Talk Is Cheap 10 Things New Startup Founders Always Say

Talk is cheap, especially when a pitch is filled with startup buzzwords. One of the huge benefits to last Sunday’s 2 minute quick pitch contest at everywhereelse.co The Startup Conference, was that many of the startups had very limited pitching experience. This also meant that they hadn’t picked up on bad habits, like filling their presentations with buzzwords, that can ultimately be seen as crutches.

Coming from a background with 20 years on commercial radio I am no stranger to crutches. DJ’s have a ton of buzzwords “on your radio”, “coming up,coming up,coming up”, and the always irritating repeating everything the person calling the radio station says to buy more time.

Well in the startup world crutches are also immensely popular. Things like “we’re not too concerned about revenue” or “we’re going to build virally and organically”, are complete turn offs to not just me but to investors who know all the buzzwords already.

Our good friends at Spinnakr.com just published a list of 37 things that new new entrepreneurs say. Here are 10 of them.

This idea is unstoppable.
Nothing else like this exists.
Sorry, man . . . I can’t tell you unless you sign this NDA.
We’re going to totally disrupt the market for [spy cams], [back scratchers], [player pianos], [hover bikes].
We’re revolutionizing the way [flautists], [tug boat captains], [veterinary assistants], [cardio-pulmonary surgeons] approach [dating], [home improvement projects], [booking airline tickets], [personal hygiene].
It’s tapping into the [future of the internet], [awesome purchasing power of secretaries], [real need affecting SAT tutors].
We’re gamifying [sushi], [country music], [the LSAT], [eyebrow extensions].
No one else can build what we’re building.
These financial projections are conservative.
We’re expecting hockey-stick growth curves, year after year.

You can see the rest of the list at the link below. While these may not be the most irritating of them all, you should get the idea.

When you’re pitching, whether it’s at the end of an accelerator demo day or your pitching in a VC’s office you need to kill them with your product, presentation and personality. Knowing the buzzwords doesn’t impress anybody.

Check out the rest of the list of 37 things new entrepreneurs say, here at Spinnakr.com

Eh You Need My Guy, Rochester Startup Takes On Angie’s List INTERVIEW

Nothing says recommendation like when your good buddy says “eh you need my guy”. Whether you’re looking for a plumber, deck builder, photographer, heck even a birth coach. Whatever independent contracting service you need, a new Rochester startup called You Need My Guy has someone for you.

When we first heard about You Need My Guy we immediately drew a comparison to top ranking, publicly traded Indianapolis startup Angie’s List. You Need My Guy’s founder Joe Cassara says that YNMG is different because Angie’s List is a paid model with mostly blue collar providers. They also offer no accountability to insure the identity of users. While Angie’s List is a great resource for some, they are plagued with stories about bad experiences sprinkled all over the internet.

You Need My Guy is the hybrid in the middle. You can find accountants and carpenters on the startups site at youneedmyguy.com

YNMG integrates social networks by allowing perspective clients with links to their perspective service providers Facebook, LinkedIN and Twitter profiles. This way users can vet out their service providers, going a little deeper than traditional reviews and referrals. Review systems can be plagued with fake reviews, created by service providers to “push down” any bad reviews. Of course in the case of referrals most service providers only provide referrals from people who have had the best experiences.

One of the best assets for this New York startup is Cassara himself. He’s thoroughly entrenched in the up state New York startup ecosystem. He has a background in strategic consulting. But what’s more important is that Cassara is also the managing partner of Harvest Ventures an early stage venture-funding firm as well as a mentor at New York accelerator StartFast.

We got a chance to interview Cassara about You Need My Guy. Check out the interview below:

Black Girls Code Shows Off At EE 2013 A Week Before Launch

By Calvin Carter, University of Memphis Entrepreneurial Journalism Student

Kimberley Bryant grew up in Memphis, but her startup, Black Girls Code, originated in San Francisco, where the biotechnology/engineering professional is currently based. The organization, which aims to teach young women of color ages 7 to 17 skills in computer programming and digital technology, has branched out to other cities before Memphis, including Chicago. It wouldn’t be until a local architect, Meka Egwuekwe, reached out that the startup would find itself in Memphis.

“I messaged her [Bryant] about it on Twitter,” Egwuekwe recalled.

Egwuekwe’s interest and involvement in the program—he has two daughters—has launched it from one-man operation in to a team of 20 to 30 volunteers.

Black Girls Gode has seen a lot of interest, and will hold a workshop February 16 at Rhodes University to help young women learn how to build their own websites. It immediately filled up with 60 participants, and a follow-up workshop is being planned.

Black Girls Code is another sign that Memphis isn’t as behind in embracing the 21^st century as some outsiders or even some insiders may think.

“People seem to have this stereotype about Memphis,” Egwuekwe noted. “They find it hard to believe that we have stuff going on here with technology. They still think that this is the Memphis of 45 years ago, or what they’ve seen in documentaries.”

Did you miss everywhereelse.co 2013, well don’t miss next year’s conference, tickets available here.

College Students’ Condom Startup To The Rescue

Let’s face it, college students have sex. Of course this is no secret. The fact that sex among college students can crop up at the inoppertune is actually no secret. Having safe sex on the campus of College Of New Jersey in Ewing Township is safer thanks to student entrepreneur Kyle McCabe.

Business Insider reported today on the college student turned entrepreneur and startup Condam. Condam is short for Condom Ambulance.

Students about to get lucky can ping McCabe by way of Condam’s website at condam.net. Once an order is placed McCabe dons a hat with a blue police beacon in the top and comes to the rescue of young lovers.

McCabe also has a more discreet package where he won’t come to the door with blue lights blazing.

The website has several condoms to choose from and customers can pick up anywhere from 1 to 10. Of course the more condoms you buy the cheaper the cost. McCabe offers express hours service from 7pm-3am Friday and Saturday nights.

Right now the service is only available at McCabe’s school, but perhaps expansion or franchising could be in the cards for the future.

We’ll be curious to see what McCabe’s future holds and what other businesses ideas he comes up with. Condam definitely makes for an interesting “lemonade stand” business.

Women Rock The Startup World At Huge Startup Conference

By Tyler Stafford & Rachel Wilhite, University Of Memphis Entrepreneurial Journalism Students

The “The Kick Ass Female Founders from Everywhere Else” was a success at the Everywhereelse.co The Startup Conference in Memphis, TN. The topics discussed expanded on those typically covered in the male-dominated world of all things entrepreneurial, and this gave the conference a girl power kick in the khakis.

The panelists included Sarah Ware of Markerly; Wendy MacKinnon Keith of Digital Retail Apps; Kelsey Meyer of Digital Talent Agents; and Andrea Livingston of Grit Design, Inc.

Elizabeth Lemmonds, the Chief Brand Officer of Launch Memphis, moderated the event. Danielle Inez of Pink Robin Avenue provided the questions for the Q & A that followed.

One of the most provocative questions asked at the event was, “Can the woman entrepreneur have it all?” Panelists noted that one of the concerns shared by many women entering the startup field, as well as men, is whether or not they can have a family life with a partner and kids and juggle the numerous demands of entrepreneurial ventures.

In her tongue-in-cheek response to this query, Andrea Livingston said that nobody can have it all, but they can make it work regardless. “Our house is like a comedy of errors every minute of every day,” she said.

“No one can have it all, but you can have moments,” said Keith, adding that “it’s about quality of time; not quantity.”

There is a silver lining, though. Not only do entrepreneurs have the ability to create businesses, they can also create their own schedules and set their own priorities.

“It doesn’t matter if you’re a woman or a man,” said Livingston, “you better show up and be ready to work your ass off.”

The Everywhere Else startup community is eager to collaborate together rather than compete against one another. Entrepreneurship is about taking risks, learning to accept failures and respecting others (as well as yourself) throughout the process.

Wendy MacKinnon Keith agreed that women cannot have it all, but that they certainly can have “moments.” She said that it isn’t just the quantity of time that matters, but the quality.

Women in Memphis looking for advice and support in their own business endeavors should check out Upstart Memphis, an organization dedicated to fueling women’s innovation and entrepreneurship at www.upstartmemphis.com.

For more information on the panelists featured, follow them on Twitter:@WareSarah; @gritdesign; @digitalretail; @DTAgents; @SocialDani; @elizlemmonds

Online Ticketing for Everywhereelse.co The Startup Conference 2014 powered by Eventbrite

PhotoRankr Shows Off A Better Stock Photo Model At Everywhereelse.co The Startup Conference

By David Morris, University Of Memphis Entrepreneurial Journalism Student

CEO Jacob Sniff is headstrong and passionate about his first entrepreneurial project, PhotoRankr.

PhotoRankr a platform that covers all the needs of today’s photographers and some needs they may not even be aware of yet. The PhotoRankr platform is web-based and lets photographers handle several key tasks, including the sale of their work, social interaction with fellow members , and an internal job market for clients to list jobs for photographer members.

What makes PhotoRankr different from stock photo sites such as istockphoto.com and shutterstock.com is the photographer keeps 70 percent of their photo sales, and “photo ranker battles,” said Sniff. These battles let photos be placed side by side so site members can easily compare them and select which photo is better. The site generates battles automatically while also allowing users to create their own battles. This information gathered from these battles is of great value to photographers in order to gauge the quality of their work against peers.

“Social media is our current marketing channel,” said Sniff. Current integration with large social media sites such as Facebook, Twitter, Pinterest, and Google+ set the stage for information exchange for PhotoRankr and its photographers. Photographers can seamlessly share their photos to any one of these social media sites.

Currently, PhotoRankr is free for anyone who signs up. At the beginning of March this year, PhotoRankr will roll out an annual, three-tier subscription model. “The base plan will remain free,” said Sniff.

Everywhereelse.co The Startup Conference 2013 was a huge success, ticket information for 2014 here.

Impulcity Flips The Switch Just Ahead Of Everywhereelse Conference

Impulcity, a Kentucky startup that relocated to Cincinnati for The Brandery last summer, has just launched to the public.

We’ve been tracking Impulcity since last June when co-founders, Hunter Hammonds and Austin Cameron were still working out the details of the concept. Over the course of The Brandery accelerator, and since their graduation last October, Hammonds and Cameron have iterated and iterated again to make sure they offer the best possible hybrid event discovery experience.

Sure their are event discovery startups popping up everywhere but Impulcity has paid close attention to all the details. The app provides a robust back end and access to events across the country, covered up with an eye popping UI that’s extremely easy to navigate.

Impulcity signed up to present at everywhereelse.co The Startup Conference early on and showed up alongside other Brandery graduates Crowd Hall, Brandery GM Mike Bott, and the companies former hustler, now Nibletz CEO and co-founder Nick Tippmann.

Just days before the conference Hammonds reached out to us to tell us that we would get a special treat as the app finally met his strict guidelines and was released in the iTunes App Store.

Over 2,000 people were on Impulcity’s email list and at launch Hammonds to the KyPost.com that they were seeing a new user every minute.

Cameron and Hammonds had to leave the conference early to insure their launch went smoothly back from their headquarters currently located at The Brandery. The startup has raised $400,000 to date and is looking to relocate into their own 1500 square foot space the KyPost reported.

Entrepreneurs From Everywhere Else Offer Sage Pitch Advice

By Bret Bilbrey, University of Memphis Entrepreneurial Journalism Student.

What makes a good pitch? That is what many startup entrepreneurs had to figure out in the “Quick Pitch” contest at Everywhereelse.co 2013.

For Lou Griffith with iLocale, his strategy is to get the person he is pitching to think.

“You want to hit three or four key points in your pitch and then what I like to do is ask questions. That gets them thinking,” said Griffith. “For instance, with iLocale, I might ask them: ‘Do you have a hard time keeping track of your receipts? Wouldn’t it be easier if you could track it on your phone?’”

Many entrepreneurs have their own style of pitching, complete with hooks, key phrases, and taglines. To capture investors’ attention, Ben Wagner of LifeKraze, a social community that lets people post their accomplishments, starts his pitch with “We help people facilitate action.” Richard Billup of Screwpulp, a self-publishing startup, captures investors with the line “Breaking into traditional publishing is like climbing Mount Everest… on roller skates.”

It is important that your pitch be clear, concise, powerful, and visual.

“Be light on the details, that is what a flyer is for,” Griffith said. “The pitch is to connect with the person and form a relationship.”

Thoughts came from startups competing at everywhereelse.co The Startup Conference, tickets on sale here for next year’s epic event.

GreenPal Looking For Green Twice This Month In Tennessee

By Bret Bilbrey, University of Memphis Entrepreneurial Journalism Student.

When it comes to lawn care, Bryan Clayton believes it should be easy. That’s why he founded Green Pal.

“Green Pal is the quickest way for people to find, schedule, and pay for their home services,” said Clayton.

Green Pal lets you set up your lawn profile online and they do the work. They link you with lawn care specialists in your community that will fit your needs. Each specialist posts his or her price on your profile. You can then read reviews of the specialists, see pictures of their work, select the specialist that is right for you, and schedule the appointment right from your computer or mobile phone app. When the job is completed, the specialist will send a picture of your lawn to your phone. You then pay Green Pal by credit card and schedule your next appointment, right from the web or app. Green Pal takes the hassle out of handling your lawn service.

What makes Clayton qualified to know what people want with their lawn care? “I’ve been in the landscaping business my whole life,” he said.

GreenPal Startup Video from Ten Fast Feet on Vimeo.

Green Pal was one of many startups in Memphis earlier this week for everywhereelse.co The Startup Conference. Next up they’re headed to Nashville for SouthernAlpha’s Spark Nashville event on February 21st. GreenPal competed with 87 other startups from around the counry, in the quick pitch contest Sunday at everywhereelse.co. Next week they’ll compete against 9 other regional startups for $1,000 or an iPad at SouthernAlpha’s inaugural Spark Nashville meetup.

For more information on this startup, visit www.yourgreenpal.com.

Tickets are still available for the Spark Nashville meetup here.

EE 2013: The only way to network is to get out there

By Laura Fenton

Brittany Fitzpatrick had to take a deep breath and make the first move.

“I’m an introvert,” said Fitzpatrick, founder and CEO of Mentor.Me. “I do have to
make a concerted effort to go out of my comfort zone.”

But by taking the initiative, Fitzpatrick has created and formed a team for her
startup, which will help match mentees with the right mentor.

Attending the Everywhere Else conference was not the first
event for Fitzpatrick and her Memphis-based team. She is a member of the the Memphis Seed
Hatchery Program, attends other LaunchMemphis events like LaunchLounge, and
started “working networking events” following the LaunchMemphis Upstart Memphis 48
Hour Launch weekend..

At networking events for startups, “you get access to people with complementary
assets,” such as web developers to balance Fitzpatrick’s communication and public
relation skills. Plus, “you get to see the innovations that are out there,” and get greater visibility,
which is essential for getting the ball rolling, she said.

What advice would Fitzpatrick give up and coming entrepreneurs? “Go for it. Put
yourself out there. You never know who you’ll meet.”

Learn more about Mentor.Me at http://mentordot.me or email
Mentordotme@gmail.com.

EE 2013: The only way to network is to get out there

By Laura Fenton

Brittany Fitzpatrick had to take a deep breath and make the first move.

“I’m an introvert,” said Fitzpatrick, founder and CEO of Mentor.Me. “I do have to
make a concerted effort to go out of my comfort zone.”

But by taking the initiative, Fitzpatrick has created and formed a team for her
startup, which will help match mentees with the right mentor.

What advice would Fitzpatrick give up and coming entrepreneurs? “Go for it. Put
yourself out there. You never know who you’ll meet.”

Learn more about Mentor.Me at http://mentordot.me or email
Mentordotme@gmail.com.

EE 2013: Get “in” with the InCrowd Capital

By Laura Fenton

There’s a funding gap, and Phillip Shmerling has the solution.

“Entrepreneurs all have one thing in common — they all need capital,” said
Shmerling, CEO of InCrowd Capital.

The gap between those who need money for startups and those who want to give to
startups is closing, thanks to the connections forged from the online crowdfunding
startup.

InCrowd makes it easier for startups to raise money from friends and family, as well as
angels. It simplifies the process and makes it easier
for founders to communicate with their investors with less anxiety.

So why choose InCrowd Capital for your startup funding needs? “Because great
businesses start here,” Shmerling said.

For more information about InCrowd Capital, visit http://www.incrowdcapital.com.

Evento Helps Online Ticket Sales Become More Social

Millions of people are turning to online channels to purchase tickets to sporting events, concerts, plays and other ticketed events. As this trend continues to grow, ticket promoters have been looking for ways t make the process more social.

Sure some ticket sites let you tweet, or update your Facebook startus to say you purchased a ticket or you’re attending an event. To make the experience more engaging and more social Israeli startup Evento has released a “socially smart’ consumer facing Facebook ticketing app. The team behind Evento claims that their platform has almost unlimited customizable promotion capabilities.

Co-founders Ophir Zardok and Harel Shemer are hoping to increase a ticket promoters bottom line by using the same customers that purchased tickets to socially share their events.

We got a chance to talk to the team behind Evento. Check out the interview about their startup and the Israeli startup community, below.

The Minimum Working Thing GUEST POST

WorkForPie, Lean Startup,MVP, Brad Montgomery,startup

WorkForPie co-founders Cliff McKinney & Brad Montgomery (left) (photo: nibletz llc)

By Brad Montgomery, co-founder WorkForPie

I’ve been pondering this post for a long time. Any student of startups is probably familiar with the phrase Minimum Viable Product. It’s really a simple idea, and I think it embodies an important philosophy for anyone starting a company. The idea is that your product (whatever it is; e.g. a service, a physical thing, or some software) should be as small as possible, but still be a working, viable product that customers will buy.

The concept is fairly easy to understand, and I don’t really think anyone misudnerstands the idea. However, the execution of that idea is incredibly difficult. Who knows why this is the case, but I’m going to postulate that the terminology is getting in the way.

Let’s get some definitions out of the way.

Minimum. The least or smallest amount possible.
Viable. Capable of working successfully.
Product. An article or substance that is created or refined for sale.

I don’t really think anyone has a problem with these terms individually, but put them together, and I think many people have wildly varying interpretations of their definitions. One reason, I think, is that people unknowingly emphasize the wrong words. Let’s break it down even further.

Minimum

This may be the most important word. Yet, I think it often gets the least amount of emphasis. Honestly, if I were to change the phrase (and I am!), I’d keep this word. It’s perfect. We want to do the smallest amount of work possible, but we need to strongly emphasize that.

This is hard to do. People like to make things more complex than they need to be.

Viable

Here’s where things start to get confusing. The problem is, that many entrepreneurs (especially first-timers–myself, included!) very rarely agree on what will work. It’s also very tempting to try to build a solution without fully understanding the problem.

I say it’s OK to not fully understand what you’re doing (that’s what startups are all about!), so it’s even more important to adjust your definiton of viable. And, you know what? It’s much smaller than you realize.

Product

This is where things really get confusing. When you say the word product, many people start thinking features! Seriously, go to a business guy, an engineer, or anyone that calls themselves an entrepreneur; sit down and brainstorm a new “product”. Start making a bulleted list of all the features that you’d like to see, and then tell me how many pages you have after an hour.

That’s the problem. People envision a product as a fully-featured, complete, does-it-all-with-bells-and-whistles… thing. As soon as you speak the word product, you’ve already started having feature-creep, and you’ve already forgotten that all-important adjective: minimum.

Build a Minimum Working Thing

I’ve complained long enough, so now I’m going to propose a solution. In the tech-startup world, I suggest that we ditch the phrase Minimum Viable Product, and adopt the phrase Minimum Working Thing.

Again, let’s break it down:

Minimum. Do the least amount of work possible. This is important! You know why, right? If you’re in a startup, you’re going to have to go back to the drawing board. You’re going to have to re-work some things. Build less up front in order to save yourself some time later on.
Working. Deploy something that works. Remember, you’re just as interested in failure as you are in success. Your first few iterations don’t have to launch your company into success. They have to teach you the direction in which you need to travel. If people can use it to do something, then it’s working. It doesn’t have to be successful.
Thing. Don’t build a product. Don’t build features. Just build a thing Yes, I’m being intentionally vague, because your thing may be very different from someone else’s thing. In fact, take that long list of features that you think your product needs, and circle the first item on the list. That’s your thing.

So there you have it. Ultimately, forget what you think you need to build. Instead, build something really small that works, and let your customers start using it. Then, pay close attention to what they do and how they use your minimum working thing. They’ll guide you the rest of the way.

About the author: Brad Montgomery is a developer and the co-founder of WorkForPie. Cliff McKinney, WorkForPie’s other cofounder penned these guest posts here and here.

WorkForPie is hosting a huge party at everywhereelse.co The Startup Conference