It’s Demo Day In Indiana At Velocity

Southern Indiana’s startup accelerator, Velocity, is graduating their summer session today (August 29). The accelerator, a stone’s throw from Louisville, Kentucky, has managed to attract top startups not just from the region but as far away as California.

Each of the five teams in the Velocity accelerator received $20,000 in seed money in exchange for a small amount of equity. They also received free workspace and access to mentors from across Kentucky, Indiana, and the region.

These are the five teams launching from Velocity:

Collabra- Collabra allows musicians and fans to create, collaborate, and share music in a new and innovative way. Combining a novel song arrangement platform with an easy-to-use recording suite, Collabra enables musicians around the world to connect and create music while engaging fans in the creative process for the first time ever. Due to its low-barrier-to-entry approach, for musicians and fans, as well as a robust feature set, Collabra has the potential to change the music creation process forever.

Large Insights- Large is laser-focused on generating insights from data to increase client revenues, and we do that by establishing digital and social business goals, tracking activity and measuring success.

Change My School- Change My School is a platform for students, teachers, and parents to upload and watch videos. It is available to users of all ages and provides a video contest platform. The winning videos each month receive $1,000 for items such as supplies, projects, or technology. It also provides students and teachers opportunities to incorporate creativity, video technology and project based learning into their classrooms.

Steel Fashion- Steel Fashion provides a free styling software service that allows men to style clothes they have, want, or are looking to purchase. They can discover and purchase new brands easily by identifying brands they already like. Confidence and creativity are easily harnessed when visiting Steel Fashion.

Greek Pull- Greek Pull enables a Fraternity or Sorority chapter to reach their target markets in an efficient way. Those target markets are potential new members, their alumni and the Greek Community. Because of this, GreekPull differs from other social media solutions because GreekPull is focused on bringing those target markets to chapter houses. The network is exclusive to Greek Life and helps chapters with efficient marketing. We bring Fraternity and Sorority target markets to Greek Chapters so they can be easily contacted, creating an efficient communication tool.

Startups In The Fastlane: Velocity Startup Collabra Music

A number of statups in accelerators have attacked the music collaboration space. It seems artists and musicians everywhere are looking for the best way to hop online and collaborate with each other. Back in May we saw the demo day presentation from Memphis Seed Hachery startup Musistic, promising to be the Github for musicians.

Collabra Music, a startup currently accelerating at Velocity in Indiana (outside of Louisville), is taking that idea a step further by adding friends, family, and fans into the mix. Collabra Music is about collaboration as much as it is about sharing, performing and discovery.

“We have a big vision for Collabra that connects amateur and independent musicians across the world, creating a collaborative space that inspires new innovation in musical creation and integrates listeners like never before. In developing Collabra and working with many musicians, we came across a common problem, especially for amateur musicians and music students. Many musicians felt that Collabra could help them overcome their struggles in learning, enhancing their experience, and engaging them with their musical practice in more rewarding ways,” co-founder Ryan Michaels told us in the Fastlane interview.

Check out the rest of their Startups In The Fastlane interview below.

Where is your startup originally from?

Louisville, Kentucky

Tell us about your current team?

Our CEO Ron Karroll is a self-starting non-conformist with a penchant for coding that has been the driving force behind the development of our core product. Ron left his full time job with Humana to lead the charge for Collabra Music and help launch what he hopes will be the next evolution in musical creative collaboration.

Ron determination and drive is buffered by his cautious and calculating musical co-founder Ariel Caplan. Ari is an actuary and master of data and analytics. He and Ron developed the vision together, outlining a new methodology that speaks to today’s participatory listener audience. While Ron mans the software development Ari manages the financial and organizational development for Collabra Music.

As musicians they were both passionate about creating a product that bridged the physical gap between musicians as well as fans connecting to create and collaborate on musical projects online.

Ryan Michaels loves music, he simply loves to listen and he’s always learning guitar. Ryan is well-versed in lean methodologies, grassroots organizing and fundraising. He has diverse experience in customer service, education, and community outreach. He joined Collabra to help develop and execute our marketing strategy and solidify our core team and organizational structure. His energy is pretty much limitless.

What does your startup do?

Collabra Music is an online platform that allows members to connect to create music, collaborate on musical projects, and share their projects online with friends, family, and fans.

We have a big vision for Collabra that connects amateur and independent musicians across the world, creating a collaborative space that inspires new innovation in musical creation and integrates listeners like never before. In developing Collabra and working with many musicians, we came across a common problem, especially for amateur musicians and music students. Many musicians felt that Collabra could help them overcome their struggles in learning, enhancing their experience, and engaging them with their musical practice in more rewarding ways.

Collabra is a solid platform for creative collaboration and now we are releasing the alpha phase of our educational layer for instructors and students to connect and engage through the often painful process of learning an instrument. Collabra connects musicians together to help and hold one another up through the creative and experiential challenges they may face, keeping them committed to their passion for music.

What are your goals for the accelerator program?

Our goals for the accelerator have been somewhat informal as we truly didn’t know what to expect of this experience. We have spent significant time outlining our customer segments, engaging in discovery, validating hypotheses, and formatting our business model. In addition Velocity has been helpful in outlining a number of mistakes and failures we most likely would have made without a cautionary example in education. The knowledge, training, and experience this has provided our team is invaluable and we are incredibly grateful for the relationships we have built this summer.

What’s one thing you’ve learned in the accelerator?

The one thing lesson we learned the most frequently is to appreciate the values in our failures and to embrace our failures along the way for what we could learn from them and apply to future successes. The accelerator encourages you to act on the information you have and hope to succeed but prepare to fail, from every failure a lesson can be carried forward and applied to increase the chances of your next attempt at success.

We also learned to be honest and aware of our team’s strengths as a team as well as the strengths and weaknesses of our individual members. Embracing this awareness has allowed us to act to balance one another strengths and weaknesses.

What’s the hardest piece of advice you’ve had to stomach so far?

The most difficult advice has not been a specific fact or direction, but rather the fact that nearly every piece of advice we’ve received has in some way contradicted the advice of another mentor. What started as a carefree balancing act of pursuing a few courses of action has snowballed into a high speed cross-fire environment in which you are forced to take rapidly growing banks of conflicting advice and make determinations of action with a predetermined acceptance for failure and the satisfaction in knowing that at least in failing fast you do so at the least cost of time and resources.

What is your goal for the day after demo day?

After demo day we are finalizing our runway for the final months of 2013. Our draft plan has been consistently evolving over the course of this summer as we have worked through a number of growing periods of development and discovery. We have a reasonable runway but long term survival and success in securing revenue in our market will require an infusion of cash to adequately cover our overhead costs and operating expenses for 2014. We have been developing relationships with potential Angel investors and hope to have outlined soft pledges and follow up for equity terms and financing in the months following our demo day presentation.

Why did you choose this accelerator?

We are proud to be a part of Velocity Indiana’s inaugural class, we applied to a number of tech accelerator programs across the country but had our hearts set on Velocity because it kept us close to home, to our roots. The entrepreneurial community has been a blessing in resources and we are fortunate to have been able to establish so many close-knit relationships with the local business leadership here.

If you relocated for the accelerator are you staying in your new city?

Our two founders are from Louisville; our third core partner packed his bags to join us for Velocity all the way from Southern California and will be staying on with us here in Kentucky as we move forward from Velocity.

What’s one thing you learned about an accelerator that you didn’t know when you applied?

We didn’t realize how many opportunities were present to learn from and experience. To truly make use of all the resources of an accelerator program you need a committed team, willing and able to engage and participate reliably when and where they are needed. It can be difficult and there will likely be missed opportunities, but having the resources in time to follow-up and lead the people helping you build your project is essential in appreciating the value in an accelerator program.

The physical and financial resources are a blessing, but the pool of talent, knowledge and experience that is available to offer guidance and leadership in overcoming challenges and obstacles is incredible.

Where can people find out more?

Check out our product at www.collabramusic.com and follow us at any or all of our social networks. You can also sign up for our newsletter and following our blog.

Domino’s Realizes They Are Startup Fuel! Offering $500 Pizzavestments To Startups.

Domino’s is embracing the fact that their pizza fuels thousands upon thousands of hours of time spent working on startups. Pizza and Red Bull power hundreds of hackathons. I’ve spent many a Startup Weekend eating pizza for breakfast, lunch, and dinner.

Now the Ann Arbor-based pizza giant has embraced its relevance in the startup world with a brand new TV advertisement.

“Without pizza, school projects and music albums might go unfinished. Startups, unstarted. …No one’s coming up with a world-changing idea over halibut. No way. It has always been pizza,” the announcer says in the commercial.

“No one knows the power and possibility of a great idea more than Domino’s, having been the ones that truly revolutionized pizza delivery over fifty years ago,” said Russell Weiner, Domino’s Pizza chief marketing officer, in a statement. “Gatherings that create great ideas often include pizza — and we want to do what we can to fuel the next revolutionary concept that will also continue to be celebrated fifty years from now.”

This ad is part of a new campaign to show Domino’s support of startups. The company has also announced that they are giving 30 startups $500 pizzavestments, $500 gift cards for free pizza. These pizzavestment cards will be delivered in the above pictured pizza box shaped attache case. The company hasn’t announced how to get the pizza cards just yet.

They are also partnering with crowdfunding site, Indiegogo, to give people who support upstart projects free pizza as well, reports creativity-online.

Watch the new TV spot below and as soon as we find out how to enter to get that pizzavestment, we’ll pass it on!

The 20 Best Accelerated Startups In Tennessee Make The TENN Finals

Launch Tennessee, the private/public partnership that oversees 9 accelerators across the state, is running a “super accelerator” of sorts, appropriately called the TENN. The TENN starts off with a statewide demo day on August 27th in Nashville. At that event, 20 startups, announced on Thursday, will pitch their business.

A group of national investors and entrepreneurs will narrow that field from 20 to 10 at the statewide event. The demo day investor panel includes Sabeer Bhatia, chairman and CEO of Sabse/Jaxtr and founder and former CEO of Hotmail; John McIlwraith, managing partner at Cincinnati, Ohio-based Allos Ventures; John Greathouse, general partner at Santa Barbara, Calif.-based Rincon Venture Partners; Sig Mosley, managing partner at Atlanta, Ga.-based Mosley Ventures; Bob Crutchfield, partner at Birmingham, Ala.-based Harbert Ventures; and Mike Tatum, serial entrepreneur and CEO of Workbus. Governor Bill Haslam will announce the 10 companies that will comprise The TENN.

After the TENN is announced they will embark on a statewide bus tour, parading the startups in front of the state’s biggest companies and innovators. The TENN group will also have access to a master mentor network pulling from all nine accelerators. The TENN startups will also receive free office space, either at one of the regional accelerator headquarters or receive a subsidy for office space.

Launch Tennessee partnered with the Blackstone Foundation to hold the TENN program.

Here are the 20 finalists for the TENN program:

East Tennessee (6):

Hutgrip
FwdHealth
HATponics
Vendor Registry
Survature
Renewable Algal Energy

Middle Tennessee (9) :

eClinicHealthCare
InCrowd Capital
Gun.io
Got You In
Newsbreak
Ecoviate
Green Dot Charging
March Fuels
Graphenics

West Tennessee (5):

ADVANCE Inventions
Mobilizer
ScrewPulp
Health & Bliss
View Medical

“These 20 startups are an exceptional representation of the innovative and promising ideas emerging from Tennessee’s accelerator programs,” said Launch Tennessee CEO Charlie Brock. “From the quality and diversity of applications submitted across the state, it is apparent that Tennessee’s network of accelerators, which is unique in the nation and Launch Tennessee helps fund, is working well.”

You can find out more about Launch Tennessee at LaunchTn.org

Starting Up With Your Spouse? 8 Tips to Make It Work

When I was 24 years old, I started a business with my fiancé (now husband) and one of our best friends. Three years later, our business and marriage are stronger than ever (thankfully!) but not without a few bumps along the way.

If you’re considering starting a company with your spouse or significant other, or if you already have a business and you’re considering bringing your significant other into the mix, make sure to run through this checklist in order to avoid potentially major headaches down the road:

Have an emergency fund in place. Money is the number one cause of divorce, and cash flow tends to be the number one challenge for new businesses. When we first started out, we waited months to get our business cash flow in order and get paid. But we didn’t stress, because we had saved a personal emergency fund ahead of time.
Get an office as soon as possible. You shouldn’t run out and get an office right away, but see if you can start budgeting for an office or co-working membership as soon as possible. We spent the first year of our business working from home, but we also joined a co-working group and got together with other entrepreneurs twice a week at a local coffee shop just to get out of the house and find camaraderie. Co-working spaces often offer flexible part-time memberships that will give you a more budget-friendly opportunity to get out, meet new people and maintain sanity.
Know your personality types. I tend to draw my energy from being around other people, while my husband draws energy from focused time by himself. I have my best focus and energy in the morning, while he works best late at night. And I’m very focused on the big picture, while he does better with the details. By understanding our own strengths, we’re better able to find areas where we complement each other. Consider taking a personality assessment to figure out your individual strengths and how you can best work together.
Define your roles. Along with knowing your personality types, you should have clearly defined roles within the company. Write job descriptions for yourselves and set clear expectations about who will take on which tasks for the business.
Make a point to engage in separate hobbies. When you’re starting out, you’ll be spending a lot of long hours working together to get the business off the ground. It sounds strange to say, but it’s important to make a point to schedule activities apart. When we started our business, I got involved in the local photography community, while my husband got more involved with the organizations in the local startup scene. This added some balance to our lives and gave us something new to talk about outside of work.
Discuss your tolerance for risk. Because our business is our main source of income, my husband and I tend to be less risk-averse than we might be if we worked separately. We decided early on that we wanted to take a “slow and steady” growth path with no debt, loans or investments, but we reevaluate our views on tolerance for risk regularly.
Balance praise and constructive criticism. Make a point to thank each other for a job well done, and be kind about how you approach constructive criticism. In a close relationship, we often forget these basic rules of business.
Have a sense of humor. Don’t take yourself too seriously. Take time to find humor and happiness in the little things each day (I’ve been known to break into song and dance during the work day).

Starting a business with your spouse can be one of the most challenging and rewarding things you can do. There will be tears and laughter. There will be celebrations and frustrations. But in the end, there’s nothing like sharing the payoffs of working together toward a common goal with your life partner.

Allie Siarto is the co-founder of Loudpixel, a social analytics company focused on social media monitoring, insights, measurement and infographics. She also runs a project called Entretrip, a co-traveling experience for location independent entrepreneurs, and a digital marketing innovation podcast called The Apt Marketer.

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

image: justmarried

PlanG Is All Things Giving–Right In One Place

My favorite thing about working in startups?

Companies like PlanG. We are inundated with apps, social networks, and games that seem to make little real difference in the world. It’s often hard to identify the real problem companies are solving, even if those companies are creating something fun.

PlanG isn’t like that. Instead, PlanG is taking philanthropic giving and making it easier and more efficient. Individuals simply create a “giving” account and deposit funds into it from their credit or debit cards. They can also create fundraising campaigns to get their friends involved, or give and receive PlanG gift cards. Then, each person can pick from over 1 million charities to give to, as many charities as they want. The PlanG account gives the money securely, and at tax time, there’s a tax report all ready to go.

Personally, I love this idea alone. It makes it easier to manage the money you give to causes you love, and increases your awareness of what you’re giving. I’m sold on just those features.

But, the best thing about PlanG is the platform they’ve created for brands.

We all know how giving-through-shopping works: brands pick a cause and customers know when they purchase something, a percentage goes to the advertised cause. Think Gap’s (red) campaign.

This tactic is called cause marketing, and it allows brands to promote brand loyalty through the emotional connection people have with giving to others. By some measures, 80% of customers are willing to switch if a brand is associated with a good cause.

How much more powerful would that be if the individual shopper could pick the cause themselves?

PlanG’s “Spend and Give” platform allows brands to offer just that kind of customization. When you shop at businesses with the free platform, a percentage of your purchase is deposited into your PlanG account. Then you can give to whichever cause you see fit.

With their suite of business products, PlanG helps brands build customer loyalty, but it also makes giving more frictionless for individuals. Sometimes the big name organizations a brand might partner with are actually pretty controversial. Customers may not want their money going to that particular cause. Allowing individuals to channel their money to causes they love will also increase their loyalty to the brand.

Win-win-win

The Richmond-based company has had a busy 16 months.Founded in 2010 by Marti Beller, Heather Loftus, and Melina Davis-Martin, they closed a $4 million angel round in February 2012. They used that money to build their beta site and various features of the product. The site launched out of beta in February 2013, and now they are focusing on new strategic partnerships with businesses that may want to utilize PlanG’s giving platform.

Check out the PlanG website for more information and keep up with them on Twitter. This female-led startup is doing great things.

This 14 year old social entrepreneur in Chattanooga has been at it for 4 years already.

Tidbit, A Cayman Islands Startup, Is Fixing Training [video]

When Sam Bowen took the stage at the GigTank demo day on Tuesday afternoon, he talked about everything wrong with corporate training. And he should know. He’s been a trainer throughout most of his career. He has trained professionals in state government, the hospitality industry, and non profit organizations. At one point he even had to train judges, which can be an extremely hard task.

Kicking off his pitch, Bowen said, “I can tell you two things have remained constant, a majority of folks hate training,” which drew a chuckle from the crowd of investors and startup supporters in Chattanooga.The second thing, according to Bowen, is that everyone in the hospitality industry focuses on one number: the annual staff turnover rate. The national average annual staff turnover rate is a whopping 65%.

That’s obviously why everybody hates training. With employee churn that high, business owners, corporate trainers, and HR departments are constantly training new employees to do their regular jobs, making it almost impossible to find the time to teach existing employees new things.

Online training in one form or another has been around for nearly two decades. Text and “module” based training or even “knowledge base” training has fueled big corporations, staffing firms, retailers, and chain restaurants since the 90’s.

The problem with those solutions is, as technology improved, training didn’t. The other key factor is that for more and more busy people, the computer is becoming screen number 2. Screen number one is the phone or tablet.

So Cayman Islands native Bowen, his brother, and their team created Tidbit, a startup that incorporates the smartphone and all its available technology to make training materials easy for the trainer to create and just as easy for the employee to consume. Bowen gave the example of a bakery owner who would be able to use her smartphone’s video camera and microphone to walk employees through how to make her latest cupcake designs. The employees can then in turn, watch the content created by the owner and make the cupcake at the same time.

Hotels could use Tidbit to quickly show an entire fleet of housekeepers some new way of making the beds or where a new piece of flair goes in a room. The employees become more productive by having those training modules in their hand, in the room while they’re doing the job.

For employers that want to allow their employees to access the content from their own device, training becomes something that an employee can do on the bus or at home in some down time without the worry of finding a computer.

There’s an unwritten rule across most accelerators: to wow the investors in the room, they save the best startup for last. Tidbit went last, here’s the video:

Finally, A Sunglasses Of The Month Club!

Sometimes a startup comes along that really makes you happy in your off-the-computer life, aka, real world. I wear sunglasses, a lot, and I travel a lot too. I lose them, I break them, I forget them…

This startup is for anyone that wears sunglasses or has ever lost or broken a pair of their favorite shades. If you’re tired of your sunnies going out of style and you like surprises, then this Sunglasses of the Month Club, Freshades, is the membership for you.

This fresh subscription service sends members a new pair of sunglasses every month, to keep, for $9. They also allow active members to unlock FREE shades simply by having a friend sign up and drop their name- a pretty cool way to say thanks to supporters and advocates.

I really love Freshades because I’m guilty of breaking and losing sunglasses. My favorite type of swag from startups is sunglasses for that reason. There’s something really awesome about paying $9/mo and getting a new pair of shades to rock out every month.

You currently don’t get to pick what sunglasses you receive so this club is for those of us who truly like to be surprised and enjoy testing out different styles and trends. The styles you can choose from when signing up are Men, Women, and Uni which all come in unique colors and styles.

This young lifestyle company will continue to grow as long as there are people, like me, who constantly go through sunglasses or love to accessorize with the latest in eye-wear fashion!

This article is a sponsored post for Freshades. Everything you read is my own opinion - I only take on sponsored posts from companies that I think are awesome. If you're interested in a sponsored post on Nibletz or other industry-specific sites, contact Markerly.

Madison Entrepreneurs & Civic Leaders Team Up To Create Starting Block

Madison, Wisconsin has a budding entrepreneurial and startup community. Last year, on our sneaker-strapped startup road trip, we had an impromptu trip to Madison, and they assembled about 40 startup founders in less than 3 hours to meet with us. The following day we toured their startup ecosystem, and we were quite impressed.

While the startup ecosystem in Madison continued to grow, they lacked an epicenter like Chicago’s 1871 or DC’s 1776.

Well, a few weeks ago, Madison Alderman, entrepreneur, and founder Scott Resnick told us they were working on something big and now that has become a reality.

A group of Madison entrepreneurs and civic leaders announce the formation of StartingBlock Madison and the signing of a memorandum of understanding with the property owner to explore development of the Kleuter Building (former Mautz Paint building) into an entrepreneur center. StartingBlock Madison has solicited requests for proposal for development from leading development companies and anticipates selecting a development partner later this summer.

StartingBlock Madison’s goal is to create a centralized location for the Madison region’s entrepreneurial activities. The facility will provide Madison-based startups with affordable, flexible office and co-work space, accelerator support, peer and mentoring resources, education and training, and community building activities.

StartingBlock Madison’s facility will provide:
• a permanent home for Sector67, Madison’s successful makerspace/prototyping center for next-generation manufacturing technologies
• a location for gener8tor, a startup accelerator that provides expertise, mentorship, and capital through a 12-week intensive curriculum
• subsidized office space with short-term leases and flexibility for young startups
• quality at-market office space for high growth companies
• a healthcare IT incubator to support the growing number of healthcare IT startups
• space for other entrepreneurial resources, such as funders, investors, law firms, and other professional service providers
• community and auditorium space for Capital Entrepreneurs and other entrepreneurial activities and events.

“gener8tor is thrilled about the possibility of harnessing the cumulative brainpower, innovation, and array of resources from across the Madison entrepreneurial ecosystem into one unified, community hub. We anticipate the synergies and random connections that will be created by StartingBlock will lead to exponential benefits for Madison and the surrounding region,” gener8tor co-founder Troy Vosseller told Nibletz via email.

Resnick says that they hope to open the doors on the new Starting Block next fall.

Image: Kleuter Building

Startups In The Fastlane: NMotion Startup Cinnamon Social

The Cinnamon Social team, accelerating at the NMotion startup accelerator in Lincoln, Nebraska, has discovered that having a social media strategy isn’t enough. Beyond that, they’ve even found that just pure aggregation isn’t enough either. Companies need to find what people are having conversations about, and then have a way to engage those conversationalists.

Cinnamon Social is doing that with their product called Cinnamon Post, which is built on technology they call voice intelligence or VI.

Cinnamon Post and the VI technology are able to analyze and identify the content that creates conversations. It can then assist users by adding the company or brand’s voice into that social conversation, closing the gap from pure aggregation.

We got a chance to talk with Cinnamon Post co-founder Holly Petersen in our latest Startups In The Fastlane interview. In this series we talk with startups that are currently going through a startup accelerator, giving our readers and community a true feel for acceleration. Check out our interview below.

What is the name of your startup?

The name of our company is Cinnamon Social, and our product is called Cinnamon Post.

What problem are you solving:

Over the last several years we’ve discovered that it’s not enough to help businesses strategize their social media efforts. You can have a GREAT strategy and not know how to use it or what content to post each day. Companies of all sizes struggle with this. Cinnamon Post is a software designed to solve this problem. We not only zero in on a companies industry-specific content, but we also analyze the content that creates the conversations with their followers so that we can produce more of the content that matters and that generates relationships and loyalties. From there, the software takes an additional step in that we put a companies posts/tweets etc. into their brand/company voice. We like to call it, voice intelligence (VI). VI is an additional and important step that our algorithm incorporates into the intelligent content that’s produced for our customers.

Why now?

Content is king, right? Content is awesome, but that’s only if you’re posting the right content – the kind of content that generates discussion. This translates into followers, shares and so forth and ultimately visibility for businesses. Social media is all about relationships and only extremely soft sells are welcome in social media, so businesses need to take a calculated approach and maintain consistency and the integrity of their brand when they venture out into social media. Companies are starting to realize finally that social media isn’t going anywhere and if they want to continue to compete, they need to get on the social media train and take is seriously.

Who is your competition?

Tools are starting to emerge now for content. Adobe has an enterprise level content tool and an accompanying analytic suite and so does RallyVerse, but this really isn’t what Cinnamon Social is interested in doing. We really want to focus on quality content and how it’s delivered (VI), keeping it simple and straight forward to use. Companies like BuzzSpice, which is in beta right now and a company called Content Gems more closely match what we’re trying to do.

What’s your secret sauce?

Our secret spice, as we like to call it is our voice intelligence. Coupled with our precision content, our algorithm can weigh what’s important to customers and what they find attractive, in essence. Based on this, the content suggestions get more intelligent and when you further dial that down to delivery in their branded voice – you’ve got some seriously tasty content!

Where are you/were you based before NMotion?

We are and have been based in Lincoln, NE.

Why NMotion?

We’ve been marinating on this tool for a while, the timing and how best to deliver it. Businesses need this tool now and the NMotion program is providing the rigorous accountability and tools that our team needs to deliver our solution in the leanest, quickest and most flexible approach possible.

What’s one lesson you’ve learned since the NMotion session has started?

Keep moving! Every day matters, especially in the in the world of technology.

Where can people find out more?

You can visit our website at cinnamonsocial.com and our various social media feeds at facebook.com/cinnamonsocial and @cinnamonsocial.

Startups In The Fastlane: NMotion Startup FiscalCircles

Whether you have an MBA or a GED, startup accelerators are often the biggest push that startups need to go from idea, or earliest MVP, to actual startup and company. Startup accelerators come in all sizes and shapes from YCombinator, 500 Startups, and Techstars to The Fort, The Brandery, and Seed Hatchery. In our Accelerating in the Fast Lane stories we’ll feature an interview with a startup currently going through an accelerator.

Nebraska is filled with startups and entrepreneurs. Warren Buffet hails from Nebraska, as does the Silicon Prairie News and their Big Series of award-winning conferences. On a recent trip to Nebraska, we got to hang out with Eric Moyer the co-founder and CMO of a startup that went into Lincoln, Nebraksa’s NMotion accelerator as Fiscal Circles and has since taken on the name, HipPocket.

HipPocket helps connect consumers to loan products in a more efficient and transparent way. Find out how in our interview with Moyer below.

What is the name of your start-up?

The name of our start-up has long been a loaded question. I am however happy to report, Fiscal Circles, Inc. is now doing business as HipPocket.

What problem are you solving?

We provide insight into consumer finance which until now has lacked any form of transparency. Consumers hoping to improve their financial situation have been forced to call around or ‘take a chance’ on a loan offer that may not be in their best interest through websites like lowermybills.com, quickenloans, etc.

Why now?

Consumer adoption of online banking and more specifically, personal financial management (PFM) sites like Mint.com is trending up. Further, interest rates are poised to increase markedly in the near term. We predict that timing is right for a vast number of consumers who have been on the fence about optimizing their finances will be motivated by a changing rate environment.

Who are your competitors?

The biggest competitor in the PFM space is mint.com, but we’ve also been diligently researching other providers in the space. We’ve seen some companies doing limited comparisons of budget or FICO score but none appear to be leveraging market and peer comparison data in a significant manner. We also have a secret sauce that we’re hoping you ask us about…

What’s your secret sauce?

Our proprietary process for taking users through the comparison process is our secret sauce. We help them build a complete financial picture and provide the clearest possible explanation of where they stand now and an easy-to-understand path to a better future. This process emphasizes simplicity and fairness. Instead of utilizing persistent reminders, info-graphics and a myriad of other tactics to change consumer behavior, we’ve chosen to concentrate on saving people money on the things they already buy.

By concentrating on making refinancing or finding a new mortgage easy and providing unbiased loan recommendations, we give the consumer a fair shot at getting the best deal.

Where are you/were you based before NMotion?

Prior to NMotion, our team split time among coffee shops, Turbine Flats (a co-working space) and of course, the founder’s homes.

Why NMotion?

We applied to NMotion to gain access to resources and best practices in an effort to improve our chances for success. Plus, NMotion is dedicated to developing the start-up community of Lincoln, Nebraska. We recognize that for our venture to succeed, the area needs to be seen as a viable place for new companies to gain a foothold. Brian Ardinger and his staff at NMotion have given participating teams every opportunity to develop and successfully launch compelling products and services.

What’s one lesson you’ve learned since the NMotion session has started.

One lesson we’ve learned is that the time spent validating assumptions might be worth more than what you’re building.

Where can people find out more?

You can find us on Facebook, Twitter and now, YourHipPocket.com.

Stay tuned for more stories from accelerators everywhere else.

Startups from everywhere else attend the huge everywhereelse.co The Startup Conference.

Nashville Is Great. Ohio Is Too. This Guy Is Oblivious.

On Saturday, the Cleveland Plain Dealer ran a guest post by Dr. Jeffery Canter. Canter is a retired professor of molecular physiology and biophysics at Vanderbilt University Medical Center and a consultant for many healthcare startups in Nashville.

Apparently Canter lived in Ohio before Nashville. In his piece Canter criticizes Ohio as a whole and offers a laundry list of tips to keep it’s talent, which he says Ohio is giving to Tennessee for free. All of this is based on people Canter has met who relocated to Nashville to launch their businesses. Canter makes a point that Ohio has paid for these people twice: “First, you paid for educations that were far better than ones these new Tennesseans would have received in Nashville. Second, these productive young people removed themselves from your tax base and left you behind to pay even higher taxes.”

At Nibletz our mission is clear: to give a voice to startups everywhere else. With offices in both Memphis and Cincinnati, we know a lot about the ecosystems of each state.

Tennessee has an impressive startup ecosystem. They were the second state region in the Startup America Partnership. There are 9 accelerator regions across the state that are administered by a public private partnership called Launch Tennessee. There are several incubator and accelerator programs, with the biggest being GigTank (Chattanooga), Jumpstart Foundry (Nashville), Seed Hatchery (Memphis), and Zeroto510 (also Memphis).

If you think there’s a lot of entrepreneurial and startup activity in Tennessee, you’re absolutely right, but some believe that Ohio has even more going on.

For starters the Brandery in Cincinnati is one of the top 10 startup accelerators in the country. Cincinnati also has the new Cintrifuse initiative, CincyTech for capital, and regularly holds events like Startup Weekend.

Traveling north, Columbus also has it’s share of exciting startup activities and initiatives. Columbus is home to not one but three accelerators; 1492, 10x, and the Founder’s Factory. TechColumbus is one of the driving forces behind the startup scene, and there are also plenty of resources for capital.

Move a little further north to Cleveland and there’s still NO shortage of startup activity. In fact the nationwide non-profit startup acceleration organization, Jumpstart Inc, is headquartered in Cleveland. Then again there’s not just one but two startup accelerators: LaunchHouse and the new FlashStarts founded by Cleveland serial entrepreneur Charles Stack.

So, what makes a good ecosystem?

Gary Hardin at Knoxville startup BounceIt tweeted us the other day, after we ran Entrepreneur Magazine’s 7 best places to startup. Hardin thought that Tennessee should be on that list because there’s no income tax. Makes logical sense, right? Maybe.

As all of our readers know, during the nationwide sneaker strapped road trip, we’ve seen nearly 100 different startup ecosystems in person and are often asked where would we move if we could go anywhere. We chose Memphis, and at that time we had no idea there was no income tax in Tennessee.

When a startup chooses an accelerator or to relocate for one reason or the other, it’s typically resource or industry related. Nashville is hot for medical devices (you’re probably thinking music, but medical devices definitely prevail). If I needed help with branding, I’d move to Cincinnati; automotive, yes we’d still move to Detroit, Government relations or government sales, DC and so on.

Native Memphian Sarah Lacy penned a column just days after her trip to Nashville’s Southland conference entitled “Memo to non-Valley, non-NYC ecosystems: No one you want cares about cost of living.” And guess what, they don’t. Facebook Co-Founder Dustin Moskovitz also says he wouldn’t move somewhere just for optimized taxes. In fact he said this 13 months before Lacy’s article.

Are the Plain Dealer and Dr. Canter just oblivious to what’s going on around them in the startup space?

There are two certain things certain in life: death and taxes. In general, startups are oblivious to both.

Where ever you are, you need to make plans to attend this startup conference for startups everywhere else.

Image credits: Nashville Cleveland

Stopped.At Launches In Super-Super-Beta

As the Entrepreneur-In-Residence of the new Upstart Accelerator in Memphis, Mara Lewis has spent the last week telling women to just do it. Women have to fight perfectionism, and if they try to make a product perfect before it launches, it’ll never launch.

“You iterate. You put it out there. It can’t be pretty. If you wait until it’s perfect, you’ve waited too long.”

Lewis’s co-founders back in California were shocked when she took her own advice and made the announcement about their own product: Launch it. Put it live.

And that will forever be the story of stopped.at’s launch into the world. But, of course, it really isn’t the beginning. The beginning happened two years ago when Lewis and her team pivoted their old “Foursquare for the Web” site and began formulating stopped.at.

In the last two years, they have perfected an algorithm similar to Pandora. A user signs up for stopped.at, drags the bookmarklet to their browser, and goes about their business. As they use the web, they “check in” on each site via the bookmarklet. Over time, stopped.at’s algorithm will begin to read the traits of the websites a user visits. Then, it suggests new sites, apps, or services the user might be interested in.

Stopped.at has all the features we love about social sites. You can connect it with your Facebook or Twitter account and you can follow friends. There’s also a rewards system. For each task you do, you earn rewards, which you can then redeem for prizes.

They also have “folders,” similar to boards on Pinterest. Using the folders it’s easy to create collections of the websites, apps, and services you use every day. Then your friends can browse your folders and discover their next must-have app or website. This feature is the one stopped.at’s team is most interested in testing during beta. They want to know if and how people will use them and if they are a good value for the site.

Right now stopped.at is only available on the web. “One regret is,” Lewis admitted with a sigh, “at the time, I wish we had done mobile-first. But, we know it, and we recognize it, and it’s top of our priority list.” Since more than half of American adults use their smartphones to browse the Internet, stopped.at will probably see a lot of growth when they launch on mobile.

The team hopes to launch out of its “super-super-beta” at the end of August, and the goal is to have 50,000 monthly users by October.

Lewis has been at the entrepreneurial game for a long time. This is her third company, and this version of stopped.at has been in production for 2 years. Kyle ran into Lewis during SXSW this year, where she pitched in the Dolphin Tank.

Those of us in the tech world could find stopped.at to be the perfect engine to discovering the best apps and websites out there. Join the public beta and let the team know what you think.

When Sh!t Hits The Fan, There’s Indiana Startup Evacua

Bloomington, Indiana startup Evacua is a platform/marketplace for people when sh!t hits the fan. What kind of sh!t? How about evacuations.

Often times when an evacuation is necessary, nobody is prepared. That lack of preparation makes an evacuation take 10x as long as it would if more people were ready. Hurricanes, wildfires, and floods are just a few of the disasters that can displace you and your family. If you had a safety network in your back pocket ,you would breathe easier and know that anything dictating an evacuation would be more manageable.

Evacua is a network of verified travelers, companies, and transportation providers that can quickly pool resources together during an evacuation.

Evacua isn’t just about natural disasters and what you would think of as traditional “evacuations.” It’s an emergency travel safety net. If you were on a business trip and your wife went into labor or you had a death in the family, Evacua members would have access to last minute travel without the huge cost of paying commercially for it.

The startup accelerated at RunUp Labs, the travel industry accelerator based out of Bloomington, Indiana’s SproutBox. The idea is to quickly connect its members to be mobilized and ready travel companies and providers at a moment’s notice. At the same time, they are also working on the rideshare model for aircraft.

“Simultaneously, we are fixing the ride sharing model for aircrafts. By using a low cost to entry, we can appeal to a broader base of travelers. During emergencies, this base of travelers is more flexible with price, destination, and departure times, allowing for more likely matches of flights and passengers,” the company says on it’s AngelList profile.

Nibletz’ Nick Tippmann was in Indiana for the Innovation Showcase last week where he got to spend some time with Mike Beckwith the General Manager and co-founder of Evacua. Check out our video interview below and for more info visit evacua.com