Kyle
While we admit we are skeptical on the fact that king.com calls themselves a startup, they do so to that end we will as well. Outside of them being a startup though, this little known game development studio in London has overtaken Electronic Arts in terms of daily app users for their Facebook games.
Admittedly, they aren’t anywhere near eclipsing Facebook giant Zynga but they have their sites set on Zynga. According to this report from the Chicago Tribune, king.com’s game Bubble Witch Saga has more daily active players than Zynga’s smash hit Farmville. Impressive. But not quite the 65 million daily users Zynga has across all of their titles.
King.com’s most recent launch, a game called Candy Crush Saga, has already crossed the half a million daily users threshold. That game just debuted last week.
“Our ultimate ambition is to be the leader in our segment of games for the casual social player, mainly female, social and mobile,” King.com’s Chief Executive and co-founder Riccardo Zacconi said in an interview with Reuters. He continued, “Our target is to reach Zynga.”
Across Facebook and other channels King.com reports that they have 2.5 billion games played per month. Although they started out before Facebook gaming became popular a lot of their game plays comes from Facebook. Zynga has been reportedly looking at options outside of Facebook and King.com says they are looking at other places to host their casual games as well.
King.com lacks in the mobile world and plans to change that this year by introducing their most popular titles to iOS and Android. That’s a space where EA and Zynga have already been successful.
source: ChicagoTribune
