An Online Fashionista Learns Business At #EECincinnati

protectyourpumps

A few weeks back I literally stumbled across a web post about an upcoming conference called Everywhere Else. The event was to be held in Cincinnati and was geared towards start ups located in the Midwest, with a focus on connecting entrepreneurs with investors. I wasn’t necessarily looking for an investor for our company. However, I decided to register and attend. Cincinnati is only a 6 hour drive from Milwaukee and figured I might learn something and meet some cool people. I’m glad I took the road trip, because I was able to do both!

In 2011, I started a company called www.protectyourpumps.com. I consider myself to be a legitimate “shoe addict” with a shoe collection that is about 80% high heels. I believe women feel the most beautiful, confident and alive when wearing shoes they love. Like most ladies, I didn’t mind spending a good chunk of change on quality shoes, however it was frustrating when they became damaged quickly. For that reason, I started a business to sell protective items for ladies footwear, allowing them to step out in confidence.

It’s no secret the major fashion hubs in America are in Los Angeles and New York, so I often travel to attend various fashion events. Attending Everywhere Else Cincinnati was a bit out of the box for me as it was not at all fashion related. In attending this conference I learned business is a lot like music. Listening to only one genre of music can be quite boring and in doing so, you miss out on a lot of good tunes. The same applies to business. As entrepreneurs we are all on similar journeys. It’s great to mix it up sometimes and learn from someone in another industry.

The presentations at Everywhere Else Cincinnati were jammed packed with useful information. Here are my top 5 takeaways, which I plan to use help grow Protect Your Pumps.

1.) Dear Countermined, Please go away! Prior to this conference I honestly had not heard of Andrew Warner or Mixergy. (I know shame on me) However, I left feeling very inspired by him and the journey he is on. He gave a great presentation on your true mind (true,useful and wanted thoughts) vs countermined (not true, not useful and not wanted thoughts). I’m excited to implement some of the practices he talked about to shut my countermined down because hanging on to the negativity only holds me back.

2.) 299 is not 300 Jeff Hoffman founder of Priceline knocked his presentation out the park! He delivered an invaluable tip for entrepreneurs, run hard to the finish line! Jeff said doing 299 of something when you are suppose to 300 is essentially giving up and that is the difference between you and the other guy (or gal).

3.) Your Brand is Your Personality Show it off! In my notebook the only word on the page about Patrick J Woods was AWESOME! He talked about giving your brand beliefs and personality. I hadn’t really thought about it in that way and I’m excited to say we currently have some things underway to really develop the Protect Your Pumps brand more and bring it to life!

4.) Start up CEO=Sales(wo)man and Sales Manager Evan Owens said “All Start up CEO’s are salesmen and sales manager. Learn that role and you’ll soon be leading an organization worth talking about.” That struck a chord with me because in the world of so many internet distractions, it is easy to get away from what is going to keep your business thriving which is SALES.

5.) Respect Niche Skills Evan also said “If you meet a guy who claims to be the best at web development, design, seo and social media. He probably isn’t that good at anything.” This is very important because as a start up, lets keep it real money can be tight. We always want to get bang for our buck. However, finding good people who are strong in a particular area is crucial.

My list of takeaways from this conference goes way beyond 5, however I just wanted to share a few. I’m excited to take these lessons and put them in action. I’ll see you in Memphis!

Kathryn Jackson

CEO/Founder Protect Your Pumps

Author of Blog Skipping in Stilettos-Shoes+Substance

www.skippinginstiettos.cm

www.protectyourpumps.com

Facebook: Protect Your Pumps

Twitter: @KathrynNJackson @Protect_Pumps

Instagram: Protectyourpumps

Softbank’s Joe Medved: Diligence Is For Entrepreneurs Too

The national VC investors and angels who spoke at Everywhere Else Cincinnati loved the concept of talking to and educating entrepreneurs from everywhere else. In the months leading up to Everywhere Else Cincinnati, we fielded a lot of emails from investors asking about pitch contests and deal flow. Joe Medved joined Blair Garrou (Mercury Fund), Mark Hasebroock (Dundee Venture Capital), Mark Richey (West Capital Advisors/Draper), and Bob Coy (Cincy Tech) on the stage at one point or another during the conference to help educate early stage startups and entrepreneurs. The general consensus was if entrepreneurs are more in tune with the investor community, a lot of time will be saved.

Medved took that idea to the extreme by cramming down probably an entire college course worth of entrepreneurial content into a 30 minute talk and equally robust slides.

Our Managing Editor Monica Selby already covered the truth about getting VC attention, almost immediately after Medved left the stage.

Medved’s presentation was filled with important information. Equally as important as getting VC attention is the fact that due diligence is just as important for the startup as it is for the investor. Too many times startups are so excited about getting a “yes,” they are willing to take money from anyone.

Entrepreneurs need to make sure that the investor is the right fit for their startup. Does the startup see eye to eye with the investor? Does the investor bring value to the startup outside of just money? Taking on an investor is a partnership almost like a marriage. Just as a marriage, it may take a while to get into but it’s a lot harder to get out of. In that respect it’s even harder to get an investor out than it is to get divorced.

Medved offers these tips for doing due diligence on your investors:

References! Speak to entrepreneurs the investor has backed before, including those who have crushed it and been crushed.
– Is there healthy engagement with the investor? And their team?
– Where can they help & what types of board members complement them?
Leverage their network for customer references
– On top of your existing customer references, ask to pitch your business to potential customers in their network
Follow on investments
– If they’ll follow, how frequently do they?
– How much would they reserve?
If you’re working with a fund what is their capital health
– What percentage of their fund is invested and reserved
– If they’re raising soon, is your individual lead in good standing?

All of these points are very important to a startup. As painful as it may be for your pocketbook or bank account or even your startup, if the answers to these questions aren’t comfortable for your team, product and startup you may need to look for another investor.

Follow Joe Medved on Twitter @joevc

Check out more coverage from Everywhere Else Cincinnati here.

A Startup Walks Into A Bar And Orders…

Six decade old advertising agency archer>malmo gave an amazing discussion at SXSW 2013 called “When Bad Names Happen to Good Startups.” It was a candid look at naming mistakes startups make. While sometimes names are an afterthought based on a url’s availability, the folks at archer>malmo and their investment arm a>m ventures, preach the importance of a name because it’s the foundation of your brand.

Patrick Woods, a>m ventures Managing Director, says “say nodaddy to godaddy” referring to the practice of naming a startup for a URL. That was just the beginning of an amazing presentation at our Everywhere Else Cincinnati conference earlier this week. What transpired after a brief introduction had the entire audience talking for the rest of the conference. In fact, shortly after the discussion The Cincinnati Business Courier’s Andy Brownfield was so blown away he posted this story.

So the story goes like this: archer>malmo’s Senior Copy Writer Justin Dobbs is a close friend of Woods. “He’s one of the most creative guys I know,” Woods told the audience. So it was a feeling of shock, or possibly being blown off when Woods was recently looking for a gift to get a male friend for his birthday. He figured he would turn to Dobbs’ creative edge to help him come up with something truly amazing. Dobbs’ suggestion? A bar of soap. But not just any soap,

Dobbs suggested a bar of Duke Cannon. Now Duke Cannon is a man’s soap. Its brand isn’t just a brand; it has a personality. Brand is bold, and masculine and their branding is something Woods was successful in driving home.

Their website and brand image is filled with personality. “Tested by soldiers, made in the USA” is one of the rotating graphics that dons the companies web page. “Veggie Burger’s Don’t Mind If I Don’t” is another.

“Duke Cannon doesn’t dine with vegans and he could give a damn about your iPad,” it says on the company’s about page.

Duke Canon’s personality is that of a man, a man’s man. If he walked into a bar he would undoubtedly order something hard.

That’s one question Wood’s asked the audience at Everywhere Else Cincinnati. “What would your startup order at a bar?” “What would your startup order to eat?” was another.

Woods said startups that use simple descriptors may have found the perfect way to tell what their startup does, but they’re so simple that they are insulting to users.

Duke Cannon has a brand voice and startups need one too. “Startups almost feel like they need to sound like a startup. Don’t try to sound like a startup,” Woods said to the audience.

“When you develop a strong personality, you start moving your startup from a product to a brand,” Woods told Brownfield. “Personality is what your brand says when you’re no longer speaking.”

Nibletz would order a Redbull and Vodka and pizza.

Find out more about a>m ventures here.

Jeff Hoffman: 10 Tips For Entrepreneurs I Learned Along The Way: Lessons From Everywhere Else Cincinnati

Monday afternoon Priceline and Ubid founder Jeff Hoffman took the stage. For decades Hoffman, an entrepreneur his entire life, has spoken to big corporate CEO’s, sales forces, and countless others in the business world. Over the past two years, when we hear “startup conference” and “Priceline fuonder,” it’s been Scott Case, the founding CTO of Priceline and the founding CEO of Startup America. Case drives home excellent points about startup communities.

After spending most of his career creating business plans (successful ones at that), Hoffman has now turned to building entrepreneurs. He is a founder of Venture Camp, a reality show and accelerator that had it’s inaugural session in an Indianapolis mansion. After the success of the first cohort on film and with their companies, Hoffman is looking to expand the program.

Hoffman told the story of his entrepreneurial journey to the audience at Everywhere Else Cincinnati. He started out as an entrepreneur not because he wanted to make huge amounts of money but because he wanted to at least attempt to fix broke things he came across.

“I set out… to deal with problems that no one is fixing,” Hoffman told the crowd at the Duke Energy Convention Center in Cincinnati.

Although uBid and Priceline have been wildly successful Hoffman said “big companies don’t just appear. Even Priceline was a small startup”.

Hoffman then started in on his 10 points of entrepreneurship:

1. Find Your Purpose– People who are focused on purpose far exceed the people who focus on money. Find the purpose that drives you. To illustrate this example, Hoffman told the story of an employee he had named Chris whose purpose was to get his family out of a trailer and into a real house and nothing was going to stop him.

2. Work Backwards from your goal. Set your goal and work backwards. Set your goals and then find out each step to get there, and then do them.

3. Get engaged in the world around you. Sit next to someone you don’t know. The more engaged you are, the more ideas you come across. “I’m amazed with the network I built because I was just out somewhere doing something,” Hoffman said.

4. Solve a real problem.

5. Win a gold medal at one thing– Find something, and tune out everything else. Hoffman explains that many entrepreneurs don’t like this because they worry about the next idea. He then explained that the people that get to work on their next ideas are the ones who won a gold medal on their first idea. He turned to Amazon founder Jeff Bezos as an example: “Bezos always wanted to sell everything, but he became so damn good at selling books, the best damn book seller in the world and with that gold medal built out Amazon. People trusted him on their book sales experience; now they’ll buy anything from him”. Gold Medal= credibility

6.Build a great team- Hire someone smarter than you. “Don’t you want to be the manager with 7 people on the all star team, not the one who has a shitty team because you didn’t want players better than you?” Hoffman asked. Hoffman added that he told his Priceline team once that they could completely change industries on one Friday morning, and they would still win.

7. Get out of your office. The best companies build their product for customers. When Hoffman has a good idea he grabs his car keys to go out and find someone with a wallet who likes the idea.

8. Launch Something- MVP doesn’t mean put a crap product out there. If you go too lean, you’re putting your reputation on the line. “I remember you. You’re Jeff, the crap guy.” Don’t over do the lean thing just to rush something out there. Do two functions of your five function product and crush them. Lean is like throwing shit to the wall.

9. Find a mentor.

10. Work Hard.. success is no secret, work hard. – Hoffman saved his best personal story for last. He’s good personal friends with Evander Holyfield. One day he was visiting with Holyfield who was finishing a workout and Hoffman was spotting him. Holyfield was doing an extremely difficult exercise that he does 300 times a day. Hoffman was counting with Holyfield and then apparently lost count at 299 or 300. Holyfield needed his friend to be absolutely certain whether it was 299 or 300. When Hoffman wasn’t sure Holyfield went down one more time and did the exercise again.

When Hoffman asked Holyfield why he did that, the heavy weight champion told him “The difference between 299 and 300 is the difference between heavyweight champion of the world and just another boxer.”

Needless to say Hoffman does 300 every single time.

Cincinnati Startup Modulus Wins Everywhere Else Cincinnati 2013 Startup Champion

Modulus founder Charlie Key wasn’t looking to win a startup pitch contest when he signed up for this week’s Everywhere Else Cincinnati conference. Key is very active in the local Cincinnati startup community and likes attending startup events. The Modulus team ended up leaving the event with the big ass trophy.

Startups in the Startup Avenue at Everywhere Else Cincinnati participated in the CincyTech, and Cincinnati USA Regional Chamber Startup Poker Run. Over 50 investors and VIP’s at the conference were given five poker chips on Monday morning when they checked in. From 1:00pm-5:00pm that afternoon the investor group was told to check out all of the startups and hand out their chips to the startup they thought was the best. At the end of the afternoon the 5 startups with the most chips got to pitch to the crowd and to a group of judges.

West Capital’s Mark Richey, Draper Triangle’s Will Indest, a>m ventures Patrick Woods and Cincy Tech’s Avi Ram served as the contests judges.

The five finalists were:

Energy Harvesters- a Boston based startup that uses kinetic energy built up through walking and footwear to charge cell phones.

Kids360– a Memphis based startup that helps parents have a better piece of mind in emergency situations while their children are in the care of others.

Tixers- a ticketing platform aimed at season ticket holders and others that eliminates the risk of tickets not selling on Craigslist or StubHub.

Spacefinity- a Pittsburgh startup in the sharing community that allows people to rent space in their homes, sheds, garages, basements and other areas for others to store their stuff (AirBnb for storage).

Modulus– a scalable application platform for developers that offers node.js hosting, MongoDB and performance analytics in the cloud, based in Cincinnati.

All fives startups made engaging 3 minute pitches and then were put through a 3 minute Q&A session with the judges.

Modulus was the judges’ favorite with Tixer in 2nd place. Modulus was crowned the Everywhere Else Cincinnati 2013 Startup Champion. They received a huge trophy, bragging rights, and startup services including a branding consultation with archer>malmo (a>m ventures) and an investor meeting with Cincy Tech.

Key was surprised that their team had won, and they quickly took their trophy back to the office and shared it with their social networks.

Find out more about Modulus here.

8 Mandates To Finding Your Meaning From Elevate’s Jake Stutzman At Everywhere Else Cincinnati

At most startup conferences, there’s a speaker or two who makes everyone get up from the chairs and do something, get the blood flowing, meet new people–you know orchestrating meaningful collisions. That speaker at Everywhere Else Cincinnati didn’t come until Tuesday afternoon when Jake Stutzman the founder of Omaha’s Elevate took the stage.

Stutzman, whose firm spearheaded the “experience” part for Everywhere Else Cincinnati, wanted to make sure that the attendees in the room were doing what they were supposed to. After testing moving the group closer to the front and closing the gaps, he tested the audience participation and moved on with explaining 8 mandates to finding your meaning as part of his discussion, “Find The Meaning Find The Money”.

The eye opening talk led off with Stutzman throwing some basic words on the screen and asking the audience to say what brands those words represented in their minds. For instance when he put the word “coffee” on the screen the crowd quickly blurted out Starbucks. For computer, most said “Apple”, and for the word “Phone” most shouted out iPhone, although one person went retro yelling out “Motorola Razor”.

While most of the brands said here made the list of the “World’s Most Valuable Brands”, they are extremely valuable because they own the category in people’s minds. How does a product go beyond just a product and become that category owning brand? Stutzman mapped it out clearly with these 8 mandates. “Usefulness only lasts until something better comes along,” Stutzman told the crowd. Need an example of that, just look at Blackberry.

These 8 important mandates are:

1. Know Yourself

2. Know Your Audience. Who’s your audience? Is there an audience for your product? How do you engage that audience?

3. Know Your Competitor and your category. Do a competitive audit, and know what your competitor does

4. Be Different.

5. Cast a Vision

6. Make it accessible, have brand identity, create memorable experiences and make sure your brand is infused in everything

7. Be Consistent. Consistency is the key to all of this. “It’s the difference between a chaotic brand and a charismatic brand,” Stutzman said.

8. Empower brand champions, find those champions for your brand those people that are extremely loyal and give them the tools to help grow your brand. These brand champions will work for you because you want to.

Nick and I got to experience all of this first hand starting with a two day workshop at Elevate’s Omaha, Nebraska office. There the Elevate team asked us hard questions about exactly what we wanted to do, who attended our conferences, who read our website, who shares our content. Who do we want to come and what do we want them to do? This is why Elevate is so much more than a design firm.

Elevate helped our brand appeal to multiple senses. Visually how was everything going to look? How were we going to direct people and what were they going to do on site?

Moving into 2014 we will have three conferences and continue to work with Elevate, who will help us make sure we continue to drive home these mandates.

Find out more about Elevate at elevate.co

YEC Founder Scott Gerber Knows The Most Important Question to Ask

Scott Gerber woke up the mid-afternoon crowd at Everywhere Else Cincinnati. The fast talking, pacing New Yorker, pulled everyone together and mixed them all up in the middle of the room. Then, he instructed them to look to someone next to them and ask the most important question:

How can I help you?

After 30 seconds, he cut off the buzz and pointed out all the business cards exchanged and conversations started. The exercise highlighted the thesis on which he’s built the Young Entrepreneur Council: social capital is the most valuable currency in the age of social media.

According to Fast Company, the most important role people can take on in the current economy is that of the superconnector. The superconnector spends his time trying to connect other people–even if on the surface they have nothing in common. The superconnector can see relationship possibilities where other people might not.

So, how do you become a superconnector? As with anything we do, the most important thing to get right is the mindset. Our instinct as people is to figure out what we can get from people. Within in 20 seconds, we decide if the person we’re talking to can help us.

The superconnector, however, asks first, “How can I help you?” They give (A LOT) before they take. And, they dedicate real, meaningful time to the people they meet. Gerber insists that we must walk away from the phones, walk away from the computer, and spend real time with the people we come across. We tend to think people with a lot of Twitter followers are influential, but that’s an ego metric that means far less than real conversations.

Gerber’s talk rings true in a world with fewer and fewer set industries. We live in a “slash” world (I’m an editor/writer/mom, for example). Gone are the days in which we spend 40 years in the same job, honing the same craft. In the mobile world we live in, becoming a superconnector can be the best way to not only grow your own career, but also give back to society at large.

To learn more about Scott Gerber, follow him on Twitter and visit theyec.org.

To Grow A Startup, Grow as an Individual

Of all the speakers at Everywhere Else Cincinnati, none embody the Everywhere Else mentality more than John T.Meyer, the Founder of Lemon.ly – a startup that builds awesome infographics. Meyer and Lemon.ly are based in Sioux Falls, South Dakota, the state’s largest city with a population just north of 159 thousand. “Everywhere Else” personified.

Meyer’s talk, entitled “Don’t be Everyone Else at Everywhere Else,” outlined a more internal, individualized approach to building a startup. Rather than focusing blindly on bettering and building the company itself, Meyer argued, an early-stage founder is better served by expending an equal amount of time and energy in bettering his or herself. Or, essentially, a founder should grow as a person to grow the company. Meyer went on to outline 7 points, in the form of quotes, that speak to this approach:

Execute on being you

-Gary Vaynerchuk

Essentially, in the context of Meyer’s discussion, this means that a founder should play to his or her strengths. If you know sales, sell. If you code, code. Conversely, if you know marketing, don’t code, and so on. Play to your strengths.

When human judgement and big data intersect there are some funny things that happen.

– Nate Silver

While tracking big data and various metrics is a familiar undertaking for founders, Meyer brought this up in the context of individual, daily life; i.e. tracking the quantified self with a Fit Bit or some such device. It goes back to knowing and executing on yourself.

It is not enough to be busy. The question is: What are we busy about?

– Henry David Thoreau

Meyer argued that everyone is busy, but a founder must prioritize, and eliminate to the extent it is possible, lesser tasks and focus on the larger goals. A sort-of task triage if you will.

The difference between successful people and very successful people is that very successful people say ‘no’ to almost everything.

– Warren Buffett

This Buffet quote speaks to the Thoreau quote above. It is not enough to simply prioritize your tasks as a founder, you must learn which of those to reject. This is a very less = more approach.

Everyone has highs and lows that they have to learn from, but every morning I start off with a good head on my shoulders, saying to myself ‘it’s going to be a good day.’

– Lindsay Lohan

Meyer used this quote, jokingly, to argue for the use of an alarm clock, as opposed to setting an alarm on a phone. More-or-less, Meyers argued, once you come in contact with your cell phone, it instantly compartmentalizes your brain into ten or more different sections, and you are completely unable to focus on the task at hand. You would be better served to go “phoneless” for the first few minutes or hour of your day.

I don’t know the key to success, but the key to failure is trying to please everybody.

– Bill Cosby

This gets back to saying ‘no’ and focusing on what you are doing. It is important to focus on what you are building and make it really good at what it does. Don’t expand the problem you are solving into sub-problems. Fix it, fix it real good.

If you really want to know where your destiny lies, look at where you apply your time

– Mark Cuban

A fitting end to the talk. Look at what you love doing, and go do it.

Essentially, Meyers talk boiled down to combining two aspects that are usually presented as dichotomy; the self and the company. Rather than treating the two as sort-or exclusive of one another, both should grow in tandem. To grow as a company, it is important to grow as an individual.

Andrew Thompson is the Managing Editor of TechFaster.

SoftBank Capital’s Joe Medved Tells the Truth About Getting VC Attention

It’s investor morning at Everywhere Else Cincinnati. We have some talented VC’s talking to the crowd, including a keynote from Joe Medved of Soft Bank Capital.

Medved’s talk was a gold mine for new founders considering raising capital. Seriously, he gave away all the secrets, even the ones to the most common question founders have:

How do I get a VC’s attention!

Medved had all the answers, some of them a little surprising.

Referrals, referrals, referrals. Without a doubt, the number one way to get a VC’s attention is a great referral. VC’s get pitches from thousands of companies a year, and they have to cut through the noise somehow. To drive the point home, Medved talked about that general info email address every company has on their website. “We may have taken a few meetings from that email address, but I’m pretty sure we’ve never actually invested in a company that used it.”
Networking was the second best way Medved listed for connecting with an investor. Conferences like our Everywhere Else series are great places to meet personable, helpful VCs. Meetups are also a great place, especially if they are super niche. For example, if you’re a hardware company and you meet an investor at a hardware tech meetup, you can feel confident they’re interested in hardware deals.
Don’t have a the kind of meetup you need close to you? Start it yourself! Proving that you’re a connector and can get things done is a great way to prove your worth to anyone, but especially and investor.
Medved, like all of us, talked regretfully about that massively full inbox. For busy investors, a better way to engage online could be commenting on their blogs or interacting with them on Twitter. This type of communication will grow, but at the moment, it’s often easier for VCs to interact on those platforms than through email.
Alternative sites like AngelList are far down the list, but they are still a good way to begin connecting. Crowdfunding can also be effective because once your prove the market value of your product, investment can seem a lot less risky.
Finally, apply to an accelerator, particularly one that engages lots of investors as mentors. These accelerators are set up to filter through cold proposals, so the investors that commit to mentoring know that some of the initial due diligence has already been done. If you handle the accelerator wisely, you have 3 months to prove your worth and get to know the VCs on a personal level. We all like to work with people we like, so a personal relationship is always a good thing.

That’s just a small portion of the great content we’re hearing at Everwhere Else. Stay tuned as we roll through day 2 in Cincinnati.

Andrew Warner Helps Entrepreneurs Counter Their Inner Insecurities

Andrew Warner, CEO of Mixergy, regularly interviews the best entrepreneurs in the world to learn about their tactics and experience. He knows about founders.

Entrepreneurs feel the resistance.

PUSH BACK ON THE RESISTANCE, was the message from Andrew. While building his greeting card and invite company, he convinced a partner to sell ads until by writing him a check for a refund if the partner was not satisfied. It worked. The partner was on board, despite initial resistance.

Resisting external forces is very different from resisting internal forces. Warner launched the invite site, but did not reach out to users because his internal voice, or counter mind, told him to keep working and building. Even his wife used another site instead of his software for invites. After he failed, Warner set out to learn from other entrepreneurs and never fail again, thus Mixergy was born.

Today, Andrew is pushing to reduce the counter mind–the negative thoughts–and strengthen your true mind.

Andrew realized that people have insecurities and needed a better way to address these counter minds. His big tips:

1. Pick one issue that triggers your negative chatter. This is that internal voice that kicks into your head

2. Listen to the counter mind. It loses power when you listen to that voice.

3. Ask questions about the counter mind statement? (is it true, does it matter). Challenge the voice and then assess the merit of the statement.

Most tweetable quote from his speech? “No one became great without sucking.”

Warner’s message is that connecting with the “true mind” instead of unnecessary negative thoughts will allow you more freedom to enjoy your work and success.

Look Who’s Coming To Everywhere Else Cincinnati, Agenda Released!

Over 40 startup and entrepreneurial influencers are set to speak at our national startup conference, which begins Sunday evening at 8pm.

Kicking off on Sunday, September 29th at 8pm with a Kick Off Party at Toby Keith’s I Love This Bar & Grill in downtown Cincinnati, hundreds of entrepreneurs, startup founders, supporters and investors from across the country and around the world are converging on Cincinnati for the two and a half day startup conference.

Jeff Hoffman, serial entrepreneur and co-founder of Priceline and Ubid, John Bracken, co-founder of E-Vite and Speek, Derek Flanzriach, founder of Greatist, Wil Schroeter, founder of Fundable, Ethan Austin, founder of GiveForward, Scott Gerber, founder of the Young Entrepreneur Council, Carla Valdes, Partner at Fortify Ventures and over 30 more nationally known speakers will be featured in keynotes, panels and networking events during the event at the Duke Energy Convention Center.

Washington DC based film entrepreneur Justin Gutwein will introduce the documentary series Startupland to the audience on Monday morning.

Everywhere Else Cincinnati will also highlight women in entrepreneurship throughout the conference including a talk with Janice Fraser, CEO and Co-founder of LUXor. Fortify Ventures General Partner Carla Valdes will address the audience on getting past the gatekeeper as both a woman and a startup founder. West Capital’s Madeleine Ludlow, will participate in the high profile panel “Not all money is created equal and location matters to investors”. BrandHUB’s Nicole Ball, is moderating a panel on why branding and design are important to a startup and Nibletz Media’s Managing Editor Monica Selby will moderate a discussion on addressing media needs of startups.

Monday evening will end with the “Halftime Party” sponsored by Nashville Tennessee’s CentreSource.

The complete agenda for Everywhere Else Cincinnati is below and a final batch of attendee tickets have been released at http://eecincinnati.com

Everywhere Else Agenda

Sunday Sept 29th
- 8pm-11pm Kickoff Party Hosted by Cincinnati USA Regional Chamber & CincyTech at Toby Keith’s I Love This Bar & Grill Downtown Cincinnati

Monday Sept 30th
- 8:30am Registration Opens
- 9am-9:15am Opening Remarks from Kyle Sandler & Nick Tippmann
- 9:15am-9:35am Dave Knox – Building a Top Startup Accelerator Everywhere Else
- 9:35am-9:55am Carla Valdes – Rapid fire Q&A on getting past the gate keeper
- 9:55am-10:15am Jonathan Perrelli & Justin Gutwein – Startupland, an Honest and Authentic Portrial of What It Takes To Be an Entrepreneur
- 10:15am-10:45am Andrew Warner (KEYNOTE) – Entrepreneurs & Their Inner Insecurities
- 10:45am-11am Coffee Break Presented by Soapbox Media
- 11am-11:30am – Panel: Catching the Attention of an Accelerator Everywhere Else. Moderator: Nick Tippmann. Panelist Blake Miller, Mike Bott, Brian Raney, Jonathon Perrelli
- 11:30am-11:50am – Art McMahon – The New World of Private Placements: A Brief Legal Overview. Presented by Taft Law
- 11:45pm-12:05pm – Fred Killingsworth – Mobile Payment Solutions: Enabling Unprecedented Opportunities. Presented by Vantiv
- 12pm-1:30pm Lunch Break
- 1:30pm-1:50pm John T Meyer – Don’t Be Everyone Else at Everywhere Else
- 1:50pm-2:10pm Rob Woodbridge – Top 4 Mobile Business Models and How To Optimize Them For Revenue
- 2:10pm-2:30pm Derek Flanzriach – Getting To Over 1M Unique Visitors Per Month In Less Than a Year Using Social & Content
- 2:30pm-3pm Jeff Hoffman (KEYNOTE) – Entrepreneur’s Bootcamp: Keys to Entrepreneuring Success
- 3pm-3:15pm Afternoon Break Present by Vantiv
- 3:15pm-3:45pm Panel: The New and Ever Changing World of Content & Media. Moderator: Monica Selby. Panelist: Ryan O’Connell, Derek Flanziach, Rob Woodbridge, Scott Gerber, Andrew Warner
- 3:45pm-4:05pm John Bracken – Rising Above The Noise
- 4:05pm-4:25pm Andy Sparks – Should You Stay Put?
- 4:25pm-4:45pm – Jake Stutzman – Meaning, Not Money
- 4:45pm-5:05pm – Mark Richey – Capital Risk and Speed
- 5:05pm-5:55pm Startup Pitches
- 5:55pm-6pm Closing Remarks
- 6:15pm-8:15pm VIP Investor & Startup Only Happy Hour at the Hyatt Regency
- 8:30pm-11pm Halftime Party Hosted by Centresource at Rhinegeist Brewery

Tuesday Oct 1st
- 9am-9:10am Opening Remarks from Kyle Sandler & Nick Tippmann
- 9:10am-9:30am Mark Hasebroock – Llamas and Mocassins
- 9:30am-9:50am Denver Hutt – Life Is What Happens While We’re Busy Making Other Plans
- 9:50am-10:10am Blair Garrou – Top 10 Ways for a Startup to Thrive (and Survive) in the Midcontinent
- 10:10am-10:40am Joe Medved (KEYNOTE) – How to Source Your Investors
- 10:40am-11:15am Panel: Not All Money Is Created Equal and Location Matters to Investors. Moderator: Bob Coy. Panelist: Madeleine Ludlow, Blair Garrou, Joe Medved, Jonathon Perrelli, Mark Hasebroock
- 11:15am-11:30am Coffee Break Presented by West Capital & Draper Triangle
- 11:30am-11:50pm Patrick Woods – From pitch to personality: brand personality and why it matters
- 11:50am-12:10pm – Evan Owens – Horror Stories From Product Development
- 12:10pm-12:30pm – Janice Fraser – Lean UX + Design for Startups
- 12:30pm-2pm Lunch Break
- 2pm-2:20pm James Dickerson – What I Learned From My Startup’s Failure
- 2:20pm-2:40pm Raghu Betina – Getting Your Feet Wet in Programming
- 2:40pm-3:00pm Alan Berkson – You Got Customers, Now How Do You Keep ‘em? Presented by Freskdesk
- 3pm-3:30pm Scott Gerber (KEYNOTE) – Why Should Never Get a “Real” Job
- 3:30pm-3:45pm Afternoon Break Presented by Taft
- 3:45pm-4:15pm Panel: Why Branding and Design Are Crucial to a Startup Moderator: Nicole Ball. Panelist: Patrick Woods, Jake Stutzman, John T Meyer, Janice Fraser, Evan Owens
- 4:15pm-4:35pm Ethan Austin – Culture ≠ Ping pong: How To Build a Startup Culture That Drives Success
- 4:35pm-4:55pm Jared Steffes – Don’t Be a Liar and Your Startup Sucks.
- 4:55pm-5:25pm Wil Schroter (KEYNOTE) – How Crowdfunding is Changing Startup Fundraising Forever
- 5:25pm-5:55pm Startup Awards Presented by CincyTech & Cincinnati USA Regional Chamber
- 5:55pm-6pm Closing Remarks from Kyle Sandler and Nick
- 8:00pm-11pm Postgame Party Hosted by Nibletz Media at Rhinegeist Brewery

Don’t have your ticket? No worries. We released a few more tickets, and you can get yours at eecincinnati.com

Bonfyre Is Back As The Official App For Everywhere Else Conference, And We’ve Got Two Tickets To SXSWi To Give Away

Bonfyre, is back as the official app for the Everywhere Else Conference. Everywhere Else Cincinnati kicks off Sunday night with a welcome party open to the public.

St. Louis startup Bonfyre is a social engagement app that allows you to share thoughts, updates, information, and photos across a closed social network and then outward to your normal social channels including Facebook, Twitter and LinkedIn.

At Everywhere Else Memphis last February we used Bonfyre, and the attendees of the conference stayed in the Bonfyre and kept interacting well into the summer.

Bonfyre will allow entrepreneurs, startup founders, investors, panelists, and startup support to keep up with all the conference go-ers in the event’s own channel. In addition to Everywhere Else, Bonfyre was also been the official app for last year’s PowderKeg conference, OneSpark in Florida, and even for St. Louis Rams games.

Bonfyre keeps things going in an easy-to-understand and engaging platform. For Everywhere Else Cincinnati we’ll have two different Bonfyre’s. O will be limited to information about the conference, scheduling, maps, and important information from the conference staff. The other will be the Bonfyre the entire group will use. That’s where the fun begins.

Bonfyre and Nibletz have teamed up to give away a pair of SXSWi 2014 passes (passes only) for March 2014. The interactive passes will give you access to the entire interactive conference tract at SXSWi and many of the awesome parties. The passes have a value of over $1400! We will be looking for the most engaged and interactive Bonfyre user throughout the course of the conference.

So go download Bonfyre in the iTunes app store or the Google Play Store and then scan the QR Codes below to get into the Bonfyre’s. We’ll see you this weekend.

Use this QR code to get into the Info Bonfyre for Everywhere Else Cincinnati:

Use this QR code to get into the Engage Bonfyre for Everywhere Else Cincinnati:

2 Weeks And 2 Startup Avenue Booths Left For Everywhere Else Cincinnati

The feedback for Everywhere Else Cincinnati has been overwhelming. Many startups in the flyover states, middle America, and abroad can’t believe there is a startup conference, with a speaker lineup of this caliber, specifically geared towards them.

At Everywhere Else Cincinnati you’ll mingle, rub elbows, network, talk and hopefully garner the interest of investors who like you, work and want to continue building startup ecosystems everywhere else. We’ll hear from people like Jeff Hoffman who built up Priceline, uBid and other companies. Hoffman has decided that he’s done creating business plans and he’s turned to creating entrepreneurs and he’s going to share that with all of us.

We’ll hear form people like Andrew Warner who’s mixergy website has become a bible of sorts for entrepreneurs across the country. We’ll hear from several startup founders who’ve collectively raised hundreds of millions of dollars from anywhere USA.

Scott Gerber, the founder of YEC and distinguished startup author will talk about startups everywhere and the YEC’s new Startup Insurance.

And there are 22 more speakers with similar experience taking the stage September 29th-October 1st in downtown Cincinnati at the Duke Energy Convention Center.

The attendee ticket is $99 through this weekend and the remaining two Startup Avenue booths are just $495 through this weekend.

The Startup Avenue booth comes with three attendee tickets for the founder and the your startup team. You’ll exhibit in front of hundreds of investors, founders, entrepreneurs and resources. There will be pitch contests and two exclusive events for startups, investors and our media partners.

Tickets are available below. We’ll see you in Cincinnati.

Online Ticketing for Everywhere Else Cincinnati – “Start Where U Are” powered by Eventbrite

Why Niche Conferences Provide the Best ROI for Startups

It’s easy to assume bigger is always better — especially when you’re a small business trying to grow. When it comes to choosing a conference to attend, though, it’s not size that matters as much as niche.

By choosing conferences that have the most industry-specific content and the greatest networking opportunities for your business — as well as making a deliberate effort to meet people before, during, and after the events — you can maximize the ROI of each conference you attend, even if it’s not a monster like TED.

Large vs. Niche Conferences

Huge conferences try to appeal to a diverse pool of potential attendees, casting very large nets and offering a wide range of topics. This is great for a conference trying to sell tickets, but not for small business owners in need of specific, applicable content.

Small business owners with limited budgets need content and opportunities that meet the exact needs of their businesses to make an event worthwhile. Many niche conferences offer great educational panels and workshops for a lower ticket price than some of the big-name conferences, and it’s often easier to connect afterward with speakers.

Another advantage niche conferences have over larger, broader conferences like TED is the type of people they attract. The attendees of smaller conferences tend to be CEOs, presidents, or business owners. Having a pool of decision-makers to mingle with makes niche events networking goldmines.

How to Capitalize on Your Conference

To ensure a conference experience is a valuable one, there are steps a business owner should take before, during, and after:

Before

By doing your homework on each conference’s speaker lineup and event itinerary before you buy tickets, you can get a detailed view of the exact topics covered. Make sure the content, workshops, and speakers connect with the type of business you are and touch on the issues that are important to you.

Investigate the reputation of the organization hosting the conference. A lot of conferences look and sound attractive, but they turn out to be big pitchfests. Make sure the conference you’re attending is committed to providing you with useful material — not just providing its speakers an opportunity to sell their products and services.
Seek out social proof by talking to those who attended the year before. If the conference is new, research the speakers to make sure they’re knowledgeable.

During

With the proper approach, each session can provide value. Just keep asking one question: How does this apply to me/my business?

Listen to the questions others ask. There might be a way to apply the answers given to your own business. Don’t hesitate to connect with someone who asked an interesting question later on, either; sometimes, the most valuable insights emerge from discussions sparked in panels.
Take notes in the moment. I keep a single sheet of paper in the front of my notebook to log my “biggest takeaways.” These are the ideas I want to tackle right away once I get home, but I might lose track of them if I don’t write them down on the spot.
Stay socially active. It’s common for conferences to boast having the coolest parties and networking opportunities, but no amount of “cool” can automate the networking process. You still have to put yourself out there to make connections.

After

The day you get back is crucial. While it’s tempting to dive right in to answering your backlog of emails, right after the conference is when you’re the most motivated to take action on anything you picked up.

Pull out your “biggest takeaways,” and use them to lead a brainstorming session with your team. Decide which ideas are the best for your business, as well as how you’ll implement them.
If you don’t have a team, take out your calendar and designate a time to focus on each idea on your “biggest takeaways” list. This can keep you from losing the momentum and motivation you gained from the conference.

Although big-name conferences may hold a lot of appeal, it’s important to remember that great things come in small packages when you’re deciding where to put your hard-earned money. Look for niche events where you can really connect — you’ll get more than you ever bargained for.

Lena Requist established herself as a powerful force in business before joining ONTRAPORT as COO in 2009. The organization’s own event, Ontrapalooza, is later this fall, Lena has a passion for helping female entrepreneurs and is the founder of a virtual Women in Business group, where empowered women can share their strengths, struggles, and triumphs with each other. Connect with Lena on Google+ or Twitter.

Speaking of conferences, do you have your ticket for Everywhere Else Tennessee?