We’ve seen quite a few startups that are trying to help improve the restaurant experience. There are a lot of “wait list” startups. We reported on Chicago based NoWait app just last week. The challenge for these startups is the ability to penetrate the restaurant industry, and they have to take care of the entire host stand experience, not just the wait list.
That’s how Chattanooga-based QuickCue was able to secure a deal with Atlanta-based Mellow Mushroom that spans the entire chain and future locations to come.
QuickCue is a host stand app that allows the host or hostess at a restaurant to take a guest’s name, add them to the wait list and then notify them by text message that their table is ready. This allows guests to go elsewhere while waiting. They could go to nearby shopping or even run errands. Rather than being tethered to a pager, their phone lets them know when their table is ready.
QuickCue also offers an entire suite of features and analytics for the restaurant itself. According to the Chattanooga Times Free Press, restaurants can even create customer profiles. With these profiles they can make notes on where customers like to sit, what they order, how frequently they visit, and how many people usually dine with them.
The restaurant also has a vital piece of information from every guest in the QuickCue system: their phone number. Now not only can the restaurant notify the customer when their table is ready, they can also market them deals by text message as well. What if the kitchen crashes? Now a restaurant can let the customer know there’s been a slight delay and offer them a coupon instantly for a free drink.
The potential for a restaurant using QuickCue is almost infinite. The startup’s attention to customer service is what made the partnership with Mellow Mushroom a natural fit.
“One of our core values is providing excellent customer service,” David Danowitz, Mellow Mushroom’s director of operations, told the Times Free Press. “Mellow fans often will drive 100 miles to get to the nearest location, so we need to deliver a quality product and an awesome guest experience every time. Quickcue has a similar approach, which made partnering with them as the exclusive provider of our host stand technology an easy decision.”
QuickCue is being installed in all 100 of Mellow Mushroom’s existing locations and will also be integrated into future locations. Mellow Mushroom plans on opening 200 new locations each year for the foreseeable future.