Jacksonville Startup Path.To Finds The Path.To Startup Failure, Shares Ways to Avoid It

“Failing gracefully.” That’s a topic that comes up a lot in the startup world. We are all too familiar with the failure rate of startups: depending on who you ask, 70-80% of startups fail. On Tuesday we found out that Jacksonville startup path.to will be shutting down on July 19th.

Almost a year ago we interviewed path.to’s CEO Darren Bounds after reporting the previous month that they had expanded their “e-harmony for jobs” startup to include Chicago, Boston, and NYC. For a while everything looked great for path.to. They were rewriting the boring old job search platform and making it more intuitive with algorithms and indepth profiles.

Not only that, but the team is incredible. We met most of them just a few months ago during Jacksonville’s OneSpark festival. A few of the Path.to team members were helping music discovery startup Aurora while others were helping social event tracking startup #eventhash. During the event, organizer Elton Rivas told us that the path.to team were very active in Jacksonville.

“Failing sucks – especially when it comes to your startup. It’s like being kicked hard in the shins right after being dumped, all while standing in the pouring rain with no cabs in sight, only to have a huge truck drive by and splash mud all over you,” path.to community manager Jill Felska wrote on the company’s blog.

What happens next for the team? Well naturally they’ll continue being innovators, entrepreneurs, and members of Jacksonville’s thriving statup scene. Specifically though, Fileska reports that many of the team will continue innovating in the hiring space and making it a happier space by working at Ignite, a job industry idea incubator also based in Jacksonville.

While the ride is officially over tomorrow, the path.to team shared these six valuable lessons they learned during the two years they were building path.to.

1) Don’t wait to solidify your monetization strategy.

“A ‘build it and they will come’ mentality has taken over the startup space. And yes, we were included in that camp. The problem is, it rarely works that way.

We started out with the strong belief that if we could build up a large, impressive user base, that the customers would follow. Unfortunately, we were wrong. We underestimated the amount of education that would be needed to sell our product – and then were very slow to give it the sales attention it really needed.

Monetization can’t be an afterthought when it comes to startups. Shiny products are great only if they’re solving a real problem that customers will pay for.” – Pete Cochrane, President

2) Technology alone isn’t the solution.

“When the product isn’t succeeding like you expect it to, working to make sure you are providing the core service to the customer is more important than continually adding features, optimizing site-speed, and conversion funnels. Perfecting the tech stuff is fun for some of us, but it is only worthwhile if it adds value to a service that people are finding useful.” – Charlie Cauthen, Technical Architect

3) Two-sided markets are a bitch.

“Building a two-sided market is hard. Really, really hard. If I had a do-over, I would start in just one or two key cities, then wouldn’t expand past them until we had built a strong community of both job seekers and businesses who saw value in our product. Becoming a go-to product or service in your launch city not only validates your idea, but also helps drive engagement in future cities.” – Jill Felska, Chief Community Officer

4) Build for the customers you already have.

“We spent a lot of our time trying to make Path.To better by adding new features, adjusting our pricing strategy and trying to make it available to as many people as possible. While important, it’s the existing customers that really matter. If you remember to focus and appreciate the users that you have, they’ll do the work of sending more people your way.” – Kristin Gattis, Path.To People Person

5) Team communication and trust is key.

“Communication is possibly your most important organizational asset. You can have the best team of engineers and designers in the world, but it means nothing if you can’t work together and solve problems. Poor communication drives down morale and can seed resentment that persists until the issue is resolved.

Learning to surface and resolve issues quickly was one of the most important lessons we learned throughout this process. While we could not identify and resolve every problem, creating an environment of open communication and feedback was crucial.

Just as you have processes to monitor the health of your product and servers, someone in your organization should also to pay attention to the the human aspect of the product.” – Joey Marchy, Project Manager

6) Test, test, test…and then learn to let go.

“The biggest thing I learned throughout the process is to test your product’s efficacy as often as possible. Constantly ask yourself whether you’re really solving someone’s problem at the core or if you’re just making current processes slightly better. Accepting that something isn’t working and changing course is more important than getting it right the first time.” – Dennis Eusebio, UX/UI Designer

Hindsight certainly is 20/20 isn’t it? The funny thing is, these lessons aren’t breaking news. They’ve all been written about before.

The problem is that it’s hard to absorb them and look critically at your business when you’re in the trenches. When things are getting done and moving along everyday.

If our team was to challenge you to just one thing, it would be this: take a step back and really look at what you’re building. What advice from mentors, articles, and your customers could impact your business for the better today? It may just save you the trouble of closing your doors someday down the road. We truly hope it does.

OneSpark was one of the biggest startup events we’ve ever seen, check out our coverage here.

When Sh!t Hits The Fan, There’s Indiana Startup Evacua

Bloomington, Indiana startup Evacua is a platform/marketplace for people when sh!t hits the fan. What kind of sh!t? How about evacuations.

Often times when an evacuation is necessary, nobody is prepared. That lack of preparation makes an evacuation take 10x as long as it would if more people were ready. Hurricanes, wildfires, and floods are just a few of the disasters that can displace you and your family. If you had a safety network in your back pocket ,you would breathe easier and know that anything dictating an evacuation would be more manageable.

Evacua is a network of verified travelers, companies, and transportation providers that can quickly pool resources together during an evacuation.

Evacua isn’t just about natural disasters and what you would think of as traditional “evacuations.” It’s an emergency travel safety net. If you were on a business trip and your wife went into labor or you had a death in the family, Evacua members would have access to last minute travel without the huge cost of paying commercially for it.

The startup accelerated at RunUp Labs, the travel industry accelerator based out of Bloomington, Indiana’s SproutBox. The idea is to quickly connect its members to be mobilized and ready travel companies and providers at a moment’s notice. At the same time, they are also working on the rideshare model for aircraft.

“Simultaneously, we are fixing the ride sharing model for aircrafts. By using a low cost to entry, we can appeal to a broader base of travelers. During emergencies, this base of travelers is more flexible with price, destination, and departure times, allowing for more likely matches of flights and passengers,” the company says on it’s AngelList profile.

Nibletz’ Nick Tippmann was in Indiana for the Innovation Showcase last week where he got to spend some time with Mike Beckwith the General Manager and co-founder of Evacua. Check out our video interview below and for more info visit evacua.com

Los Angeles Startup AroundWire Is The First Social Exchange

Let’s face it. We all know how sketchy Craigslist can be. Whether you’re getting scammed on the front end by someone who wants to charge your PayPal $500 more than your product is selling for, or you’ve got a seller who wants to meet you in a dark alley. While some may score some great deals using Craigslist, others aren’t so lucky. Which is why this Seattle startup created these risky ads.

Los Angeles-based entrepreneur Amira Fickewirth had a bad feeling about a camera purchase she had set up using Craigslist and thought that there had to be a better and safer way. That’s why she and her team created AroundWire, a startup they are calling a “social exchange.”

Alex Brown described it like this: “…a social network, a marketplace, and a payment system all rolled into one. On AroundWire you can ‘partner’ with people you trust and gain access to their “partners” to create a reliable community of people to buy and sell goods and services with. You can also choose to do business with the greater public AroundWire community and feel secure knowing that we have verified accounts, reputation metrics that mimic the way people consider reputations in real life, and excellent customer service and protection for all parties should anything go awry.”

AroundWire wants to bring things like trust, accountability, and conversation back into the online sales equation. They also want to establish a community in which people can go to the other community members over and over again as a source for new sales, referrals, and repeat business.

Sometimes, on Craigslist, you find that one seller that may have the same hobbies and interests as you and you strike up a relationship. That’s happened a few times with me over electronics, camera equipment, and bird supplies. I’ve dealt with the same few people time and time again on Craigslist so they finally started calling or emailing me directly, knowing I would probably buy what they are selling. I have a list of people I can go to when I burn through technology.

For most though, these are rare occurrences. AroundWire wants to create these collisions over and over again between trusted people who develop relationships using their site.

We had a chance to talk with the AroundWire team.

What does your company do?

AroundWire is the world’s first social exchange – a social network, a marketplace and a payment system all rolled into one. On AroundWire you can “partner” with people you trust and gain access to their “partners” to create a reliable community of people to buy and sell goods and services with. You can also choose to do business with the greater public AroundWire community and feel secure knowing that we have verified accounts, reputation metrics that mimic the way people consider reputations in real life, and excellent customer service and protection for all parties should anything go awry. Whether you’re buying vinyl records, looking for a reliable car mechanic, want a great referral for a graphic designer or are trying to launch your business from home, AroundWire can help.

How did the idea for the site come about?

The idea for the site came when our CEO/founder Amira Fickewirth went to go buy a camera off of someone on Craigslist and felt unsafe. She knew little to nothing about the person she was meeting up with and there was no real accountability if the gear was faulty or the person decided to try something unexpected. It dawned on her that there had to be a better way to buy and sell goods and services online – a place where people interacted on a real name basis and were held accountable for being honest in their transactions.

What problem do you solve?

Somewhere along the line, a gap has developed between the way people do business in the real world and the way they do business online – AroundWire’s mission is to change that, to bring the traditional values of business – trust, accountability, personal connections and earned merit – back to business online.

Why now?

E-commerce sites and social networks are facing a crisis of confidence, with fake profiles, phony reviews and ads sowing an environment of distrust. While other social commerce sites struggle with security and fraud, AroundWire aims to tackle those issues right from the get go. With no fake profiles, no annoying banner ads, and an ultra secure built-in payment system, AroundWire will set a new standard for online consumption that demands a real-world level of trust.

Upcoming milestone:

We will be launching in Beta in October!

Where can people find out more? Any social media links you want to share?

Sign up for a Beta invitation at our landing page: www.AroundWire.com

No really you need to see these hilarious videos that may hit close to home for some Craigslist users.

DC Startup yourClass A Market Place Offering Free Live Classes

Online education is broken. Or so says Jacob Ruytenbeek, CEO and co-founder of DC startup yourClass.

Online education has plenty of faults. For starters, although technology is vital to education, in most cases education is the last segment to benefit from changes in technology. Consider this: while there are a lot of startups tackling online education and online learning, most of them are doing it with video courses which are “so 2000s,” Ruytenbeek told us in an interview.

yourClass is connecting real teachers with real learners in a virtual classroom setting. This isn’t new, but what sets them apart is the fact that it’s free for the first 50 live students. The classes are given live and then archived for those that can’t participate during the live date. Students can purchase the archived classes, which is where the revenue comes into play.

The other thing that sets yourClass apart from similar startups is the social component. Student profiles highlight the students social networks where students can get to know each other and collaborate well beyond the live class.

Check out our discussion with Ruytenbeek below.

What is your startup called?

yourClass

What does your company do?

We are a marketplace for live online classes.

Who are the founders, and what are their backgrounds

Paul Flynn (Chief Technology Officer) brings his knowledge as an eBay engineer with experience in U/I and marketplace design.

Matt Stock (Chief Learning Officer) is a renowned photographer, educator, and TEDx Coconut Grove speaker. He’s a former University of Miami MD student who decided to follow his passion into photography and teaching rather than continuing medical school to become a doctor.

Jacob Ruytenbeek (Chief Executive Officer) is an attorney who started two previous micro-startups including PaperChace and YachtBlogs Network. He’s a 2009 graduate of the Pepperdine University’s Graziadio School of Business and Management.

Where are you based?

Reston, Virginia, just outside of Washington, D.C.

What’s the startup scene like where you are based?

The #DCTech scene is incredible and supportive. We’re surrounded by tech like the huge AOL campus which is about 10 minutes away and comScore, which is located about 2 minutes away. At the same time, we have access to the downtown DC tech scene with places like 1776, the DC Economic Partnership, and a host of other accelerators for startups. People are approachable, mellow, and looking to help each other out.

What problem do you solve?

Let’s face it: Education is broken. Institutions capture much of the value that teachers create in the classroom; the cost of education restricts access to those who need it most; present e-learning solutions are mediocre at best; and MOOC’s are just the internet’s version of overcrowded classrooms. On top of it all, the virtual classroom is stale and boring. Everyone hates them.

Why now?

Education is ripe for disruption. The problem is humongous and growing by the day. Competitors like MOOCs are not sustainable since they don’t fix many of the underlying systemic issues with online education like we do. We need to change it and we can’t wait – so the real question is why not now?

How it works (more detail)

We fix education by creating a marketplace for learning where anyone can take or teach a class on almost any topic. We do it by removing the institution and connecting the prime source of value, teachers, directly with students. Our live classes are 100% free, so that anyone, regardless of ability to pay, can learn on our yourClass. Live classes are capped at 50 people per session and are recorded. Students can purchase forever-access for a fee set by, and shared with, the teacher.

Our virtual classrooms also help form relationships between students with deep social media integration embedded right into the classroom. Learning from fellow students and developing lasting relationships with them has always been a critical element to a successful classroom and we make that possible. Seriously, the yourClass virtual classroom is as good, if not better than the traditional classroom.

Teachers earn at least a majority of the revenue from class sales and are therefore incentivized to develop high quality classes and they’re share depends on the rating of the class (teachers receive a higher percentage share of revenue for five-star rated classes than they do three-star rated classes) .

Features

At it’s core, yourClass is a virtual classroom that offers synchronous one-to-many and many-to-many live video. It has the standard virtual whiteboard, screensharing, notes, and raise-your-hand features that you’d expect to find in a virtual classroom, but it goes further. For instance, to help students build relationships with their classmates, student profiles incorporate information from social media profiles. When you click on a student’s profile, you’ll see information about who they are and how you know them, who your shared connections are, and what your shared interests are. It’s a wonderful way to create relationships in a virtual classroom.

What are some of the milestones your startup has already reached?

1. Passed first successful internal technology test (translation: our software works)

2. Announced our upcoming beta on 7/10/2013

3. Landed our first big partner (can’t say who yet)

4. Reached our first 100 signups within 24 hours of announcing the beta.

What are your next milestones?

1. 1,000 signups before beta opens.

2. 100 live classes at launch

3. Deliver 10,000 hours of live online learning

Where can people find out more? Any social media links you want to share?

Come by yourclass.net and add your name to our beta invite list. Users can also follow us on Twitter and Facebook (links below) to get free swag like t-shirts, stickers, sneak-peeks, and early access invites.

Twitter: @yourclassedu

Facebook.com/yourclassedu

This Florida educational startup won 25,000 at the startup conference below.

6 Startup Lessons From Man’s Best Friend

Recently, I wrote an article about how dogs can be an asset to entrepreneurs and their startups. I thought it was a fun topic, but I was not prepared for the overwhelming response. Entrepreneurs from all over the country emailed me with stories of their own dogs and how much they’ve learned from them. The advice was just too good to keep to myself.

Below, a selection of entrepreneurs (all fellow members of the Young Entrepreneur Council) share the wisdom they’ve gleaned from their furry friends:

1. Live in the present.

From Snoopy, our office mascot and a vivacious maltipoo, I’ve learned that living in the present moment is the best gift you can give yourself. He loves it when he gets a treat, but he is just as content taking a nap on my pillow.

– Shama Kabani, The Marketing Zen Group (@Shama)

2. If it’s not rewarding, don’t do it.

My dog won’t do menial tasks without promise of a reward, and neither should entrepreneurs. Sure, Zoe will sit on command or come when called, but it’s always because she enjoys the treat or attention more than the alternative. I too try to only do things that are fun, rewarding and enjoyable. Life’s just better that way!

– Alexis Wolfer, TheBeautyBean.com (@AlexisWolfer)

3. Maximize fun.

Spending time with my Wheaten Terrier Lulu reminds me not to take life too seriously and to leave plenty of time for relaxation and play. For instance, without taking a breather from the go-go startup mentality, I wouldn’t think of creative solutions to some of the problems I face on a daily basis that are programming related, project management related, etc. In general though, I’ve learned from her that you have to maximize your fun as much as possible. That way, work isn’t really work!

– Matthew Ackerson, Saber Blast (@saberblast)

4. Never stop trying.

Growing up, I had Desert Tortoises as pets. The oldest and largest of the two actually learned how to open our back screen door. In the summer, she would open the door and hide under a bed where it was much cooler. We got smart and started locking the screen door so she couldn’t get in. However, that didn’t deter her. She would try every day to open the door, and from time to time we’d forget to lock it and she’d come right in. The moral of the story is that, as an entrepreneur, even when the door is locked, never stop trying — because one day, someone will leave it unlocked, and that’s when your perseverance will pay dividends.

– Mark Cenicola, BannerView.com (@markcenicola)

5. Find a sounding board.

My min pin, Frisco, and I have been “working” together for the last couple of years. Working with him has taught me that our own headspace can be our worst enemy. What sounds like a good idea in your head might not be a great idea in practice. To prevent bad ideas, I tell Frisco what I’m thinking. By talking through my idea out loud with him, I can find out what needs to be improved or get confirmation on my concept. If Frisco were a human, he’d be really annoyed with me. But since he’s a dog, I can bounce ideas off him without any worries.

– Brett Farmiloe, Markitors (@BrettFarmiloe)

6. Don’t take work (or life) too seriously.

I adopted a puppy about a year into my startup, and it definitely enhanced my quality of life. Watching her play reminds me to follow suit. Don’t take work or life too seriously. Sometimes, you just need a break. This realization has done great things for my energy and creativity, and for my startup!

– Martina Welke, Zealyst (@zealyst)

Does your dog inspire you, too?

David Adelman is the Founder and CEO of ReelGenie, an online platform that will revolutionize the way family stories are told and shared. David is also Founder of Reel Tributes, the premier producer of high-end documentary films. Reel Tributes’ films preserve timeless stories and memories for families and family-owned businesses.

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

Wait you’re a dog owner, this New York startup is FitBit for dogs.

Virginia Tech Turns Frat House Into Entrepreneur House For Next School Year

When Virginia Tech kicked Sigma Phi Epsilon out of their house and off their property last year, they weren’t sure what they were going to do with the mansion that housed the miscreant fraternity. Sure they could look at other fraternities or use it as housing for faculty and staff. However what the university decided to do was, well, innovative.

The Washington Post reports that Virginia Tech is looking for 35 male and female freshman with an entrepreneurial spirit. They are looking to start an innovative living and learning community that will force collisions between the creative and the entrepreneurial as they venture into college.

Nathan Latka, an entrepreneur who founded his startup Heyo out of the Virginia Tech dorms is involved in the new program. His dorm room startup is now a multi-million dollar social media company with clients like Lily Pulitzer and 16 employees. Latka told the Post that he sees the irony in million dollar startups coming from the same table where “party themes used to be hatched.”

The house “has got all the amenities built in,” Latka said. “It allows random ideation to happen at any moment. It increases the chances that two freshmen who would have never known each other from two disciplines to really collide and engage and ideate.”

This is a great start for the prestigious university that was struck by the worst school shooting tragedy in college history just six years ago.

Obviously technology is a big part of Virginia Tech already and connecting the techies with the creative and business savvy entrepreneurs can only be a recipe for success. Hayden Lee the president of Virginia Tech’s Entrepreneurs Club is worried that this may not be enough. Lee is hopeful that the house will include a designated hacking space, high tech gadgets, and flexible programming.

Latka believes that the house will attract 300 applications, draw $3 million dollars in investment, and create 30 jobs.

Does your startup have culture, should it?

CrunchBase Announces New Startup Calendar To Compete With Startup Digest

CrunchBase is the industry directory for all things startup and investor. In fact we think every startup should have a CrunchBase profile, and we often promote it as one of the three free things every startup should do. CrunchBase serves as a database to track information like who’s involved in your startup, what milestones you’ve hit, and other company news. It’s just as important to have a CrunchBase profile as it is to have an Angel List profile.

On Tuesday CrunchBase announced a new product offering. The startup calendar is a new weekly email calendar that will provide subscribers with information on startup events from across the country. It’s similar to Startup Digest, but Startup Digest has a weekly email blast for each area, curated by a local startup community leader and brought to you by the folks at UpGlobal/Startup Weekend.

CrunchBase plans on one weekly email and anyone can submit an event for consideration. They have these few requirements:

You should contact them at least a week in advance of your event
Your event should feature a minimum of 5 startups
You must provide themwith a list of and information about the startups participating in the event

If you want to submit your startup event to the Startup Calendar you can email events@crunchbase.com

Here’s a huge event for startups everywhere else.

The 7 Best Places to Startup (Infographic)

Here at Nibletz, we’ve long known the benefits of starting up “everywhere else.” Silicon Valley gets so much press–and they have certainly been at the top for a long time–but we know that the hottest new companies of this century will come from outside the Valley.

And now we have an infographic to back us up!

GoodApril is (ironically) a San Franciso-based tax-planning company and a startup themselves. In conjunction with Entrepreneur, they ranked the 7 hottest startup scenes in America on 5 measures:

median tech-employee earnings
max personal income tax
property tax
cost of housing
cost of office space

There are some people who argue that these factors don’t affect the decisions of people you actually want. But, we’ve met plenty of great entrepreneurs over the years who definitely understand the benefits of low cost of living. And they know that employees can work from anywhere.

So, you’re looking to move you’re startup. Where should you go?

According to the GoodApril rankings, Austin, TX is the best place to build a new company. San Francisco? Well, by these metrics, the Valley is actually the worst place to start your new company, despite the concentration of talent and VC money. In a blog post on GoodApril’s website, co-founder Mitch Fox tells this story:

I recently met an entrepreneur who’s had enough of the Bay Area’s living costs and taxes, and is moving to Austin. He launched his startup in San Francisco several years ago. Now he says, “The business case to move is just too compelling. Austin has everything we need at a much lower cost.” He’s had an office in Texas for three years. Now he’s going all-in. “This tax increase was a tipping point for me, but it’s not just about taxes. My employees can buy a large, three bedroom house in Austin for less than a one bedroom condo in Noe Valley.”

Several states don’t have income tax, including Florida, Texas, Washington, and Nevada. A lack of income tax makes life easier for employees as well as companies. And for many families with children, the pace of life outside the Valley is a better fit.

It may take awhile for any one of these scenes to overtake the Valley, but the more entrepreneurs see the benefits of “everywhere else” the quicker it will happen.

Check out the infographic from GoodApril and Entrepreneur for all the details.

7 best places to startup, startups, entrepreneurs, inforgraphic

Source: Entrepreneur.com

These 11 Startups Have 6 Weeks To Go In Cleveland’s New FlashStarts Accelerator

Earlier this year Cleveland serial entrepreneur Charles Stack decided to launch a startup accelerator. Stack is credited as one of InfoWorld‘s “top 10 innovators in e-business.” Stack’s first company provided asbestos case management for law firms and was launched in 1984 immediately after his graduation. When he sold that company he had the capital to start his first e-business “books.com” which was eventually acquired by Barnes And Noble. Stack was early to the e-commerce and online bookstore space, having sold books.com in 1996.

Stack’s most recent venture, FlashLine, was acquired by BEA for $50 million dollars in 2006 and then acquired again in 2008 by Oracle. Stack’s story is a huge attraction for entrepreneurs and founders across Ohio and across the country.

With more and more startup accelerators popping up, entrepreneurs and founders are seeking out accelerators which have a pedigree in starting businesses. No one wants to get accepted to a 3 month program with a small seed investment to find that the people teaching the accelerator have no entrepreneurial experience.

With that in mind, Stack and hist team announced the FlashStarts accelerator in January.

Jennifer Neundorfer, FlashStarts Managing Partner, also comes to the table with meaningful experience. She comes from a role as Fox Networks Director of New Business Development where she helped create and launch the Dyle Mobile TV network, which PC Magazine called a “promising technology”. Neundorfer holds a BA from Harvard and an MBA from Stanford she is also Google/YouTube alum.

While Cleveland may not come to your mind as a startup hotspot, it is quickly becoming one. They have the LaunchHouse and Jump Start are both based in Cleveland. We’ve met many great entrepreneurs in the Cleveland startup ecosystem, and the 11 startups in this class at FlashStarts are no exception.

These 11 teams will graduate from their rigorous program on August 27th, and Neundorfer already asserts they are exceeding expectations:

Anigraphic is re-imagining the graphic novel. Its unique platform enables graphic storytellers to make use of interactive scene-based panels, text options, audio and sound libraries, and animation sequences.

AProofed allows writers and editors to collaborate with each other in a marketplace environment. The online cloud-based platform allows editors to become self-employed while improving writers’ academic performances. www.aproofed.com

BOLD Guidance navigates students through college applications and allows counselors and parents to view their progress. The online platform and app makes the college application process easier with step-by-step guides and automated deadlines, tasks and reminders specific to each application. www.boldguidance.com

The BranDR is committed to helping physicians create and maintain their personal brand identities online. Its mission is to revolutionize the way patients find, select, and interact with their doctors, by allowing them to access personalized doctor profiles.

Crowdentials helps businesses, investors and crowdfunding platforms comply with the Securities and Exchange Commission’s rules on equity crowdfunding. By completing a simple web form, Crowdentials users receive a report of their financial information and compliance status. www.crowdentials.com

Curiosidy is a new online platform for sharing and promoting life’s meaningful experiences. Users can write about experiences that have shaped them and draw inspiration and insights from a passionate, global community. curiosidy.com

LegalFunnel helps lawyers meet and engage with targeted clients through efficient lead generation and personalized online branding.

Ohio Independent Cinema strives to inspire an appreciation for independent films by making them more accessible for the general public. The company provides a new distribution option for independent filmmakers.

Smooth is a sophisticated, yet simple personal finance app currently in development. The program generates personalized recommendations that help users improve their standard of living and offers incentives for users to follow the recommendations.

Synthetic Intelligence sells Big Data cloud and consulting services. The company “makes Big Data go faster”.

RegulatoryBinder.com, a product of Trailhead CFR, is a web application for managing regulatory documents of physician-sponsored clinical trials. The app is the only platform that instantly enables physicians to coordinate a clinical trial without additional procedures or risk.

You can find out more about FlashStarts here.

This conference is the best conference for startups everywhere else.

Finding New York Success By Way Of Miami Living

By: Neilson Paty, Founder & Creative Director of Jetty Productions

Can sunshine and beaches improve your bottom line? At Jetty, we found the answer to be yes — and it’s a nugget of wisdom I try to pass along to my fellow entrepreneurs.

Technology start-ups are born in the minds of the founders, but that idea can incubate anywhere — a coffee shop, a home office, even a garage. As every entrepreneur knows, these ideas can come out of nowhere and spring to life at unexpected times; sometimes, proof-of-concept arrives lightning fast while other times it might take months or years of massaging an idea into a workable model. Whatever the case, the one sure thing that an entrepreneur can count on is this: every single penny counts along the way.

For entrepreneurs, your life is your business. Personal and professional time meld into one, and don’t forget about finances. Suddenly, things you take for granted at a corporate job — such as ergonomic chairs and endless supplies of pens — become a tangible expense. The old adage of “a penny saved is a penny earned” becomes magnified.

Today’s start-ups are lucky in that they were born into the technology age. Not only do we develop ideas for the Internet, the Internet allows us to work on these ideas anywhere because of its immense communication and collaboration abilities. Necessities like office space, supplies, and cost-of-living are still hovering over the bottom line, even in the best of circumstances. That’s the bad news. The good news is that we’re not necessarily tied to geography, and that allows entrepreneurs to think outside the box — or in my case, think outside of New York City.

In 2006, I founded Jetty Productions in the skyscrapers and bustling streets of New York City. As a digital content creation company, it was the ideal place to situate our blend of creative and technical. Focusing on premium video content, we worked with many of the best companies in the business. In early 2009, everyone had to tighten their wallets, no matter what the situation. With that in mind, the door opened to a new possibility — and with technology powering cloud services, smartphones, and other accessibility tools, it made sense to leave the Big Apple and take root in Miami. By that time, Miami’s beautiful Brickell neighborhood had a startling vacancy level; it was easy to find office and living space at rates that would make even the most die-hard NYC dweller drool. It also helped that Florida has no state or city tax on personal income.

The savings easily trickled down to the way I could put money into my business. This kicked open the door to a level of flexibility in what we charge, what we take on, and our resources. We can scale up or down as needed, and the annual savings compounds itself into our client base and bottom line. Jetty’s revenue increased significantly these last few years, and things are on track to continue. I truly believe that Jetty’s move to Miami has directly impacted our success. Because of our always-on connectivity, we still easily integrate within any agency anywhere in the world, including our many clients in NYC.

When I talk with entrepreneurs these days, I always stress two things: first, start your business where you can achieve a strong foundation of customers, and second, once your foundation is solid, move to a place where it’s easier to grow. For Jetty, that was Miami — for you, that could be anywhere in the world that supports your logistical and financial needs. It’s been four years since I left the skyscrapers and traffic of New York City, and our business has never been stronger.

About Neilson Paty

Neilson is the founder & Creative Director at Jetty Productions, a place for brands and agencies to create short form premium video content. Neilson is known for leading eye popping content driven campaigns steered by an analytical and user engaging approach. Jetty Productions has a client roster to include over 50 companies, creating thousands of videos viewed and shared millions of times via broadcast, film, web, & mobile.

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Montreal Startup Gets Sobersmart About Drunk Driving, Wins Grandma’s Award

Drunk driving is a serious problem. Over the past five years or so, various companies have been able to put breathalyzers in the hands of those drinking alcohol. People can even purchase retail breathalyzers as a fail-safe way to make sure they are “ok” to drive home and not impaired. In other cases the justice system hands out breathalyzers to those convicted of drunk driving. Often times those breathalyzers are tied into the cars ignition system to make sure the vehicle can not be driven if the driver is intoxicated.

A Montreal startup called Sobersmart has incorporated the use of a smartphone with a breathalyzer to make it even smarter. Sobersmart is part hardware in a fob-sized breathalyzer (pictured above) and part app readily available from the App Store. The app can function as a standalone without the breathalyzer component.

Together the system has three modes: parents/kid, driver, and taxi:

-PARENTS / KID: In a parent / kid setup, the kids use Sobersmart wherever they are before driving and the parent app gets a notification and a variety of options for their safe return. You can even get your car’s location if you have to pick it up later!

-DRIVER: The driver setup is the classic breathalyzer mode. It measures your blood alcohol level and provide you with alternatives to get back home safely if it’s elevated.

-TAXI: Under the TAXI configuration, a taxi driver is hailed automatically by the Sobersmart app. It accepts payments straight through the app, draws funds from the prepaid taxi account, or allows a parent or friend to sponsor a cab ride if someone is short on cash after a long night.

Sobersmart is currently crowdfunding $75,000 for their first production run. The team has already won several accolades including winning “The Grandmother Judges Panel” at the International Startup Festival. They also ranked top 3 overall at the ISF.

Check out their crowdfunding link here and for more information visit their website here.

Here are three ways to improve your startup pitch from a founder who’s raised $1 million dollars.

Building A Social Site? You Can Trust Your Users Are Full Of It

Your startup began because you wanted to create the Airbnb for X or the Match.com for Y. You have visions of thousands, if not millions, of users flooding your site, all of them acting with the best intentions as they rent, share, buy, date, and network.

Well, they’re liars and full of bullshit.

Not all of them, of course. But the majority of them aren’t totally honest. There’s the online dating girl who posted a picture on her profile from fifteen years ago, the guy who lied about his income and interests, and the opportunistic teen who is selling goods on Craigslist that he just happened to have “borrowed” from a neighbors open garage. Not only are people lying about small facts, but whole identities are fictional as 83 million Facebook users and 20 million Twitter accounts are fake; the odds are good that you’ve had an interaction with a fraudulent individual or social media account in the last month alone.

The scary thing is, opportunities for such fraudsters will continue to grow, a scary proposition for your startup, whether it be a P2P, networking, dating, or any other site that connects people. When you look at it, our new fangled digital economy is built upon increasing amounts of strangers entering into trust-based transactions, and your new startup sits on top of these transactions, which you should be praying go without incident.

If you’re in the startup ecosystem, you’ve probably spent countless hours worrying about how you and your website best ensure that everything is on the up-and-up with the least amount of effort. There are definitely a variety of ways that startups have tried to keep the bullshitters off their site, each which have their own pros and cons. Some of the popular ones include:

Leverage users social media connections – These days sites are popping up overnight, allowing users to login using their Facebook, Twitter, and LinkedIn accounts. On the face, this is great, as it saves time to get in the door and creates a minimal barrier to entry for each new user, which is one of the goals of any founder. Websites see this as a way to better know their users because at the very least it anchors them to an account that has interactions with others. If you see that Jane has her Facebook account connected to her Airbnb account, you can look for common connections, possible see more about Jane’s education, and make assumptions that Jane seems like a nice gal. You as a platform owner and as someone checking out Jane might feel great . . . that is until you remember the large amount of fake Facebook accounts and realize how low the barrier to entry for most social networks is. Now, one starts to wonder if Jane is really Jane and if she’s not, who did you just let stay in your Manhattan loft. Pro: Utilizes technology that is commonly used. Con: Fake accounts and fraudsters can easily make it onto your site.
Disclaim It – True, it can be a burden for sites, especially startups, to even think about fraudsters on their site, so many, including a lot of dating sites, will just disclaim it. They’ll say in big, bold type that they don’t conduct background checks or verify their users at all. While this is definitely easy for the site, as they can collect subscription payments as usual, it leaves the consumer, you know the one without the leverage, being stuck chatting with potential fraudsters. Pro: It is cut and dry for the website owner. Con: Users interact at their own risks.
Vet Them – Some startups will look to tackle this problem head on, spending extra time and money on creating their own vetting system. They may have users send in passport/license photos or run background checks on their users to confirm identity. These steps really begin to show that a site cares about their users, but some consumers have begun to push back as to fears that this is a bit big-brotherish. Do you want a car sharing site having your passport on file for the one time you’re going to use them? Pro: Provides verification for users, so they know who they’re dealing with. Con: The fear of too much personal information locked up with one site.

While these are just a few of the methods used to verify users and keep out the fraudsters, the bottom line is that you must take the proper steps to deliver a great experience to your users and make them comfortable with your service and others on the site. You must not overlook the elements that go into your offering, as many issues likely sprout from such decisions that affect your staffing, your liability, your site’s friction, and how much time and effort is necessary to pull it off.

Michael Bergman is the CEO and Co-Founder of REPP, a platform for identity management and self-curated background checks. His goal is to provide everyone an easy way to take control of their information and every platform a simple solution to their verification and fraud issues.

Google’s Maker Camp Brings The Maker Movement to Teens Everywhere

Summer camp is an iconic American tradition. Even if you’ve never actually been to summer camp, you know the images: lakes, ropes courses, capture the flag, and campfires.

Oh, and arts and crafts, of course.

For the second year in a row, Google is bringing the summer camp arts and crafts experience online with Maker Camp.

Don’t be fooled, though. This is the 21st century, and we’re talking about Google. You won’t see any macaroni birdhouses. Instead, Google has partnered with MAKE Magazine to bring a lineup of intense hands-on projects over a period of 30 days. Each morning, a new project is posted on the camp’s Google+ page, complete with materials needed and instructions. Each afternoon features a Google+ Hangout with a “maker” as well as tips and tricks on cool projects. The week caps off with Field Trip Friday, a video series going behind the scenes of some pretty cool spots. For example, the first week took visitors to Oracle Team USA’s basecamp, where they build the boats that race in the America’s Cup.

This year, each week has a theme. This week’s theme is “Create the Future” and features projects like a light up hoodie and learning to solder. The field trip on Friday will be to NASA, which promises to be pretty cool.

If you’re thinking some of this stuff would be hard to pull of at home, you’re right. In many areas there are “campsites” with counselors facilitating the program. Most of the projects are fairly simple, though, so if you’re in an area without a campsite, it’s still possible for teens to do them on their own. But, teens like to socialize, so they can also hop on the Google+ page to chat with other kids doing the same projects.

“Maker Camp hopes to foster the DIY (do-it-yourself) spirit in young people. We want each camper to see how much there is that you can do and how much there is to explore all around you. Once you begin doing things, you’ll meet others who share your interests, and you can collaborate to work on projects together. We call that DIT (do-it-together),” publisher of MAKE Magazine Dale Dougherty said in a blog post.

Last week I jumped on the Maker Camp website with my 3 boys. Now, at 7 & 5 they are definitely under the age range Google is targeting, and I am certainly not one of those handy moms skilled in any kind of crafts. But, we attempted the “balloon blimp” project anyway. (And by “we,” of course, I mean “I.” Unless you count chattering and jumping on the bed as the boys helping.)

The project was simple enough and the instructions pretty clear. We did need to plan ahead to get a certain kind of balloon and a certain kind of straw, though, which would be hard for a younger teen at home while parents worked. Ultimately, we didn’t really succeed in our project, but that was because my own kids were too impatient to let me try different solutions to make it work.

For the industrious teen, though, the projects at Maker Camp are easy enough to do alone, but challenging enough to require some problem-solving skills. The experience would be enhanced, of course, if they can do it with a group of some kind. Because everything’s more fun in a group.

This whole endeavor is a stroke of genius on Google’s part. They are contributing to the DIY nature of the next generation, which gives them great press. But, this year the program is also intimately wrapped up in the Google+ platform. Last year, more than 1 million campers tuned in, and this year they are hoping for even more. That’s a lot of interaction on the world’s 2nd most popular social network site.

Maker Camp is only 6 days in, so there’s still time for teens to jump in. Check it out on the website or at Google+.

Turn Your Idea Into A Startup On Your iPhone With Elevatr

Entrepreneurs are currently using a wide variety of mobile apps to help plan and launch their startups. Some entrepreneurs use productivity solutions like Xtrant and Basecamp; others are using GoogleDocs; and some go “low-tech” with just their iPhone’s notepad app. I’ve seen some startup founders who have pages and pages of research, drawings, flow charts, customer discovery, and other pieces of the entrepreneur’s puzzle laid out across multiple iPhone and Android apps.

With an entrepreneur’s brain going 100mph these current solutions can be chaotic at best… until now…

New York-based entrepreneurs David Spiro and Rafa Amormin know the pain of turning ideas into startups using fragmented apps all too well. Until now there was no app in any app store that was specifically designed for hashing out startup ideas.

The Elevatr App is currently available in the iTunes app store, and we’ve been playing with it a bit. The UI is basic and very easy to understand. The beauty of the app lies in the fact that it functions like a Q&A business plan designer, but the output is on your own mobile device.

Using Elevatr App you start with an idea and then go through market, product, business model, and execution. Rather than leaving wide open questions that someone with a new idea may find confusing, Spiro and Amormin have divided each category into sub categories asking the questions that you would typically find in a business model canvas. It’s obvious that Spiro and Amormin are entrepreneurs and not just developers.

We got a chance to talk with Spiro:

What is Elevatr?

Elevatr is an iOS app that helps guide raw business ideas into concise business plans.

In layman’s terms, how does it work? (In other words how would you explain it to your grandmother).

The whole point of the app is to give you a structured business plan outline so that you just have to think about building the content for your plan, not the structure of the plan itself. Imagine a very beautiful business plan template broken down into a handful of categories including Problem, Target Market, and Product Features where you can tap on any category to include notes and dynamic media to easily create a business plan from your mobile device. Each business plan can be shared so you can get feedback, work on it with teammates, or pitch it to investors. Users can work on as many ideas as they’d like.

Who are the founders and what are their backgrounds?

David Spiro, Founder and CEO, received the University of Michigan Business School’s Award for Excellence in Entrepreneurship for his business modeling expertise. Started 2 companies as an undergrad and played baseball for UMICH.

Rafa Amorim, Founder and CTO, building backends globally since he was 15, having been an integral part of building Paymentez, a multinational e-wallet company that has 4 million users.

Where are you based?

We are based in SoHo, NYC.

What’s the startup scene/culture like where you’re based?

Technology underlies all industries today but startups are not the leading industry culture in NYC. We see fashion, media, and entertainment as the leading industries here. It’s nice to not be the top of the food chain because everyone in the startup scene is hungry to make it the top of the food chain. Also, we take so much from those industries from business models to company cultural influence. I think you’ll see the startup scene in NYC explode over the next few years.

How did you come up with the idea for Elevatr?

Studied entrepreneurship at Michigan’s Business School and Engineering school. Was around so many entrepreneurs I picked up on a behavior pattern: Everyone was keeping several ideas in Apple Notes. I was being taught business modeling techniques and discovered that the students would enjoy an app that took the pain out of creating the actual structure to the business plan. Then, I realized that the startup revolution had gone mainstream – everyone was pitching me ideas from my sister to my friends moms. When I realized that, I figured it was worth building the app. It’s paid off we have 70,000 users in 2 months.

Why now?

The startup revolution has gone mainstream. People are so enamored by what’s going on with the Snapchat’s and instagrams of the world saying “hey, if these simple ideas can become $1B companies then so can my simple idea.” I also think that subliminally the Recession of 2009 changed how we perceive security at traditional corporations: they aren’t so safe. Any day you could be out of a job for someone else’s selfishness so why not pursue your own idea instead? The bottom line is that internet entrepreneurship is the future of our global economy and we’re the place to turn those ideas into businesses.

And what’s your secret sauce?

Our understanding of how hard it is to execute on business ideas. It enabled us to build this great v1 and will keep us on the cutting edge for this growing market as we push new products moving forward.

What are some milestones you’ve achieved?

70,000 users in 2 months.

Featured on the App Store for WWDC in Productivity, New and Noteworthy, and Apps for Graduates.

Ranked by Mattermark as the 15th hottest startup according to their social traction metrics.

What’s your next milestone?

It would be a true testament to how entrepreneurial we’re all becoming if we hit 100,000 in 3 months.

Who are some of your mentors and business role models?

Elon Musk – the dude made Billions off of Paypal but didn’t sit back and relax. He put it all into solving even bigger problems. And now those are $Billion companies aka SpaceX and Tesla.

My Dad – he’s a surgeon. His work ethic is unreal. If i started to explain it you wouldn’t believe me. I like to think it’s rubbed off on me over the years.

Where can people find out more?

http://elevatr.com

This online accelerator can help you turn that idea into a product.