Blow Up Your Cloud Based File Structure, Use New York Startup Docurated [video]

One of the more interesting (but less sexy) startups that we saw in New York at TechCrunch Disrupt last month was Docurated. This New York company has launched a new platform that puts all of your content and all of your files at your fingertips with the easiest form of search possible.

Just about everyone in every profession is creating some kind of content all of the time. Chances are that you’re going to write one proposal or do one pitch deck some day that you need information from a previous pitch deck or other file. Cataloging all of your files, both locally and in the cloud, lets the Docurated system get to work.

Once all of your files are cataloged, and as you create new ones, updated automatically, they are now available whenever you need them.

What happens next just adds to the experience. When you call up a search of your files Docurated serves up the files and the specific piece of content, putting it next to all the other pieces of content that match the same criteria.

Now all of your documents are useable materials for anything from content dashboards to presentations, fliers, meetings, reports and more.

Docurated was created out of a real world need from a Fortune 100 company. Alex Grobansky along with cofounder Irene Tserkovny created Docurated after Tserkovny found herself and her colleagues at American Express’ “disruptive innovation” team were constantly searching for content they had previously created to add to new presentations rather than working on the next disruption.

There are several search options available but Docurated seems to address the needs of people working on real projects, and presentations who don’t have time to fumble with broken search tactics.

Watch the video interview below and for more information visit docurated.com

Check out these other 50 startup stories from TechCrunch Disrupt NY 2013

Memphis’ Startup WorkForPie Selected For Southland For Kufikia

Cliff McKinney and Brad Montgomery, the Memphis based startup team behind WorkForPie have been working on a new product called Kufikia for the past few months. McKinney explained to nibletz that Kufikia loosely means “to achieve” with that they have come up with a learning platform for advanced software developers.

With a new innovative approach, combining cohort based learning, typically found in an accelerator program, with mentoring, and early stage job placement, they were able to get selected as one of the first 20 startups in the Startup Village at the Southland conference in Nashville Tennessee next month. We revealed the entire list of 20 startups earlier today.

Kufikia participants will get the “3 S’s” out of the program according to McKinney. Those three S’s are; structure (a 9 week long curriculum), study buddies (cohorts of 10 students going through the program together), and support coming from the platforms sponsors. Each cohort will have three company sponsors that will alternate in three week intervals throughout the course of the program.

McKinney and Montgomery plan on starting the first cohort in late June. For the first program they are targeting participants in Silicon Valley, the Pacific Northwest, New York and Nashville. Actually four cohorts will run simultaneously. Although this is an online program they want the students and company resources to be in close proximity to each other.

Kufikia has already attracted some heavyweight sponsors for their platform, which they aren’t identifying just yet.

The sponsors will benefit by working closely with the students in the program and hopefully converting them to new employees. McKinney says that most companies spend upwards of $15,000 providing internships to potential employees that may not work out. By working with the students over the nine week period the company sponsors will develop relationships with them and hopefully hire them on.

The sponsors participating will have jobs to fill, and hopefully with those students. McKinney and Montgomery are making a bold bet on the success of the program. Sponsors are under an agreement to provide mentoring and coaching to the cohort but don’t make a financial commitment to Kufikia until they actually hire someone.

Both Montgomery and McKinney are looking forward to showing off this new product to the attendees at Southland including over 41 venture capital and angel firms that have committed to attend.

Find out more about Kufikia here.

Check out this awesome guest post by McKinney here: Are accelerators everywhere else better at producing groundbreaking innovation?

We Talk With Frank Denbow The GoTo Guy For StartupThread And New York Tech

Once your startup moves from idea stage to something, that often times involves a logo. The next natural move is getting that logo put on whatever you can, especially t-shirts. It seems that no matter how big or small the startup, there’s always a t-shirt for it. NY entrepreneur and startup community leader Frank Denbow has embraced that as the founder of StartupThreads.

StartupThreads is a startup itself that allows startups to go on their site, design, upload, create and have their merchandise shipped. Dealing primarily in startups, Denbow offers very competitive pricing and has seen closets and closets full of startup t-shirts.

Startup culture is becoming more mainstream. Walking the streets of any big startup community, whether it be San Francisco, New York, Boulder or even Nashville you’ll see your fair share of startup wear. Going somewhere like TechCrunch Disrupt or SXSW and you’ll see t-shirt overload. In fact, one of the travel tips I’ve given for SXSW is only pack a t-shirt to wear to the event, startups and bands have your week long wardrobe covered.

As you can imagine with the amount of startups in the world Denbow is a pretty busy guy. But in addition to StartupThreads he’s working on another startup simultaneously and in the infamous words of Billy Mays (RIP), but that’s not all.

Denbow also finds time to attend the NY Startup Meetups, plan and help with NY Startup Weekend and curate the Startup Digest. He also sits on the board for the Academy of Software Engineering.

Denbow is well respected and well liked amongst the startup community across the country. In fact he’s even good friends with our friend Denver Hutt who we reported on earlier this week.

Check out our interview with Denbow below he talks about Startup Threads and how the NY tech startup community has grown so fast.

We’ve got over 50 startup stories from TechCrunch Disrupt NY 2013.

Here Are The First 20 Startups In Southland’s Startup Village Highlighting The South East

We’re less than a month away from the inaugural Southland conference combining the best of southern culture and technology. The two day conference takes place June 12-13th at the Cannery Ballroom and the Mercy Lounge in downtown Nashville. It’s been strategically placed between the CMA Music Festival and Bonaroo.

Launch Tennessee, a public/private partnership with the state of Tennessee, and responsible for the state’s nine accelerator regions, is spearheading and organizing the Southland Conference along with the Music City Music Council.

The conference is highlighting startups and entrepreneurship across the 12 states in the southeast. To that end, the first twenty startups (out of 50) have been selected for the startup village. These startups will get a chance to show off in front of all of the event attendees including 41 venture capital and angel firms that have committed to attending the event. They’ll also be competing for $10,000.

The 20 startups released so far are a great representation of the entire south east region, many of which we’ve covered here at nibletz.com the voice of startups everywhere else.

Distil Networks, Washington DC area (Northern Virginia) is a technology startup that protects proprietary online content from bots and scrapers. We covered Distil back in August, here.

The Royalty Exchange: is a Raleigh based startup that provides an online marketplace platform for those who want to buy, sell, license, all types of alternative assets and royalty streams.

Variable Inc, is a Chattanooga startup that makes the NODE device for iPhones and Android phones. This bluetooth connected device has sensors built in a small body that measure a variety of things,

World Housing Solution: an Orlando based startup, wants to make a difference in the lives of others through the design, manufacture and construction of sustainable buildings. They do this through structural, insulated, composite panels.

Banyan, based in Chattanooga they were the big winner at last year’s GigTank investor day securing an additional $100,000 at the end of the investor day pitches. The startup began in Florida and relocated to Chattanooga. They provide a cloud based collaboration tool for researchers and did a great job during this pitch to show how the gigabit ethernet in Chattanooga benefit their startup.

QuickCue: is another Chattanooga startup that we actually saw pitch at an event in Nashville. They provide a table reservation and communication platform for restaurants.

Verdeeco: is a smart grid analytics startup based in Atlanta.

Do 5 Things, based in Knoxville Tennessee this startup is a marketing optimization platform for utilities looking to increase rebate redemptions and encourage behavior change.

Patient Focus, is a Nashville startup that is exclusively for patient pay collections “after insurance and before bad debt”

Kufikia, is a new off-shoot of Memphis based WorkForPie. We’ve covered WorkForPie extensively at nibletz.com. Kufikia is a hybrid between online accelerator, internship, and hiring tool connecting highly skilled developers and software engineers to companies through cohort based learning.

Splitsecnd is a Nashville based hardware technology startup focused on connecting motorists in accidents to help. Similar to Onstar but focused on splitsecnd quick response, the devices sensors can determine accidents and connects the motorist to a 24 hour emergency response center.

viaCycle is an Atlanta bike sharing startup focused on the “next generation of bike sharing” we reported on them back in April of 2012.

VIPAAR This startup based in Birmingham Alabama at the Innovation Depot is “telepresence software”. They were the first startup to receive funding from the Central Alabama Angel Network. We covered that story last September.

American Songspace: is a Nashville startup that according to our friend Milt Capps at Venture Nashville and is “relaunching this summer” and they describe the platform as “a song catalog management system,”

Beam Technologies, is a Kentucky based startup that has literally appified the toothbrush. We interviewed their CEO Alex Frommeyer back in August.

Evermind, is a Nashville startup and Jumpstart Foundry alumni. The founding team came out of Griffin Technologies. We saw them pitch their hardware startup that monitors a loved one by their electric current habits. Check out this innovative startups pitch here.

Ridepost was a graduate of the Iron Yard accelerator in Greenville South Carolina and is now incubating at the Fort based in the 1776 DC space. We interviewed this ride sharing startup back in August.

Gatske, it’s not a sexy startup but definitely useful. This startup based in Greenville SC helps plan and manage audits.

NextGxDx is a Nashville startup and 2010 graduate of Jumpstart Foundry. They’re an online marketplace for genetic testing.

Populr.me is a Nashville startup. We’ve covered them extensively and their co-founder Nick Holland has been an extremely useful resource, and almost mentor to the Nibletz team. We’ve covered Holland and Populr extensively here at nibletz.com

Here’s more on Southland at nibletz.com The Voice of startups everywhere else.

Big Data Conference, StampedeCon, Heads Back To St. Louis Featuring Walmart, Ford & More

If you’re in a big data startup, the StampedeCon big data conference in St.Louis is a can’t miss event. Last year we partnered with StampedeCon as their official media sponsor. Speaker after speaker explained this fast growing technology sector, that’s spawning new, great startups every day.

Last year’s inaugural event featured speakers from Facebook, Read Write Web, Kraft foods and more.

This year’s event will be held July 30-31st at the Washington University School of Medicine and will feature speakers from; Walmart, Ford Motor Company, Deloitte, Riot Games and more.

“Big Data is growing exponentially. Understanding how to control the amount of data available and create a strategy to leverage it is vital to today’s workplace,” said Gary Stiehr, StampedeCon organizer. “Companies without an understanding of Big Data are at a severe disadvantage in today’s marketplace. StampedeCon’s goal is to provide that knowledge to everyone.”

StampedeCon runs July 30-31. The first day will provide insight into developing data and analytics strategies. The second day presents a view into the technologies available to implement data and analytics strategies.

StampedeCon 2013 training partners include Cloudera and Inferology. On July 29^th, Inferology is offering a pre-conference course on NoSQL databases. On August 1^st, Cloudera is offering post-conference training workshops on Hadoop, Hive and Pig.

StampedeCon features presentations benefiting both seasoned IT professionals and those getting started with Big Data. The agenda includes twelve speakers and a panel discussion, with the following agenda highlights:Big Data Analytics: Inside and Out
Michael Cavaretta, Ford Motor Company
Cavaretta will present three areas of opportunity for Big Data Analytics: improving internal processing, understanding customers though external data (including social) and vehicle sensor networks. The presentation will include tips for starting your own Big Data projects.

Big Data at Riot Games

Jerome Boulon, Riot Games

Riot Games sought to understand and improve the player experience for its 32 million users. Boulon will review the challenges they faced creating a Big Data infrastructure that delivers the ability to provide continued insight.

Five Trends in Analytics… How to Take Advantage Today

John Lucker, Deloitte Consulting

Lucker will discuss the latest advancements in the world of analytics and offer strategies for tapping into their potential. The topic areas include visualization and design, mobile analytics and strategy analytics.

Big Data, Big Law

Anthony Martin, Walmart

This presentation will tell the story of one global, multi-channel company’s walk through the increasingly complicated legal, compliance security maze while trying to recognize the implicit value of Big Data programs.

For more information visit Stampedecon.com

St. Louis is one of the fastest growing tech cities in the U.S., here’s why.

Buffalo NY Startup Gradfly, Portfolio’s For High School Students

Everyone’s familiar with how artists and designers have portfolio’s for their work. An artist or designer’s best work is kept in one place, now online of course, so that it’s easy for fans, clients and even buyers to see.

Well Buffalo NY startup Gradfly is doing the same exact thing for high school students with a concentration in science and technology students who are “building the most awesome things”, Oscar Pedroso, Gradfly’s CEO and co-founder said in an interview.

Students who enjoy STEM-oriented activities such as building robots, writing code, or solving complex math equations, can build an online portfolio and share their technical creations and achievements in picture, video, or Pinterest-like format with friends, colleges and companies. GradFly’s vision is to bridge the gap between a STEM education, technical training and employability.

GradFly is committed to help open doors in STEM and STEM only. It’s not just going after any high school or college student, GradFly is going after students who want to succeed in this new information-based and highly technological society; the company even welcomes curious students. GradFly understands students need to develop their capabilities in STEM to levels much beyond what was considered in the past. At GradFly, talented students are taking their first step by creating an online portfolio and then connecting to technical colleges and companies that are looking for tomorrow’s scientists, technologists, engineers and mathematicians. GradFly is empowering these students (and their parents) to make the best and most affordable decisions about their education and career in STEM. For college and companies, GradFly will standout by offering modern tools focused on sourcing, talent analytics, assessment, interview management and search.

The startup’s team, which also includes Anna Hadnagy (CIO), Elliott Regan (Front End Programmer) and Herb Susmann (Chief Architect) were selected last fall for the Z80 Labs Technology Incubator.

The work they’ve done over the last 9 months really paid off as they were one of the startups selected to pitch on the TechCrunch Disrupt NY 2013 Battlefield stage.

During that appearance, the judges questioned why high school STEM students couldn’t just use GitHub. To that Pedroso says that Gradfly is more visual, helping students tell a story with their work. They also have a focused community of high school aged students, where of course there is no age requirement for GitHub.

Check out our video interview with Pedroso below and for more information visit gradfly.com

Check out all these other startup stories from TechCrunch Disrupt NY 2013

Startup Weekend & Startup America Join Forces, Launch UpGlobal & Up.co

With an official announcement forthcoming on Thursday morning at 7am, Startup America and Startup Weekend are joining forces for a new initiative called UpGlobal.

The Startup America partnership, started two years ago by AOL co-founder Steve Case and the Case Foundation, isn’t winding down, but rather “Winding Up” according to Scott Case (no relation), the current CEO of Startup America. The new global partnership will connect entrepreneurs with their communities and the resources they need most.

While Startup America is based in Washington DC and received the blessing of President Barrack Obama at their launch, the new organization will be based at Startup Weekend’s headquarters in Seattle. The collective new organization promises that “startup communities everywhere can expect stronger support and resources to better empower local leadership. The root of Startup America, Startup Weekend and now Up Global is to enable and support entrepreneurs and startups to grow in their hometowns as companies and entrepreneurial communities.

UpGlobal is funded by the Case Foundation, Google Inc, Microsoft, Coca Cola, The Kauffman Foundation and more, according to the Wall Street Journal.

Startup America Regional Champions, myself included, were informed that this partnership was on the horizon at both the last Startup America Summit in Phoenix Arizona last month and in a regions conference call last week. Others not familiar with the plans have been wondering why with Startup America, still a startup itself, are they already merging. Startup America founder and Chairman Steve Case told the Wall Street Journal:

“We designed Startup America from the get-go as a three-year sprint,” says Mr. Case. “The idea was to see what could be accomplished in three years and go from there.”

“After evaluating the situation, Plan A was to stick to our knitting and wrap things up (as initially communicated and planned) and option B was to find a ‘go forward’ strategy.” Scott Case said.

That go forward strategy is Up Global. Over the past several months Startup America and Startup Weekend began growing closer and closer in their relationship to serve entrepreneurial communities. Late last year Startup Weekend Next, with Steve Blank was launched in partnership with Startup America. This curriculum is provided to entrepreneurs looking to grow and dive deeper into starting up and entrepreneurship. Startup Weekend and Startup America held an abbreviated form of the curriculum during SXSW this year in Austin.

Startup America laid the foundation for their work in their first year. In their second year they focused on growing regions, over 30 of them to date, through launch events, networking opportunities, educational opportunities and other resources.

At nibletz we attended, participated in and reported on several Startup America events including the launch of Startup Georgia, Startup Arkansas, CES’ Eureka Park, SXSW and several others. Most events helped forge new relationships between like minded entrepreneurs that could be across the street or across the country.

Each Startup America region participated in the nationwide organization in the way that fit them best. Some regions were extremely successful as Tech Cocktail founder Frank Gruber pointed out in this article, Startup Tennessee launched a major network of accelerators and brought together entrepreneurs from Tennessees larger cities like Memphis, Chattanooga and Nashville. Washington DC’s Startup America Champion Evan Burfield, and former Startup America Director Donna Harris formed 1776 the new hub of entrepreneurship in the nation’s capital. Other regions like Startup Maryland, Startup Arizona, Startup Florida and Startup Indiana have been very active throughout their time in the organization.

This looks like a natural, and great move for the Startup America Partnership.

As someone who’s been deeply involved with Startup America and a big participant in Startup Weekend I hope that going forward the organization grows as the directors of the new organization have laid out. My biggest concern comes from the “event nature of Startup Weekend.

In several cities that have had multiple Startup Weekend events the entrepreneurs who participate have continued to meet up, network and support each other. This is usually dependent on the frequency of events and the resources already on the ground, or forming in those cities. In other cities, like Memphis by experience, after the Startup Weekend event in July resources were somewhat limited.

With the intellectual, and social capital from the collective new organization it looks like UpGlobal will be able to provide ongoing support to the regions that Startup America has built to date.

You can find out more at their new site up.co

Check out more of our Startup America coverage here.

New York Startup InBetweenJobs Is For People Who, You Guessed It, Are InBetweenJobs

Finding yourself in between jobs can be one of the scariest things on earth. Some people are lucky, and they know when they might have to start looking for work. Most people, on the other hand, have no idea that they are about to get laid off or that a company is shutting down. For anyone out of work though, uncertainty can be a very scary thing.

Not knowing where the next paycheck is coming from is typically the biggest threat in between jobs, but other things like health insurance, other employee benefits, taxes and resources can become overwhelming.

Big companies usually help out displaced workers through third party companies. These companies, chronicled in the George Clooney movie Up In The Air, connect people to job placement services, resume companies, skill builders and other resources. For the rest of us though, navigating in between jobs can be the hardest job of all.

InBetweenJobs is a New York startup that sets out to simplify and enrich the process of being in between jobs. The company offers access to resources for things like polishing your cover letter, updating your resume, improving your skills, researching trends and companies in your field and of course hunting for jobs. They’re also hoping to offer interviewing tips, information about COBRA insurance and anything that anyone in between jobs could need.

InBetweenJobs incentivizes the time between jobs by offering points for real life rewards. When a user participates in an activity like taking a quick online course in cover letters they earn points. Points can then be redeemed for things like metrocards and free coffee, which when you’re saving every dime you have, can come in quite handy.

Not only do the points come in handy because they provide value to the job seeker, they can also serve as even the smallest little morale booster which people often times need when they are out of work.

Check out our video interview below with CEO and founder Diego Orofino and to sign up to be notified when InBetweenJobs opens, head over to inbetweenjobs.com.

Check out over 50 startup stories from TechCrunch Disrupt NY 2013 here at nibletz.com

Animate Your Life With Techstars Cloud Alum Skit [video]

Boston Startup Skit is a mobile app that lets you take your photos, and drawings and easily turn them into an animated story. The user doesn’t need to know a thing about animation. The app itself is all gesture based and easy for anyone with a little bit of mobile experience.

Skit is a lot more than an animated gif creator you can take your photos and drawings, turn them into a story, whatever story you want. Then you can share them with the Skit community and all of your friends through your social channels. Once you’ve shared your animation, anyone can “remix” it and make it their own.

You start with a blank canvas and Skit allows you to choose from art they provide for free or you can use your own photos and drawings from your iPad’s library. You can choose weather the photo or drawing is a character or a background, and the app provides you with tons of props as well.

Robin Johnson and Max Woon the cofounders of Skit both have animation backgrounds. Johnson has experience working on the Medal of Honor franchise, among others, while at Electronic Arts. Woon tells Silicon Hills founder Laura Lorek that he also have gaming and animation in his background but became obsessed with this animation idea after watching the making of South Park. In the video interview at SiliconHills website, he talks about how the creators of Southpark would sit in a studio and do the script first and then the animators would get to work.

Both Johnson and Woon wanted something easier and quicker to animate whatever the user wanted and to tell stories.

After the user finishes creating a skit they can save it locally or share it via Facebook and Youtube.

The team behind Skit launched it to the iTunes App store back in February and were chosen for the coveted last pitch position in the recent Techstars Cloud investor day pitches.

Check out our interview with Johnson below and for more information visit skitapp.com

We’ve got more startup stories from TechCrunch Disrupt NY 2013 here.

Stop Putting Your Fitbit on Your Dog, Fitbark is Here [video]

Fitness and the “internet of things” go hand in hand. Today there are hundreds of devices with sensors and monitors that interact with your smartphone to give you the data you need on just about everything. We’ve tested devices here at nibletz world headquarters that monitor everything from temperature, to humidity, to steps walked to chlorine levels in a pool. Yes everything has a sensor.

The biggest segment here is of course fitness. Fitbit, Fuelband and other devices allow users to have their workouts monitored and the info tracked on the smartphone.

Well if you’ve decided to tether fitbit to your dog’s collar either to make it look like you’re working out more or you’re curious what kind of workout Rover is getting while you are at work, you can stop now.

Thanks to the brother and sister team of Davide and Sara Rossi, there is now Fitbark. As you may have gathered, Fitbark is one of those “internet of things” devies that allows you to monitor the energy level and things that your dog does. You may want to make sure that after that steak you fed him last night, he is sweatin to the oldies while you’re dropping the kids off at school.

But seriously,

Fitbark has some great real life uses that most dog owners would actually consider, before buying the device.

For instance, you want to know that your dog actually went for a walk while he was at the boarding facility or while you were paying the neighbor to “dog sit”. You could tell by the level of activity whether your dog sat around all weekend or if he had his walk. You can also tell by the data sent from the Fitbark to the smartphone app, whether or not your dog was walked at the proper times. If the pet sitter says she walked him at 4:30pm but you see he was sleeping, blasphemy, caught in a lie!

Fitbark is also a great way to monitor your dogs health. After all dogs can’t really talk. You may notice in the monitoring of your dog that he or she goes a few days with a lot less activity, that’s probably an indicator that something is just not right.

For those folks out there that are parents, and only to the canine species, a device like Fitbark may be just what the doctor, I mean veteranarian ordered.

You can support Fitbark on Kickstarter and hopefully be one of the first people to get one.

Check out our video interview with Davide Rossi below.

And here are over 50 more startup stories from TechCrunch Disrupt NY 2013.

Spanish Startup Moodyo Is A Smarter Social Shopping Community

Spanish startup Moodyo is growing itself in the Spanish countryside away from big metropolitan areas like Madrid and Barcelona. In the town of Seville, where Moodyo was born, there are less than 10 active tech startups, making talent and capital extremely hard to find. That didn’t stop Javier Padilla though.

At a time in Spain where they unemployment rate is a whopping 26% Padilla went ahead and quit his job and with $120,000 dollars of his own money, embarked on creating a social shopping site. Others have attempted to bridge a social network with on and offline shopping but Padilla insists that Moodyo has it right.

Others in Spain must have agreed because he was able to raise $600,000 last November. Now he plans to expand his startup based on three simple ideas; I want it, I Have it and I love this, by opening up an office in New York. Padilla tells nibletz.com that they’ve spent the better part of a month, staying in New York after presenting in the Startup Alley at TechCrunch Disrupt. They’ve started forming relationships in the New York startup scene and with New York based investors.

But they weren’t alone, especially at Disrupt. That’s where we saw both Styloola and 3 Other Things, also international startups testing the waters of on and offline shopping.

We got a chance to catch up with Padilla check out our interview below.

What is your startup, what does it do?

Our startup is Moodyo. It’s a social shopping network that really connects the dots between consumers, vendors, brands and trendsetters. We’ve created a system where users can find the right people to follow based on their personal taste, and brands/shops can use Moodyo Insights to track the behavior of potential customers -in a non-intrusive way…- and send them targeted offers and discounts.

Who are the founders and what are their backgrounds?

Javier Padilla, CEO and Co-Founder and Alex Guerra, CTO and Co-Founder.

Javier Padilla has a deep background in the Internet business. He’s a designer and coder that started building websites in 1997. In the last 16 years he has developed more than a hundred sites for companies and individuals. He co-founded in 2006 El Desmarque (http://www.eldesmarque.com), a network of news sites that has around 80.000 unique visitors each day in Spain and is profitable. He also directed the IT department of ABC (http://www.abcdesevilla.es) for 5 years (2006-2011). ABC is the third largest online news site of Spain. Javier loves music and plays drums and the electric guitar in his spare time.

Alex Guerra is a Software Engineer with a great knowledge of Java and other related technologies. He worked for several years developing big websites for corporative clients in Spain.

Alex and Javier worked together for 2 years before they decided to quit from their jobs and start a new career with Moodyo in 2011.

Where are you based?

We are now based in Europe (Spain), but in the summer a part of the team will move to New York. We’ve spent a month now in the City looking for partners, investors and we’ve got an amazing feedback from them.

What is the startup culture like where you are based?

Well, honestly there’s no startup culture in Seville (the city where Moodyo born). There are like two or three startups in the city and a 99% of the people doesn’t know what the word “Startup” means. It’s hard to raise a company there. And it’s more difficult to raise money so we’re very happy about having closed our first round of funding back in November 2012.

In Madrid or Barcelona is different. There’s a new ecosystem of startup companies and some investors with an interesting background. In Spain we have some recent successful companies that have been acquired by the big ones. Amazon acquired BuyVIP two years ago and Telefonica did the same with Tuenti.

What problem does your startup solve?

The platform solves many problems. First, you get recommendations from people you really trust. That’s important because we’re not uploading a bunch of products that we want you to buy but, instead, users with a taste like yours are uploading things that you may like. As we have a follow/unfollow system, all the info received by the user via email, via Moodyo or via other social networks is filtered. Also trendsetters have the chance to build a community of loyal fans and shops don’t expend money on spamming users with the wrong offer. As a result, the user finally gets the product that he needs at the best price/location and shops/brands don’t spend money spamming people with offers that they will never use.

What is one challenge that you’ve overcome in the startup process?

The unemployment rate has reached 26% in Spain. There are more than 6 million people without a job (a 26% of the active population). That’s crazy. And that means that there’s a little chance for entrepreneurs to get money from banks and people around you (family, friends and fools, the famous “3 F’s”) are out of money. So you really need to have an interesting product to convince someone to invest in your project. The first thing I did was to quit my job and put $120.000 from my pocket. Everything I had. Then I tried to find the best people around and fortunately I created an amazing team.

What are some of the milestones your startup has achieved?

We won the Tech Media Europe award in February 2011. That was important because we didn’t have the product in those days and some investors validated our idea. Then we joined the Mola Incubator from Spanish entrepreneur Enrique Dubois who gave us some interesting advices. In November 2012 we closed our first round of funding ($600.000). From January 2013 the network started to grow steadily. Three weeks ago we opened the first shop inside Moodyo and we’re already processing orders everyday. So getting the famous “traction” is our last milestone.

What are your next milestones?

Getting a big amount of active users to be seen as a real opportunity for investors is the first one. We’ll do it because we’re already growing in every way. Moving to New York is also mandatory for us now from my point of view. We’re working on both things at the same time. The mobile app, that will be launched in June will help us because it’s a real tool for shopping.

Who are your mentors and role models?

Well, my first role model is my father. He taught me to work 24 hours a day if you want to succeed. Then Jeff Bezos is a big inspiration and a role model for me. I totally agree with him about how important is the team. It’s the most important thing. If you have a committed and smart team then you have a 50% of the job done. The idea is important, of course, but there are a thousand ideas that died because they didn’t have a team to support them.

What are some of the advantages/disadvantages growing your startup outside of Silicon Valley.

It’s very hard to create a new concept and spread it. When we started to talk to others about “Social Shopping” three years ago in Spain it was like… “Social…what?”. Then the media and blogs outside our country are very hard to reach. If you’re not in New York or The Valley you don’t have the chance to reach to the big ones. Now we’re starting to do it. Nibletz is one of the first sites where we’ll be featured outside Spain (and we’re very happy about that :-)). In Spain we’ve been featured in the most important blogs and newspaper.

What’s next for your startup?

Growing, growing and growing. Then we want to find new partners in United States. In Spain we have 36 pending requests to join us with a shop inside Moodyo.

Where can people find out more, and what is your Twitter username?

We have a blog > http://blog.moodyo.com

We’ve been recently featured in El Pais (sorry, it’s in Spanish. It’s the largest newspaper in Spain) > http://tecnologia.elpais.com/tecnologia/2013/04/22/actualidad/1366654572_098303.html

Moodyo Twitter account > http://twitter.com/moodyo

Check out more than 40 other startup stories from TechCrunch Disrupt NY 2013 here at nibletz.com

Memphis’ Bad Ass Startup Chick Brittany Fitzpatrick Pitches MentorMe

The day of reckoning is upon us and it appears that Bad Ass Startup Chick Brittany Fitzpatrick’s nerves have calmed a bit. After working tirelessly on a startup she originally pitched at the women’s 48 hour launch in Decemeber, Fitzpatrick is ready to show the world her answer to many of mentoring’s problems.

Community service and helping people have been what Brittany Fitzpatrick’s life’s work have been about. But what makes this Memphian even more amazing is that she left a position with one of the most prestigious, well known brands in the non-profit space, Ronald McDonald House Charities, to start something of her own, again in community service.

As the communications coordinator for Ronald McDonald House Charities of Memphis, Brittany took the passion and drive she’s had since high school and through college at Howard University and Memphis University, and combined it with the tools available in recent day to double the groups social media reach. Ronald McDonald House Charities of Memphis works with the most well known children’s research facility in the world, St. Jude Children’s Research Hospital.

Over the last six years, Brittany has been a mentor and helped other mentor’s in a variety of programs. Through her work with Ronald McDonald House Charities and other stops along the way, she found that mentorship was a great thing, but flawed in many ways.

When she first pitched the idea for her startup “Mentor Me” back in December at a women focused 48 Hour Launch, she revealed that most mentor orgranizations spend more money re-placing mentors and mentees than they do setting up original pairs. Brittanny quickly realized if someone could fix the initial matching proces than these programs could focus on their original goals and save a lot of money.

That’s where her startup Mentor Me comes in. Mentor Me is a mentor and mentee online matching service that uses a variety of information given from both parties and an algorithm to make more successful matches. While Brittany is hesitant about using the verbage “e-harmony for mentor”, at the core that’s what it is and that’s why it’s going to be so successful.

But the biggest factor in the success of Mentor Me is going to be a combination of the technology and the founder. Brittany is a dynamic young woman. Back in December, the prize for the 48 Hour Launch competition was a startup village booth at everywherelse.co. When Brittany came in second place she decided to crowdfund the people in the audience so that she too could have a booth for her startup. Within minutes her mission was successful.

After working for three months in the Seed Hatchery startup accelerator, Fitzpatrick unveiled MentorMe to the public at large Thursday in Memphis. Check out her pitch below:

Find out more about Mentor me here at getmentorme.com

2 Memphis Tech & Startup Ninjas Turn Farmer With BetterFed [SeedHatchery]

The story about how Scott Finney and his scientific outsourcing startup, IncreaseIf, pivoted to become BetterFed is a story that wouldn’t even fit here on the pages of nibletz. It’s actually a classic story of believing in the founder though and that’s what the team that vetted Seed Hatchery startups did. (disclosure I was on that team).

We knew that Scott Finney had a very well versed background in engineering. A graduate of Auburn University, and a regular attendee of the local Startup Meetup, Finney has had a slew of great ideas. IncreaseIf may not have been one of those, but his passion and technical expertise would drive him to his ultimate destiny which is BetterFed.

BetterFed is a startup that bridges farmers and local growers with people too busy to get to the farmers market but still want the freshness, benefits and healthy alternatives that come from real home grown food. To get from IncreaseIf to BetterFed, took a lot of pivoting, until Finney just blew everything up and solicited the help of Seed Hatchery alum Kenn Gibbs. Gibbs had taken his own edutainment startup, Knoco, through last year’s Seed Hatchery program.

At first Gibbs wasn’t sure if he would join Finney on the BetterFed journey. He was already knee deep in mentoring and offering technical advice to the other cohort teams. However without much poking and proding, Gibbs came around and now both young men are so into BetterFed that they created Twitter handles FarmerFinn and FarmerKenn. They’ve also been talking about opening up their own farm and becoming growersthemselves.

We got a chance to talk to Finney just before he went onstage here’s what he said:

What’s your startup, what do you do?

BetterFed connects customers to local food sources. We provide weekly food subscriptions that best fit your families eating habits.

Why did you apply to Seed Hatchery?

I was looking to get my MBA sometime soon. Speaking with some of the alum, I heard the benefits of Seed Hatchery outweighing a classroom experience.

What were you expecting?
I was expecting to be a technical co-founder for a team and ended up being a lone founder for the first month of the cohort.

Did you get what you were expecting?

Yes, I knew I was going to be forced out of my comfort zone, but didn’t know how much until now.

What was your big “A Ha Moment”?

The importance of taking action and realizing you can plan and assume all you want, but you won’t learn anything until you take action.

What are two big things you learned during the Accelerator Process?

Get a product out to your customers as soon as you can, and tell everyone about what you’re working on because you never know who can make an introduction to a valuable relationship.

What’s one thing you learned about yourself during the accelerator process?

The program required me to use skill sets I did not believe I had. In the past I would have let others handle sales and marketing, but I’m completely involved in those avenues.

What are you hoping for after Investor day?

We’re looking to continue our customer discovery to validate all that we’ve learned in the past couple weeks.

Tell us one of your mentors and what you learned from him or her?

Sarah Baker is a PR and communication expert and she’s helped us focus our message to our target audience.

And now check out their pitch video.

Find out more at BetterFed.co

We’ve got more Seed Hatchery startup stories for you here.

The Big Day Is Here For Memphis Startup ScrewPulp

Last week we were pleased to bring you the story of ScrewPulp’s launch. The new self publishing platform is helping authors and publishers with much needed traction and engagement through a different model.

Publishers/authors sign up for ScrewPulp which helps them market their books by giving away the first 25 copies in exchange for a social media mention, review or rating. From there, as books gain popularity they increase in price by $1.00 per level. This format gives authors/publishers, much needed exposure and the benefit of having ratings and reviews built in to their profile.

Publishers hold all the rights to their books. ScrewPulp takes a small percentage and leaves the author/publisher with no less than 75%. They only ask that submitted works stay on the site for 90 days.

Screw Pulp founder Richard Billings launched the startup at 48 Hour Launch in June of last year. From there he went on to take the top prize at Launch Memphis’ Global Entrepreneurship Week event, which included pitching in front of Federal Court Judge, John Fowlkes. The Seed Hatchery accelerator was the next natural step for the team.

We’ve chronicled the life of ScrewPulp from that very first pitch in June, consequently the same 48 Hour Launch event that attracted Nibletz to Memphis, through demo day. Check out more Screwpulp coverage here and watch Billings’ pitch video here:

Check out more of our Seed Hatchery coverage here.