Is Your Content Targeted? Work Smarter, Not Harder

There is a general theme in a lot of the content that’s making its way out to sites like KISSMetrics and the Content Marketing Institute, where marketing professionals get a lot of inspiration. While most marketing consultants focus on technical tips for narrative-building strategies, content marketing strategy comes down to this: work smarter, not harder.

Finally, A Sunglasses Of The Month Club!

Sometimes a startup comes along that really makes you happy in your off-the-computer life, aka, real world. I wear sunglasses, a lot, and I travel a lot too. I lose them, I break them, I forget them… This startup is for anyone that wears sunglasses or has ever lost or broken a pair of their

Back to Basics: How Online Content Can Drive Business Sales

Each month, companies introduce hundreds of new tools to help business owners attract traffic online and generate leads and sales. Some business owners spend an incredible amount of time and money buying and learning how to use these tools, only to achieve mediocre results. Fortunately, one tried and true strategy — content marketing — remains

Why Brands Are Spending $43 Billion On Stories This Year–And You Should Too

Did you know that 90% of consumers find custom content useful, and that 7 in 10 consumers prefer content campaigns over display advertising? That’s why it’s so important to focus on a content strategy – it builds trust and relationships with your customers. Even though content campaigns have many shapes and sizes, the main goal

Memphis Animation Startup ProdigiArts To Partner With Nibletz Community

Prodigi Arts is an animation startup that works out of the same incubator that we work out of. While an animation studio may not be your typical high growth potential startup, as a technology company based in Memphis founder Chris O’Conner and all around jack of all trades and Public Relations Coordinator for the company

Top 5 Reasons Startup Founders Blow Through Money

There’s a lot of reasons why companies don’t make it, and sometimes it’s not that the idea or product isn’t good — it’s just that you run out of money. Even though we know that blowing through money is a “bad” thing, I’ve been talking a lot with founders and investors about what “bad” means.