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CEO Remorse? After Firing Mollie Spillman On Vacation Is Marissa Mayer Eyeing Baltimore Startup Millennial Media?

The 37 year old fireball we’ve all come to know and love, Marissa Mayer, has been hard at work in her new role as CEO of Yahoo. During that time she’s mandated free smartphones for her staffers, made meals free, hired a new CFO and even had a baby of her own with just a few weeks maternity leave. Mayer knows that Yahoo’s share holders are looking for a big change and quick. So far she seems to be delivering.

The next thing Mayer and the Yahoo team have to do is lock down solid revenue streams.

It appears that Mayer is going to attack revenue from all angles and focus on the angles that she knows the best. A new version of the Yahoo home screen recently leaked out that showed a higher profile for search. For those that didn’t know Mayer had a long tenured history at Google.

She also seems to be honing in on Yahoo’s content properties and cutting away other under performing properties.

Mayer’s also focusing heavily on mobile a place she knows well from her Google days. Yahoo held their first quarterly conference call under Mayer, Monday afternoon. During that call Mayer spoke about her plan to focus the company’s efforts on mobile. At one point in Yahoo’s long dot com history the page, with their silly tv commercials, was a destination of browsers everywhere to find just about anything in a portal design moreso than a straight search engine.

In the early days of Google, Yahoo search was actually powered by their Mountain View rival. A time Mayer knows all too well from the other side of the fence.

Mayer is hoping to make Yahoo and it’s many apps a go to destination on mobile devices. Once their mobile product line is beefed up they are going to need a better monetization strategy than they currently have in place.

To that end, this past weekend Business Insider reported that Mayer may have her eye on Baltimore mobile ad startup giant Millennial Media.

Millennial Media was created by a group of former advertising.com and Verizon Wireless employees and is led today by co-founder and CEO Paul Palmeri who was integral part of the creation of Verizon Wireless’ v-cast service. With their engagement and developer centric mobile ad strategy Millennial Media quickly rose to prominence as the second largest mobile ad company in the world, eclipsing even Apple. Google is of course at the top, and by all accounts they are not for sale.

Millennial Media went public back in March. They debuted at $13 and quickly shot up to $25 with a high on opening day of $27.90. Unlike many of the tech companies and “startups” that went public this year, Millennial Media trades on a day to day basis, very close to where they debuted at, closing yesterday at $14.25.

All around it’s a solid company and a solid acquisition candidate for Yahoo.

Of course no one at Yahoo or Millennial Media is speaking about this however Yahoo could truly benefit from having the second largest mobile ad network behind Google in their stable.

There’s also a huge connection between Yahoo and Millennial Media. Millennial Media’s Executive Vice President and Chief Marketing Officer is Mollie Spilman. You may remember Spilman’s name as the CMO from Yahoo that was fired by Mayer while she was on her vacation. Perhaps there isn’t such bad blood between Mayer after all.

Linkage:

Millennial Media

Source: SAI

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Colorado Startup Employtown Says They’re Flip Flopping The Job Market

Employtown,Colorado startup,startup,startups,startup interview

Scott Balster co-founder of Employtown

Innovation in the job and recruitment space seems to be a weekly occurrence. The neat thing about jobs related startups is that every one of them knows that something different needs to happen.

Monster.com, the leader in jobs sites has become stale. It’s also become a breeding ground for recruiters, head hunters and agencies. It’s hard these days to sort through real ads verses cattle calls for talent pools. Entrepreneurs are attacking this problem from all angles. Some are crowd-sourcing and using social media, some are putting job markets into silo’d verticals, while others are putting an entirely different spin.

Colorado startup Employtown is one of those startups that’s trying to do things totally different.

Husband and wife founders Scott and Andrea Balster have taken the job market and turned it around. Now instead of focusing on open slots, they are focusing on human capital. Employtown is about the people and not the job openings. Dare we say match.com for job seekers looking for employers?

In our interview with Scott he talks about how with their startup, those looking for jobs set up profiles, showcasing their style, creativity, skill sets, and resume items. The next thing they do is where Employtown separates themselves from other startups. Job applicants put what they’re looking for in terms of a job. They let employers know their criteria, are they looking for a 100% smoke free environment, are they looking for flexible hours, are they looking for a cafeteria and a weight room? Are they looking for more creativity in the work place? Whatever the applicant’s criteria for a new job is they can place it in their profile and employers can sift through profiles and find candidates that match.

Check out the rest of our interview with Scott below.

Bethlehem PA To Hold First Startup Weekend Lehigh Valley Next Week

The 54 hour weekend hackathon to build startups that we know and love “Startup Weekend” is coming to the Lehigh Valley region of Pennsylvania next weekend. After you’ve cleared your house of ghosts and goblins and a week before Startup Weekend’s big global jamboree, entrepreneurs, developers, founders, and startup ecosystem partners will converge at Ben Franklin TechVentures for Startup Weekend.

Startup Weekend Lehigh Valley, is an officially sanctioned event being administered in conjunction with the Startup Weekend organization based in Seattle, which receives major funding from the Kauffman Foundation. All “official” Startup Weekend events follow the same general format.

Registration will begin on Friday evening at 6:30pm at Ben Franklin. That will be followed by great networking dinner where attendees will be able to size up the competition and the possible teammates for the weekend. At around 7:30pm the “Friday Night” pitches will begin. We’ve covered a lot of startup weekends and you can see plenty of Friday night pitches here at nibletz.com.

The Friday night pitches are 60 seconds and hard timed by a Startup Weekend official. In that 60 seconds you need to sell the audience your idea and why it should be built over the next 53 hours. After everyone who wants to pitch has been given the opportunity, community voting will commence. It’s a rather diplomatic process. Usually the pitchers will hold up a sign with their startup name on it and attendees will put a sticker on the idea they like the best. At the end of the process, those with the most stickers will have their ideas developed.

Friday evening typically tops off with team selection and then some icebreaker time with the teams. From there the teams break off and start working on the startup idea.

Saturday, the community coaches come into play. These seasoned entrepreneurs and local business folks are there to help answer questions for each team and provide ideas and suggestions. The coaches for Startup Weekend Lehigh Valley are: Mark Lang, co-founder of the Northeast Ben Franklin Technology Partners; Yuriy Portyko, General Partner at Smart Start a cross-atlantic incubator and early stage venture capital investor; Scott Gingold, serial entrepreneur with several exits; Amar Reddy, Founder & CEO of Smart IMS; David Easton, Senior Business Development Manager Smart IMS; and Shahri Naghshineh, CEO Surface Chemistry Discovery.

Saturday is also the day that most teams take to the streets, the phones, the emails and the interwebs to get customer validation on their startup project. All the while designers, developers and coders are working on pitch decks, wire frames, prototypes and products.

Sunday is the day the teams put the finishing touches on both their products and their presentations. At 5:00pm and not a second later, the selected teams will have five minutes to pitch their idea and have a brief Q&A with the judges. Startup Weekend Lehigh Valley judges are: Jim Gordon, President & CEO Robert Rothschild Farm; Bob Moul, CEO appRennaisance; and Wayne Barz, Manager of Entrepreneurial Services – Ben Franklin Technology Partners.

Startup Weekend Lehigh Valley is being organized by: Anthony Durante, Wayne Barz, Anthony Josiah Braun, Mark Koberlein, Tim Lytle and Santiago Rivera.

Linkage:

Official Startup Weekend Lehigh Valley here

Check out Ben Franklin here

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$1.1 Million Awarded To 18 Startups In MassChallenge Awards

MassChallenge, the largest accelerator program in the world, celebrated their awards dinner for their most recent session in Boston Tuesday night. The dignitaries, entrepreneurs, celebrities and investors that filled the Boston Convention and Exhibit Center were there to see the best of the best of startup innovation coming out of the program that’s gone on to produce hundreds of millions in follow on funding and exits.

The 18 startups that received cash awards were narrowed down from a field of over 1200 applicants and then a pool of 26 finalists.

The four startups that won the diamond award of $100,000 each were:

Global Research & Innovation Technology

LiquiGlide

Rally Point

Strong Arm Technologies.

12 gold winners took home $50,000 cash prizes each and they were:

Bounce Imaging

Coach Up

Guided Surgery Solutions

Lab Automate Technologies

Ministry Of Supply

Nordic Technology Group

BuysideFX

Dynamo Micropower

Integral Research

Lovin Spoonfuls

NBA Math Hoops

Recovers.org

Ten startups were selected to stay on with free office space until next years class arrives in May.

In addition to those prizes directly from MassChallenge and it’s supporters, there were several community awards given out as well. Lovin Spoonfuls and NBA Math Hoops were the recipients of the $30,000 John W. Henry foundation prize for social impact.

Global Research Innovation won an additional $15,000 Perkin’s School For The Blind Assistive Technology Prize. PlenOptika won $10,000 as part of the same prize.

Rainbank and Bounce Imaging were recipients of a $15,000 prize from VenCorps for the greatest potential to positively impact New York City.

125 of the startups selected from the original 1237 applicants were part of the four month accelerator program. A round of judging narrowed those 125 startups down to the 26 that were competing Tuesday evening.

Linkage:

Source: Boston Herald

Check out MassChallenge Here

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Pittsburgh Startup Songwhale Born From Beowulf! INTERVIEW

A Pittsburgh startup with a funny name is engaging customers from brands across multiple touch points. SongWhale specializes in taking customer engagement to a new level using the web, text, pay and direct solutions.

The unique company offers multiple products to drive engagement and even a pay product of their own called PayWhale which offers the ability to text a payment. Paying via text is very popular in emerging countries but no one in the US has really embraced the technology. It’s actually one of the easiest ways to pay.

While interactive engagement may not seem sexy some of the things SongWhale is doing are. Not only that but the story about how Songwhale came about is one of the most interesting ones we’ve heard.

Songwhale’s four core business areas, Web, Text, Pay and Direct can be summarized like this:

Web: Songwhale can get a companies brand or message through the web on any screen; smartphone, tablet, or computer all optimized for each size.

Text: Songwhale offers engaging SMS campaigns including games, and interactives.

Pay: Songwhale’s Paywhale product offers a text payment solution that is possibly the easiest form of mobile commerce and one wildly adopted in emerging countries.

Direct: Songwhale offers direct branding and engagement campaigns that encompass web, text and pay solutions.

We got a chance to interview Songwhale. Check out the interview below:

Mother & Daughter DC Startup Dormify, Changing Dorm Rooms Everywhere

What can you do with the limited space of a dorm room, or shared living space while you’re in college? Well unless you’re an interior designer for Ikea you may think your options are limited. That’s not the case thanks to the mother and daughter team of Karen Zuckerman (mom) and Amanda Zuckerman (daughter).

The Zuckerman’s have created a new Washington DC startup called Dormify that looks to serve those college age students with ideas, and tools to help transform their living space for their four years of college life. Everything from crafty ideas, to room furnishings, trinkets and even college flair can be found on the Dormify site.

Dormify gives college students everywhere the freedom to stop combing the aisles of Ikea and Target in hopes to find some idea that all the other students aren’t using.

Towels, pillows, home furnishings even stylish school supplies and sweets can be found on the Dormify website.

As you can imagine Dormify came about when Karen was helping Amanda move into her first dorm room at Washington University in St. Louis. Both Zuckerman women have been known for their creativity throughout their lives and the neon colored towels, matching trash cans, rug mats and computer chairs on sale at Target weren’t going to do the trick.

After shopping for Amanda’s dorm room at a variety of boutique shops in downtown St. Louis, a look Amanda could live with was born. The Zuckerman women realized that there is no centralized place to build looks like this, so they did what any entrepreneurs would do and built it themselves.

We got a chance to talk with Dormify’s employee #1, Nicole Gardner, who tells us more about Dormify, below:

Miami Startup: Kipu Systems, Transforming The Substance Abuse Industry

Tobias Franoszek, the CTO and Co-Founder of KIPU Systems, a cloud-based records management system for the substance abuse industry, is no stranger to startups and technology. In the mid-nineties he achieved great success with CONCEPT!, a Frankfurt stock exchange digital interactive agency, were as Client Services and Technical director he led the technological growth of the company from 4 to 250 employees. At the turn of the decade, Concept identified the growing Latin-American Tech Sector in Miami and he was delegated as the Managing Director for the Region. As history goes, not long after he began his tenure the burst of the dot come bubble occurred. He endured it after obvious adjustments, and then adopted Miami as his hometown transitioning into technological consulting and various other digital service offerings.

In the beginning of 2012 Tobias was contracted by The Right Place Residential Detox center to evaluate electronic medical records systems. After reviewing more than 30 vendors he couldn’t recommend any of the solutions evaluated and instead offered to create one – and so the journey to create KIPU SYSTEMS began.

Not surprisingly, Tobias witnessed huge inefficiencies while studying the procedures in place and it became a big motivating factor for him, as he says: “to begin with, the detox industry is not easy to manage because each patient is different and the procedures change according to the type of addiction, age, sex, consent of guardians, you name it, and it’s not easy for the caregivers to keep up with all the paperwork, so it became an opportunity to improve upon an antiquated system.” Today KIPU is completely functional at The Right Place Residential Detox center where it has proved that its implementation reduces Initial Evaluations, Patient Intake, and Doctor Review times by more than 50%.

And the reasons for this improvement can be seen at the center on a daily basis. Now caregivers use an iPad with the Kipu software to process sign-in information and every other procedure they implement on their daily routine, whereas before the norm was endless paper handling. But one of the most impressive achievements of the KIPU team is the transition from manual “bed boards” into “electronic bed boards” (this boards show the current census, bed assignments, and incoming and leaving patients, at any given moment). This means caregivers no longer have to write and erase information on whiteboards; instead the system creates the electronic version in real time. No wonder KIPU is the subject of adoration at the center.

Knoxville Startup: Credit Virgin To Educate And Protect Young Adults From Credit Whoas

Nate Buchanan a graduate of the University of Tennessee and the founder of a new startup called “Credit Virgin” is looking to help as many young people, and college students make their credit lives easier. The Knoxville news reports that when Buchanan and a friend went to rent an apartment, the friend couldn’t get approved for the apartment because he had no credit history. It didn’t matter that the friend worked fll time and both perspective tenants made more than enough to afford the apartment. Because Buchanan’s friend hadn’t established any credit they were turned away.

Of course Buchanan knows that as young adults between 18-24 credit can be a double edged sword. Although it’s not as prevalent as it was in the late 90’s and early part of the 2000’s, there are still plenty of credit card companies and other finance companies that prey on college students who are already racking up enormous amounts of debt with student loans.

According to the UT Federal Credit Union, the average college student graduates with $8,000 in credit debt,outside student loans.

Through Credit Virgin, Buchanan hopes to first educate college students and young adults on the pro’s and cons of credit and how to establish credit via videos delivered on the startups website. He hopes to also integrate the site with a credit card evaluation tool which will compare terms and conditions as well as interest rates and other need to know information about credit cards typically offered to college students.

Buchanan hopes to also offer a credit monitoring service for students and their parents so they can monitor their credit together.

Credit, when used responsibly, can be a tool for young adults starting to establish themselves.

“Younger people don’t realize the implications of that until they go to buy a car and they have to get a loan, or they try and buy a house and don’t have a down payment,” Melinda Wood, Vice President of Marketing at the UT Federal Credit Union said to the Knoxville News.

Linkage:

Source: Knoxville News

Find out more about CreditVirgin here

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Purdue Startup: FoundOps Wins Startup Bowl At Indy Powder Keg Conference

photo: TechCocktail

Last week downtown Indianapolis and Lucas Oil Field (home to this years Super Bowl) played host to the first Powder Keg conference.

Powder Keg piggybacked off Connections 12, ExactTarget’s annual conference for their digital marketers.

The signature event for this year’s Powder Keg conference was the first ever Startup Bowl. The Startup Bowl pitted 12 regional startups against each other in a traditional pitch contest. To put a very cool spin on it, conference organizer Matt Hunckler, held the Startup Bowl at Lucas Oil Field.

Derek Pacque and his startup CoatChex was among one of the 12 contestants. Pacque is somewhat of an Indy startup celebrity. He turned down a $200,000 investment from Mark Cuban in the first episode of Shark Tank Season 4.

Pacque’s mini celeb status wasn’t enough to thwart a duo of entrepreneurs from Purdue though. It was their startup, FindOPS, which took home a prize package worth $15,000.

FoundOPS founders, Jon Perl and Oren Shatken admit that their startup isn’t the sexiest. FoundOPS is a useful mobile app that offers route optimization, data collection and GPS tracking.

FoundOPS is in the hot enterprise space, targeting field services. Companies with field workers will take advantage of the many features found in FieldOPS mobile app.

What were the judges looking for?

“What’s their go-to-market strategy? Have they identified their market correctly? Where do they fit, versus their competition?” Judge Christopher Day, Managing Principal at the Nabudar Group told the Indianapolis Business Journal.

FoundOPS had all the components the judges pool were looking for. Startup America CEO and Founding CTO of Priceline.com, announced the winning team at the end of the event.

Linkage:

Source: IndyStar

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Speaking of conferences

Photo: TechCocktail

37 Startups, So Far, Vying To Compete In Invest Maryland Startup Competition

Like most state governments Maryland is taking startups seriously. The state’s economic development arm is doing whatever it can to support local startups in the state and attract new startups to come to the state to develop. One of the biggest initiatives to come out of Annapolis is the Invest Maryland Challenge, startup competition.

The challenge opened up to applicants last month and the application process continues through December 13, 2012.

The basic requirements is that your startup has less than 25 employees and less than $1 million dollars in annual revenue. The startups also have to be in the tech or life sciences industry.

Applicants are competing for $300,000 in grant money and business services. Startups must either already be based in Maryland or plan to relocate to Maryland to grow. Also, all startups must be legal entities and in good standing in the states where they are based.

While the Baltimore Sun seems to be concerned with the fine print, it’s pretty standard for economic development contests where grant money and relocation is involved. So far all of the 37 startups that have applied are either based in Maryland or the immediate surrounding areas (Northern Virginia and DC). Take a look at the list of the startups that have applied so far:

1. Direct Dimensions Inc, Owings Mills, MD

2. MyoTherapeutics , Silver Spring, MD

3. Handteq, LLC, Baltimore

4. Parking Panda , Baltimore, MD

5. ClickMedix, LLC , Rockville, MD

6. Tots2Tweens, Frederick, MD

7. SIALUU, Baltimore MD

8. KneeBouncers.com , Sykesville, MD

9. Omic Biosystems, Inc., Rockville, MD

10. Closing the Gap, Lanham, MD

11. Brain Biosciences, Inc., Bethesda, MD

12. StudyHall, Washington DC

13. Firejack, Inc. , Columbia, MD

14. WeLearn Educational Software, Baltimore, MD

15. B’more Organic, Baltimore, MD

16. Family Business, Rockville, MD

17. Clear Guide Medical, Baltimore, MD

18. Shreis Scalene Sciences, Gaithersburg, MD

19. Stupil, Laytonsville, MD

20. Rafagen, Inc., Rockville, MD

21. FiberCell Systems Inc., Frederick, MD

22. ConverGene, LLC, Gaithersburg, MD

23. Printless Plans, Baltimore, MD

24. Juxtopia, Baltimore, MD

25. Solar System Express, Baltimore, MD

26. Internet Security Advisors Group, Severna Park, MD

27. TDP Biotherapeutics, Inc., Gaithersburg, MD

28. Green Gap Solutions, Rockville, MD

29. Athena Energy Corp, Bowie, MD

30. Subject7, Potomac, MD

31. Paniagua’s Enterprises Inc. , Baltimore, MD

32. NuSomnea, LLC, Severna Park, MD

33. DioGenix , Rockville, MD

34. zeroK NanoTech, Montgomery Village, MD

35. Car Fare Compare Inc. , Crownsville, MD

36. Fiteeza, Fairfax, VA

37. Differential Dynamics Corporation, Owings Mills, MD

The contest is also open to startups outside of Maryland who are willing to relocate.

Linkage:

Apply here today

Source: Baltimore Sun

Here’s something fun.

MadeInTx.co To Serve As Directory & Hub For Texas Startups

Colleen Brady, a Texas entrepreneur is on a mission. The mission she’s chosen is one she plans to launch without immediate plans for a profit.

Brady has started MadeInTx.co, a site she hopes will serve as a directory of Texas startups and eventually a centralized hub for Texas startup information.

MadeInTx.co looks to be the builtinchicago.com for the state of Texas. This is no east feat as Texas is both the second largest state in the country and the second most populated state in the country.

Texas also has multiple “startup communities”. Dallas, Houston, and Austin serve as major hubs of innovation. Austin also plays hole to south by southwest, the annual festival in March that serves as the launching ground for startups all over the country.

Brady admits that there are several startup and entrepreneurial resources throughout the state, but none quite like this.

“It’s something I thought was missing, so I decided to go ahead and put it together,” Brady said to the Austin Business Journal

Brady continued:

“Talking with startups here [in Texas], I found there were great resources, but something was missing. I wasn’t finding a good place to do research on [local] startups”

Molly Ryan, a reporter for the Austin Business Journal, validated the need for MadeinTx.co:

” have looked, but I have yet to come up with an online list of local startups either. Sure, there are networking groups, incubators and online forums — but not a single site where I can find a clean-cut list of when startups were founded, where they are located, etc.” Ryan said.

Brady plans on officially launching MadeinTx.co next month. She already has 40 startups in Texas that have submitted information.

Linkage:

MadeinTx.co

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California Startup: Bubbs Connects You To Charitable Products INTERVIEW

A new Orange County startup called Bubbs is looking to become the go-to place to find products that are being sold to benefit charities and causes across the globe. When you go to mybubbs.com you’ll see a familiar online mall experience, except in this case all the products are benefiting some kind of charity.

Bubbs is somewhat similar to DoGoodBuyUs, a New York startup that we covered back in June. The main difference is that DoGoodBuyUs connects products that were specifically made for charity whereas most of the Bubbs products are more traditional in nature but somehow proceeds are benefiting charity.

Red Beats By Dre headphones, where $5.00 of the purchase goes to AIDS research, can be found on Bubbs. An iPad case which gives a week’s worth of HIV medicine to someone living in Africa can also be found on the page. Clothing, food, other gadgets and even makeup with a purpose can be found on the mybubbs site. Now you can shop for charity in one spot rather than scouring the internet looking for charity kick backs, site by site.

We got a chance to talk to Atila Lotfi the founder of Bubbs, check out the interview below:

Kauffman Foundation Official Leaving To Launch Match.com For Teachers

The Ewing Marion Kauffman Foundation is known for their vast support of startups and small businesses across the country. Through multiple sponsorships, partnerships, research, data initiatives and educational information, the Kauffman Foundation serves as the backbone to a web of startup events, and evangelical efforts across the country.

Munro Richardson, is stepping down from his position as the vie president of education at the Kauffman Foundation to pursue a startup of his own. According to the Kansas City Star, Richardson is teaming up with Alicia Herald the Executive Director of Teach for America in Kansas City, to launch what is essentially a match.com for teachers.

The startup is called myEDmatch.com and is expected to be a national job site with a social focus, and profile/resume highlights specifically for educators.

“It’s a mashup of LinkedIn, CareerBuilder and eHarmony,” Richardson said of the startup to the Kansas City Star. “It’s right at the intersection of education and entrepreneurship. It’s a for-profit opportunity that actually could be important in addressing a real problem.”

The key problem is that primary and secondary schools are spending too much time and resources on trying to fit teachers with their missions. They could be using that time for educating. With myEdmatch.com schools and teachers would have a better platform to see if they’re a better fit and use less resources.

So far there’s nothing quite like it on the internet. Teaches will be able to focus their efforts on finding real jobs in education and educators will be able to view teachers resumes and weed out candidates they may find on other sites that aren’t as qualified .

Both Richardson and Herald have the educational background to back this venture. Richardson is a Rhodes Scholar at Oxford University as well as a PhD from the University of Illinois at Urbana-Champaign. Herald holds an MBA from Washington University.

Richardson has been at Kauffman since 2002. He helped develop the Kauffman Scholars program and also helped launch the charter school. His last day at Kauffman is October 31st.

Linkage:

Stay up to date with myEdmatch.com here

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19 Year Old Entrepreneur Poised To Take On Big Data With His St.Louis Startup

St. Louis startup Evtron, and it’s pair of founders still too young to drink alcohol, are looking to take on stage server hardware space.

The story of Evtron co-founders Andrew Mayhall and Kyle Goeken, will be one for the entrepreneurial history books, if their innovative startup takes off. To kick off their story though, they went on a road trip.

Mayhall and Goeken had received the almost golden ticket. Their startup was selected to pitch at the recent DEMO conference at the Santa Clara convention center in Silicon Valley. We say “almost golden ticket” because they weren’t quite lucky enough to get one of the highly coveted “scholarship” spots, but nonetheless the opportunity to pitch that crowd is one you can’t pass up.

Now most bootstrapped startups have a hard enough time coming up with the $8,000 to just get on the stage at DEMO, (that’s why conferences like everywhereelse.co charge much less). Combine that with the fact that Mayhall is only 19 and Goeken is just 20 and that’s a lot of lawns to mow and burgers to flip.

Regardless of the hardwork the duo had to put in to raise the $8,000 the story of their road trip hardly ends there. The St. Louis Post Dispatch reports that to save money they elected to drive from St.Louis to Silicon Valley. Surely that’s no big deal for two young adults but the Post Dispatch continues on to report that the folks at DEMO mistakenly double charged the teams debit card, rendering them completely broke in route.

Goeken was able to save the day because he luckily had a Shell gas card. So with a card for fuel and all the beef jerkey and other great gas station food they could buy, the two would finally make it to the conference.

Mayhall is one of those prodigal entrepreneurs. He began tinkering with computers when he was 8 or 9. He dropped out of high school to attend college early and then dropped out of college to work on his own ideas.

One of those ideas is Evtron. Mayhall synced up with now Evtron’s Chief Technology Officer, Brady O’Brien to revolutionize the server industry. Evtron has found a way to stack server hard drives vertically instead of horizontally. They also found a way to use the base as a “heat sink”. When coupled together the Evtron server uses 45% less electricity, generates 38% less heat and takes up 66% less space. When considering huge data centers the size of say Google’s (that were revealed to the public earlier this week) you’re talking about savings in the tens of millions.

While we are constantly covering the St. Louis startup scene , St. Louis isn’t known for being a hardware town.

Brian Matthews a local St. Louis tech entrepreneur who’s been advising Evtron, agreed that St. Louis isn’t a hardware town.

“If it’s really going to scale up and mass-produce data servers, Evtron will need two things that are hard to find here: money and an experienced management team” Matthews told the Post Dispatch.

As St. Louis’ startup community continues to grow, hopefully Evtron will be able to find a fit, and a way to stay in the city. Mayhall said that is one of his goals.

Linkage:

Check out Evtron the next generation storage platform here.

Here are more startup stories from St. Louis

Source: St. Louis Post Dispatch

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