for free travel to Kansas City to a limited number of hacker, for consideration you need to apply here by February 26, 2013.

PhotoRankr Shows Off A Better Stock Photo Model At Everywhereelse.co The Startup Conference

By David Morris, University Of Memphis Entrepreneurial Journalism Student

CEO Jacob Sniff is headstrong and passionate about his first entrepreneurial project, PhotoRankr.

PhotoRankr a platform that covers all the needs of today’s photographers and some needs they may not even be aware of yet. The PhotoRankr platform is web-based and lets photographers handle several key tasks, including the sale of their work, social interaction with fellow members , and an internal job market for clients to list jobs for photographer members.

What makes PhotoRankr different from stock photo sites such as istockphoto.com and shutterstock.com is the photographer keeps 70 percent of their photo sales, and “photo ranker battles,” said Sniff. These battles let photos be placed side by side so site members can easily compare them and select which photo is better. The site generates battles automatically while also allowing users to create their own battles. This information gathered from these battles is of great value to photographers in order to gauge the quality of their work against peers.

“Social media is our current marketing channel,” said Sniff. Current integration with large social media sites such as Facebook, Twitter, Pinterest, and Google+ set the stage for information exchange for PhotoRankr and its photographers. Photographers can seamlessly share their photos to any one of these social media sites.

Currently, PhotoRankr is free for anyone who signs up. At the beginning of March this year, PhotoRankr will roll out an annual, three-tier subscription model. “The base plan will remain free,” said Sniff.

Everywhereelse.co The Startup Conference 2013 was a huge success, ticket information for 2014 here.

GreenPal Looking For Green Twice This Month In Tennessee

By Bret Bilbrey, University of Memphis Entrepreneurial Journalism Student.

When it comes to lawn care, Bryan Clayton believes it should be easy. That’s why he founded Green Pal.

“Green Pal is the quickest way for people to find, schedule, and pay for their home services,” said Clayton.

Green Pal lets you set up your lawn profile online and they do the work. They link you with lawn care specialists in your community that will fit your needs. Each specialist posts his or her price on your profile. You can then read reviews of the specialists, see pictures of their work, select the specialist that is right for you, and schedule the appointment right from your computer or mobile phone app. When the job is completed, the specialist will send a picture of your lawn to your phone. You then pay Green Pal by credit card and schedule your next appointment, right from the web or app. Green Pal takes the hassle out of handling your lawn service.

What makes Clayton qualified to know what people want with their lawn care? “I’ve been in the landscaping business my whole life,” he said.

GreenPal Startup Video from Ten Fast Feet on Vimeo.

Green Pal was one of many startups in Memphis earlier this week for everywhereelse.co The Startup Conference. Next up they’re headed to Nashville for SouthernAlpha’s Spark Nashville event on February 21st. GreenPal competed with 87 other startups from around the counry, in the quick pitch contest Sunday at everywhereelse.co. Next week they’ll compete against 9 other regional startups for $1,000 or an iPad at SouthernAlpha’s inaugural Spark Nashville meetup.

For more information on this startup, visit www.yourgreenpal.com.

Tickets are still available for the Spark Nashville meetup here.

Launch Your City Graduates Out Of Memphis Incubator

The umbrella organization that oversees Launch Memphis, Wolf River Angels, Seed Hatchery, UpStart and Memphis Venture Mentors, Launch Your City, has graduated out of the Emerge Memphis accelerator. Launch Your City was situated in Emerge Memphis where they grew the Launch Pad co-working space and successfully put on the first two sessions of Seed Hatchery.

Launch Your City has hosted several 48 Hour Launch events in the Emerge facility, with it’s most recent event focusing on women entrepreneurship.

With all the positive growth and Launch Your City serving as the catalyst for entrepreneurial growth at Emerge, the incubator’s Board of Director’s, asked Launch Your City’s Co-President, Eric Matthews to serve as interim executive director over the last year.

That one year stint ends today and Mathews will transition back into his full time role as Co-President of Launch Your City along with Andre Fowlkes. While the organization had one of it’s best years to date, Mathews and Fowlkes weren’t able to work as closely as they had in years past, with Mathews at the helm of Emerge.

“Eric and I haven’t been able to work as closely together for a year” Fowlkes to nibletz.com Both Co-Presidents have a laundry list of things they want to tackle in 2013 to help enrich the entrepreneurial ecosystem. Mathews will vacate the Executive Director’s office at the end of the day today, roll up his sleeves and return to co-working in the launch pad.

There’s no time to rest in between job transitions. Fowlkes and Mathews, along with the Launch Your City team and community supporters, are launching the next class of Seed Hatchery later on this evening. In addition they will be helping out with everywherelse.co The Startup Conference through the weekend. As Winter turns to spring the Launch Your City team has a full plate at home and on the road. The organization is planning a working tour of Silicon Valley with some of the startups that have gone through their ecosystem. They are also planning a trip to Washington DC and New York while simultaneously planning events around Memphis In May, including Investor Day for Seed Hatchery.

“We felt like if we fumble the ball regarding the opportunities in front of us, it would not only be a detriment to us but to partners like EmergeMemphis. We’re an important client and feeder to Emerge, and we’re poised to grow our capacity 50 percent to 100 percent in the next year.” Mathews told Andy Meek of the Memphis Daily News

As for Emerge Memphis, Mathews, speaking to us from the Executive Directors office in front of a 14 foot back drop of Memphis Grizzlies ‘ All Star Zac Randolph, says that Emerge has filled to capacity, bringing on over 20 new high growth potential client companies to occupy the space that also includes mentorship opportunities, and other startup resources.

The Emerge Memphis Board has hired local aviation entrepreneur and former CEO of Pinnacle Airlines Phil Trenary, to consult while they find a permanent Executive Director.

As an incubator, by design Emerge Memphis is supposed to house startups and growing small businesses for a short time until they’re ready to graduate to the next phase. With that in mind, Mathews and Fowlkes will relocate Launch Your City into their own space.

“Really, this is a testament to incubation. It’s a good story for incubation and entrepreneurship,” Mathews said of the impending move to the Memphis Daily News. “This has been personal to me. I’ve dedicated a lot of time to it. And it’s been a spectacular year if you look at the past 12 months.”

Startups everywhereelse can see what Memphis is really made of, at everywhereelse.co The Startup Conference.

The Minimum Working Thing GUEST POST

WorkForPie, Lean Startup,MVP, Brad Montgomery,startup

WorkForPie co-founders Cliff McKinney & Brad Montgomery (left) (photo: nibletz llc)

By Brad Montgomery, co-founder WorkForPie

I’ve been pondering this post for a long time. Any student of startups is probably familiar with the phrase Minimum Viable Product. It’s really a simple idea, and I think it embodies an important philosophy for anyone starting a company. The idea is that your product (whatever it is; e.g. a service, a physical thing, or some software) should be as small as possible, but still be a working, viable product that customers will buy.

The concept is fairly easy to understand, and I don’t really think anyone misudnerstands the idea. However, the execution of that idea is incredibly difficult. Who knows why this is the case, but I’m going to postulate that the terminology is getting in the way.

Let’s get some definitions out of the way.

Minimum. The least or smallest amount possible.
Viable. Capable of working successfully.
Product. An article or substance that is created or refined for sale.

I don’t really think anyone has a problem with these terms individually, but put them together, and I think many people have wildly varying interpretations of their definitions. One reason, I think, is that people unknowingly emphasize the wrong words. Let’s break it down even further.

Minimum

This may be the most important word. Yet, I think it often gets the least amount of emphasis. Honestly, if I were to change the phrase (and I am!), I’d keep this word. It’s perfect. We want to do the smallest amount of work possible, but we need to strongly emphasize that.

This is hard to do. People like to make things more complex than they need to be.

Viable

Here’s where things start to get confusing. The problem is, that many entrepreneurs (especially first-timers–myself, included!) very rarely agree on what will work. It’s also very tempting to try to build a solution without fully understanding the problem.

I say it’s OK to not fully understand what you’re doing (that’s what startups are all about!), so it’s even more important to adjust your definiton of viable. And, you know what? It’s much smaller than you realize.

Product

This is where things really get confusing. When you say the word product, many people start thinking features! Seriously, go to a business guy, an engineer, or anyone that calls themselves an entrepreneur; sit down and brainstorm a new “product”. Start making a bulleted list of all the features that you’d like to see, and then tell me how many pages you have after an hour.

That’s the problem. People envision a product as a fully-featured, complete, does-it-all-with-bells-and-whistles… thing. As soon as you speak the word product, you’ve already started having feature-creep, and you’ve already forgotten that all-important adjective: minimum.

Build a Minimum Working Thing

I’ve complained long enough, so now I’m going to propose a solution. In the tech-startup world, I suggest that we ditch the phrase Minimum Viable Product, and adopt the phrase Minimum Working Thing.

Again, let’s break it down:

Minimum. Do the least amount of work possible. This is important! You know why, right? If you’re in a startup, you’re going to have to go back to the drawing board. You’re going to have to re-work some things. Build less up front in order to save yourself some time later on.
Working. Deploy something that works. Remember, you’re just as interested in failure as you are in success. Your first few iterations don’t have to launch your company into success. They have to teach you the direction in which you need to travel. If people can use it to do something, then it’s working. It doesn’t have to be successful.
Thing. Don’t build a product. Don’t build features. Just build a thing Yes, I’m being intentionally vague, because your thing may be very different from someone else’s thing. In fact, take that long list of features that you think your product needs, and circle the first item on the list. That’s your thing.

So there you have it. Ultimately, forget what you think you need to build. Instead, build something really small that works, and let your customers start using it. Then, pay close attention to what they do and how they use your minimum working thing. They’ll guide you the rest of the way.

About the author: Brad Montgomery is a developer and the co-founder of WorkForPie. Cliff McKinney, WorkForPie’s other cofounder penned these guest posts here and here.

WorkForPie is hosting a huge party at everywhereelse.co The Startup Conference