Tools That Will Help Run Your Business Efficiently


In any business there’s always room for improvement, no matter how big or successful it may be. Business only works through strategic planning and executing of those techniques, and there are new and improved ways of running a business coming out each day. Whether you feel like your business needs improving or not, it’s always a good idea to keep up with the latest ways that people are trying to help with their businesses better than ever. Here are some tools that will help run your business efficiently so that you can build a bigger and better empire.

Document management software

It’s likely that at some point during the business day you’ve got to deal with paperwork or some sort of document. Files like these can easily become lost, muddled, or even duplicated which can make running your business harder than it needs to be. You can now buy document management software to help you manage these files and keep them organised in one handy place. Software like this often offers template management too, which can save you tons of time and really help the efficiency of you and your staff.

Employing the right people, and keeping them trained

An important factor in any business is the people who help keep it running, and that’s why it’s important that you have the right people working for you. Hiring people can be a tough task, especially because interviews don’t really show a person’s full working capacity. Instead, you could use employee referral software which allows you to see what your members of staff are achieving. Not only that, you can send them useful bits of information which can increase their productivity and knowledge of their job.

Keep everyone in the loop

The key to a successful business includes efficient communication. It’s important to make sure that not only are you having regular meetings and updates with senior members of staff, but with all members of staff. There will always be need to know information, but even the littlest of details can completely change how someone approaches the way that they do things. Many successful businesses choose to have a weekly meeting with all members of staff where business and personal matters can be discussed and resolved. Communication is key!

Clever financial options for your customers

A really popular business strategy is being able to offer finance to your customers. This won’t apply to all businesses, but if you’re selling products that would take the average person a while to save for, it might be a good idea to offer a finance deal for them to take if they’d like to. It’s convenient for customers who can’t afford things straight up, and it’s great for you because you are then bound into a contract, meaning that you will have regular contact with them for the entirety of the finance deal. This will give you the chance to keep them sweet, and they will be more likely to return.

Try these tools in your business and see if they can help you accelerate the growth and reputation of your business!

How To Boost Your Plateaued Business


There comes a time in most businesses where success has been increasing, and sometimes at quite a speed, only to gradually slow and level out onto somewhat of a plateau. While, in most cases, this is nothing to worry about, it can be frustrating. You want to keep yourself, and your employees, motivated and an increase in sales would do just that.

Before you consider letting employees go or seek further investment to boost your companys finances, have you thought about the following three strategies to reignite your success?

Expand Your Reach To New Customers

Its possible that your growth has come to a halt because youve already won all the customers you will find in your local area. Instead of trying to sell more to your already-engaged consumers, why not look further afield, into new markets, for wider success?

Thanks to the internet, its easy to scope out the potential of new markets, both within your country and across the world. Do a competitor analysis to ascertain how great a need there is for your product in these new locations before attempting to launch. If there are no other businesses operating in the same industry as you, then thats a green light. Its recommended you start slow and look for a small number of new clients or launch a manageable new branch (for example, one store), so as not to put your existing business at risk.

Rebrand To Change Customer Perceptions

A rebrand or redesign can be a very powerful tool indeed for encouraging greater sales. If youve been in business for a while, youll have developed some key equities that youll want to keep as part of your visual brand language moving forwards. To neglect these important qualities may risk damage to your brand communication.

Never fear if you dont believe youre very design articulate, partner with a strong design and marketing agency, such as the experts at, who will be able to guide you through a rebranding project. Think about the semiotic meanings of the colors and shapes you use. Are they communicating a motivating message to your end consumer?

Launch A New Product or Brand Extension

If youve already tapped the potential of one line of products, there may be scope for you extend your line to include new solutions. You may choose to ask your customers directly if there are any other needs they have, you could run a series of interviews or focus groups or perhaps collaborate with another business to bring your two areas of expertise together.

Collaboration is a fantastic way to grow your business, as youll learn new skills and techniques and benefit from co-branding a product, reaching out to a new audience.

Boost Your Stagnated Business

You dont need to go to extreme measures to boost your business again. Consider the above opportunities. Strategize new markets and products to develop, or reflect upon whether you could tweak your current brand communication and hopefully, youll soon see the buzz return to your workplace, motivating your employees and seeing your bank balance go back in the right direction: up.


Five Things That Can Help Your Business Stand Out


Every business owner wants their business to thrive, don’t they? After all, you don’t start this journey wanting to mediocre, you start it with the vision of making it a success, am I right? However, apart from some of the fundamental aspects of running your business efficiently, is there anything else that you can do to make your business stand out? Sometimes thinking outside of the box, being creative and doing things differently can work in your favor. I thought I would share with you five of the things to help get your started.

Offer different levels of communication

There are customers out there who like to talk, customers out there who prefer email, and there will be customers out there that like to send an old fashioned letter or even a fax, believe it or not. Having a fax machine for your business won’t be a bad thing, and this is when you need to ensure that you are fax GLB compliant. In truth, with your lines of communication having all options means that your business is open to every type of customer, which expands your reach.

Use social media as a marketing tool the right way

Social media is an amazing marketing tool for your business, and it is so good that people are trying to now use it in different ways to promote their businesses. If you think outside of the box in terms of your marketing, then you can really stand out in the world of social media. This might mean improving your images, using Facebook live or Instagram stories as a behind the scenes look. If you can add personality and passion to your social media ten your business will thrive.

Have a business blog

Blogging is fast becoming a useful tool that your business can capitalize on. It opens up another way of driving traffic to your website without it feeling like it is an aggressive or direct sell to your customer. Blogging can also be used in conjunction with search engine optimization, which in theory, will help boost your search engine ranking and direct more people to your main website. It is a great tool to have for your business.

Consider your branding

Your branding is your key message to your customers and other businesses out there, so it needs to be right for your business. It is relevant to your logo, the colors you use, the message you want to say, and it needs to be true to your and your business. There are digital agencies out there that can help devise the perfect brand for your business.

Having a fantastic website

Finally, as we live in a digital world it is important to ensure that your website works efficiently. It needs to load up quickly, be bright and have good quality images and to also hold all correct information. This enforces trust into your business and to your brand.

I hope that these tips help you to ensure that your business is able to stand out from the crowd.

Getting Your Marketing Right First Time Around


When you establish your own small business, there’s an awful lot to bear in mind and a seemingly never-ending list of tasks that you’re going to have to carry out in order to get things up off the ground and running. But even once you’ve achieved this, the hard work isn’t over. In fact, you could say that it’s only just begun, as now you have to ensure that the consumer market is aware of the products and services that you have on offer and want to purchase them, thus making you a healthy profit and keeping your business out of the red and in the black. One area that you really need to focus on is marketing. But what actually does this entail? Well, marketing is essentially the practice of encouraging consumers to purchase your products over a competitor’s. While this may sound simple, consumers are relatively complex individuals and not only do you have to make them aware of your product in the first place in order to start convincing them that it’s something that they need, but you have to be very careful about how you go about encouraging them to purchase your products. Nobody wants to feel pushed into a purchase, but at the same time, if you lie back and do nothing, they’re likely to run straight into your competitors’ arms. You’re going to have to do a whole lot of market research in order to fully understand what your target audience wants and how they want it presented to them. You also want to ensure that you get the whole marketing process right the first time around. It can often prove to be a pretty costly business, and you want to get it spot on so that revenue from sales encouraged by it can easily cover the investment you’ve put into your marketing campaigns. So, to get you started on the right foot, here are a few marketing ideas that you might like to try out for your small business!

Search Engine Marketing

Nowadays increasing numbers of business people are taking their companies online. Whether this means starting up as an online-only business, making the move from brick and mortar business to an online-only business, or operating online at the same time as running a brick and mortar company. There are various reasons for this. Operating online means that you open your products and services up to a worldwide audience. Near enough anyone with an internet connection anywhere in the world can access your page, browse your products and (if you offer international shipping) start making purchases. It also means that you are open for business around the clock. While a standard store requires constant supervision during opening hours and will generally operate between nine in the morning and five in the evening, web users can use your webpage at any time of the day or night, making orders around the clock. But if you’ve put a whole lot of work into developing a website, you can’t automatically expect that people will find their way to it. In fact, many business owners don’t thoroughly consider how they’re going to direct traffic to their page and end up feeling disappointed when they have few hits when they launch their site. The answer to your problems in regards to this is search engine marketing. Think about it. If you’re personally looking for products online, how do you find them? You input keywords into a search engine and generally opt for one of the first options that appear. Search engine marketing, or SEM, uses various specialist techniques such as keywords, tracking, landing pages, creative marketing, reporting, and management to ensure that as much traffic is directed to your page through search engines as possible. The most important and solid strategy for SEM tends to be a strong keyword strategy, so let’s focus on that one aspect for now. You should collaborate with SEM professionals to use professional keyword search tools combined with their own years of experience to find the best keywords that you should use in your webpage to drive traffic in your direction. They will set up broad keywords, phrases, or exact keywords matched with negative keywords in order to balance volume and quantity as well as targeting specific countries or devices.

Social Media Marketing

Nowadays, almost everyone with a smartphone, tablet, laptop or desktop computer has social media profiles set up and these numbers are constantly increasing. Just look at published figures pertaining to social media usage. Facebook has over one billion active profiles,  Instagram is used by at least one hundred million individuals every single month, and Twitter has an average of three hundred and thirty million users online every month too! These are the three main social media powerhouses that you need to focus on. While many people may well think that social media is solely for personal use, it should be noted that having a large social media presence and following can be extremely beneficial for your small business. In order for your company and its products to be on show to as many people online as possible, you should place them in areas where large numbers of people are directing their attention. In this case, focus on Facebook, Instagram, and Twitter! Now, these platforms are designed to be user-friendly and extremely simple to use, as they are designed for ordinary members of the public who may not have extensive technological knowledge. This means that you can generally set them up alone without having to reach out for professional help. Simply set up new profiles on each of these platforms under the name of your brand. Most social media platforms now have options for business pages, so make use of these when they are available, as they have special features such as spaces to include business profiles, contact addresses, and store locators. Hopefully, your brand name will be free for a username, but if not remember that you can always incorporate dashes, underscores, or numbers into your username, so don’t be afraid to mix things up a little. Upload your branded logo as the page’s profile picture, write a short bio, and you’re ready to start posting. A good approach when it comes to fuelling your site with content is to reuse many of the product photographs and feature photographs from your website. You can’t expect to gain masses of followers straight away, so consider sponsoring posts. They will then be appear in more people’s feeds than just those who follow you. Thanks to the types of targeted advertising that many social media platforms use, your money should go far, as your ads will appear on the feeds of people who are already showing an active interest in the products you’re selling and competitor brands.

In-Person Marketing Campaigns

While these previous techniques may have a potentially wider reach, as they are based online and can be shared to people all around the world, sometimes the internet just doesn’t quite cut it when it comes to getting people to engage with your brand. Sure, it can raise brand awareness, but nobody gets to interact directly with your company or its products before handing over cash and committing to a sale. This can often put people off and is a big reason as to why brick and mortar commerce is still thriving despite the fact that E-commerce can generally offer goods at a lower price and comes hand in hand with the convenience of ordering from the comfort of your own home and having items delivered to the comfort of your own home at the click of a button. But you don’t need to leave in-person interaction to real life retail in commercial properties alone. You can engage in tangible marketing campaigns too. There are various ways to go about this, but nine times out of ten you will be most successful with any of these types of campaigns if you collaborate with promotional agencies. These are agencies who have hundreds or even thousands of promotional staff in their books who can be booked to carry out any of the following types of work: sampling (so potential customers can try your products out and get an idea of what they’re all about), demonstrating (so potential customers can see how products work), and data capture (this will involve entering customers into a competition of sorts in exchange for their contact details so you can contact them with future advertising and marketing campaigns).

These are just three types of marketing that you might want to engage with, but they are three of the most effective methods that are more likely to gather success first time round. Sure, you can try some more alternative and out-there approaches, but save these as side projects and make sure you get your product out there with these bread and butter marketing techniques. Then if your more daring pursuits succeed, they’re merely a bonus! Get started as soon as possible!

3 Reasons Digital Marketing Is Your Best Friend

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There is much to think about in the early days of any business. But one of the most vital factors is how you are actually going to market your business. This is something which you need to consider regardless of what else you are hoping to achieve in your business. If you are not paying attention to the marketing, you are not likely to get where you want to go, and one area of marketing in particular which you can’t overlook is the digital aspects of it. As it happens, digital marketing is really your best friend in business – and here’s why.

It’s Easy

Before we even get into discussing why digital marketing might be so useful, it is worth considering just how easy it is. The truth is that anyone with any kind of level of knowledge can easily make plenty of their digital marketing, and often without actually having to do much on their end themselves. In most cases, the willing entrepreneur can use a digital marketing agency to do most of the hard work for them, and that alone makes it incredibly easy. But even if the work is done in-house, it is usually hardly impossible to form a passable digital marketing campaign. For this reason alone, no business should go without some kind of digital marketing campaign for too long – and ideally not at all.

It’s Powerful

A business which uses digital marketing is definitely more likely to get ahead than one which does not. This is obvious enough, and yet a lot of people fail to truly appreciate it. If you want your business to be able to succeed in exactly the way you want, it is necessary to use digital marketing to do so. The power of this particular form of marketing is that it has an enormously wide and far reach, especially compared to many other, more traditional forms of marketing – and that it tends to have a permanence in the minds of those who witness it as well. The statistics show that it is generally incredibly powerful, and that is enough reason for any business to make proper use of it.

It’s Diverse

There are a huge many ways to approach your digital marketing, and that can mean that you can reach more people and have much more impact than with other kinds of marketing. Thanks to the likes of social media and so on, you can now more easily than ever approach your marketing in increasingly diverse ways, and this has many benefits within it as well. Its diversity speaks to its power, and also to the ability it has to do many things at once for your business. You should absolutely make sure not to overlook this essential aspect of marketing in your early days – or at all.

As long as you use digital marketing, your business will be in a much better position on the whole – and this will mean that you succeed better in the future as well.

Use These 7 Tips to Write the Perfect Company Description


Most businesses fail or close during their first decade. The 10-year business failure rate probably isn’t as high as 96%, as some claim, but it’s not trivial either.

When the odds are stacked against you, you need to do everything possible to re-weight them in your favor — including seemingly trivial things, like crafting a winning company description. Here’s how to make yours shine.

1. Weave in Your Mission Statement

Does your company have a mission statement — a single-sentence articulation of its purpose and values?

If not, draw one up today. If so, make it the first sentence of your business description. This guide to writing a mission statement has more detail than you need.

2. Lead With Notables

The third section of Betterworks’ Wikipedia page lists several of the human resources management startup’s top backers and advisors. The list features some Silicon Valley heavy hitters — people about which the casual reader who knows little about BetterWorks’ solutions may well be familiar. There’s no better way to bolster your firm’s credibility right out of the gate, especially if you’re not particularly well-known outside a tight circle of customers and industry insiders.

3. Include a Catchphrase or Motto

If you take one thing away from The North Face’s Facebook page, it’s the outdoor apparel maker’s memorable motto: “Never Stop Exploring.” Take a page from Patagonia’s playbook here and include your own catchphrase in your company description, ideally close to the top or in a field separate from the main body. And if you don’t yet have a snappy motto that encapsulates your company’s value proposition, now’s the time to make one.

4. List As Many Products or Solutions As You Can

The North Face’s Facebook page does this pretty well too. If you didn’t already know the company made “Men’s, Women’s, and Youth Jackets, Vests, Outerwear, Snowsports Gear, Pants, Tents, Sleeping Bags, Packs, and Footwear,” well, a five-second stop at its company page will set you straight.

5. Include Geographical References

You don’t have to list your corporate address where it doesn’t make sense to do so, but your company description should definitely allude to your geographical service area. If you’re focusing exclusively on certain markets, you need to make that clear.

6. List Key Customers

These organizations and individuals bolster your company’s credibility. With them in your corner, you’re much likelier to attract investors’ attention. If you play in the B2B space, prominent execs, advisors and board members are essential for customer attraction and retention too.

7. Keep It Brief (But Not Too Brief)

Don’t drone on. The ideal company description has no “correct” length and doesn’t require a hard stop at any point, but you should definitely be wary of wearing out your welcome. Though there’s some disagreement about the precise length of the typical website visitor’s attention span, it’s a mistake to assume you have all day to make your point.

In Your Own Words

You don’t have to be an award-winning wordsmith to put together a great company description. You just have to allow your passion and expertise to shine through. Prospective customers and future employees can spot winners from a mile away.

Have You Built A Strong Brand?


Building a brand is one of the first things you will have done when setting up your company. But a brand is so much more than just a logo, or just a business name. It is who you are as a person and the values you believe your business should have. Building a strong brand right from the beginning is something people don’t tend to do. So we’re here to help you decide whether you’ve built a strong brand, and perhaps what you could do to make some improvements. Read on to find out more.

The Storytelling Technique

This is one of the most commonly used techniques to help build a strong brand and push for growth. To help you understand quickly what it is, here are the basics. Think of how many businesses you know of, think of how much information they fill you with about products etc. Now think of how much you actually know about the company, who they are, and their brand. Exactly. Companies are so focused with the money side of things that they forget to tell people their story. Storytelling 101 is a great article that explains how it works, why it works, and why you should use it. Having that better connection with your customers, and giving them a better understanding of your company is what will put you a cut above the others. So if you’re going to build a strong brand, right from the very beginning you need to have a story to tell. Don’t just focus on the basics, focus on the picture as a whole.

The Basics

So whilst it is important to focus on the bigger picture, the basics are also so important. This is where the help of a professional might be useful. There are experts out there who are on call to help you understand what a solid brand is. With your input, they can help you build a brand that is so much stronger than all of your competitors. One of the main basics of building a brand is making sure you’re unique. You’ve got to bring something to the table that potential customers haven’t seen before. It could be a catchy name that stands out from everyone else, it could be the way that you’re marketing yourself from the very beginning, or it could just be a new way to entice your customers in. Don’t follow the norm, think outside the box and you’ll always be successful in building a strong brand.

Your Values

Your company has to stand for something, sort of like with the storytelling situation, you need to have values that you’re able to share, both with your customers and your employees. For example, you could stand for fair trade if you’re trading abroad, you could have the value of thinking green and protecting the environment, or you could have the value of putting the customer first everytime. Whatever it is, make sure your company stands for something and you’ll always have a solid brand behind you.

Why You Should Prioritize Online Marketing


Online marketing is a huge part of business these days, and if your company’s marketing strategies are not up to scratch, you could fall behind your competitors and potentially lose out on lots of sales. Any and all businesses have something to do with online marketing from small local companies posting about their products on Facebook to large corporations brainstorming their next online campaign. Whatever type of business you own you are bound to have some online presence. Granted, some small companies might not need to use online marketing strategies if they deal with customers face to face and are recommended by word of mouth. However, any company can up sales, production and get their brand out there by formulating a marketing strategy. Considering the power on online marketing can do so much for your company and in today’s world, not having an online presence that is successful could potentially damage your business. Read on for some online marketing ideas to get you started.

Get People Reviewing

Reviews can make a huge difference to people investing in your services and buying your products. As few as two negative reviews can deter customers from buying from you, which shows how important reviewing is to your business. This direct customer feedback shows a dialogue with your audience and shows that your business affects people’s lives in a positive way. Replying and talking to customers that may have had negative experiences can also be a good way to deal with negative feedback. Engaging with the customer about their experience, offering them solutions, their money back or advice on their dilemma can make you and your business look really good. If you are replying to customers and helping them with their problems, you look like a caring company that will help customers out with any concerns they have. Reviews are a great way to use customer written content to promote your business, and negative feedback can be used to shed the best light on you.

Update Your Website

Your website is the front of your shop, and having one that is ineffective or looks bad can deter people from using it. Coding and designing websites is an art, and so this is something that you need to hire someone to do. Making the design simple, sleek and easy to navigate is something every business should aim for. It can be useful to keep in mind the customer’s perspective and what they want from the site. If you want help with your website consider Praxent, a web app development company. Using conversational English that is free from jargon is the best way to inform customers and relate to them. You might have to use some specialized language depending on the product, but make it clear and simple. No one wants to read over-complicated language when looking at your website.

Good Quality Content

If you are new to online marketing, it is tempting to buy adds on various websites and assume customers will automatically come to your site and buy your product. This is not all it is cracked up to be though and is often expensive and not that beneficial for many businesses. Creating good quality online content is, however, a great way to get traffic to your site and people engaging with your business. A great way to do this is creating a blog on your website if you don’t have one. A blog is a way to get traffic to your site and a way you can subtlety promote your products and services. Writing useful content that is genuinely informative can be an amazing way to inform customers and highlight what you can offer them. This is not a sales pitch though! Write something customers want to read, and make the subject of the article insightful information that only you can offer as an expert in your field. Getting content out there and linking it back to your site is a great online marketing strategy to get customers to your site.

Here are just a few ideas to get you started with online marketing. Following some of these ideas could give your business the boost that it needs. Having an online marketing strategy is the best way to get your business ahead of competitors and get you noticed. Creating good quality content through a blog, using social media and making sure your website up to scratch is the best way to improve your business. Make sure you prioritize your online marketing and try some of these ideas out today.

Business Lessons Learned From The Experts

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One of the first things that anyone learns in business is that they need to create their own pathways to success. Still, modern entrepreneurs can gain huge amounts of inspiration from the companies that came before them. Frankly, that’s something that your new startup should be very eager to do.

 Here are some of the most valuable lessons that have been taught by the experts and successful entrepreneurs before you. Use them to spearhead your progress for far greater results.

 Online Success Is Vital

 The world of business has undergone huge changes in recent times, and it’s largely thanks to the internet. Mark Zuckerberg, Pierre Omidyar, and Jeff Bezos are just three examples that show how the internet can accelerate a company’s progress. Meanwhile, there are various lesser-known success stories in virtually every field imaginable.

 Even offline companies can benefit greatly from having a strong web presence. This is due to the way in which consumers interact with companies and complete their research. Nowadays, tapping into the mobile market is an equally crucial factor. Get this right, and the entire venture will be destined for a far brighter future.

You Don’t Have To Target Everyone

Most new business owners assume that marketing their products to everyone is the best way to create the biggest audience. However, these companies that master social media underline the fact that narrowing your search can be the best solution. Essentially, success with your niche audience is far better than alienating everyone due to a lack of direction.

Local and global populations continue to grow. As such, even the increased level of competition shouldn’t stand in your way of achieving those dreams. Knowing exactly who your products and services are for should provide direction in a whole host of areas. Frankly, that leads us nicely into the next lesson too.

Consistency Is Key

Running a modern business is far too much work for one person. Therefore, it’s inevitable that you will have a number of people working for the business. Letting them show a little initiative is crucial. Sadly, letting them run wild with their own methods could be very damaging to the creative processes and customer experience.

In fact, Jozef Opdeweegh has created an entire guide on creating a company culture. This helps provide guidance for your employees, ensuring that clients gain consistency at all times. From branding to post-sale customer care, this can be hugely beneficial.   

Moving Forward Is Key

Many companies show us that innovation and evolution are crucial factors for sustained success. In truth, though, the need to avoid staying static is best illustrated by the failures. Look at Blockbuster and Kodak as the key examples. Accepting that client demands change is pivotal. On a similar note, continually striving for better is essential too.

Even something simple like improving the payment gateway or data protection can have a telling impact on the business. Likewise, finding ways to reduce the overheads so that the savings can be passed onto the client will put you in a far stronger position. Stand still in business, and the competition will leave you behind.

The Fatal Flaws Of DIY Marketing


A typical business owner tends to prioritise one issue over others, and that’s cost. Business owners are always looking for a way to reduce costs and make their model a little more financially friendly. By doing this, they can make sure that their business is competitive and that they don’t have to worry about another businesses being able to lower their prices, pushing them out of the market.

It’s for this reason that a number of business owners resort to DIY marketing. This can seem like it makes a lot of sense. Particularly, if you are a running a business solo without any extra employees. If you can avoid it, you probably don’t want to take on that extra paycheck because that’s going to weigh down on your business costs. But there are a few fatal flaws of a DIY marketing campaign that you must be aware of, so let’s get into it.

Google Penalties

The first issue you need to know about are Google Penalties. You might think that there’s no risk in completing your own marketing campaign, but you could not be more wrong. If you complete your own marketing, you may, accidentally, stumble onto blackhat SEO tactics including keyword stuffing. A lot of people think that a technique like a keyword stuffing is easy to avoid because it’s obvious what’s over the line, but that’s not true. A couple more keywords than you should have could be enough to push your business into dangerous territory, and you don’t want that. Keyword stuffing doesn’t necessarily mean that the content is unreadable. It just means that you’ve used a keyword enough times to get picked up by the Google Algorithm.

Wasted Opportunity

According to a top SEO agency, there are 40,000 searches on Google every minute. Let that statistic sink in for a moment because it’s important. Now, granted not all of these customers will be searching for your product but that still means you could earn potentially thousands of clicks a day if your website is high up enough on the SERPs.

The only way you’ll be able to do this is by using a professional service. You can try to get there without the help of an expert, but there’s a problem there that can’t be overlooked.

A Powerful Competition

You might decide to cut costs by avoiding paying for marketing but don’t think that your competition will follow suit. Big companies that are competing with you are more than happy to pay for extreme levels of marketing, adding fresh content to their site like clockwork and running this social media using professionals. Even individuals often have social media managers these days to make sure that each post has the greatest impact.

The mistake that people make is thinking that jobs like social media management are so easy and quick that they can be completed without assistance. However, tweeting in your spare time will never be the same as tweeting to build up leads and make an impression on the market.

We hope you see now why it is indeed in your best interest to invest in pro help when marketing your business.

Unexpected Ways You Can Get Ahead of The Competition in Business


To do well in business, you can’t just be focused on what you’re doing. You need to have your eye on the competition too- in a world saturated with businesses you’re always going to be competing for customers. If you want to truly be successful, you need to give people a reason to shop with you rather than hopping on over to a similar store or business. That way you will be turning a healthy profit while holding your share of the market and making money while giving people what they want. But these methods aren’t always obvious, and some of these things might not seem linked to your competition at all. We all know that being different, having a good unique selling point and keeping an eye on your competitors products and prices are all good ways to go about this. However, there are some others too- give them a try and you might well find that it helps you get ahead. Here are some ideas

Improve Your Office

When you’re thinking about getting ahead of your competition, chances are your first thought doesn’t go to your office. But actually, it’s a great place to start. Providing your workers with a pleasant space can help them to be more productive. More work done (and more efficiently) can mean turning more of a profit and generally boosting your business. It can also make you look more professional to clients and customers, and creating a good impression could well lead to more sales. Light, neutral walls, good quality furniture and equipment, professional signage and lovely green plants will all make for a pleasing office space that most people will enjoy. A well-designed office simply shouldn’t be an afterthought, and if you’re looking to get ahead of your competitors then it’s well worth looking into.

Sell Worldwide

Going global and selling worldwide allows you to enter foreign markets, and generally allows your products and services to be available to as many places across the globe as possible. This allows you to make more sales and reach a wider audience. However it can be tricky, and some elements can be a logistical nightmare. First of all, you will also need to expand your production services to be able to cope with a global demand, as your company will need to be ready to tackle the extra workload involved? You will more than likely need more employees, managers, staff in general. Not to mention extra departments in your company. You will need to secure reliable supply lines, and look into things like shipping containers as a way to transport your items in bulk. However once you’ve worked out the kinks and things are running smoothly, it’s a chance to be turning a much bigger profit and kicking your competitors to the kerb.

Gain Good Reviews

If a customer is undecided between two businesses, checking out both of their reviews is an easy way for them to make their mind up. If you have lots of glowing reviews over a good time frame, this can really help to build up confidence in the customer’s mind and sway them into shopping with you instead of your competitor. Unfortunately you can’t give incentives for positive reviews, however what you can do is simply ask people. While some people will leave a review off their own back many won’t, but just asking them nicely can be enough for them to do so. If you have a facebook business page there’s a section you can add to allow customer reviews. Otherwise, third party review sites such as Reevoo and Trustpilot are very well trusted. Make sure you’re providing excellent service every time, as well as responding to any queries or complaints. Complaints can be frustrating, however they give you an insights as to where things are going wrong and can allow you to improve. Make the necessary adjustments so that you’re not failing customers in the same way again.

Improve Your Online Presence

The big companies on the world have got on board with what apps can do for their business long ago. However lots of smaller and mid sized businesses are still living in the stone age in this respect. And it makes no sense, we all know how we’re glued to our smartphones, and now research has even shown that more sales are made on phones and tablets than on laptops and computers. This just shows how things have moved on in the modern world, and as a company owner, is this something you think you can afford to overlook? Since many of your competitors won’t have a business app right now, use this as a way to get ahead of them. They will catch on to this later on, but for now it gives you time to build your customer base and generally get ahead. Have your website redesigned if it needs it too. This will be the first thing many customers see of your business and so it needs to make a good impression. And if they’re clicking around through similar stores, it makes sense that they’re likely to eventually settle on one that looks aesthetically pleasing. It might not be the number one thing the decision is based on, but it certainly helps to sway things in your favor. If your site looks amateur it could well put customers off, as they may assume the rest of your business is just as unprofessional. You then lose a customer to one of your competitors. The way you present yourself online is crucial so be sure that this is something you’re getting right.

These are just a few of the more unexpected ways you can boost your chances of customers choosing you over your competitors, and getting ahead in general. Focus on doing great business yourself, but keep a watchful eye over your shoulder to make sure your competitors aren’t doing things better and taking customers, or even  doing something that renders your own company obsolete.

Marketing Bungles That Are Costing You Business Money


Marketing is meant to bring in business and up your profit through increased sales. However, get it wrong, and it can end up costing your company money! To prevent this from happening take a look at the most common marketing bungles below so you can steer your business well clear of them.  

Forgetting the data collection

Marketing is no longer just about getting your product in front of potential customers. In fact, a large part of any modern marketing strategy will be to collect data both on how the customers are responding your campaign, as well as their contact details.

Collecting contact details, in fact, is a hugely important part of a successful marketing campaign. This is because it is these that can be turned into warm leads, as the individual conceded has already shown an interest in your product. Something that as any salesperson knows is far easier to convert into a sale that will make you money than a cold lead.

Ignoring personalization

Ignoring personalization in marketing is a mistake that many companies are still making. They are still working on the old school assumption that the more impressions you can get in front of people the better. However, this isn’t always the case. You can bombard people with images and slogans all day long, but if they don’t find anything relevant to themselves or their life, they will discount them without a second thought.

That’s where the personalization of marketing content comes in. It’s a way of appealing directly a group or individuals that are picked on the strength of their demographic to be the most likely to want or need your product. Something that can make your marketing much more effective in terms of conversion, even though you may be reaching fewer people overall.

Not tailoring content to your industry

Not all fields and industry are alike, and more business would do well to remember this in their marketing campaigns. After all, the content and approach you take for a breakfast cereal are not going to work in a situation where the main product is luxury perfume or vice-versa.

That is why it can be valuable to your business to keep your marketing methods appropriate for the industry that you are in. To do this, you can work with a specialist like Berbay Marketing & PR that have extensive experience in particular industries such as finance and law. Something that gives you the best chance of finding an effective and appropriate approach.

Alternatively, you can also do some research on your closest competitors and see how they are running their marketing campaigns. Although, it is worth bearing in mind that you don’t want to come out with something too similar as the possibility of confusion in the eyes of potential customers is too strong.

Relying too heavily on influencers

Influencers are the big dogs of the marketing world, right? It’s them that everyone listens to and if you have their stamp of approval then your product is guaranteed to sell, or is it? Actually, experts predict that the power of online influencers will sharply decline in 2018, making investing a fortune in sponsorship, collaborations, and free products for review a bad idea.

Instead, focus your marketing funds on tech solutions such as automation and increased personalize as noted above, as these can help you generate profits more effectively.  

Being too traditionally minded

Last of all, a mistake that some firms are making, and that is costing them big, is their overreliance on the traditional forms of marketing. Forms such as TV, radio, and cinema adverts, as well as direct mailings, and newspaper and magazine articles.

It’s not that these methods don’t work at all. It’s just that there are more effective ways of spending your marketing budget. Something that you will need to keep an eye on if you want to make a profit.

For example, the open rate of direct mailing is super low, but nearly everyone will open and read a text, even if it is sent from a company that they have not heard of before.

Even email marketing isn’t as strong as it used to be, as most people have spam filters and can easily delete items if they don’t have incredibly effective taglines in the title. However, buying ad space through instant auctions that match the type of customer to your demographic are much more likely to end in a conversion.

Something that means even if you are not willing to go entirely digital in your marketing approach, using both will help you to get the best returns for the money you invest.

How Can You Up Your Website Game This Year?

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When you look at your website, what do you see? Do you get excited? Do you feel as if you’re meeting all of your marketing objectives? Do you think your customers have everything they need when they’re on site? If not, then maybe it’s time to up your website game. Of course, not every website can be perfect, but it should always be your aim to get as close to that as possible. And we’re not just talking about the look of your site, but the functionality too. Because your web functionality is a huge part of the sales and marketing process. Your customers need to be able to use your website and get the most out of it. But how will you know that they are?

Well, the first part of upping your game is going to be all about your customers and what they want. We’re going to take a look at some ideas, but you really do need to look at your analytics first to figure out where your website might be lacking. From here, you’re then going to be able to work on the key areas that can be improved to make the most difference going forward. But once you’ve taken a look at those analytics and you know where the issues lie, here are seven ideas on how you can turn that around this year.

Focus On White Space

It’s often hard to look at your website objectively, but you really need to do this in terms of the design. Because something that looks cool to you, may be irritating to your customers. To avoid this, the best option for your design is to focus on white space. When you have lots of space in your design, it looks clear and functional. Your customers will be able to navigate around the site more easily as your menu options should also be a lot clearer (an extra hint here).

Create A Featured Products Section

If you want to work on your product sections a little more, then why not think about adding in a featured products section. By working with a software company, you could come up with something really cool. Whether it’s a plugin that you’ve made specifically, or a section of the site that allows you to showcase certain items, not only can this be a really cool new feature of the site, but it may also help to push your sales too.

Work On Your Account Area

Next up, you’re going to want to give your members’ area a little attention. When it comes to the ‘your account’ area of the site, you’re going to want to make this exciting for your customers. And you have a really great opportunity to increase your sales in the process too. By making this area more exciting with personalized recommendations and features, you’ll be able to keep your customers interested and buying your products.

Offer A Loyalty Program

As an extension of that, or something in its own right, you should also think about offering a loyalty program. Loyalty programs where your customers can collect points and redeem rewards are an excellent way to not only keep your customers coming back, but to increase your engagement with them too.

Launch An App

From here, you may also want to think about what you’re offering in the mobile front. Because if you don’t have a mobile-optimized site, you may be missing out on a large chunk of custom. Not only should you think about having a site that works well on different devices, but an app too. With a specific app, you can target your mobile customers and make shopping easier for them too.

Improve Your Content

How is your content looking at the moment? Because if it’s not engaging or interesting or really getting the results you need, then you’re going to want to work on that. Improving the web content that you have is so important to not only engaging your customers, but getting them on site and keeping them there too.

Work In New Tools

Finally, you should definitely think about the new and exciting tools that your business could use. There are a ton of must-have features that every website should have, so if you haven’t got those covered off yet, now’s the time. But you may also want to speak to your developer about different software applications that you can use to really spice up your website features and see improved results.

Why Brand Is Your Most Important Tool


Nobody wants to put weeks, months, even years, into their business only for it to fall at the first hurdle. And if there is one thing that is crucial to the success of your business, it is your brand. Your brand is not simply your logo or your slogan; it is your reputation. It is what people say about you when you’re not in the room. In a global marketplace that is quite often saturated with competition, it is important that you have a way of standing out from the crowd. Below are a few reasons that having a strong a trustworthy brand will benefit your business.

Employee retention

If there’s one thing that’s going to keep your staff loyal to you, it’s pride. If they are proud to say that they work for you, you’ve already won them over. You can even develop your brand further by speaking to your employees about what they need. Good pension schemes, and Employee Assistance Program and even an Outplacement service can all provide some strength to your company’s reputation as a good place to work. Try your hardest to cultivate a positive and supportive culture around the workplace. Do everything you can to ensure that your employees are looking forward to heading back to work on a Monday morning.

Customer retention and growth

This is where you can really start to see those dollar signs in your eyes. Not only will your reputation as a good employer mean that your customers will want to use your services, but you can also build on your reputation by providing a first-class service. You can work hard to nurture lasting relationships with your clients. If your customers feel valued and taken care of, they will be more likely to recommend you to their friends and colleagues. This means that you will experience a growth in your customer base without incurring any heavy marketing costs. Word of mouth recommendations are the kind of marketing that people trust the most, and you can’t buy. You must earn it.

Hiring process

As your customer base grows, you will likely need to hire more staff to deal with the increased workload. For every day that you have a vacancy that is unfilled, your business is essentially losing money, so you want to hire the right people as quickly as possible. Good quality staff will naturally gravitate towards good quality businesses. How do they know which are the best businesses to work for? They find out what their reputation is. If you have built up a reputation as a good provider for your customers, and a good employer for your staff, you will find that the best job seekers are lining up at your door.

Building a strong reputation takes time and consistent hard work, but once you have earned it, it will pay dividends to your business growth. Be wary not to relax and simply ride on the coattails of success though, a good reputation can be lost much quicker than it is made, and a bad reputation is not easy to shake off.