Scott Case: “If You Build It They Will Come, BULL SH!T”

Scott Case, Startup America, Startup Arkansas, Startup Tip,startup communities

Scott Case, CEO of Startup America addresses the audience at Think Big Arkansas, Startup Arkansas Kick Off (photo: NMI 2013)

If you’ve ever heard Scott Case, the CEO of Startup America and founding CTO of priceline.com speak than you are very familiar with the subject of the headline. Case often talks about the movie Field of Dreams and it’s most popular line, “If you build it they will come.”

A lot of startup founders have the same philosophy, they think that no matter what they do as long as they build it people will come. It goes along the same lines as growing organically, or magically.

Sure there are huge grand slams every now and then but most of them either come from founders with long pedigrees in startups or because they caught the backing of name brand venture capitalists and angel investors early on. For others, gaining traction requires marketing. For bootstrapped (or sneaker strapped) startups that often times means grass roots marketing, crowdfunding, and good ole donations.

When speaking, Case follows the Field of Dreams example with, “if you market it they will come” a valuable lesson.

In the video below he talks about his first big venture into entrepreneurship. He built a product in 1994 that was packaged software and still available to this day. He talks about buying a full page advertisement in the biggest industry publication for his product. The problem though, the phone never rang. That’s when he set out to learn marketing.

This is a valuable lesson for all startup founders and the video is worth watching. Case was delivering the keynote at the recent Think Big Arkansas event in Conway Arkansas, a similar message to the one he delivered the week before that in Atlanta and the week before that in Memphis at everywhereelse.co The Startup Conference.

In talking with Case we discussed “canned speeches” and how I’ve personally seen Case speak over 30 times in the last year. The thing about him though, is that he doesn’t do the same canned speech at every event, but he often resorts to the Field of Dreams story, because it’s not a valuable lesson, but the most valuable lesson.

Now go watch this hilarious video from the Startup Arkansas kick off.

We’re on the sneaker strapped nationwide startup roadtrip part deux, find out how you can help here

Startup Marketing Lessons from the Everywhere Else

Brandery,Startup Branding,Mike Bott, Startup Tips, Guest Post

Mike Bott GM of The Brandery and former P&G Brand Manager talks about Branding for startups at everywhereelse 13 (photo: Allie Fox for NMI)

By Joe Recomendes, Command Partners

I recently had the opportunity to attend the Everywhere Else conference in Memphis, TN to meet and learn with many promising startups from across the country – Dan Rogers of Millenium Search, LLC has outlined some of the most promising companies in attendance on his blog – but I was there to focus on marketing for the startup community. The conference was founded to provide a networking opportunity for startups not based in the hubs of New York or Silicon Valley, but rather those entrepreneurs cutting their own paths “everywhere else” in the country.

I was there not as a startup, but as a marketing agency looking to see what startups are doing to market themselves and learn from other successful founders. Scott Case, the CEO of Startup America, provided a crucial wake-up call to the founders in attendance – “It’s not ‘if you build it, they will come,’ it’s ‘If you market it, they will come.” Startups everywhere need to pay attention – you may have a great idea, but if no one knows about it, it will not work as a business.

A branding session by The Brandery outlined the following steps that every startup should consider when beginning a marketing strategy and build a brand pyramid, the foundation of all marketing messaging:

Brand Promise – The essence of your brand, and the highest-level benefit that your company or products contributes to the consumer.

Brand Positioning – The value statement of your company or product, similar to an elevator pitch. Why does anyone need the idea that you are bringing to market?

Brand Character – The portrayal of your idea that should convey truth and inspiration while demonstrating the need for your idea.

Brand Attributes – The base level of your brand, which should illustrate points of difference and points of parity between your product or idea and your competitors.

Once you have your brand defined, it’s time to consider how you will market your idea, and through which channels. Startups should consider the following strategic marketing initiatives:

A Website – Absolutely, a must have for traffic, leads, and information about your company. This should be the foundation of your marketing channels, and should be optimized to capture and convert leads. All other marketing efforts should drive people to the site. While I won’t go into detail here, it is also important to support your website through SEO, PPC, email marketing, and other website marketing efforts.

Public Relations – Depending on the quality of your media outreach efforts and the potential importance of your idea or business, public relations can either be a huge boon or wasted time. As a technology startup, getting coverage in Mashable, Techcrunch, VentureBeat, etc. can catapult you into the public sphere, but the chances of getting this coverage without properly curating your pitch and relationships are slim.

Social Media – While time-consuming, a well-groomed presence on social media can give an air of credibility to your brand, while allowing for communication distribution and engagement with your key audiences. Start with a presence on Facebook, Twitter, LinkedIn, and Angel’s List. These four networks will allow you to engage existing consumers, find new leads, and show a presence to potential investors.

A Pitch Deck – For getting new investors, a pitch deck will be a crucial piece of your marketing mix. Ensure that it is short but impactful by providing the information that investors need, and consider revising your deck for each pitch based on the conversations that you have had with the investor prior to your meeting.

Marketing a new startup can be time-consuming, but is of paramount importance to achieve awareness, recognition, and success. If you’re unsure where to start, hire a startup marketing agency to help define your brand and business goals, and execute your marketing strategy for you.

What have you found to be the most valuable channel for marketing your startup, or what other advice would you give? Let us know in the comments.

Command Partners is a Charlotte based internet marketing company with a passion and love for startups. Find out more at commandpartners.com

Don’t miss everywhereelse.co 2014 more information can be found here

Arkansas Thinks Big Everywhere Else

Arkansas, Startup Arkansas, Think Big Arkansas, Lee Watson, Startup Communities

Lee Watson organizer of Think Big Arkansas and Startup Arkansas (photo: NMI 2013)

Hendrix College in Conway Arkansas was bursting at the seams with young entrepreneurs and seasoned corporate executives. They’ve come together this morning to celebrate the kick off of Startup Arkansas and to Think Big Arkansas.

Event organizer, Lee Watson, did a great job of bringing startup community leaders from the entire state in to Conway for this event.

Scott Case the CEO of Startup America and founding CTO of Priceline will be keynoting today. Brad Feld, the author of Startup Communities should be at the event in the evening as well.

The morning session kicked off with entrepreneurs and event organizers from

Mike Smith, Innovate Arkansas (photo: NMI 2013)

organizations like BarCampConway, Startup Weekend, Innovate Arkansas, Ark Challenge, Made By Few and many others, to talk about what’s going on with their organization and how to bridge it all together in one cohesive unit.

In a pre-event dinner Thursday night Startup Arkansas Regional Champion Luke Coleman reached out to myself and Scott Case to address the problem that there are “cliques” in each part of Arkansas. Noooooo I had never heard of that before????

Case was able to give him some great advice which was summed up as “do you want the good news or the bad news first”, of course Coleman elected to take the bad news first which was “every region in Startup America has been in that same spot”, the good news? “Every region in Startup America has been in that same spot”.

Tennessee is no stranger to where Coleman sees a huge opportunity for growth, however in Tennessee we’ve done a great job of overcoming our hyper local focus and celebrating the victories in each of the 9 accelerator regions. It’s not uncommon to see a van or bus ful of Memphians at a Nashville or Chattanooga startup event, and vice versa.

Friday morning the parallels continued, confirming the main theme of the recent everywhereelse conference, startups and startup communities everywhere else have commonalities in problems and growth areas.

At the beginning of the event Arkansas Regional Champions Dave Moody, along with Coleman, brought 5 attendees up to the mic to share their ideas for a better community.

Abbey Keever with RedClay echoed one of Scott Case’s favorite themes,which was don’t try to be the next Silicon Valley. Keever, an experienced business woman and the fearless leader at RedClay, said she would love to see Arkansas expand in startups in their biggest areas, of course retail (Walmart) and logistics (Walmart and JB Hunt).

Most every startup community we’ve seen is starting to get their patriarch companies or at least their industries intertwined in the growth of the community.

Other ideas included keeping the dialoge open and holding vertical specific summits to give entrepreneurs access to closer related resources.

If you haven’t seen this amazing video from Thursday night, Go here now!

The Eve Of The Startup Arkansas Kickoff With Startup America & Company

Startup America, Nibletz, Work For Pie, and the Startup Arkansas crew really hammed it up on the eve of Startup Arkansas’s kick off and Think Big Arkansas. This video really needs no introduction.

The event kicks off bright and early at 9:00am with check-in starting at 8:30am. It’s being held at the Hendrix College Student Life & Technology Center.

Think Big Arkansas has a whole day of programming lined up including a startup alley exhibition area, a parade of startup ecosystem startups and partners, several sessions and of course Scott Case and Brad Feld. Case will be speaking at noon during lunch (bring $$ for Food Trucks and guided by Truckily) and Feld will be speaking at 6:30. He’ll also be signing copies of his book “Startup Communities”.

15 startups will be featured during the event in a startup alley, and demoing throughout. Kenny Tomlin from Rockfish and John James from Acumen will be speaking on starting up and the importance of serial entrepreneurship.

It’s not too late to register for this great event, click here.

We’re on the nibletz sneaker strapped nationwide startup road trip

Startup America Bring’s Steve Blank’s NEXT Program To SXSWi

Back in October, Startup Weekend, Startup America and Steve Blank teamed up to give an uber intensive startup program on customer discovery to startups across the country. The curriculum in the NEXT program is a kin to the courses taught at Stanford, Berkeley, Columbia, Caltech,Princeton, the University of Michigan and Georgia Tech.

Ten startups attending SXSWi will have the chance to go through a condensed version of the program taught in person by top industry veterans.

“In just the few short months since its launch, NEXT has enabled hundreds of startups across the country to refine their customer development process, a critical component for any young company trying to reach their goals,” stated Scott Case, CEO of Startup America. “We’re excited to partner with Startup Weekend and Steve Blank to introduce this curriculum at one of the leading startup events in the country: SXSW Interactive.”

Participating startups will receive hands-on feedback throughout the four-day period, including morning program sessions and one-on-one mentoring. In addition, the teams will then spend their days engaging potential customers, honing their business model, participating in office hours and receiving invaluable feedback from investors, media, and large corporations.

“This is a fantastic opportunity for startups attending SXSW to learn from the man who literally wrote the books on Customer Development,” said Marc Nager, founder of Startup Weekend. “We’ve put together an incredible schedule for the startups and can’t wait to see what they can accomplish in four short days in Austin.”

This is just one of a number of great events hosted by Startup America at SXSWi. For the full schedule visit Startup America’s SXSW page, here.

Startup Weekend Heads To Columbus In A Pre-SXSW Extravaganza

Startup Weekend is headed back to Columbus Ohio this weekend, as a pre festivity to the huge startup mega festival we all know and love, SXSWi. In fact, the Ohio area Startup Bus is leaving Sunday from Ohio.

This weekend will pit together entrepreneurs, startup founders, developers, designers and mentors to see what Columbus can hack together in just one weekend.

The Startup Weekend crew in Columbus is one of the most seasoned. We got to meet a few of them at Cincinnati’s startup weekend event last summer. This one is being organized by Startup Weekend veteran; Suzy Bureau, by day she does marketing & communications for Columbus startup Bringshare; Serial Entrepreneur Steve Gacka; and Brian Billingsley the Director of Strategic Business Development at Allaince Data Systems.

Startup Weekend Columbus holds events every six months and they always have great attendance. This weekend’s event will be held at TechColumbus (1275 Kinnear Road). It will kick off with registration at 6:30pm on Friday night and will end with final pitches on Sunday at 5:00pm. All is expected to be wrapped up by 9:00pm, and then the weekend is done (unless you’re heading down to sxsw).

Dan Rockwell, the cofounder of Big Kitty Labs and Program Manager of the software prototyping center at Ohio State is the featured speaker.

At around 7:30pm the “Friday Night” pitches will begin. We’ve covered a lot of startup weekends and you can see plenty of Friday night pitches here at nibletz.com.

The Friday night pitches are 60 seconds and hard timed by a Startup Weekend official. In that 60 seconds you need to sell the audience your idea and why it should be built over the next 53 hours. After everyone who wants to pitch has been given the opportunity, community voting will commence. It’s a rather diplomatic process. Usually the pitchers will hold up a sign with their startup name on it and attendees will put a sticker on the idea they like the best. At the end of the process, those with the most stickers will have their ideas developed.

Friday evening typically tops off with team selection and then some icebreaker time with the teams. From there the teams break off and start working on the startup idea.

Saturday, the community mentors come into play. These seasoned entrepreneurs and local business folks are there to help answer questions for each team and provide ideas and suggestions. The mentors for Startup Weekend Columbus are: Tanisha Robinson, co-founder of TicketFire; Nick Seguin, Partner at Dynamit; Patrick Pohler, Founder at Anecka; Brooke Paul, Founder at Founder’s Factory & Taivara; Alan Gilbert, Vice President of Engineering at CoverMyMeds; and Matt Scatland, co-founder at CoverMyMeds and President at Innova Partners.

We also have it on good authority that Kyle Sandler, Co-Founder and Content Director of Nibletz.com The Voice Of Startups Everywhere Else, and the founder of everywhereelse.co The Startup Conference, the largest startup conference in the world dedicated to entrepreneurship outside the valley, and Nick Tippmann the co-founder and CEO of nibletz.com will also be in attendance..hmmm.

Saturday is also the day that most teams take to the streets, the phones, the emails and the interwebs to get customer validation on their startup project. All the while designers, developers and coders are working on pitch decks, wire frames, prototypes and products.

Sunday is the day the teams put the finishing touches on both their products and their presentations. At 5:00pm and not a second later, the selected teams will have five minutes to pitch their idea and have a brief Q&A with the judges.

For more info on Startup Weekend Columbus or to register click here

American Airlines Takes Notice Of Tennessee’s 9 Accelerator Regions

American Airlines is truly committed to startups and innovation. They are a corporate sponsor of Startup America and offer a huge benefit to Startup America members who sign up for their free Business ExtrAA rewards plan.

American has relationships with several startup organizations and entrepreneurs across the country have noticed there efforts. In 2012 American entered into a partnership with startup and technology blog and events company TechCocktail. They’ve provided sponsored transportation for several startup related events across the country including flights to DEMO in Santa Clara and last year’s SXSW. They know what it’s like for boot strapped entrepreneurs and startups.

Over the summer American Airlines partnered with Startup America for a huge contest. The video contest asked that startups and entrepreneurs tell a story about how travel connection has helped their business. They gave over half a million Business ExtrAA points away with the grand prize winner getting 100,000 points which was good for 50 round trip tickets. That’s a lot of conferences and investor meetings.

American Airlines has now taken notice of Tennessee’s nine startup accelerator regions and Startup Tennessee, the second Startup America Region. Launch Tennessee the public/private partnership that oversees the 9 accelerator region has entered into a relationship with American Airlines.

The company has also entered into a relationship with LaunchYourCity (LaunchMemphis), nibletz.com and everywhereelse.co The Startup Conference. American is helping an initiative for LaunchMemphis that will see local Memphis entrepreneurs venture out to Silicon Valley for a four day outreach trip.

Through nibletz.com and everywhereelse.co The Startup Conference American will be sponsoring the 2014 conference including offering a considerable discount to those traveling on American to the conference (February 17-19th 2014 in Memphis). To take full advantage of the discount attendees should sign up for the free Business ExtrAA program. The discount will be announced in the coming days (and it’s a good one).

While every traveller doesn’t always have the experience they want no matter what airline they travel on, we are always hearing stories about how American Airlines has come through for our fellow entrepreneurs. On stage at everywhereelse.co The Startup Conference, Lean Entrepreneur co-author Brant Cooper talked about a string of delays in getting to the conference. Rather than waiting for Cooper to complain, he reported on stage that American Airlines went proactive and gave him a number of extra Business ExtrAA points for the trouble.

For more information on the benefits American Airlines offers Startup America members sign up for Startup America at s.co and look under the member benefit section.

Nibletz & The Everywhereelse.co Team Are Looking For A Few Good Sponsors

As many of you know prior to putting on everywhereelse.co The Startup Conference 2013, we are on the nibletz, sneaker-strapped startup road trip. We stopped in over 60 different cities across the country, went to startup meetups, startup weekends, startup weeks, incubators, accelerators and anything with a startup pulse. We made some awesome friends and met some great startups, many of whom came to Memphis for everywhereelse.co.

Well right after the conference we had to get right back on the road in order to finish our book in time for a December ’13 publishing (that seemed like so long ago when we first struck the book deal). We’re no officially on the road for the next 100 days. Our immediate next stops are Cincinnati, Columbus, St. Louis, Austin (sxsw), an outreach trip in San Francisco, Kansas City, Portland, Baltimore and more.

We can’t do this alone. Last year in 4 campaigns we raised around $5,000 on indiegogo. For this leg of the trip we’ve got some interesting things we can offer our sponsors and we’re doing it directly below. Thank you so much for your continued support and let us know what city and state you’re in so we can connect on the road trip.

Sponsorship levels

Attaboys (The Extra Value Meal) $6.00 (face it $5.00 doesn’t get you an extra value meal anymore)

This is our “attaboy” sponsorship feel free to get us as many extra value meals as you’d like. We’ll gladly thank you with a link in a thank you weekly wrap up on nibletz.com and give you a shot out on our twitter accounts.

A Taco, from Moe’s Or Chipotle $10.00

This sponsorship will help get us a taco from Moe’s or Chipotle, food is fuel, fuel is good . Feel free to get us as many taco’s from Moe’s and Chipotle as you’d like we will be extremely grateful.

For this sponsorship we will give you a paragraph shout out with your link, description and Twitter handle in a per stop thanks for the Taco’s post. We’ll also give you a shot out on Twitter (info captured in the butto below).

Bus Ticket $25.00

We take the Bolt Bus, Megabus and other regional cheap bus services everywhere we can because we boot strap to the point we call it sneaker-strapping. Your $25 donation can get us a lot more places than you would ever imagine on Megabus and Bolt Bus.

For this sponsorship you’ll receive a new “nibz” short form story about your startup (identified as a sponsored nibz) along with a linkback in the logo and at the bottom of the story you’ll also get 2 shout outs on Twitter.

A Tank Of Gas and A Tank You! $50.00

For the stops on the trip that we can’t make by bus we have to drive and your $50.00 sponsorship for gas comes in quite handy.

With your $50.00 sponsorship you’ll get a nibz featured post on nibletz.com as well as a thank you mention in our weekly thank you post with linkbacks. You’ll also get 4 tweets with your Twitter handle and link.

Hotel Money $120

You’ll breathe easier knowing that the nibletz crew will get most likely 2 nights out of this hotel money. We may not sleep, but rather stay up and work all night, but that’s ok with you because we’re all startup founders.

With your hotel money sponsorship you and your startup will receive a “sponsored” nibz feature story about what you do. We’ll tweet the story out on our regular tweet schedule to nearly 150,000 followers and share across all of our social networks.

Sneaker Strapped Patron Sponsor $550.00

The nibletz sneaker strapped patron sponsorship includes one “startup village” booth package for everywhereelse.co 2013, February 17-19th, 2014 in Memphis Tennessee. The Startup Village booth includes booth space, wifi, a chance to pitch for over $10,000 in cash and several other contest opportunities, name in program, description in virtual village and 3 attendee tickets.

As part of the road trip patron sponsors your website will be mentioned in a rotation with other sponsors on our youtube videos from the road trip (not including SXSW).

You’ll also get a sponsored feature story. Which will run in our social streams.

Also, if you choose, you can send two t-shirts one XL and one M and we will wear them in videos from the trip.

Sneaker Strapped Saint $1000

With the sneaker strapped saint sponsor package you will get everything in the Patron package including the startup village booth for next years conference. You will also get your logo prominently featured on the 2014 everywhereelse.co conference SWAG bag.

Provided it fits in the tour schedule we will also stop by your startup for an event or meetup.

If you choose we will wear your t-shirt in our videos as well.

SXSW 2013 Nibletz/Everywhere Else Saint Sponsor $1800

This sponsorship includes everything in the Saint sponsorship however the perks will be included during the SXSW 2013 coverage. This is an excellent opportunity for startups that can’t be at sxsw but still want added exposure.

At $1800 Nick or Kyle will wear your startup t-shirt for an entire day and an entire day’s worth of on camera videos. Your startup will also be featured in all of our AOL Radio coverage as demonstrated here.

Finally, we will write two stories about your startup and tweet them out over the course of SXSWi 2013. We will also give you 20 additional Tweets during the course of SXSWi.

SXSW 2013 Platinum nibletz & everywhere else sponsor (3 Available) $2700

This sponsorship includes everything in the SXSW Saint sponsorship however the perks and more.This is an excellent opportunity for startups that can’t be at sxsw but still want added exposure.

Your startup will be featured in every video that we do during the “outro” see this link for an example.

Your startup will be featured all day long on AOL radio, listen to this for an example.

At $2400 Nick or Kyle will wear your startup t-shirt for one entire day and an entire day’s worth of on camera videos. Your startup will also be featured in all of our AOL Radio coverage as demonstrated here.

Finally, we will write two stories about your startup and tweet them out over the course of SXSWi 2013. We will also give you 40 additional Tweets during the course of SXSWi.

Thank you so much for your continued support!

SouthernAlpha’s Spark Nashville A Success RECAP

Southernalpha.com co-founder and Editor In Chief Walker Duncan, speaks to a capacity crowd at Spark Nashville (photo: NMI 2013)

We visited Southernalpha.com’s Spark Nashville as part of our next 50 stop leg on our sneaker-strapped startup road trip. One of the biggest key’s to our success has been getting out in the trenches with startups everywhere else.

Southernalpha.com was founded by Nashville serial entrepreneur Marcus Whitney and Walker Duncan who serves as the sites Editor in Chief. They cater to “High Growth Technology for the South East” specifically Nashville and New Orleans.

Armed with a seed investment of $150,000 from Duncan’s father’s venture capital firm Solidus, they’ve ramped up nicely and attracted a couple hundred local startups, entrepreneurs and power players to 3rd and Lindsley in Nashville last Thursday.

Whitney, Nashville Technology Council’s CTO of the Year, serves as a visionary and advisor. At the event Whitney credited Duncan and Southernalpha’s Marketing Director Kelley Boothe with the great turn out that saw 11 startups from across Tennessee pitch in a competition for $1000 dollars and an iPad.

Southernalpha.com launched during the late summer. Despite the early investment the site is struggling to gain traction outside of it’s inner circle.

Duncan is no stranger to journalism. He left his post as the Health Care, Manufacturing, Technology and Tourism Reporter for the Nashville Post, a publication also owned by the elder Duncan’s investment firm, to start SouthernAlpha.

As for the event itself, it was alive with startups, entrerpeneurs and investors. It kicked off with a fireside chat between Duncan, Whitney and Nick Holland the founder of CentreSource and now Populr.me.

The discussion was great, highlighting why Nashville has such a strong startup community and many lessons Whitney and Holland learned growing their businesses in Nashville immediately following the first dotcom bubble burst.

Holland and Whitney talked about being inspiring and the yes mentality. They also shared the dumbest thing they’ve done as an entrepreneur with the audience.

After the pitches there was more time for networking and people stuck around well into the night.

For more coverage of this great event click here. We’ll be in Lexington KY, Cincinnati, Columbus, DC, Austin, Kansas City and even Silicon Valley, all in the next 5 weeks on our sneaker-strapped startup road trip.

Were you one of the 1287 people at everywhereelse 2013? Don’t miss everywhereelse 2014 with a stronger lineup, more panels, even better parties oh and free breakfast and lunch, click here.

Ready For Weed Startups? Conference Coming To New York

With two states adopting laws around the recreational use of marijuana and more states adopting laws for medical marijuana it’s just a matter of time before weed startups start cropping up (no pun intended). Cannabis industry trade publication has announced a business seminar for investors and entrepreneurs eager to learn about the business of marijuana.

The event will be held on March 14th at The Lofts At Prince (177 Prince Street Penthouse in New York City). The seminar runs from 6:00pm until 10:15pm and features a panel of industry experts and time for networking.

Chris Walsh, Editor of MJJ Business Daily; Tripp Keber, Medical Marijuana Inc; Jessica Billingsley co-founder, MJ Freeway Software Solutions; and Eric Williams, President, CT Medical Cannabis Alliance, will all speak on the latest trends and industry data.

There will also be four sessions:

Session #1. New Financial & Business Benchmark Data for the Cannabis Industry

Session #2. Investing Advisory on the Cannabis Industry

Session #3. Typical Cannabis Business Mistakes & How to Avoid Them

Session #4. Tri-State Area Cannabis Business Opportunities & Regulatory Outlook

MJJ Business Daily was launched in 2011 with offices in Denver Colorado and Providence Rhode Island.

Tickets for the event are $149 in advance and $199 at the door. MJJ Business Daily warns that the event is for serious investors and entrepreneurs and not for patients or consumers.

For more information or tickets visit this site.

SXSW 13 Preview: When Bad Names Happen To Good Startups

South By Southwest Interactive 2013 is less than two weeks away and for those of us who are actually going to attend the great panel sessions, keynotes and workshops held throughout downton Austin there’s a great one, no startup wants to miss.

archer>malmo our creative agency and an equity holder in nibletz media, through their am>ventures arm, is holding a panel discussion at the Four Seasons entitled “When Bad Names Happen To Good Startups”

Last August when the SXSWi committee took suggestions for panels archer>malmo submitted this panel that is a must attend for all startups.

archer>malmo has been around over 60 years, and is one of the largest and most widely respected firms located off Madison Avenue. They’ve worked with Fortune 100 companies and some of the top brands in the world including Verizon, Pfizer and RJ Reynolds.

archer>malmo has taken an interest and startups and created an investment arm called am>ventures, for which nibletz is a portfolio company. This experience, working with new entrepreneurs and companies, prompted the creative minds at archer>malmo to start talking about names.

Sometimes entrepreneurs and startup founders don’t fully consider the ramifications of their new name. Many startup founders go for a name based on a creative URL while others use a name ripe for great SEO. Still others have other reasons for a name, like nibletz.

When we originally created nibletz it was a companion site to thedroidguy.com and the original idea was to deliver capsulated tech and startup news. The tag line came first when I thought of the name. “Small Crunchy Bytes From The Tech & Startup Scene” was the line I had come up with. I took it to our massive “Thedroidguy” Twitter following at the time and more than 100 followers suggested the word niblets.

We found that niblets meant corn so we changed the S to a Z. At that time we didn’t look at the Urban Dictionary of the word. In fact it wasn’t until we cleared the 50,000 mark on social followers (we’re now at 130,000) that I bothered to look at the Urban Dictionary meaning (go check for yourself).

Another great story about names came by way of a demo day graduation at Chattanooga’s Gig Tank over the summer. The startup was called Corpora. I was writing a story during their live pitch and while one of our staffers was editing video I began to write but I needed a graphic. So I did what anyone would do and went to Google Images. (now go do it for yourself), pretty bad huh.

These things happen all the time and we don’t want to spoil any of the panel so you should check it out and then decide if you’re too invested to create a better name.

The panel will be hosted by archer>malmo’s Chief Creative Officer Gary Backaus and Senior Copy Writer Justin Dobbs.

Check out our interview with Dobbs about the panel below to get more insight:

archer>malmo was a sponsor of everywhereelse.co 2013 and a presenting corporate sponsor for everywhereelse.co 2014 get your tickets here.

Listenup.FM Pitches At Spark Nashville

Listenup,Nashville startup,startup pitch video,startups,Spark Nashville

Listneup.fm CEO Mykas Degesys pitches at Spark Nashville (photo: NMI 2013)

Tennessee startup Listenup.fm just got back from pitching at everywhereelse.co The Startup Conference. Their platform is designed to engage fans with their favorite artists and bands while also returning bands and record labels with valuable analytics.

Their streaming music platform is built on top of the highly successful Spotify platform and rewards fans for sharing the music they’re listening to across their social networks.

CEO Mykas Degesys explains that as the music industry moves from an ownership to an access model, bands need more and more ways to engage with fans and of course generate extra revenue.

Even just a few years ago it was important to own your music collection. Whether it be vinyl, cassette, CD or mp3, most people who loved music owned it in some media format or another. Now with services like Rhapsody,Rdio,Slacker and Spotify, and high speed internet, more and more people are turning to all you can eat access packages with libraries millions of songs deep.

Royalties are baked into services that range from $4.99 a month to $19.99 a month, all supplying some sort of unlimited listening.

Bands can now find ways to get to their exact target market. They can reward fans with prizes and Listenup.fm even allows fans to earn points to purchase prizes like limited edition swag and backstage passes.

Check out Degesys’ pitch from the Spark Nashville event in the video below.

Listenup.fm also pitched at everywhereelse.co 2013, don’t miss everywhereelse.co 2014 with tickets now at 2013 prices through March 27. Click here

Nashville Entrepreneurs Share Their Dumbest Decisions Ever

Spark Nashville,Marcus Whitney,Nick Holland,Populr.me,Moontoast,SouthernAlpha

Nick Holland (L) and Marcus Whitney (R) talk about the dumbest thing they’ve ever done (photo: NMI 2013)

Failure and dumb decisions are part of every true entrepreneurs life. If an entrepreneur goes through life without any failures, anyone telling them their babies are ugly and any dumb decisions, they’re doing it wrong.

Thursday night at 3rd and Lindsley in Nasvhille as part of Southern Alpha’s Spark Nashville event, seasoned local entrepreneurs Nick Holland (CentreSource/Populr.me) and Marcus Whitney (CTO at MoonToast), shared their dumbest decisions.

Both guests looked surprised when Southern Alpha Editor In Chief Walker Duncan asked them to share their dumbest decisions, but the surprise on their face made everyone quickly realize that they were going to actually share their dumbest decisions.

Holland’s centers around his days growing CentreSource. He had a bunch of developers sitting around on the payroll and needed something to do. Holland wanted it to be something creative and something that could make them some money so he had the developers re-do any Nashville website they wanted. The hope was that the businesses who owned the sites they chose would throw money at CentreSource for the new design. What really happened made for a great story.

Whitney’s dumb decision is one that has been a source of constant debate the last four years I’ve personally attended SXSW (3 as Thedroidguy 1 with nibletz). I can only hope that startups out there heed Whitney’s advice, unfortunately with SXSW two weeks away, there’s going to be quite a few startups in Whitney’s shoes come March 12th.

Check out the video for some entertaining and enlightening stories.

Tennessee Startup GreenPal Pitches At Spark Nashville

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CEO of Greenpal pitches at Spark Nashville (photo: NMI 2013)

After pitching at everywhereelse.co The Startup Conference earlier this month, Tennessee startup GreenPal headed out to Nashville to pitch as part of Spark Nashville on Thursday night.

Earlier this morning we brought you the story about DC startup TouchdownSpace launching. That startup makes booking professional space just as easy as hailing a car with Uber. Greenpal makes it just as easy to get your yardwork done.

The market for this kind of app is huge. Greenpal’s CEO and cofounder spent 15 years in his own landscaping business and suddenly realized there was an easier way to find customers, collect money and set appointments. The company also realized making it easier on themselves would make it easier on the customers as well.

Now Greenpal is here and it allows you to order lawn care service on the web or on their mobile app by vetted professionals who are ready to do the job. Once the appointment is set and the job is done, Greenpal also has a payment mechanism that makes paying your service providers as easy as clicking a button.

These guys looked sharp at everywhereelse.co The Startup Conference and were one of the best pitches at Spark Nasvhille. Watch the video below.

Wait you missed everywhereelse.co 2013 well don’t miss 2014 more info available here