We Find Out What A Bumper Buzzer Is [startup][video][onespark]

Mark Foss spent most of his career in outside sales with technology companies. As an outside sales person he was constantly parking his car in new places. Finally he got fed up of bumping into curbs, and those annoying concrete things in parking lots that you can’t see over the hood.

So he did what any natural entrepreneur would do, he invented something.

That something is the Bumper Buzzer. A device that hooks to the front of the car and sends a signal by radio frequency to a receiver inside the car that alerts the driver to the fact that they are about to hit something.

Now a lot of newer cars have some kind of option for the car that may assist in situations like this, however that option is usually hundreds of dollars and doesn’t necessarily work all the time.

Foss hopes that the introductory price for the Bumper Buzzer will be in the neighborhood of $24.95 and the best part is that it’s completely user installable. A couple of screws and some automotive 3M adhesive that comes in the package, and you’re ready to go. Because the signal is operating via RF there is no need to run wires through the front of the car.

Foss is a lot further along with his startup than some that we saw at OneSpark. He has a prototype built and is already working on getting the Bumper Buzzer in front of Telebrands, the Pennsylvania based company that former Shark Tank shark Kevin Harrington runs, better known as “As Seen On TV”. Foss is convinced that with his easy set up and price point it’s a shoe-in for an infomercial.

And we concur.

Check out the video below and for more information you can visit bumperbuzzer.com

We have a ton more OneSpark startup coverage here at nibletz.com The Voice Of Startups Everywhere Else.

Whata.tv From Startup Weekend To Getting Our Vote At OneSpark [video]

There were over 500 creators at OneSpark, The World’s Crowdfunding Festival, in Jacksonville from Wednesday through Sunday. They reported that over 115,000 people had been through downtown Jacksonville for the event. With 500 creators and over 100 tech/science creators, inventors and startups, there were a lot of people clamoring for my vote.

I saw a lot of creators I really liked. I’ll be doing my top 5 OneSpark startups and creators in the next day or two. However, a little after midnight Sunday morning I cast my vote for Jose Fermin and his startup Whata.tv. I thought I’d share a little insight into what exactly whata.tv is and why I voted this way.

Whata.tv started with Fermin who is originally from Venezuela. He migrated to the United States with his family nine years ago. While in Venezuela, Fermin, who has two degrees in engineering, had a high profile position in satellite and communications, working with some of the biggest defense contractors in the world.

He wanted to move to the United States because he saw a land of opportunity so he did. However when he got to the US he realized quickly that he would have to start all over from scratch. Because of immigration laws and security clearances, Fermin, who worked with the likes of Lockhead Martin and Boeing in Venezuela, all of the sudden didn’t have the proper security clearance to work with the same exact people once he moved to the US.

He had one good prospect. He had a job offer in New York that paid very well, where he would serve as the International Director of satellite communications for a huge worldwide company. The problem was they needed him to go to Peru two days after he signed the contract, and he was still under his two week international travel waiting period from the immigration department. After the two weeks were up they didn’t have a spot for him.

Unscathed Fermin did anything and everything he could to provide for his family and not give up on his American dream. He painted houses, did roofing, general contract work and even worked at a dry cleaners. All the while he tinkered with side projects.

As the startup scene in Jacksvonille started to take shape he would go to meetups and Startup Weekend’s. Things weren’t what they were in Venezuela but he had his freedom and was living the American dream. Except for one thing that always bothered him.

Except for the World Cup, Fermin was unable to watch his Venezuelan soccer on American TV. He couldn’t even find the games online, just the scores.

Last winter, with Startup Weekend approaching, he decided to do something about it and created whata.tv. He was chosen to build at Startup Weekend and was able to do some of the preliminary leg work. He is relying on his connections and strengths in satellite and communications to help get this thing off the ground.

What is it?

whata.tv is a paid subscription model tv viewing service. It works on tablets, smartphones and the web. The difference this time? The customer pays just $2.99 for a monthly subscription to a channel.

When Fermin originally pitched whata.tv it was just about Venezuela but the other entrepreneurs quickly made him realize he was onto something. As the service nears launch Fermin is in negotiations with tv channels across the world to carry their signals on whata.tv.

While we think they should be paying him for the added eyeballs, Fermin is giving them a percentage of every monthly subscription. In addition he plans on marketing his own advertising; including pre-roll on the channels as well as customized demographic advertising. He explained it to me like this: “Say you have a popular comedian coming to Orlando from Mexico. whata.tv will know how many people in Orlando subscribe to Mexican tv channels on the service and we could market the comedians ad specifically to them.”

The service is also great for military serving abroad to watch the U.S. channels that they are missing. The same goes for business people who travel all of the time. He is hoping to provide full streams of the channel including things like local news, something you can’t get a la carte from sites like hulu.

So why my vote?

Well I really couldn’t in good conscious vote for DJ Mercy, I was after all covering the startup angle (just kidding).

In voting for whata.tv it was as much about Fermin as it was about whata.tv and the disruption coming to the tv industry. While we shot this footage on Saturday afternoon, I had actually gone by their space on Thursday morning. That’s where I met Fermin’s high school aged daughter who gave just as good an interview, as her dad did a pitch.

Fermin called me on Saturday morning to make sure I wouldn’t miss the pitch, rain or shine he would be pitching. Fermin is also a startup community leader in Jacksonville. With the luck he had, first starting out in the US, it’s refreshing to meet someone like this.

And of course, in the wake of recent events, with everyone waving the “immigration reform” flag this week, Fermin and his family are a great reminder that great people come to the US from other countries all of the time.

We’ll be tracking whata.tv.

Here’s that pitch:

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Anonymous Customer Feedback Via Text, Check Out AlertTheBoss [video][onespark]

On Friday we brought you an interview with Florida startup restroomalert. This startup, that accelerated at The Factory in St. Augustine, provides anonymous feedback about bathroom conditions to businesses big and small across the country. They also provide a huge analytics dashboard to their business customers.

Evan Diamond and his Jacksonville startup are taking a similar idea and approach, using text messages to alert those in charge at establishments when their are customer complaints, or even compliments.

Through a unique text code, a customer can send a text message to the business which has a greater chance of being read quicker. According to Diamond, 95% of text messages get read.

There were some privacy concerns about where the anonymous text numbers are stored with restroomalert and the same would hold true for AlertTheBoss. Diamond explained that all of their information is being held in a private, secure database that the businesses don”t have access too.

The problem is, that on the AlertTheBoss OneSpark profile it clearly says that a component of the startup is the ability to aggregate the texting numbers and use them for marketing. Unless AlertTheBoss plans to become an outbound text based marketing company, that seems near impossible to hold the numbers so privately.

While we really liked restroomalert for obvious reasons we wrote about here, it seems to me that there are some privacy concerns with AlertTheBoss.

The other thing to consider; with the move to mobile apps and native mobile apps in particular, the ability to SMS through mobile app seems much more effective. We’ll watch this one to see where it goes.

In the meantime check out our video interview with Diamond below:

Have you seen these startup stories from OneSpark The World’s Crowdfunding Festival?

ooWorldcoop (Our Own World Cooperative) Wants To Be The First Online Social Market Place Co-Op [video]

ooWorldcoop is testing the waters in a new space in the social marketplace realm. Founder Anthony Tyson, has created the first ever social online market place co-op. Like any other co-op that means that the user base or membership will actually own the co-op together. While Tyson will always be the “founder” or “creator” he won’t be the owner, everyone will.

Co-Op models have been around for many years. Group buying co-ops are the most popular kinds of co-ops that still exist in the offline world today. Most cities have a grocery store or local produce store co-op. In that case, the members vote on what kind of items to buy and at what prices. They also dictate buying power with strength in numbers. The biggest benefit for the overall business in this case is that vendors know exactly what the buyers will buy.

In the case of the online co-op, after operating expenses, members will vote on where the co-op can spend its money. Profits will be reinvested, with member guidance, to offer more and better services to members.

A co-op also means that the accounting will be transparent to any co-op member.

Membership is free and comes with an easy to design and customize ooWorld.coop account/profile.

While ooWorld.coop may accept direct donations, most of the cooperative’s revenues will come from service/transaction fees and advertising. Surplus revenues will be used for various member programs such as affiliate commissions, education grants, micro and mini grants, and other programs voted on by the membership. We hope these will include affordable, renewable energy sources, affordable housing programs, and access to healthy food and clean water.

From the Certificate of Formation of ooWorld.coop, ‘… The purposes for organizing ooWorld.coop are, but are not limited to, to empower, support and encourage individuals to improve their quality of life and increase their earning potential; to promote, encourage and support the growth of micro-businesses and other business opportunities; to promote other worthy human endeavors including, but not limited to, arts and culture, scientific research, education, and human rights; to boost local communities while building a global community based on cooperation, collaboration and sharing; and to lessen the burdens of government. Tyson said on their OneSpark profile page.

How did people respond to this new kind of startup? Well out a crowd-funding festival they loved it. Although they didn’t finish in the top three when all was said and done on Sunday, ooWorldcoop was the biggest mover on Saturday.

We ran into Tyson’s partner Seth who filled us in, check out the video below and for more info visit ooWorldcoop.com

Check out more OneSpark coverage here.

New York Startup Rentenna Gives You The Score On Apartments In 16 Major Cities

If you’ve ever been apartment shopping online, you know what a pain in the ass it can be. You’re browser usually has 99 tabs open and your going back and forth trying to get as much info as possible. If you’re organized, perhaps you made a spread sheet or kept notes. Well New York startup Rentenna is making lives easier for those shopping for apartments and rentals in New York City, Atlanta, Austin, Boston, Chicago, Dallas, Denver, Fort Worth, Los Angeles, Philadelphia, Portland, San Francisco, San Jose, Seattle, Tacoma and Washington DC. They’re expanding at lightning speed so if you’re city isn’t available now it should be soon.

Between the three cities Rentenna have over 100,000 buildings listed in their platform. From there everything you would ever want to know about the apartment building is rated into one simple score 1-99 so you can quickly find the best bang for your buck.

Rentenna offers information open rental units from a variety of rental partners,giving users options for available listings. They also offer in depth reviews from their partner Block Avenue.

The startup was co-founded by a powerhouse team including Alicia Scwartz a young serial entrepreneur who’s credits include thecareerproject.org and howtorentinNYC.com. She is also a former New York Times rental expert. We got a chance to talk with Schwartz about Rentenna. Check out the interview below.

What is your startup, what does it do?

Rentenna’s data-driven rental search is the fastest & most beautiful way to find an apartment you’ll love. Our technology analyzes millions of data points on buildings and neighborhoods, and then compresses that information into a Rentenna Score of 0-100 to help you quickly sort through available listings and decide if a rental building is someplace you’d like to live.

Who are the founders and what are their backgrounds

Alicia Schwartz is a former rental broker, former New York Times Rental Expert, and a digital marketing consultant to the real estate industry.

A. Kayvon Bina studied Human-Computer Interaction at Stanford University before advising technology & media companies on Wall Street and then co-founding his first successful startup, FranchiseHelp.com.

Sandeep Kella studied engineering at UMichigan, was a Private Equity investor, and has co-founded 2 successful startups (including FranchiseHelp.com w/ Kayvon).

Kevin Dolan, Rentenna’s CTO, studied Computer Science at Cornell. Before Rentenna, Kevin built the search product at Workday (NYSE: WDAY).

Where are you based?

Rentenna is based in the WeWork Labs incubator space in SoHo, New York City.

What is the startup culture like where you are based?

New York overall has a thriving startup culture, with an ecosystem that’s benefited immensely from successful NYC entrepreneurs paying it forward by subsequently becoming mentors and investors to local startups. Our incubator space specifically (WeWork Labs) is an amazing launching pad from which to build a technology company many of our most important contacts and partnerships have emerged from the informal network fostered in the halls at WeWork.

What problem does your startup solve?

Rental search today is an awful experience. Current sites are no better than skimming through classifieds in the paper — line after line of basically identical listings, with no guidance or information to help you find the apartments you might actually want to live in. We use the power of data — data on buildings, on landlords, on rent prices, on neighborhoods, on local bars/restaurants, and more — to help you quickly find the rentals that best match your priorities as a renter.

What is one challenge that you’ve overcome in the startup process?

Whenever you’re addressing a major consumer pain point, you’re sure to get an endless stream of (often totally contradictory) feature requests that users believe would solve their problems. If you’re too reactive to that kind of feedback, you’ll end up building an unwieldy product that doesn’t really solve anyone’s problems particularly well. We’ve been disciplined from the very beginning about using qualitative feedback to identify users’ biggest pain points while using a rigorous A/B testing framework to select the solutions (features) that best solve those problems.

What are some of the milestones your startup has achieved?

We’ve built a massive database of over 100,000 buildings indexed, nearly a million listings processed, and over 70 million discrete data points analyzed — all powering a beautiful site that was just recognized as a 2013 Webby Awards Honoree in the Real Estate category!

What are your next milestones

Over the coming months we’ll be identifying and incorporating additional city-specific data sources, testing a bevy of new features, and releasing our mobile app / tablet experience.

Who are your mentors and role models?

Each of the founders at Rentenna has been lucky to work with tremendous mentors throughout his/her career. While there are many successful entrepreneurs whom we admire and turn to for advice on Rentenna, it’s the people we’ve worked with throughout our careers who have shaped us most.

What are some of the advantages/disadvantages growing your startup outside of Silicon Valley.

The advantage of growing outside Silicon Valley is being in New York, a city we love and which happens to have a startup and investor community that fits well with Rentenna’s business model.

The disadvantage of growing outside Silicon Valley is missing out on those serendipitous connections that get made every day there thanks to the area’s sheer concentration of successful tech entrepreneurs, investors, and advisors. Plus, it means Kayvon doesn’t get to go back to Stanford and stroll down Palm Drive nearly as often as he’d like.

What’s next for your startup?

We’re new, but we’ve resonated with consumers because we’re offering a product that’s unlike any the rental search category has seen before. Our next challenge is to expose Rentenna to as broad an audience as possible, so every apartment-hunter can have the fast & beautiful apartment search experience we think they deserve.

Where can people find out more, and what is your Twitter username?

People can use the site now at Rentenna.com. We are on Facebook and Twitter

ProfileGorilla Shows Off Their Complete Business Management Software Startup At OneSpark

The Factory, St. Augustine Florida’s accelerator program, housed all of their startups at the Dalton Agency venue during the OneSpark crowdfunding festival in Jacksonville this week. They were also one of the first startups (creators) to pitch the crowd on the Community First Pitch Deck (stage) on Wednesday at the festival.

ProfileGorilla takes most aspects of a businesses administrative operations, that are currently performed across a multitude of software products and combines them into one collaborative suite of tools. While that may seem like a daunting task, they’ve just made life much easier for the people running the back end of a business.

Not only that, but ProfileGorilla is a collaborative tool which allows businesses to let their third party vendors and other folks that need access to their operations, to access them through their Profile Gorilla account.

While this is an enterprise software solution, co-founder Ed Baldwin is quick to point out that the scalable solution is perfect for any size enterprise at any stage in their development. Meaning that if you are with a legacy enterprise company with 700 employees, ProfileGorilla brings a huge advantage to your back office. If you’re a startup with two employees, it also brings a huge advantage to your back office.

With that, Baldwin is recruiting business clients of all sizes and invited startups at OneSpark to set up a free account.

One of the biggest advantages to ProfileGorilla is that it’s scalable in nature on the user size. It’s the perfect business management system for that one or two person startup and as the company grows, ProfileGorilla grows with it.

Check out our video interview with Baldwin below and go sign up for ProfileGorilla here at profilegorilla.com

No one has more OneSpark coverage than nibletz.com The Voice Of Startups Everywhere Else.

Sports Startup Sportsbook Revolution Is A Safer, Fun Way To Bet On Sports, And It’s Legal

Jacksonville startup Sportsbook Revolution is setting out to revolutionize sports betting for people who like the thrill but don’t want to bet away the house or the car. The best part is, it’s totally legal and based in Florida, not off on some island country.

Wayne Lachowicz, an admitted recreational sports better, designed Sportsbook Revolution to be a safer, less risky place to get the thrill out of sports betting.

Here’s how it works, a user signs up for a Sportsbook Revolution profile and pays a monthly subscription fee of $25. In exchange for the $25 the user gets 25,000 points they can use to bet on their favorite sports teams in NBA,NHL,NFL and MLB. The wagering works similarly to betting at the sports book in Las Vegas, but you’re betting points rather than betting cash.

At the end of the month your points carry over or you can cash them out for prizes. Lachowicz also says as they continue to evolve over the next few months they will eventually split the profits with the users and giveaway money as well.

Since you’re only risking $25 a month it’s a much safer way to gamble. Also, right now, there is no way to “re-up” during the month. This way you can’t blow through your $25 and continue to spend more money on betting. When you’re out of points, you’re sidelined until the next month when your points reset.

They’re considering some way to let you re-up effectively making it as risky as any freemium game or app with in-game purchasing, but that’s a decision that Lachowicz and his team are very carefully considering. Sportsbook revolution is more about the thrill and fun of betting on your favorite teams rather than trying to win money.

The site is in beta right now and they hope to open it up to the public in the next few months. It’s 100% legal, operating as a subscription based sweepstakes rather than online gambling. Sportsbook Revolution is putting the “game” into sports gambling.

Check out our video interview below and for more info visit sportsbookrevolution.com

We’ve got over 20 startup stories from OneSpark here at nibletz.com

This 10 Year Old Was Absolutely Amazing At OneSpark [video]

On Saturday evening at OneSpark in downtown Jacksonville I heard some amazing turntablism coming from one of the 65 venues at the OneSpark crowdfunding and creators festival. I went down the street to check it out and was amazed to find 10 year old DJ Mercy on the 1’s and 2’s cutting and scratching to 90’s hip hop.

This kid was totally amazing and authentic. You hear about child prodigy’s all the time who take up the piano or the violin, this kid has an incredible knack for the turntable.

Someone should put DJ Mercy together with Kid President, that would be something epic to dance to.

His father is Jacksonville DJ shotgun and says his son his been practicing on the wheels of steel since he can remember. DJ Mercy plays out all the time and is part of a monthly arts walk in downtown Jacksonville as part of the Lyricist hour a showcase put together by Jacksonville native Mal Jones.

Check out this amazing kid in the video below, and then spread it and share it.

More amazing OneSpark awesomeness can be found here at nibletz.com.

Jacksonville Startup EventHash Is Tracking OneSpark’s Social Graph [video][onespark]

According to Elton Rivas, co-founder and executive director of OneSpark, since Wednesdawy there have been nearly 80,000 people on the streets of downtown Jacksonville. By our non scientific estimate we dare to say he is probably right on!

So with 80,000 people on the ground and just as many keeping up with The World’s Crowdfunding Festival back home, that’s a lot of social media mentions.

Luckily, Jacksonville startup EventHash, which just launched Tuesday night, is here to help. EventHash co-founder Brett Erpel has a team of five on the ground navigating through the mass of people while the EventHash system tracks the rest.

We’ve seen a ton of social media dashboards here at nibletz.com but none really give such a robust picture as EventHash and none have their platform set up in a native mobile app that functions as well as the web platform.

EventHash shows the latest tweets, the users, topics, and even the hash tags that are trending. The system ranks users by how many times a user is mentioned, not how many times a user tweets.

EventHash also has a media data stream that shows the latest pics from an event. They round the platform out with a graph that shows peaks and valleys as related to the social graph. Finally they can show a geolocation graph that shows how many tweets are coming from where.

All of this information is extremely valuable to an event organizer. Having real time access to these analytics is vital to changing and improving the course of an events social graph during an event. The data available after an event is a great case study for any event organizer.

Check out the video below and for more info visit eventhash.com

We’ve got even more OneSpark coverage here!

Jason Belanger, Founder Of Florida Startup Lokal Muzik Interview [OneSpark][video]

Last May we featured an interview with Jason Belanger right as he was launching a new proximity based local music aggregator called LokalMuzik. A year later there seems to be a lot of startups that are entering the space in a variety of ways.

Take Aurora for instance, also a Jacksonville startup, their app helps you discover local music based on your geographic location and streams it right down to your device. That was good enough for them to be the biggest mover on Friday afternoon at OneSpark the World’s Crowdfunding festival.

Belanger was early in the local music game and offers something a bit different. Rather than “discovery” per se and streaming local artists’ tracks randomly, LokalMuzik shows the user graphically, the artists from the area they are in. It’s also searchable by genre which makes it easier to locate the freshest new music.

Belanger has been hard at work at this for over a year and has a fully functioning Android app. While he’s got several features in the works he’s taking a brean from Android development to go ahead and push out an iOS app.

Right now they make money off mp3 purchases and hopes in the future to be able to offer some kind of preview streaming so that users can hear the music rather than just read about the artist.

Belanger is very excited about being part of the first OneSpark. Check out the video below.

Check out LokalMuzik here at lokalmuzik.com

Check out more OneSpark creator interviews here at nibletz.com.

Meet OneSpark Creator: OneForte A Knowledge Market Place [video][onespark]

Knowledge and learning are big markets in the startup space. One Forte, is a Jacksonville based startup, that’s a market place for knowledge. OneForte

Using One Forte’s platform anyone can sign up and say what their skills are. Skills can be anything from guitar playing to tax accounting and anything in between. After a person adds themselves to the One Forte platform and lists what they have knowledge in they can offer online classes via video chats.

The “teachers” or “knowledge providers” can set their rate for how much a 1:1 session is going to cost, or they could decide to do it pro-bono and not charge anything at all.

One Forte makes the entire process easy by allowing knowledge providers to have profiles, and users to search for the skills they’re looking for. Once the two hook up One Forte provides an easy way to handle the billing and takes a small percentage of the fee that the teacher sets.

This scalable platform is going global out of the gate, hoping that a cook in London could provide lessons to someone who wants to learn about cooking in Boise Idaho. All of the lessons are done online through a video platform that’s also administered by One Forte.

Check out our interview with Gary below and for more info visit OneForte.com

More from OneSpark here at nibletz.com The Voice of Startups Everywhere Else.

A Green Record Label and A Pedal Powered Recording Studio [interview][onespark]

Florida Green Records is an incredible green record label. The record label operates two brick and mortar recording studios, one in Jacksonville and one in Key Largo.

At both recording studios, they try and be as green as possible through efforts like using digital recording versus pressing CDs, they use environmentally friendly paper and try and conserve energy. Now they’ve taken their green efforts a step further by creating a mobile recording studio that is powered by a bicycle. The mechanism for converting the bicycle energy into usable energy for the studio is able to attach to anyone’s bicycle.

Florida Green Records’ mobile recording studio is complete with computers running pro-tools, an isolation booth that can accommodate vocalists, guitar players and even a drum kit, and a working air conditioner that operates off of ice water. To power the studio someone rides a bike, and their power system, designed by the team at Florida Green Records, stores the energy in old UPS batteries. The batteries can run the studio for up to 3 hours, with the AC going.

While we stayed away from saying what our favorite creation at OneSpark, the World’s Crowdfunding Festival, was, the pedal powered recording studio is definitely in our top 3.

Throughout the five day festival Florida Green Records recorded some of the musical creators for free, and of course it was all powered by the bike. They also encouraged folks to bring their bikes out and help power the recording sessions.

Check out our video interview and a quick walk through of the studio in the video below.

Check out Florida Green Records here

Keep up with all our OneSpark coverage here!

An Educational MMORPG, We Chat With Lindsey Tropf CEO Of Immersed Games [video][onespark]

Educational video games and online games have been due for a disruption for quite sometime. We’ve seen startups like Memphis’ Seed Hatchery alum, Knoco, innovate by trying to bring back the story line based games like “Where In The World I Carmen San Diego”, while that’s a great idea, the storyline concept wasn’t brand new.

Lindsey Tropf and her co-founders at Immersed Games have taken their gaming experience as teenagers, young adults and now graduating college students and decided to start something, fun, educational and long lasting. Yes, they’re creating the first educational MMORPG.

For those that aren’t gamers, MMORPG stands for Massive Multiplayer Online Role Playing Game, think World Of Warcraft, but of course Immersed Games educational MMORPG won’t be the least bit violent.

In the Immersed Games world students will take on an avatar and character profile and go into a world where they need to solve real problems with friends and other players to get to the next phase in the game. We’re not talking the classic, question and answer problems, real life problems like creating food chains, and using laws of physics and science to get out of situations.

Immersed Games is relying on the addictive nature of MMORPG games to keep students coming back and learning more.

Their first game is going to tackle sixth great science in a virtual world.

Tropf, along with brother Ryan Tropf and Kaz Burgmeister are working on creating their first worlds and quests and are hoping to raise money at OneSpark and then in an investment round. If all goes well they hope to role out their first game next year.

Check out the video interview with Lindsey below:

Find out more about Immersed Games here

We’ve got so much OneSpark coverage here at nibletz.com

OneSpark Creator FoggFace’s Startup Will Protect Motorcyclists’ Faces.

Michael Fogg is one of those fun loving guys that loves the adrenaline rush of surfing in Costa Rica or Hawaii and riding his motorcycle wide open through the rocky mountains. He’s also a smart guy who loves life, and people.

In 2008 Fogg, a life long motorcycle rider, decided to take his Harley Davidson half helmet and do some customizing too it. Rather than stickers, or engraving, he had a face mask, the kind you would find on a football helmet, mounted to his helmet. It seemed like a natural thing to do for safety.

Millions of people have broken bones, ribs and other injuries riding motorcycles. Without proper training and driving safely people wreck, its a fact of life. Well when you break your leg, foot or arm it’s going to heal and then get covered up with clothing. No one is going to see your scars, unless you want them to. When you hurt your face though, that’s a different story.

Fogg knows a fellow rider who broke his bottom jaw almost off and now has to wear a veil. If he had one of Fogg’s FoggFace helmets his jaw would still be intact.

Fogg hopes that in ten years people will look back in disbelief knowing that before the FoggFace helmet, motorcycle riders had no facial protection. Sure there are street style helmets with a full plexiglass piece that comes down across the face but those helmets can be distracting, and sometimes dangerous.

Using a football style masking the FoggFace helmets don’t look awkward. In fact whenever Fogg goes to biker events and sits his helmet on a table, people gather around to hear all about it and ask how to order it. One woman who rides a scooter to work everyday said she would love to buy a FoggFace helmet in designer colors like pink. Fogg is hoping that after OneSpark and getting his business plan rolling, he will be able to offer that.

He’s also hopeful that he’ll be able to create helmets for skateboarders, bicyclists and scooter riders.

Sounds like a multimillion dollar idea right? While the money doesn’t hurt, Fogg is doing this so people don’t get hurt. “It’s really all about safety” he told us at his creator booth at OneSpark on Friday.

To get a better idea of what the FoggFace helmets are all about check out the video below.

There’s so much more OneSpark coverage here at nibletz.com