Defeating the Challenges of Growing a Business

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Most startup owners will tell you they are keen to embrace growth. But the reality is that it isn’t always easy to grow a business. In fact, there is a multitude of problems that could leave your growth strategy falling on its face. And in some cases, they could even see your business collapse for good. In today’s guide, we’re going to highlight some of the biggest problems you might face when growing a business, so let’s get started and ensure you are in good shape.

The market

Markets are in a constant state of change, and they won’t wait around for you while you grow and adapt. And while your product might have been selling by the million this year, there are no guarantees it will be the same next year. To prevent market issues, you will need a lot of industry knowledge, and keep up to date with new businesses and developments. Failure to do so could leave your company with a lot of exposure to risk.

Cash flow

Of course, business growth takes money, and you will need funding of some description to make your dreams come true. In an ideal world, your profits will be all you need to grow steadily – but, of course, reality is never like that. You might need to approach a bank for a loan, in which case you will need excellent financial records in place and a robust business plan. You will need the same to approach private investors, but there is another caveat to consider. When a private investor hands over money, they will want t big slice of control in the business. That’s not just as a stockholder, either – they may demand to put their own management team and culture in place. Can you live with that? If not, your quest for funding may be trickier than you think.

Employees

When you are a growing company, facing a lot of change, it can be difficult to track all the new arrivals. But knowing your employees well brings an awful lot of benefits, help them feel they still have a stake in the business, and encourage productivity levels to remain the same. So, a quick question – when was the last time you used your employee directory? In fact, do you know how to find your employee directory? The truth is that it can be a great little tool for keeping valuable information on your staff, from what they enjoy doing in their spare time, to how many sick days they have had off during the year.

Customers

Finally, your customers may not be as fond of your business growth as you might have hoped. They might enjoy the personal service you gave them, and the time you spent cultivating relationships with them while you were raising your business profile. But when you become a bigger company, how are you going to avoid turning into another corporate, faceless giant? Finding the balance can be tricky, and you should be prepared for losing the odd customer who will be unhappy with changes.

Entrepreneurial Development: It’s All About Having A “Can Do” Attitude

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There’s no doubt that the life of an entrepreneur is tough, but in a different way to what most people imagine. Those who have regular jobs think that entrepreneurship is like having a job, but on steroids. But that isn’t really what it’s like at all. Those who work in large organizations are often shielded by the company apparatus from the rougher elements of the market and generally have the people and resources around them to deal with their problems. Entrepreneurs don’t and instead find themselves exposed on multiple fronts with the fewest tools to protect themselves.

The good news is that there is stuff that entrepreneurs can do to break out and turn their careers into something desirable. It’s all about having a “can do” attitude.

Forget Yourself – At Least When Starting Out

Entrepreneurs often tend to have large egos – and that’s a good thing. You need a basic sense that you’re an important person who has the capacity to make waves in the world to even get your business off the ground. But sometimes your ego can come back to bite you. One of the problems entrepreneurs have when starting out is the idea that they are somehow owed success by the world, but this isn’t how things work. Entrepreneurs don’t get rich by being entrepreneurs: instead, they build their empires through passion and offering customers what they want. Don’t let human foibles, like greed or foolishness get in the way of building a business. Focus on your clients, and money will come to you.

Continuously Educate Yourself

Elon Musk is an interesting individual. He’s founded not one, but four billion-dollar-plus enterprises in the last twenty years: SpaceX, Tesla, Paypal, and SolarCity. No, he’s not the richest entrepreneur to have ever lived, but he’s certainly one of the most prevalent, and his successes are epic.

Observers of Musk, including his own brother, put this achievement down to his passion for learning. When he was a boy growing up in South Africa, he reportedly read two books a day on a vast range of different topics. This gave him a unique perspective on the world and turned him into what we might call a “learning generalist.” This put him at an advantage over those who specialized in particular areas: he was able to see links between different disciplines that they weren’t, using these connections to form inspiring businesses.

The reason for Musk’s success, many believe, isn’t so much about what he knows, it’s about the tools that he has in his learning toolbox. He works around a set of “first principles” that can be applied multiple times in different situations. That’s why he’s been able to shake up so many apparently unrelated industries, including payment systems, rocketry, and electric cars. Hence, it might be a good idea to take another look at that MBA online you’ve been eyeing up for the last year or so. It could provide valuable insights.

Deepen Your Values

Finally, it’s worth taking a look at your core values. Leaders who don’t believe in what they’re doing, or don’t think what they’re doing is right, rarely make a success out of their careers. Figure out what you think is valuable, and then go for it.

Some Advice On Nailing That Website Redesign You’ve Been Dreading

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Some legacy businesses might be able to get away without a fantastic website: but startups? Not so much. Websites are the lifeblood of every growing new business, and without them, there’s little hope of success.

As a result, entrepreneurs are having to continually update and upgrade their online offering. The problem is, doing so is a massive hassle, and it’s often hard to tell whether you’ve got it right. Here’s how to nail that website redesign you’ve been dreading.

Always Put Yourself In The Shoes Of The End User

What comprises an exceptional user interface do you think? “Usable,” “predictable” and “intuitive” are all words that immediately come to mind.

It’s a good idea, therefore, to avoid complexities in the user interface when redesigning a website. Instead, focus on innovations that make the whole experience easier and faster. One of the problems that used to dog old company websites were complicated menus with tiny writing coupled with endless sub-menus and non-obvious download buttons. Safe to say, this is something you want to avoid.

Don’t Overwhelm The User With Information

As any good digital marketing agency will tell you, one of the abiding tendencies of small businesses is to overload their customers with information. Their websites are packed with essay-length prose about their products, detailing all the features as if it were a review or an article in a journal. Businesses do this because they want to make sure that they are communicating all the benefits of their product. But all too often they vastly overestimate user attention span, especially online. Web site visitors on a company website are rarely in the mood to read a five-minute segment of all the features of a particular product. They just want to know if it’ll solve their problem.

According to Ashley Saddul, an executive at a large recruiting company, the key is to make sure that each page has a definite focus. Products should be arranged intuitively, and businesses should use the fewest words possible.

Make Small Improvements Over Time

Designers, developers and entrepreneurs often work closely together, to build websites, but often they do it all in one go. According to Dmitry Koltunov, this is a bad idea. One of the reasons for this is that it precludes the possibility of gradually developing a site that suits the tastes and preferences of users. Big businesses will routinely implement minor changes to their websites, and then use A/B split testing to find out whether those changes had the desired effect. They don’t just march in, change everything all at once, and then hope for the best. The best rarely happens.

It’s a good idea, says Koltunov, to make improvements incrementally. Get feedback he says, and each week aim to improve something about the site. It could be the colour scheme on the home page, the way you generate titles for your blog or the speed at which the website back end operates. Over the course of a year, your website will be transformed – just not all at once.

5 Reasons Why No-one Is Visiting Your Website

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You were told not to bother wasting money on a phonebook ad and that the internet was the future of marketing. And so you went and invested in a fresh new website for your business. But no-one is visiting it! You’ve seen the analytics – your website isn’t getting any hits. Was all that money spent on producing a website wasted?

Certainly not. All you need is to make a few alterations to make your website more attractive. Here are a few reasons why no-one is visiting your website and how you can start luring in traffic.

You have no internet presence

The ugly truth is that a website isn’t enough. The internet is a crowded place and to stand out you need to advertise it everywhere, just as you’d advertise a shop in a city with signage and leaflets.

The first big step is social media. Create a Facebook and Twitter page for your business, invite all your friends to follow and like and place links on the page to your website. You will immediately notice more traffic although you’ll have to keep your social media active with engaging posts if you want to continue luring people in.

From here you can branch out to other places on the web. Get previous happy clients to write review on review sites linking your website, as well as reviewing your site on Google. Ask other companies to promote your site on theirs (and in turn promote theirs on yours). Soon more doors will open up to your website allowing more visitors.

You’re on page 50 of Google

Not being on the first page of search engines can have a massive impact on the amount of visitors you get. This may be because your website isn’t very keyword friendly and people searching for your type of company aren’t finding it instantly. Alternatively, your website might be overloaded with keywords and search engine algorithms may view it as spammy. SEO companies can help to improve your search engine rankings and may be worth investing in (Nu Studio being an example).

Your site isn’t active

A site that isn’t regularly updated can also score badly on search engines as well as putting off visitors by making your company appear to be no longer in action. Keeping your website new and fresh with regular blog posts and events can keep visitors coming back. However, once you start updating, you must keep up the work in order to keep a consistency.

Your web design needs a refurb

A relative or friend may have designed your website, or it may have been designed over a decade ago, in which case you need to give it a refurb. Hire a professional company to spruce it up so that it no longer look like a relic from the 90s or a school project. This will ensure that visitors return and don’t immediately disregard your site as unprofessional.

Your branding is off

Does your domain name and webpage immediately explain what your business is about? Poor branding could equally putting visitors off. Some of this could be less to do with your website specifically and more to do with your business brand. Pay a professional to personally review your site and brand if you believe this could be the case.

Ecommerce Businesses Must Take These Steps for Improved Customer Experience

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Much of business today is conducted online. E-commerce is a hugely popular sector, with many people launching new eCommerce businesses in their spare time. If you want to make your eCommerce business a success, it’s all about getting the customer experience right. You’re not face-to-face with your customers, so you have to find other ways of improving their experience. An eCommerce business’s website is one of the most important areas to pay attention to, but it’s not the only one. There are other aspects of the customer experience that are just as important. Here are some essential things that every eCommerce business owner needs to do on and off-site.

Speed Up Your Site

The first thing it’s essential to address is the quality of your website. The online shop is where everything is happening for any eCommerce business. It’s where your customers view your products and decide whether to buy them. You need to use your store to help your customers find what they want and convince them to buy it from you. One of the things that will easily put someone off is the speed of your site. A slow website can have someone turning away and looking for what they need elsewhere. Ensuring speed on different browsers and devices needs to be a priority.

Make Navigation Easier

There’s another element of your website that’s vital to providing a good experience to your customers. Being able to navigate your store is essential for anyone who wants to buy something from you. If they can’t find what they’re looking for, they may well give up and go elsewhere. There are several aspects of your store’s navigation that you need to consider. Firstly, visitors to your site should be able to find broad product categories easily using your menu. They also should be able to filter products using different criteria if you have a lot of them. Finally, a search function allows people to go straight to what they are looking for. Make sure that your search feature works well.

Be Transparent

When people buy things online, they can’t pick up and examine any of your products. So you need to offer them as much information as possible about what they are looking at. However, there are also times when you don’t want to overwhelm them with too much information. If you can, choose pictures and videos over having a lot of text. In some cases, you might need to include technical specifications, making it hard to avoid too much text. However, you can still present this information in a neat way that’s easy to read. You can also provide interactive content such as product tours or demonstrations.

Offer a Mobile App

You might have a responsive website that looks great on a mobile device. However, it’s also worth considering a dedicated mobile app. It can make shopping in your store easier and allow you to design an experience that’s ideally matched to your brand. You can use a service like Wonderment Applications to build an app from scratch and ensure that it will be useful to your customers. Mobile technology is becoming more significant in all areas of business, including eCommerce. People want to be able to access what they want and need from their phones and tablets.

Don’t Forget About Offline Elements

E-commerce businesses might be based online, but the customer experience usually has some offline elements too. If you sell physical products, you have to deliver them to your customers. The speed and the service you provide your customers when you send them your products both matter too. It’s important to take a look at how you manage your deliveries and the satisfaction of your customers when they place and receive an order. You might also make an effort to personalize orders or add some other special customer service element to them.

Make Contact Easy

Your customers also want to be able to get in touch with you whenever they want. If you want to make it easier for them to contact you, you can do several things. One thing that will help is providing a number of contact channels, both immediate and less immediate. Some people prefer to email so that they can deal with things in their spare time. Others prefer to address issues as soon as possible by calling or perhaps using a messenger app. Consider these different communication channels to provide options for your customers.

The customer experience is an important part of any eCommerce business. Striving to improve it can keep your brand in the spotlight.

The Dos and Don’ts of Digital Marketing

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Digital marketing is actually really easy to get wrong. This probably isn’t a newsflash to you. But if you’re looking to get into digital marketing to boost your business, then it’s important to know how to get things right and how to get things wrong! (So you can avoid doing the former, not so you can do it. Obviously.)

Here’s a quick guide to some of the key dos and don’ts of digital marketing.

DO!

Set realistic expectations. None of us will get to the reach of, say, George Takei’s social media accounts overnight. Set realistic expectations – relatively slow growth is one of those realistic expectations. (And yes, George Takei’s social media accounts are mostly handled by someone other than George Takei. He earns a lot of money renting out his social media accounts for businesses and websites that need a boost!)

Put a focus on website usability. If your website isn’t actually all that enjoyable to use, then your digital marketing campaign may be for naught. A lot of new business owners forget about this crucial step. Optimize your website to the best of your ability. Those new users should be coming in to a really premium-looking website.

Get help if you need it. Yes, it’s true that effective SEO can be absolutely free if you know how to do it right. Of course, by “free,” we mean that it can cost you nothing in direct monetary cost. But it does take an absolutely tremendous amount of time to do properly. (And, as time is money, I guess it’s not really free after all, right?) So if you don’t have confidence in your ability to get results, then work with a professional SEO company. It will save you a lot of time and frustration in the long run.

Define your target market. Marketing isn’t something that you do indiscriminately, if the existence of this article didn’t already tip you off to that. Your marketing is going to be most effective if it’s aimed at the right kind of people. So make sure you know what your target market is and start aiming your marketing at areas most frequented by that demographic.

DON’T!

‘Like’ your own content. Come on, man. That just makes people cringe. Don’t hit the like button on your own content. Being proud of your content isn’t the same as calling out your own adoration of it. Besides, liking your own content doesn’t help with reach.

Spam. Your followers and subscribers are going to get pretty tired of you if they’re getting notifications several times a day from your business. I know you’re eager to get the word out, to strike gold with your content, but ease up a little!

Market before you’re ready. You have to make sure that your business, and especially your business website, is actually ready for an influx of customers or visitors. You really could strike gold with a marketing campaign in a short space of time if you do it right, but that deluge of attention can cause problems if you’re not ready. So prepare for all that traffic!

Logo Wars: The Secrets To Making Yours The One That Stands Out

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In today’s startup culture, there are a lot of logos floating around. The problem with the vast majority of them is that they are generic. Often they are mere placeholders that entrepreneurs think that they have to have in order to have a viable business. The worst situations are when a company goes to a logo generating website, chooses a logo that they like and then stick with it. Then they wonder why their customers can’t tell the difference between their business and the one just down the street offering the same range of products and services.

Here are some tips for helping your logo – the face of your company – stand out.

Make It Simple

Simplicity is one of the most important elements of any logo, says Jonah Berger, author of the book Contagious: Why Things Catch On. Take the old Apple logo, he says. This was once rainbow colored, but during that time, the company wasn’t iconic. The company then changed its logo to grayscale on a black or white background, and all of a sudden the company took off.

Of course, Apple needed a product too, but Berger emphasizes the fact that the new logo design made Apple easier to remember and more iconic. It’s important, Berger says, to limit the number of “moving parts” on a logo design. IBM, Coca-Cola, and IKEA all use very simple aesthetics which are easy for consumers to digest.

Memorability

Ask any advertising company, and they’ll tell you that a logo should be memorable. But making a logo both memorable and simple is not easy. Let’s go back to the Apple example. Apple could have gone with a regular apple symbol, but they decided instead to go with an apple with a bite taken out of it. Why did they do this?

According to Berger, it’s to create incongruity. People have seen millions of apples without bites taken out of them, so Apple’s logo wouldn’t stand out that much if it were of a whole apple. But thanks to the fact that it has a bite taken out of it, people are more likely to remember it. What’s more, the image is still very simple to remember, making it stand out from the rest.

Make It Remarkable

It’s all well and good having a logo that is straightforward and memorable, but the best advertisers know that “remarkability” is important too. According to Berger, this means using a logo that will get people talking and create intrigue.

One cool example is the search engine TalentBin which helps companies find quality personnel. Their logo is a cartoon squirrel riding a unicorn. It’s a bizarre image, but it contains a meaning that is familiar to the industry it serves. In the recruiting industry, the term “purple squirrel” is ascribed to people who are really hard to find. Using the symbol of a purple squirrel helps to emphasize the fact that TalentBin is always on the lookout for individuals who are generally hard to find. Berger suggests that startups might want to try a similar strategy.

Take Control of Employee Relations Without a HR Department

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Without a doubt, one of the most helpful departments in a large business is human resources. Most organisations assign at least one person to deal with employee relations so that the business can continue to run smoothly. A single dispute or argument could have lasting consequences that might severely hinder your business’s ability to grow and provide services and products to your customers.

Unfortunately, a small startup cannot afford to hire a professional to deal with human resource issues. Most of the time another employee is given the task as an additional job to coincide with their regular duties. However, this might severely hinder their ability to perform regular work and they might end up becoming a HR staff member full-time, meaning you’re back to square one and facing the possibility of hiring someone for a HR role.

Take it into your own hands

As the boss, you’re one of the most influential members of the office. You pay salaries, you’re the visionary and you’re in control. Don’t abuse that control, but don’t neglect it either. Your presence alone in the office could become a motivational force that drives employees to work better, make fewer errors and procrastinate less. Because of this, you should be making regular appearances around the office instead of staying locked up in your own office or going out on business meetings unless absolutely necessary.

Take it a step further by interacting with employees and handling their problems on your own. Although you might have a lot of work to do as well, you can’t ignore the power and influence you have on your employees. If they see you interacting with employees and taking their concerns on board, then you’re establishing a trust bond between boss and staff member that can do wonders for the productivity of your business. There’s nothing better than a member of staff that’d go the extra mile for a boss they actually enjoy working for. They’re less likely to call in sick, they’re more likely to do overtime and they’ll be loyal to your business and stay for the long term.

Managing your employees

So how do you start managing your employees? You can use time-tracking software such as the one found at www.Avaza.com/online-timesheets so you know what their tasks are and when they need to be done, and you could also monitor them from your office and take regular walks around the workplace to interact with and check up on your employees. It’s important that you understand the role of each and every member of staff you have employed so that you know what new staff members to hire, what areas of your business need more work and how to improve productivity in your office.

You should always have some kind of spreadsheet or employee reports folder so you can continuously manage and monitor each employee, understand their tendencies and take note of any concerns they may have. A notepad also works because you can quickly jot down notes about each employee, but you could just as well use an application on your smartphone to record your thoughts.

Settle disputes and encourage teamwork

A dispute can be extremely disruptive to your workplace and it can even dishearten other employees that aren’t directly involved. You never want it to reach a stage where a fight breaks out in the office that could leave your staff members injured or your office equipment damage. If you notice tension in the air between two members of staff, take them aside and let them settle their differences in front of you by talking. It might feel like you’re treating them like school children, but it’s necessary because you need to make them come to their senses and work together instead of being at each other’s throats.

Take teamwork seriously in the office. You want to promote teamwork among your staff members so they can get along and cooperate instead of being in competitive with each other all the time. Some competition in the workplace is great and can foster good results and a productive environment, but it’s important to manage it so that it doesn’t become a race to see who can make sales or finish their work fastest. You should give your employees incentive to work harder, but don’t make it materialistic things such as “employee of the month” awards or a pack of chocolates.

For example, if your employees have worked hard as a team and they’ve successfully helped you grow your business this year, then treat them to a team-building holiday someplace nice. It’ll make a dent in your budget, but the cost of team bonding is priceless if you want to create a long-term business plan.

Empower your employees with important decision-making

Deep down, every employee wants something more than just a salary: they want the satisfaction of knowing they did a good job. An employee wants to hear that they’ve just made a decision or completed a piece of work that has grown your business exponentially. They want to hear that they’re making a difference and affecting more lives than just their own. Because of this, it’s important to empower your employees with some degree of freedom as opposed to pigeon-holing them down a set path.

Don’t micromanage your employees to a point that they’re just sheep listening to your orders. They don’t want to be ordered around—they want to have freedom to make decisions they think will benefit your company. You can start easy with this type of thinking and move up as they gain your trust.

For example, when ordering supplies for the office, allow your employees to pick what each of them needs at their desk. One employee might order a few pens and pencils, some might order nothing, and someone might order a backrest for their chair. Instead of asking them what they need and making a decision, let them decide for themselves what they need to make their time at work more productive. From here, you can move on and let them make design decisions, how to communicate with clients and how to approach potential business partners.

Comparing Buying, Leasing or PCP for Acquiring a Car

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When it comes to acquiring a new car, there are many different financing options available, whether it is for personal use or as a company vehicle. The first thing most people will do is search online for a brand new or second-hand vehicle to buy outright, but there are other options available. Here we compare the advantages and disadvantages of buying, leasing and taking out a personal contract purchase when getting a fresh vehicle. 

Buying

Advantages: Buying a new car from Robins & Day means you get a vehicle with the latest technology, safety standards and that shouldn’t have any problems. While opting to buy a second-hand model means you will also own the vehicle but also get it for a much cheaper price. With either choice, you can also recoup some of the value if you sell it on later.   

Disadvantages: The main disadvantage of buying a car is that it will depreciate in value, especially with a brand new car. If you go for a new one it will only have the latest number plate for six months as well, while buying a used car it could encounter more mechanical problems.

Leasing

Advantages: With leasing you pay a monthly fee to use a brand new car. This makes it easy to budget as you know exactly what monthly costs will be. Plus, breakdown and maintenance cover are usually included in the monthly price and you do not lose out as the vehicle depreciates in value.

Disadvantages: You are tied into a contract with a lease that you can only get out of by paying it off or suffering early termination charges. Despite paying monthly you never own the car either and in some cases it can cost you more than using a loan to buy a car in the first place.

Personal Contract Purchase

Advantages: PCP is similar to car leasing, in that a monthly payment is made for a fixed amount of time to drive a certain car. Only a small deposit is required and unlike with a lease, at the end of a PCP you have the option to buy and own the vehicle.

Disadvantages: The car is legally owned by the finance company until it has been paid off, so you cannot customise it until then. You also have an annual mileage that must be stayed within, that, along with cancelling the contract, will impose a fine.

Consider which of these options is best for your personal or professional vehicle situation

3 Great Ways You Could Profit From The Healthcare Industry

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The UK healthcare and medical industries are huge. Indeed, they turn over billions of pounds every single year. So, it’s possible for savvy entrepreneurs to make a fortune in profit if they are smart. Thankfully, there are a million and one different ways you could approach the venture. You just need to discover an idea that seems interesting and exciting. At the end of the day, nobody wants to own a boring company that doesn’t make them feel enthusiastic. Below, you will find four simple suggestions of business ideas you might like to consider.

Become a medical insurance specialist

All healthcare firms require appropriate insurance to cover their activities. That is because they often perform complex treatments where there is potential for negligence. Starting a company that provides the policies those professionals require is always going to be a profitable move. In most instances, your clients will never make a claim. However, you will need to make sure you have ample funds available in case they do. It’s not the easiest business idea on this page, but it’s stable and reliable. Just ensure you have a strong legal team in place in case there are any issues. Also, you’ll have to employ a large workforce to guarantee you can deal with each client on a personal level.

Offer hospital cleaning services

Many hospitals struggle to retain cleaning staff these days. So, they choose to use specialist agencies to keep their establishments uncontaminated. It’s similar to cleaning private homes and businesses, except your workers have to use the dedicated equipment. So long as you’re confident you could meet the required standard, you can make a healthy profit. Just be aware that there is a lot of competition in the market. Experts like Mitie already hold the lion’s share. That means you might have to offer lower prices to ensure you attract clients.

Become a healthcare supplies retailer

Selling essential medical supplies to private doctors and dentists is an excellent way to earn a living. It’s much the same as selling any other product on the market today. The only real difference is that you need to be 100% reliable when it comes to delivery times. Health companies have to operate to appropriate standards, and they face issues if they don’t. As established brands like BF Mulholland understand, a single late order could put one of your clients out of business. Other than that, you can approach the business the same way as you would when selling anything else.

As we said at the beginning of this article, there are many different avenues you could explore when making money from health care. However, the ones we’ve mentioned today are considered the most fruitful. So, take the time to research each of them before placing the most suitable one on your shortlist. Make a business plan in the new year, and you can start to put the wheels in motion. Who knows? It could be the best move you ever make. You could turn your financial situation around and create a profitable business for which you can feel proud.

Real Estate Investment: Best Ideas For Better ROI

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If you are entering the real estate investment game for the first time, you have a lot to think about. Where you decide to buy property is critical, of course, but before you even get that far, you need to decide what your real estate is for. Who are your perfect tenants, and what type of business structure do you want to create?

Each has its own benefits, but some ideas will give you a better return on your investment. We’re going to take a look at your best options right now – read on to find out more.

Flipping

House flipping is the art of buying cheap, repairing and renovating in double quick time, and selling the property for a profit. It can bring a huge return on your investment. However, you need to get it right. You have to have a substantial amount of cash to pay for the major renovations, and a team in place that can work fast to finish the job safely accurately, and attractively.

Vacation rentals

If you love a particular part of the country and know all about its charms, why not consider a vacation rental property? In the right location, you can expect regular bookings all-year round, as well as provide you with a cheap place to get away from it all. However, while the quality of your property will be vital, so will your marketing efforts. According to hospitality experts Eviivo, it’s a good idea to invest in software that enables you to market, promote, and take bookings all from the same place. It will take time, too, so there might be a good business case for hiring a professional management company to run things on your behalf – particularly if you live far away from the area.

Wholesale

Wholesaling investment properties is the process of buying a batch of properties at discount prices and then selling them on the open market. However, it can be tricky to get started, as it requires a lot of investment and scale to make a sustainable profit. The idea is to sell real estate as fast as possible, too, so you will need to know your market inside out.

Family homes

For long-term investors, renting out to families is a safe and profitable opportunity that can secure solid ROI. Families tend to stick around for a long time – up to several years. They are also more likely to take care of your property, costing you less in maintenance over the years. While renting out to students or young professionals can bring in more short-term gains, they are both riskier markets than families.

Multi-family homes

Finally, if you have the funds, investing in multi-family apartments or blocks can yield fantastic returns. Again, it’s not something that the inexperienced should start with, as there is an enormous risk – if you don’t fill all your properties, you could end up losing money. However, it’s an excellent idea if you plan on living in the block yourself or have the time to invest in managing the property correctly.

Tech Is Your Gate To Awesome New Levels Of Efficiency

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An efficient business is one that gets a lot more done with a lot less effort put into it. It’s one that doesn’t have to deal with interruptions and failures as often. It’s one that works smarter, not harder. If there’s any tool that helps your business do that, it’s the tech. Here, we’ll look at how a more in-depth approach could seriously improve the performance you see from your team as a whole.

Data is your friend

One of the best things about the digital side of your business is how easy it makes it to improve the productivity of the individual using pure, cold data. Using key performance indicators, your employees can run a log of what work they’re doing, what goals they’re reaching, and how long it takes them to do their work. With only a little time dedicated to tracking that data, you can make sure that everyone is making the strides they should be making. If there’s a hold up somewhere in the line, it’s simple to spot it and talk about it with your staff. No more will you have to worry about where exactly the pause in productivity came from.

Lightening the load

One of the things you might very well learn from that data is just how certain employees are taking on more than they probably should be. Just tech helped you figure out the problem, it can help you solve it. For one, you can use project management software to track the tasks that everyone is undertaking to ensure that nothing gets thrown on top of it when they’re in the middle of a high-priority process. Even better than that, if they’re dealing with simple admin busywork, then it’s likely there will be automation software that can do most of the job for them. From accounting to HR, there are a lot of tasks that software can accomplish with minimal human intervention. Less busywork means more time for the projects that matter and more engaged employees to boot.

Fewer failures to slow you down

Out of all the time wasted in the business, the most frustrating is the time lost due to mistakes and interruptions. For instance, when you’re unable to find that one document you need at the moment. Setting up an organized, networked folder of resources makes it significantly easier and quicker than relying on reams and reams of paper documents. If you’re worried that your tech might slow you down with its potential for failure, all you need to do is prepare for that, too. With the support of an IT company, you can get fixes on demand and optimise your systems so they’re a lot less prone to failure.

Everything gets easier with the right application of tech. Overviewing, managing and fixing your team’s productivity. Reducing their workload with automation and communication. Even tripping up over less mistakes thanks to more reliable methods of doing their work. If you’re not incorporating your technology into your business right, you’re missing out on some serious potential productivity.

Online Marketing Made Easy: Your Ultimate Guide

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Confused by all the modern ways you can now market your company online? It’s true that this may seem very confusing and alienating at first glance. Especially if you are completely new to this field. But, these days, it is absolutely crucial that you are able to tell the difference between SEO and social media. Not sure where to start when it comes to learning the basics? No problem; here is our ultimate guide to online marketing!

SEO

You will no doubt have already heard a lot about website SEO. This acronym stands for ‘search engine optimization’. It’s all to do with how well your website ranks in search engine results. Get your SEO spot on, and your site will fly up to the top of search rankings. Get it wrong, and you will be so low down that it could be difficult for people to find you using Google. It’s easy to give your site’s SEO a boost. You just need to add a blog and post lots of fresh content full of keywords and links.

Pay Per Click

Have you ever seen the acronym PPC? Well, this stands for pay per click marketing. Have you ever noticed sponsored links that appear at the very top of search engine results? Well, these are all pay per click adverts. Every Time someone clicks on one of these adverts and goes through to your website, you pay a small fee to the search engine. There are lots of marketing firms who specialize in Pay Per Click management and could handle all of this for your company.

Social Media

Social media marketing is another huge player when it comes to online marketing. It is crucial that you create Facebook and Twitter profiles for your company. Most businesses are also now finding that Instagram is also useful for generating website traffic. Social media gives you the chance to get all of your blog content out there into the public. Hopefully, your fans and followers will share these posts as well, which can increase the traffic to your website even more!

Affiliate Marketing

There are now millions of bloggers on the Internet, all of whom have millions of readers. There is one easy way you can direct most of these readers to your website. And that is to buy affiliate marketing. This kind of marketing can be consumer based or can also occur between businesses. To utilize bloggers for your affiliate marketing, you simply need to pay a popular blogger to add links to your website in their blog posts. This will greatly encourage all of their readers to click onto your website. Most companies only pay for the number of clicks that each link generates, but this isn’t a set payment rate and the blogger might prefer an overall fee to publish each link.

Online marketing doesn’t have to confuse you. There are many guides to it online. Hopefully, this one has made things a lot simpler for you! You will certainly reap the benefits when you start focusing on your online marketing!

5 Key Traits Of Successful People

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All successful people have a lot of things in common. Success is not usually an accident or due to luck and those at the top got there through determination, willpower and discipline. What separates successful people from people who underachieve usually comes down to their character traits. Small habits make the biggest difference in achievement, success and overall quality of life. Five key traits that winners have that unsuccessful people do not have are that they take responsibility for their lives, they work hard at their goals, they are constantly learning, they take action and they never give up. Anyone who is able to implement these traits into their lives will be able to live a successful life.

They Take Responsibility For Their Lives

Successful people are able to take full responsibility for their lives. Instead of blaming other people or external events for their underachievement, they take matters into their own hands. Winners realize that although not everything may be their fault, change will only occur once they stop blaming others and take full responsibility for everything that happens in their lives. If a successful person is laid off of their job, they immediately take responsibility for the situation and try to fix it instead of complaining. Unsuccessful people in the same situation do nothing and instead blame others for the state of their lives. Successful people realize that unless they take action, nothing will happen.

They Have a Strong Work Ethic

Winners are constantly working. Their work ethic is what allows them to live successful lives. There are no days off for successful people. Because they are very goal oriented people, winners are always striving to move forward and hate stagnation. Winners set goals with deadlines and set out to achieve them with intense focus and obsession. Unsuccessful people are always looking for ways to escape work or to quit for the day. Successful people never will do such a thing.

They Are Lifelong Learners

Successful people are always learning new things. They understand that education does not end after schooling is over but is a lifelong journey. Winners are always reading books related to their field of business or books that help them in their own self development. Unlike unsuccessful people who often act more knowledgeable than they are, winners have an open mind and are always open to new ideas. They have curiosity that allows them to continuously absorb ideas and information.

They Always Take Action

Winners are people who love to take action. Instead of daydreaming about their goals, they go out and set out to achieve them. They do whatever it takes to turn their dreams into reality. Successful people know that learning without action is stagnation and can even be counterproductive, as absorbing too much information without taking action can cause information overload. Successful people are always in the habit of taking action and they never hesitate to do something that will help them move forward.

They Never Give Up

The final key trait that successful people have is that they never give up. No matter how tough the journey to success is, winners keep their eyes on the prize and refuse to give in. They understand that hard times do not last but strong men do. By refusing to give up, success becomes highly likely. Success takes an incredibly long time and only through endurance and self-belief can a person become highly successful. Winners know this and visualize their goals and refuse to believe that they are impossible.

There are only a few traits that separate successful people from unsuccessful people. The difference is small but when compounded over the course of years becomes massive. Success is possible for anyone who lives by these key traits.

Jessica is a professional blogger who writes for Faxage, a leading company that provide Internet fax service for individuals and businesses.