Show Your Team Pride With Your Socks With Sock 101’s New Kickstarter Campaign

Sock 101 is all about the socks. The startup built in Kansas City is bringing fashion back to socks. We’re not talking about your average Gold Toe or even the latest in argyle socks. Sock 101 makes a fashion statement with socks that complement any man’s fashion-sensible wardrobe.

Speaking of fashion sense, the durable, nice looking socks are affordable as well. Every pair of socks the company sells are only $7. The have awesome names as well like the blue infused “KC,” the red, white, and blue “Patriot,” the polka dotted “Dapper Dot,” and President George H.W. Bush’s favorite “The Johnny,” a crimson and white sock that the former President insists will be “perfect for days in College Station, Texas.”

In true startup fashion, Sock 101 also offers a subscription sock service where you get a new pair of socks delivered to your door once a month without even having to think about it.

If you’re like me and have a different pair of shoes to match every outfit, the socks from Sock 101 are absolutely perfect.

Now the company is looking to expand on their “Johnny” sock and do color combinations to match every major school.

Not convinced yet? Sock 101 offers these 5 ideas where your socks from Sock 101 will be a huge hit:

1. At the Game

Lift a little pant leg and show of your school spirit at the game. You have hats and shirts. Why not socks?!

2. At the Office

The first thing that most people notice about your look are your shoes. The second? Your socks! Imagine sitting down in a meeting and crossing your legs. The next thing you know, somebody is wide eyed staring at your socks. Will they think you are cool? You betcha.

3. At the Bar or Party

Whether you are watching the game or looking for love, our socks are guaranteed to make you stand out. Please see our warning above. Although we’d love to hear from you, please do not send us complaints about too much attention from the opposite sex.

4. On a Date

Do you want a second date? Wear our socks with your outfit. You will look more fun and more stylish. We guarantee it. If you don’t want a second date or are designated wingman, just wear plain white socks or gold toes.

5. On the Course

These socks are great for golf! They are lightweight, breathable, comfortable, and durable. One of our owners has walked eighteen holes over a dozen times this year in the same pair of socks with no holes, rips, or tears. They still look great. As you can see, our socks are seriously versatile!

They’ve got several winning testimonials on their Kickstarter page where they are looking to raise $25,000 so that they can bring the team line to fruition. Nothing is as telling as the testimonial from President Bush, sent in a personal letter you can even read on the Kickstarter page.

New York’s General Assembly Closing Co-Working Space

General Assembly has become one of the benchmarks for coworking, startup, and incubation space. They just recently expanded to Washington, DC in a partnership with 1776 in which they will offer classes, information sessions, and other startup support resources.

What started as a place to “support the growing NYC startup community,” has expanded to becoming a “global educational institution that has helped empower nearly 70,000 to pursue the work they love,” General Assembly CEO Jake Schwartz posted on their blog.

When they originally opened three years ago, they had no idea GA would become what it is today.

“Over the past two and a half years, our community has grown much larger than our amazing co-working members. It now encompasses the tens of thousands of students who’ve come through our doors and the more than 3,000 alumni of our long-form courses, not to mention the hundreds of instructors and the 2,000 hiring partners who come to GA in search of top talent. Similarly, support once meant desks and space, but has come to also mean instruction, opportunity and talent for our students and hiring partners,” Schwartz said.

The crew at General Assembly has decided that their higher calling will become the focus of their efforts going forward in 2014. They will convert the space they use for coworking in New York City to expand their events, career fairs, hackathons, fireside chats, panels and other educational resources for startups and entrepreneurs.

Over the past few years Schwartz and the team at General Assembly have seen the explosion of coworking spaces across New York City and other regions across the world.

In Washington DC, for instance, General Assembly’s focus is with education and community events while 1776 houses the coworking space. Models like this are why GA is confident that this is the right move for them at their flagship location.

General Assembly has set up a transition team of sorts to make sure that their coworking members are able to find similarly priced space with the same services that GA provided for coworkers. Of course those members will still participate in the other community building efforts that General Assembly is offering.

St. Louis’ Capital Innovators Opens Up Applications For Spring 2014 Cohort

St. Louis Capital Innovator’s accelerator program has opened up applications for their Spring 2014 program. This will be the 6th cohort to go through St.Louis’ highly successful program.

Capital Innovators is backed by the most influential people in the St. Louis startup ecosystem, including Jim McKelvey who is firmly planted in the startup community. We just reported last week on the inaugural cohort at the new SixThirty accelerator, an accelerator for fintech startups that takes its name from the height and width of St. Louis’ famous arch.

Capital Innovators provides $50,000 in seed funding for their startups and also provides them with project-based mentorship, collaborative learning, and more. The entire St.Louis startup community gels around each class in the Capital Innovators accelerator program, which is housed at the T-Rex startup, co-working, and incubation space downtown.

Our good friends at Bonfyre, who have provided the engagement app for our Everywhere Else national startup conferences, is an alumni of Capital Innovators. LockerDome, who’s founder Gabe Lozano was a big hit earlier this year at Everywhere Else conference in Memphis is also a graduate of Capital Innovators as are BidRazor, Adfreq, and many more.

Applications are being accepted through November 15th, and the cohort will be announced in January. Meanwhile, the current Fall 2013 cohort will graduate in December. We’ll be there to cover all the action. You may want to hurry up and apply now, before I decide to go and apply. Here’s the link.

Wow! 19 Chicago Startups Raise $265M In Q3 2013

On Friday Chicago Mayor Rahm Emanuel’s office, in conjunction with Built In Chicago, announced that 19 startup and technology companies in Chicago’s Tech Sector raised a collective $265 million dollars in Q3 2013. This is an amazing testament to the success of Chicago’s startup and technology ecosystem.

“Capital investments like these in Chicago’s growing companies are solid proof that what is happening for our technology sector will have a lasting and substantial effect on Chicago’s economy,” said Mayor Emanuel. “These companies are creating jobs and the technologies they are developing will shape the future of the city’s economic landscape. I am proud of their success and I look forward to working with all of these companies as they continue to grow.”

The biggest raisers were Network Merchants with $100 million, Cleversafe with $55 million, and Avant Credit with $20 million. Additionally, the breadth and depth of Chicago’s growing digital economy was evident in this fiscal quarter with nearly 40 startups receiving funding, 19 of those raising more than $1 million or more. 44 new startups came online.

Matt Moog, founder and chairman of Built in Chicago added, “The growth of funding and new digital technology startups being created combined with the breakout growth of companies founded in the recent past is helping fuel a job creation boom in the digital sector. And there is more to come. We are seeing the benefits of a culture of innovation and risk taking.”

Last week, Built In Chicago released the Top 100 Digital Companies report on the Chicago technology sector, which had some outstanding news for Chicago’s digital technology sector. In 2012 367 startups launched– that is one new startup every 24 hours in Chicago (up from one every two days in 2011). The total employment in the tech sector ballooned to over 40,000 people, up more than 20 percent from the previous year. And more than 1,500 technology companies now call Chicago home.

The diversity of Chicago’s technology companies is also notable. No sector of the digital economy occupies more than 33 percent, ensuring that all five major sectors (software, ecommerce, agency, consumer web, and b2b web) have a significant share of the digital market. Additionally, 90 percent of the technology companies in Chicago are now more than 5 years old, meaning that there is a level of maturity in the companies as they move into the next stage of their development.

Chicago is preparing for Chicago Ideas Week next week, which will bring together entrepreneurial speakers, innovators, and thought leaders from across the country to Chicago for a week of amazing discussions, talks, lectures, hacking and more. You can find out more about Chicago Ideas Week here.

1776 Connecting Federal Employees With Startups

By now everyone knows that the federal government is in a shutdown, the first one in over 20 years. “Non essential” federal government employees are furloughed, or temporarily laid off, so that the federal government can save money. Although most predict the shutdown could be over by October 17th, others aren’t sure of the future beyond that. At this point, who wants Congress controlling your future?

One thing is for sure though, and that’s the fact that over 800,000 people are currently sidelined by this shutdown. The shutdown is affecting all kinds of skilled workers, ranging from grounds keepers to people with executive level skill sets. Tens of thousands of affected workers are those with IT skills, some who even have startup experience.

1776, the entrepreneurial hub, coworking space, and incubator in downtown DC is closest to all the action. On day one of the shutdown, they held a federal government shutdown open house/cocktail party where affected federal workers with relationships with 1776 and the startups housed there, came to mingle.

It was after that event that some of the 1776 community came up with an idea for a database aimed at matching displaced federal workers with startups looking for workers. The database, located here, is looking for startups to post job opening and for workers to post their skill sets and find a match.

If your startup has a paid or volunteer position open, you should post it. In some cases federal workers are looking for something to pass the time. In others, they are looking to earn some money on the side.

What a startup will hopefully get, is a skilled worker and maybe even a long term team member that may perhaps, transition to working for the startup when the furlough is lifted.

In addition to the database, DC entrepreneur and designer Mike Aleo, who previously worked at the White House as a designer, has created this site to keep people up to date with how long the shut down has been going on. Now he’s looking for resources for people who have been displaced.

As for the database itself, while it started in DC and DC has the highest concentration of federal workers, there are no restrictions or geographic boundaries. There are federal workers in just about every city across the country.

If your startup is looking for help now, check it out.

Softbank’s Joe Medved: Diligence Is For Entrepreneurs Too

The national VC investors and angels who spoke at Everywhere Else Cincinnati loved the concept of talking to and educating entrepreneurs from everywhere else. In the months leading up to Everywhere Else Cincinnati, we fielded a lot of emails from investors asking about pitch contests and deal flow. Joe Medved joined Blair Garrou (Mercury Fund), Mark Hasebroock (Dundee Venture Capital), Mark Richey (West Capital Advisors/Draper), and Bob Coy (Cincy Tech) on the stage at one point or another during the conference to help educate early stage startups and entrepreneurs. The general consensus was if entrepreneurs are more in tune with the investor community, a lot of time will be saved.

Medved took that idea to the extreme by cramming down probably an entire college course worth of entrepreneurial content into a 30 minute talk and equally robust slides.

Our Managing Editor Monica Selby already covered the truth about getting VC attention, almost immediately after Medved left the stage.

Medved’s presentation was filled with important information. Equally as important as getting VC attention is the fact that due diligence is just as important for the startup as it is for the investor. Too many times startups are so excited about getting a “yes,” they are willing to take money from anyone.

Entrepreneurs need to make sure that the investor is the right fit for their startup. Does the startup see eye to eye with the investor? Does the investor bring value to the startup outside of just money? Taking on an investor is a partnership almost like a marriage. Just as a marriage, it may take a while to get into but it’s a lot harder to get out of. In that respect it’s even harder to get an investor out than it is to get divorced.

Medved offers these tips for doing due diligence on your investors:

References! Speak to entrepreneurs the investor has backed before, including those who have crushed it and been crushed.
– Is there healthy engagement with the investor? And their team?
– Where can they help & what types of board members complement them?
Leverage their network for customer references
– On top of your existing customer references, ask to pitch your business to potential customers in their network
Follow on investments
– If they’ll follow, how frequently do they?
– How much would they reserve?
If you’re working with a fund what is their capital health
– What percentage of their fund is invested and reserved
– If they’re raising soon, is your individual lead in good standing?

All of these points are very important to a startup. As painful as it may be for your pocketbook or bank account or even your startup, if the answers to these questions aren’t comfortable for your team, product and startup you may need to look for another investor.

Follow Joe Medved on Twitter @joevc

Check out more coverage from Everywhere Else Cincinnati here.

Brandery Draws 425 Investors In The Middle Of Cincy Startup Week

Ok it’s not officially Cincy startup week yet, but we’re looking to change that for next year. Our own Everywhere Else Cincinnati conference kicked off the week with two and a half days of 20 minute power talks, keynotes, and panels teaching young entrepreneurs and early stage companies anything and everything from branding to talking to investors.

The Brandery’s annual demo day, an opening of the new Cintrifuse, TED Cincinnati, and #Hack4Good rounded out more events and entrepreneurial experiences than some cities have for their actual startup week.

In planning our conference, we worked closely with The Brandery who actually housed our Cincinnati office as we geared up for the main event. Brandery co-founder Dave Knox kicked off the Everywhere Else conference. Brandery General Manager Mike Bott appeared on a panel about what accelerators are looking for.

Now in it’s fourth year, the Brandery, which some locals believed would never work, continues to improve upon the growing Cincinnati startup ecosystem. Year after year it seems the startups improve and the crowds get even bigger.

The main event for the Brandery startups kicked off Wednesday morning at 8am. Even Proctor & Gamble former CEO Bob McDonald was in attendance alongside some of the biggest investment firms in the country. Folks like Mercury Fund’s Blair Garrou, SoftBank Capital’s Joe Medved, Dundee Venture Capital’s Mark Hasebroock and others made a point to head into town a few days early to also speak to the crowd of hundreds at Everywhere Else.

Bott told cincinnati.com that eight of the ten companies had already lined up follow on funding for after the completion of The Brandery program. Those startups were: Tapfit ($750,000), Chalky ($750,000), and Sqrl ($500,000). Co-Ed Supply has already done $25,000 in sales and raised $150,000 while Frameri, a new way to buy glasses, surpassed their $30,000 Indiegogo goal and raised $43,000.

The stand out from last year’s Brandery class, Flight Car, has already raised over $5 million dollars, graduated from the Y-Combinator program and expanded their peer-to-peer airport car rental services to multiple airports. They are preparing for a launch at LAX later this month.

Nibletz is working with The Brandery, CincyTech, the Cincinnati Regional Chamber, Cintrifuse and other organizations to make the first week of October officially “Cincy Startup Week.”

As a testament to the success of The Brandery, Modulus, a 2012 graduate of The Brandery won the Startup Champion honors at Everywhere Else Cincinnati.

Here are all of the Brandery 2013 companies:

• Awesomatic: Tool allows a business’ customers to support each other.

• Chalky: Connects advice-seekers with mentors who’ve been in their shoes.

• Co-Ed Supply: Delivers box of college essentials on a monthly subscription, connecting brands with the college market.

• Donde: Mobile locator platform helps marketers drive retail sales.

• Dwllr: Allows buyers, sellers and real estate professionals to share information throughout the home-buying process.

• Frameri: Provides interchangeable eyeglass frames with one pair of prescription lenses.

• ShopStoree: Visual commerce platform allows retailers to create interactive online storefronts.

• Sqrl: Tool makes gathering information from clients and groups of people painless. Current focus is on accounting software market.

• Tapfit: Allows users to find, purchase a pass and exercise at studios, gyms and group fitness options that best fit their needs.

The Brandery’s next class will open registration in February. You can find out more about The Brandery here.

Check out our Brandery Coverage at nibletz.com

A Startup Walks Into A Bar And Orders…

Six decade old advertising agency archer>malmo gave an amazing discussion at SXSW 2013 called “When Bad Names Happen to Good Startups.” It was a candid look at naming mistakes startups make. While sometimes names are an afterthought based on a url’s availability, the folks at archer>malmo and their investment arm a>m ventures, preach the importance of a name because it’s the foundation of your brand.

Patrick Woods, a>m ventures Managing Director, says “say nodaddy to godaddy” referring to the practice of naming a startup for a URL. That was just the beginning of an amazing presentation at our Everywhere Else Cincinnati conference earlier this week. What transpired after a brief introduction had the entire audience talking for the rest of the conference. In fact, shortly after the discussion The Cincinnati Business Courier’s Andy Brownfield was so blown away he posted this story.

So the story goes like this: archer>malmo’s Senior Copy Writer Justin Dobbs is a close friend of Woods. “He’s one of the most creative guys I know,” Woods told the audience. So it was a feeling of shock, or possibly being blown off when Woods was recently looking for a gift to get a male friend for his birthday. He figured he would turn to Dobbs’ creative edge to help him come up with something truly amazing. Dobbs’ suggestion? A bar of soap. But not just any soap,

Dobbs suggested a bar of Duke Cannon. Now Duke Cannon is a man’s soap. Its brand isn’t just a brand; it has a personality. Brand is bold, and masculine and their branding is something Woods was successful in driving home.

Their website and brand image is filled with personality. “Tested by soldiers, made in the USA” is one of the rotating graphics that dons the companies web page. “Veggie Burger’s Don’t Mind If I Don’t” is another.

“Duke Cannon doesn’t dine with vegans and he could give a damn about your iPad,” it says on the company’s about page.

Duke Canon’s personality is that of a man, a man’s man. If he walked into a bar he would undoubtedly order something hard.

That’s one question Wood’s asked the audience at Everywhere Else Cincinnati. “What would your startup order at a bar?” “What would your startup order to eat?” was another.

Woods said startups that use simple descriptors may have found the perfect way to tell what their startup does, but they’re so simple that they are insulting to users.

Duke Cannon has a brand voice and startups need one too. “Startups almost feel like they need to sound like a startup. Don’t try to sound like a startup,” Woods said to the audience.

“When you develop a strong personality, you start moving your startup from a product to a brand,” Woods told Brownfield. “Personality is what your brand says when you’re no longer speaking.”

Nibletz would order a Redbull and Vodka and pizza.

Find out more about a>m ventures here.

St. Louis’ Six Thirty Accelerator Announces Inaugural Class

The new fintech startup accelerator in St. Louis, backed by Cultivation Capital and Square’s Jim McKelvey, held an event on Wednesday evening to announce their first startup cohort. McKelvey is joined by Hal Gentry, serial entrepreneur and general partner at Capital Innovators, and Joe Reagan CEO of the St. Louis Regional Chamber, as co-founders for the accelerator called Six Thirty which takes its name from the height and width of the St. Louis Arch.

They received over 100+ applications from all over the world from startups with a financial element. They successfully weeded out the group to just four. Here are the companies in the first session, which officially starts Monday.

Hedgeable, Matthew Kane and Michael Kane
Hedgeable is a next generation Vanguard, providing low cost, risk managed investment products in response to the Financial Crisis.
https://www.hedgeable.com/

MiiCard, James Varga
Through a patented process, miiCard leverages access to online financial accounts to verify an individual’s identity beyond a photo ID through a simple process that occurs completely online in five to ten minutes.
http://www.miicard.com/

Upside, Tom Kimberly
Upside uses innovative financial science and beautiful user interface to provide goal-based investment management to mass affluent young professionals.
https://www.gainupside.com/

XYverify, Elliot Klein
XYverify enables consumers, merchants and financial institutions to reduce costs and prevent fraud via a mobile authentication platform.
http://xyverify.com/

McKelvey is also spearheading another new startup related effort in St. Louis called Launch Code.

Jeff Hoffman: 10 Tips For Entrepreneurs I Learned Along The Way: Lessons From Everywhere Else Cincinnati

Monday afternoon Priceline and Ubid founder Jeff Hoffman took the stage. For decades Hoffman, an entrepreneur his entire life, has spoken to big corporate CEO’s, sales forces, and countless others in the business world. Over the past two years, when we hear “startup conference” and “Priceline fuonder,” it’s been Scott Case, the founding CTO of Priceline and the founding CEO of Startup America. Case drives home excellent points about startup communities.

After spending most of his career creating business plans (successful ones at that), Hoffman has now turned to building entrepreneurs. He is a founder of Venture Camp, a reality show and accelerator that had it’s inaugural session in an Indianapolis mansion. After the success of the first cohort on film and with their companies, Hoffman is looking to expand the program.

Hoffman told the story of his entrepreneurial journey to the audience at Everywhere Else Cincinnati. He started out as an entrepreneur not because he wanted to make huge amounts of money but because he wanted to at least attempt to fix broke things he came across.

“I set out… to deal with problems that no one is fixing,” Hoffman told the crowd at the Duke Energy Convention Center in Cincinnati.

Although uBid and Priceline have been wildly successful Hoffman said “big companies don’t just appear. Even Priceline was a small startup”.

Hoffman then started in on his 10 points of entrepreneurship:

1. Find Your Purpose– People who are focused on purpose far exceed the people who focus on money. Find the purpose that drives you. To illustrate this example, Hoffman told the story of an employee he had named Chris whose purpose was to get his family out of a trailer and into a real house and nothing was going to stop him.

2. Work Backwards from your goal. Set your goal and work backwards. Set your goals and then find out each step to get there, and then do them.

3. Get engaged in the world around you. Sit next to someone you don’t know. The more engaged you are, the more ideas you come across. “I’m amazed with the network I built because I was just out somewhere doing something,” Hoffman said.

4. Solve a real problem.

5. Win a gold medal at one thing– Find something, and tune out everything else. Hoffman explains that many entrepreneurs don’t like this because they worry about the next idea. He then explained that the people that get to work on their next ideas are the ones who won a gold medal on their first idea. He turned to Amazon founder Jeff Bezos as an example: “Bezos always wanted to sell everything, but he became so damn good at selling books, the best damn book seller in the world and with that gold medal built out Amazon. People trusted him on their book sales experience; now they’ll buy anything from him”. Gold Medal= credibility

6.Build a great team- Hire someone smarter than you. “Don’t you want to be the manager with 7 people on the all star team, not the one who has a shitty team because you didn’t want players better than you?” Hoffman asked. Hoffman added that he told his Priceline team once that they could completely change industries on one Friday morning, and they would still win.

7. Get out of your office. The best companies build their product for customers. When Hoffman has a good idea he grabs his car keys to go out and find someone with a wallet who likes the idea.

8. Launch Something- MVP doesn’t mean put a crap product out there. If you go too lean, you’re putting your reputation on the line. “I remember you. You’re Jeff, the crap guy.” Don’t over do the lean thing just to rush something out there. Do two functions of your five function product and crush them. Lean is like throwing shit to the wall.

9. Find a mentor.

10. Work Hard.. success is no secret, work hard. – Hoffman saved his best personal story for last. He’s good personal friends with Evander Holyfield. One day he was visiting with Holyfield who was finishing a workout and Hoffman was spotting him. Holyfield was doing an extremely difficult exercise that he does 300 times a day. Hoffman was counting with Holyfield and then apparently lost count at 299 or 300. Holyfield needed his friend to be absolutely certain whether it was 299 or 300. When Hoffman wasn’t sure Holyfield went down one more time and did the exercise again.

When Hoffman asked Holyfield why he did that, the heavy weight champion told him “The difference between 299 and 300 is the difference between heavyweight champion of the world and just another boxer.”

Needless to say Hoffman does 300 every single time.

Cincinnati Startup Modulus Wins Everywhere Else Cincinnati 2013 Startup Champion

Modulus founder Charlie Key wasn’t looking to win a startup pitch contest when he signed up for this week’s Everywhere Else Cincinnati conference. Key is very active in the local Cincinnati startup community and likes attending startup events. The Modulus team ended up leaving the event with the big ass trophy.

Startups in the Startup Avenue at Everywhere Else Cincinnati participated in the CincyTech, and Cincinnati USA Regional Chamber Startup Poker Run. Over 50 investors and VIP’s at the conference were given five poker chips on Monday morning when they checked in. From 1:00pm-5:00pm that afternoon the investor group was told to check out all of the startups and hand out their chips to the startup they thought was the best. At the end of the afternoon the 5 startups with the most chips got to pitch to the crowd and to a group of judges.

West Capital’s Mark Richey, Draper Triangle’s Will Indest, a>m ventures Patrick Woods and Cincy Tech’s Avi Ram served as the contests judges.

The five finalists were:

Energy Harvesters- a Boston based startup that uses kinetic energy built up through walking and footwear to charge cell phones.

Kids360– a Memphis based startup that helps parents have a better piece of mind in emergency situations while their children are in the care of others.

Tixers- a ticketing platform aimed at season ticket holders and others that eliminates the risk of tickets not selling on Craigslist or StubHub.

Spacefinity- a Pittsburgh startup in the sharing community that allows people to rent space in their homes, sheds, garages, basements and other areas for others to store their stuff (AirBnb for storage).

Modulus– a scalable application platform for developers that offers node.js hosting, MongoDB and performance analytics in the cloud, based in Cincinnati.

All fives startups made engaging 3 minute pitches and then were put through a 3 minute Q&A session with the judges.

Modulus was the judges’ favorite with Tixer in 2nd place. Modulus was crowned the Everywhere Else Cincinnati 2013 Startup Champion. They received a huge trophy, bragging rights, and startup services including a branding consultation with archer>malmo (a>m ventures) and an investor meeting with Cincy Tech.

Key was surprised that their team had won, and they quickly took their trophy back to the office and shared it with their social networks.

Find out more about Modulus here.

8 Mandates To Finding Your Meaning From Elevate’s Jake Stutzman At Everywhere Else Cincinnati

At most startup conferences, there’s a speaker or two who makes everyone get up from the chairs and do something, get the blood flowing, meet new people–you know orchestrating meaningful collisions. That speaker at Everywhere Else Cincinnati didn’t come until Tuesday afternoon when Jake Stutzman the founder of Omaha’s Elevate took the stage.

Stutzman, whose firm spearheaded the “experience” part for Everywhere Else Cincinnati, wanted to make sure that the attendees in the room were doing what they were supposed to. After testing moving the group closer to the front and closing the gaps, he tested the audience participation and moved on with explaining 8 mandates to finding your meaning as part of his discussion, “Find The Meaning Find The Money”.

The eye opening talk led off with Stutzman throwing some basic words on the screen and asking the audience to say what brands those words represented in their minds. For instance when he put the word “coffee” on the screen the crowd quickly blurted out Starbucks. For computer, most said “Apple”, and for the word “Phone” most shouted out iPhone, although one person went retro yelling out “Motorola Razor”.

While most of the brands said here made the list of the “World’s Most Valuable Brands”, they are extremely valuable because they own the category in people’s minds. How does a product go beyond just a product and become that category owning brand? Stutzman mapped it out clearly with these 8 mandates. “Usefulness only lasts until something better comes along,” Stutzman told the crowd. Need an example of that, just look at Blackberry.

These 8 important mandates are:

1. Know Yourself

2. Know Your Audience. Who’s your audience? Is there an audience for your product? How do you engage that audience?

3. Know Your Competitor and your category. Do a competitive audit, and know what your competitor does

4. Be Different.

5. Cast a Vision

6. Make it accessible, have brand identity, create memorable experiences and make sure your brand is infused in everything

7. Be Consistent. Consistency is the key to all of this. “It’s the difference between a chaotic brand and a charismatic brand,” Stutzman said.

8. Empower brand champions, find those champions for your brand those people that are extremely loyal and give them the tools to help grow your brand. These brand champions will work for you because you want to.

Nick and I got to experience all of this first hand starting with a two day workshop at Elevate’s Omaha, Nebraska office. There the Elevate team asked us hard questions about exactly what we wanted to do, who attended our conferences, who read our website, who shares our content. Who do we want to come and what do we want them to do? This is why Elevate is so much more than a design firm.

Elevate helped our brand appeal to multiple senses. Visually how was everything going to look? How were we going to direct people and what were they going to do on site?

Moving into 2014 we will have three conferences and continue to work with Elevate, who will help us make sure we continue to drive home these mandates.

Find out more about Elevate at elevate.co

Look Who’s Coming To Everywhere Else Cincinnati, Agenda Released!

Over 40 startup and entrepreneurial influencers are set to speak at our national startup conference, which begins Sunday evening at 8pm.

Kicking off on Sunday, September 29th at 8pm with a Kick Off Party at Toby Keith’s I Love This Bar & Grill in downtown Cincinnati, hundreds of entrepreneurs, startup founders, supporters and investors from across the country and around the world are converging on Cincinnati for the two and a half day startup conference.

Jeff Hoffman, serial entrepreneur and co-founder of Priceline and Ubid, John Bracken, co-founder of E-Vite and Speek, Derek Flanzriach, founder of Greatist, Wil Schroeter, founder of Fundable, Ethan Austin, founder of GiveForward, Scott Gerber, founder of the Young Entrepreneur Council, Carla Valdes, Partner at Fortify Ventures and over 30 more nationally known speakers will be featured in keynotes, panels and networking events during the event at the Duke Energy Convention Center.

Washington DC based film entrepreneur Justin Gutwein will introduce the documentary series Startupland to the audience on Monday morning.

Everywhere Else Cincinnati will also highlight women in entrepreneurship throughout the conference including a talk with Janice Fraser, CEO and Co-founder of LUXor. Fortify Ventures General Partner Carla Valdes will address the audience on getting past the gatekeeper as both a woman and a startup founder. West Capital’s Madeleine Ludlow, will participate in the high profile panel “Not all money is created equal and location matters to investors”. BrandHUB’s Nicole Ball, is moderating a panel on why branding and design are important to a startup and Nibletz Media’s Managing Editor Monica Selby will moderate a discussion on addressing media needs of startups.

Monday evening will end with the “Halftime Party” sponsored by Nashville Tennessee’s CentreSource.

The complete agenda for Everywhere Else Cincinnati is below and a final batch of attendee tickets have been released at http://eecincinnati.com

Everywhere Else Agenda

Sunday Sept 29th
- 8pm-11pm Kickoff Party Hosted by Cincinnati USA Regional Chamber & CincyTech at Toby Keith’s I Love This Bar & Grill Downtown Cincinnati

Monday Sept 30th
- 8:30am Registration Opens
- 9am-9:15am Opening Remarks from Kyle Sandler & Nick Tippmann
- 9:15am-9:35am Dave Knox – Building a Top Startup Accelerator Everywhere Else
- 9:35am-9:55am Carla Valdes – Rapid fire Q&A on getting past the gate keeper
- 9:55am-10:15am Jonathan Perrelli & Justin Gutwein – Startupland, an Honest and Authentic Portrial of What It Takes To Be an Entrepreneur
- 10:15am-10:45am Andrew Warner (KEYNOTE) – Entrepreneurs & Their Inner Insecurities
- 10:45am-11am Coffee Break Presented by Soapbox Media
- 11am-11:30am – Panel: Catching the Attention of an Accelerator Everywhere Else. Moderator: Nick Tippmann. Panelist Blake Miller, Mike Bott, Brian Raney, Jonathon Perrelli
- 11:30am-11:50am – Art McMahon – The New World of Private Placements: A Brief Legal Overview. Presented by Taft Law
- 11:45pm-12:05pm – Fred Killingsworth – Mobile Payment Solutions: Enabling Unprecedented Opportunities. Presented by Vantiv
- 12pm-1:30pm Lunch Break
- 1:30pm-1:50pm John T Meyer – Don’t Be Everyone Else at Everywhere Else
- 1:50pm-2:10pm Rob Woodbridge – Top 4 Mobile Business Models and How To Optimize Them For Revenue
- 2:10pm-2:30pm Derek Flanzriach – Getting To Over 1M Unique Visitors Per Month In Less Than a Year Using Social & Content
- 2:30pm-3pm Jeff Hoffman (KEYNOTE) – Entrepreneur’s Bootcamp: Keys to Entrepreneuring Success
- 3pm-3:15pm Afternoon Break Present by Vantiv
- 3:15pm-3:45pm Panel: The New and Ever Changing World of Content & Media. Moderator: Monica Selby. Panelist: Ryan O’Connell, Derek Flanziach, Rob Woodbridge, Scott Gerber, Andrew Warner
- 3:45pm-4:05pm John Bracken – Rising Above The Noise
- 4:05pm-4:25pm Andy Sparks – Should You Stay Put?
- 4:25pm-4:45pm – Jake Stutzman – Meaning, Not Money
- 4:45pm-5:05pm – Mark Richey – Capital Risk and Speed
- 5:05pm-5:55pm Startup Pitches
- 5:55pm-6pm Closing Remarks
- 6:15pm-8:15pm VIP Investor & Startup Only Happy Hour at the Hyatt Regency
- 8:30pm-11pm Halftime Party Hosted by Centresource at Rhinegeist Brewery

Tuesday Oct 1st
- 9am-9:10am Opening Remarks from Kyle Sandler & Nick Tippmann
- 9:10am-9:30am Mark Hasebroock – Llamas and Mocassins
- 9:30am-9:50am Denver Hutt – Life Is What Happens While We’re Busy Making Other Plans
- 9:50am-10:10am Blair Garrou – Top 10 Ways for a Startup to Thrive (and Survive) in the Midcontinent
- 10:10am-10:40am Joe Medved (KEYNOTE) – How to Source Your Investors
- 10:40am-11:15am Panel: Not All Money Is Created Equal and Location Matters to Investors. Moderator: Bob Coy. Panelist: Madeleine Ludlow, Blair Garrou, Joe Medved, Jonathon Perrelli, Mark Hasebroock
- 11:15am-11:30am Coffee Break Presented by West Capital & Draper Triangle
- 11:30am-11:50pm Patrick Woods – From pitch to personality: brand personality and why it matters
- 11:50am-12:10pm – Evan Owens – Horror Stories From Product Development
- 12:10pm-12:30pm – Janice Fraser – Lean UX + Design for Startups
- 12:30pm-2pm Lunch Break
- 2pm-2:20pm James Dickerson – What I Learned From My Startup’s Failure
- 2:20pm-2:40pm Raghu Betina – Getting Your Feet Wet in Programming
- 2:40pm-3:00pm Alan Berkson – You Got Customers, Now How Do You Keep ‘em? Presented by Freskdesk
- 3pm-3:30pm Scott Gerber (KEYNOTE) – Why Should Never Get a “Real” Job
- 3:30pm-3:45pm Afternoon Break Presented by Taft
- 3:45pm-4:15pm Panel: Why Branding and Design Are Crucial to a Startup Moderator: Nicole Ball. Panelist: Patrick Woods, Jake Stutzman, John T Meyer, Janice Fraser, Evan Owens
- 4:15pm-4:35pm Ethan Austin – Culture ≠ Ping pong: How To Build a Startup Culture That Drives Success
- 4:35pm-4:55pm Jared Steffes – Don’t Be a Liar and Your Startup Sucks.
- 4:55pm-5:25pm Wil Schroter (KEYNOTE) – How Crowdfunding is Changing Startup Fundraising Forever
- 5:25pm-5:55pm Startup Awards Presented by CincyTech & Cincinnati USA Regional Chamber
- 5:55pm-6pm Closing Remarks from Kyle Sandler and Nick
- 8:00pm-11pm Postgame Party Hosted by Nibletz Media at Rhinegeist Brewery

Don’t have your ticket? No worries. We released a few more tickets, and you can get yours at eecincinnati.com

ThinkBig Accelerator Partners With Microsoft Ventures

Kansas City’s ThinkBig accelerator announced this morning a brand new partnership with Microsoft Ventures. This new Microsoft partnership compliments the Microsoft BizSpark program to the select few accelerators that have been chosen.

Microsoft Ventures currently has accelerator locations in Tel Aviv, Bangalore and Beijing and will open or partner with several more soon, including ThinkBig.

This announcement comes ahead of Blake Miller’s presentation at the national Everywhere Else Cincinnati conference that kicks off Sunday evening. Miller was going to save the news for the upcoming iKC conference in Kansas but chose to reveal the news now so that he is available to speak with other accelerator heads and startups at next week’s Everywhere Else conference, about the new partnership.

Think Big Accelerator in partnership with Microsoft Ventures will be one of only a few partnerships of its kind in the United States. Microsoft Ventures will act as a strategic partner for promising startups in the Think Big Accelerator program focused on business growth, customer development, industrial strength technology and beautiful usable products.

According to Cliff Reeves, who leads the Microsoft Ventures Community team, “Entrepreneurism is a local phenomenon everywhere, and Think Big Partners represents the best of KC as well as startup reach nationally and globally. We’re very pleased to be working with them to find and support great startups.”

The partnership between Think Big Accelerator and Microsoft Ventures will provide accelerator companies access to even more mentors, resources and connections. As Microsoft Ventures is a corporate run partnership with the intent to engage and support a select few independent accelerators per geo, the local Microsoft field office will play an active role in day-to-day support and mentorship of Think Big Partners’ startups as part of this partnership. While the Microsoft BizSpark program will be providing software, support and visibility to the startups, Microsoft Ventures will be providing additional resources through this limited partnership to better enable the startups success on the Microsoft platform while they develop their business as a whole. Along with providing consistent access to Microsoft technical resources and devices, startups engaged in the Think Big Accelerator will have the opportunity to qualify for additional benefits via the BizSpark Plus program where startups qualify for a rich set of offers including Office 365 and Azure.

“We at Think Big Partners are very excited to grow what has already been a great learning relationship with Microsoft,” says Miller, Director of Think Big Accelerator. “The resources that Microsoft adds to our checklist-oriented process will help us get entrepreneurs from idea to first customer faster and even more efficiently.”

While many accelerators do offer the BizSpark program, the Microsoft Ventures sponsored accelerators have even more amazing benefits.

You can find out more about Think Big KC here.