Those of us in the tech world know all about social media marketing and finding and sharing content online. We know that it’s good for our brands and reputations, and a lot of us think carefully about how we want to handle social media.
That’s where Chimpmint comes in. They’re looking to curate and share content for small businesses who don’t necessarily have the time or motivation to learn social media marketing. There are plenty of tools that do what they do, but Chimpmint is honing in on the customers who will be overwhelmed by the more popular tools.
They face a few challenges, though. Most significantly, marketing to small businesses–and convincing them they need this–could prove difficult. The companies they’re talking about can often be averse to the Internet in general, much less social media.
Also, you know, Buffer, Feedly…
Check out Chimpmint’s Q&A below. Then hop over and let them know what you think.
What is the name of your startup?
Chimpmint Content Curating & Sharing
What’s your big idea?
If traditional marketing is land and social media is the ocean, then many startups, small businesses, and personal brands are lost at sea.
Every brand, at one point or another, has the same two core problems when it comes to social media marketing:
- I don’t know what to post on social media to build my follower base and to engage with them.
- I don’t have the time to post.
So how does Chimpmint help? To solve the first problem, we search, find, and present related content to that brand. Doesn’t matter what you sell, if you have a brand, then we have quality articles, images, and videos that relates to what your brand. To solve the second problem, Chimpmint helps you share efficiently. Already in our first release, we’ve gotten great feedback on the simplicity of our scheduling feature. And like an infomercial, it gets better! Our next upgrade is coming soon and it’ll will be a game changer. We plan to make social media management as relevant to a business owner as checking an email.
What’s the story behind your idea?
Once upon a time, about 11 months ago, my partner Maurice Prosper and I were working in the web development. One of our early clients, Stacy, owned a small furniture store. To our surprise, just a month after finishing Stacy’s new website, she left us a message stating her dissatisfaction.
What was wrong? The website worked like a well oiled machine.
So we asked Stacy. She told us she feels the site isn’t worth the cost since the traffic to the site stayed the same. So we started our search on Google for a product that can drive traffic to Stacy’s website with social media. Right away, we knew it had to be simple, because Stacy didn’t want to learn social media marketing, and preferably a ‘Smart Software’ that educated users while getting the job done. Unfortunately, we never found this magical software. That’s when we had our “aha moment”.
Who are the founders and what are their backgrounds?
Maurice Prosper and Michael Tibebu. We met in Mr. Thomas’s history class in high school. Good ‘ole times.
Where are you based?
Chimpmint is based out of Austin, Texas but we service any and all businesses since we provide our services via the internet.
How are you different from the competition? Buffer comes to mind…
We simplified our software while being able to improve efficiency. Our competitors see the demand but see only one layer of the problem. As stated in Question, just a scheduling feature isn’t going to cut it for Stacy the store owner. Neither is a bare content aggregate. Chimpmint is the only web application that solves both those problems, while keeping simplicity of the product for our user’s learning curve and user experience.
What milestones have you reached so far?
We just celebrated our 3 month anniversary. That being said, since then we’ve gotten users on Chimpmint giving us great feedback and advice. We’ve legitimatized our online brand @Chimpmint with well over 400 followers. All of which we’ve attained by using our own product. Our blog (blog.chimpmint.com) returning readers. We also showcased at South by South West in Austin, Texas in front of thousands of tech lovers and investors.
What are your next milestones?
Chimpmint next milestone is to reach our goal of signing up our first 1000 businesses. We still have spots open. Sign up at www.chimpmint.com we wont disappoint.
Where can people find out more?
People can find out more about Chimpmint by emailing firstname.lastname@example.org.
They can also reach us via our feedback button located on the bottom right corner on www.chimpmint.com