Musistic Debuts At Seed Hatchery Demo Day, Finally A GitHub For Musicians

musisticWhat do you get when you cross two musicians and two recording studio employees in Memphis one of the earliest cities in the world with a globally musical pulse? Musistic.

The Musistic team is made up of Justin Olita, Vince Rogers, Brian Wentzloff and Rachel Hurley (who joined them after leaving the soundstache team). The four of them together are pioneering a new collaborative music platform that allows musicians to collaborate in a meaningful way, similar to how programmers collaborate on GitHub.

Users can find others to collaborate on a song or album together via the Musistic platform. From there each musician can post their parts and tracks for the others to “pull down” and record on top of. The best part is that the Musistic platform is DAW friendly across many types of popular software.

Gone are the days when musicians need to upload enormous email attachments or figure out which drop box, box.net or other cloud account has enough space for their project.

Using Musistic they can easily find the parts they need, re-record, edit and get them back up for the collaborators to continue working on. This isa welcomed tool in the music community and it’s made from a team that is rich in their musical background.

To date they’ve secured a creative capital investment from Loaded For Bear equal to $100,000 per year for five years. They are also working on strategic partnerships with the Memphis Music Foundation and the Folk Alliance International.  It also helps that Hurley, who leads marketing and business development, has deep relationships with hundreds of Memphis musicians.

To get a better idea of what Musistic is and where it’s going, check out the pitch video below.


You can find out more at musistic.com

We’ve got more Seed Hatchery coverage here.

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Star & Micey’s Nick Redmond Pitches Soundstache At Seed Hatchery Investor Day

nicksoundstacheMemphians, and for that matter a lot of folks in Tennessee are familiar with the name Nick Redmond. Nick is the frontman for the very popular indie band, Star & Micey. It was through touring, singing, performing and engaging with fans that Redmond had this great idea for a startup and Soundstache was born.

Through fellow Memphian Rachel Hurley who is knee deep in the Memphis music scene through working with the Poplar Lounge and other Memphis music spots, and through being active in the Memphis startup community, Redmond got the opportunity to apply for Seed Hatchery.

Hurley says that it was actually at famous movie director and local Memphian, Craig Brewer’s birthday party where Redmond pitched the idea for an interactive app that worked both online and off line and connected fans to musicians. Soundstache is a geo-caching app/game that allows fans to search for “staches” that bands put out for them to find. They could be in plain sight or maybe tucked under a tree, in a set of stairs or attached to a sign post.

Bands plant staches for fans to find and the app directs them to it.

Never afraid a challenge, just days into the Seed Hatchery program Redmond decided to try SoundStache out at one of the biggest playgrounds in the music world, SXSW and there it was met a ton of positivity. Fans loved the exclusive nature of the prizes they were winning.  Speaking of which, bands can give away whatever they want, a used drum stick, concert tickets, cd’s, demos whatever.

Most people know that indie music fans, real indie music fans not fake ass hipsters, go all in on their favorite bands and support them anyway they can. Soundstache gets them off the couch and out from behind the macbook, onto the street looking for “staches”.

In between his hard touring schedule Redmond just went through the Seed Hatchery accelerator program. Here’s their investor day pitch video.


Sign up for soundstache at signup.soundstache.net

Here are more SeedHatchery stories at nibletz.com The Voice Of Startups Everywhere Else.

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Indiana Couple Pitches Their Startup, Boosterville, At Seed Hatchery Demo Day

boostervilleAttracting great talent to an accelerator that doesn’t have the name Techstars or YCombinator in it can be a difficult task. Attracting great talent that’s already had success in the startup space can be even more daunting. That’s what happened in the case of Indiana startup Boosterville.

I actually met Pam Cooper the CEO and co-founder of Boosterville, while it was still called Sodbuster, on Brad Feld’s Hacker News alternative site, the startup hub. Pam and I quickly became friends. It was then I learned that she was a little more “seasoned” than other founders, having started a very successful small business in Indiana. Her quick wit and thought provoking questions made it easy to interact with her on an online platform.

Pam decided that despite a failed attempt at Indianapolis startup conference “Powder Keg” her and her co-founder/CTO husband, Tom Cooper, would make the trek to Memphis for everywhereelse.co The Startup Conference. At the same time we were accepting applications for Seed Hatchery and I quickly introduced her to the organizations leader, Eric Mathews, and they got in.

We learned through the vetting process that Tom was actually the founding CTO of question and answer site Cha-Cha. He also has a long resume of engineering work at several successful startups and companies. The Cooper’s have done well. They’ve got kids in college, a rather large home in Indiana, oh and Tom has his own plane as well. So why come all the way to Memphis for an accelerator?Great question, the answer: For the accelerator.

From day one both Pam and Tom dove head first into the curriculum, learning, sharing and development that is offered through the Seed Hatchery program.  They took criticism like the best of them, often times from leaders and mentors that didn’t have even a fraction of the startup experience that Tom had. Both Cooper’s have said over and over again how much they’ve learned here in Memphis.

“I really didn’t know what to expect, so we went for it and Seed Hatchery was the best thing we’ve done for our company” Tom told us in an interview.

During the accelerator the coopers went through a name change, a huge pivot and even worked hand in hand with MBA students for discovery, and to help refine their product.

Boosterville combines digital wallet with loyalty and rewards and all for the benefit of schools and non profits. Using Dwolla, another midwest startup, as their mobile wallet conduit, users sign up for a school they want to donate to. From there they can see a list of merchants in their community that use the Boosterville platform. When they make a purchase at one of the establishments in the program, they check out using their phone, the merchant gets paid, the school gets a donation and Boosterville takes a small cut.

“Putting children who are now grown, through school I’ve seen my share of wrapping paper and World’s Finest Chocolate Bars”, Pam loves to tell anyone who will listen. Of course we all agree.

The company is a great mesh of Pam’s community minded nature and business savvy, with Tom’s over three decades of programming experience.

What’s next for Boosterville, well while Tom has an open invitation to return full time to his engineering job in Indiana, they are going to continue to raise money and bring Boosterville to live.

Check out their investor day pitch video below:


 

Find out more about Boosterville here at boosterville.com

We’ve got more Seed Hatchery coverage here. 

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Milan Startup Styloola Helps People Share Their Passion About Fashion

Styloola,Milan startup,TechCrunch DisruptImagine you’re a fashionista or a somewhat high profile fashion blogger and you have say 100,000 twitter followers and a very popular blog. Well how would that boutique store you just walked into know you’re there? That’s just one of the problems the founders of Milan based startup Styloola hope to fix.

Their social platform allows fashionistas and those who just love good fashion, to sync up over the things they love.

It’s like Pinterest for fashion, on crack with a purpose. You can upload your favorite fashions, pin fashions from others and even curate your own collection. Styloola can then share your collections with designers and boutiques to make owning your favorite fashions a reality.

Styloola also has a checkin twist that allows users to check in to their favorite fashions and stores.

There one of a handful of startups that we saw at TechCrunch Disrupt NY 2013 that actually understand how to effectively bridge online and offline commerce. 3 Other Things also has a great social approach to drive traffic to brick and mortar stores.

The company received an angel round of funding last fall and officially launched the next phase of Styloola at TechCrunch Disrupt two weeks ago. Check out our video interview below and for more info visit Styloola.com

Over 50 more startup stories from TechCrunch Disrupt NY 2013 can be found here at nibletz.com

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What Is Everywhereelse.co The Startup Conference, EE2014

everywhereelse.co, Startup Conference, Memphis TnFor the inaugural everywhereelse.co The Startup Conference,  over 2000 entrepreneurs, founders, investors and media registered for the first ever conference dedicated to startups outside Silicon Valley “everywhere else”. Although there was a huge winter storm event over the northeast part of the country over 1280 attendees filled the halls of the Memphis Cook Convention Center to enjoy three days of networking, keynotes, panels, fireside chats and some unbelievable night life.

Speakers at the Inaugural everywhereelse.co The Startup Conference included Bill Harris, the first “parental supervision” CEO of Paypal, Scott Case, founding CTO of Priceline.com and the CEO of Startup America, Mo Bridges, Danny Boice of 500 startups backed Speek.com, Gabe Lozano, Sarah Ware, Brant Cooper and Patrick Vlaskovits, and countless others.

All attendees at everywhereelse.co The Startup Conference received a free ticket to the Memphis Grizzlies vs Minnesota Timberwolves

All attendees at everywhereelse.co The Startup Conference received a free ticket to the Memphis Grizzlies vs Minnesota Timberwolves

Panels included topics like “raising money everywhere else”, “kick ass female founders from everywhere else”, a workshop with Cooper and Vlaskovits, Branding with the Brandery and so much more. All of the programming was geared towards early stage to series A startups that face the common problems of not growing up in Silicon Valley, and to some degree New York. These startups have a  different subset of obstacles and we navigate them together.

The overall goal of Everywhereelse.co The Startup Conference and Nibletz, the voice of startups everywhere else, is to help startups stay home and grow their own communities.

EE2014, everywhereelse.co The Startup Conference 2014, is already generating a lot of buzz. Over 200 folks have purchased tickets and startup booths. To that end, with “everywhere else” in mind we make it very easy for bootstrapping startups to afford to attend the three day event. Tickets are currently on sale for $59 (last years price) but will increase by the end of the month.

hundreds of attendees poured into the clubs on Beale Street for the "Grasshopper Bar Hop" after the Grizzlies game.

hundreds of attendees poured into the clubs on Beale Street for the “Grasshopper Bar Hop” after the Grizzlies game.

Startups can exhibit in our Startup Village which includes the booth, table, chairs, and pitching on the main stage. It also includes a total of three attendee tickets so your team can attend. The early bird discount is $395 and also goes away later this month. The best part is we are a startup ourselves and now that things change so the Startup Village booth is fully refundable less $75 up until December 31, 2013. The Startup Village booth is intended for early stage startups through Series A. Longer tail startups should consider a sponsorship.

EE2014 will be held February 17-19th 2014 in beautiful Memphis Tennessee, a beacon for entrepreneurship “everywhere else”. We are planning shoulder events for the 16th as well as the weekend leading up to the event that are out of this world. Also, developers can count on a hackathon this year.

For those traveling to Memphis (which is most of the attendees and startups) our hotel discount this year is $109 at the Marriott Downtown which is conveniently located across the street from the convention center with a foot bridge.

Also new this year, we’ve partnered with American Airlines for a great discount. If you’re flying into Memphis for Everywhereelse.co, book your travel as early as possible and use the promotion code  3824AA. Make sure you sign up for American Airline’s Busines ExtrAA program while you’re at it to let this trip count!.

eeThis year we’re pleased to announce that all attendees registered by June 30, 2013 will be able to access three summer webinars in our summer learning series absolutely free. We will have a branding webinar with archer>malmo, an accounting webinar with The Marston Group and a sneak preview of Legaleeze, one of the most popular panels at last years conference, with Baker Donelson.

Startups from everywhereelse came including SportsTradex from Florida

Startups from everywhereelse came including SportsTradex from Florida

You can register for a startup Village booth by using this buy it now button below which includes:

  • 3 conference passes for your team. Exhibitors will have the same access as paid attendees to everything found here
  • Tickets to all of our after conference events
  • pitch contests
  • 8×10 exhibit booth space
  • 6 foot table
  • Description in our professionally printed program
  • Description on the everywhereelse.co website (startups will be posted starting October 15)
  • Early access on to set up and late access to take down
  • Yes you can purchase extra tickets for team members beyond the initial three tickets. Those “exhibitor guest” tickets are only $50
  • Can we sell stuff at our booth YES
  • Can we demo our app at our booth YES
  • Just so we’re clear if your team is 3 people or less, you DO NOT need to buy additional attendee tickets.
  • We do ask that your booth is manned by at least one human being from your team during all exhibition hours but feel free to rotate that human and enjoy the rest of the event.

 


Startup Village Booth Discounted rate ($395)

If you’re looking to attend everywhereelse.co The Startup Conference 2014, here’s the discount button for that. Both discounts end later this month.

Attendee Ticket Discounted Rate ($59)




London Startup 3dindustri.es Wants To Be The Search Engine For 3D

3di,3dindusti.es,London startup,3d printing,TechCrunch DisruptThe 3d printing revolution is off to an amazing start. Within a year, 3d printers for the home have come down to an affordable level. Two years ago at TechCrunch Disrupt NY we saw the first 3d printer, MakerBot. This year at the same event there were several startups in the 3d space including, Cincinnati based 3DLT, a 99 designs for 3D templates, and 3dindustri.es.

3dindustri.es is hoping to become the go to search engine for 3d printing. They are very unique in that they don’t use search terns, keywords or typical algorithms. 3dindustri.es is all about geometry and shapes.  3dindustri.es, or 3DI as they’re affectionately known, is based in London.

“What Google did for words and text on the web, we aim to do for shapes and 3D models,” said Dr. Seena Rejal, the founder and CEO of 3DI in an interview with Forbes. “We are ordering the 3D world.”

That’s a tall order to fill with the rapid growth of 3d printing. That’s why the company has already inked partnerships with companies that will prove to be influencers in the 3d printing industry, like 4DLT.

We also got a chance to talk with Rejal. Check out our interview video below:

There’s more where that came from check out over 40 startup stories from TechCrunch Disrupt NY 2013.

 

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The Pill Bottle Gets Reinvented By New York Startup AdhereTech

AdhereTech,NY Startup,Health startup,TechCrunch DisruptA New York startup called AdhereTech has created a sensor laden pill bottle.

The bottle looks just about the same as a regular pill bottle, with a little extra girth for both the sensor and a 3g radio chip.  When the 3g radio chip is coupled with the sensors in the pill bottle it can provide information on dosage timing, how many pills are in the bottle and if the bottle is being opened and closed at the correct times.

adhere2The ability to communicate this data to a care provider and also to a health management app can be game-changing to people dependent on taking lots of medication.

We talked with the team at AdhereTech about taking multiple prescriptions,and multiple bottles in the same home will not cause any kind of conflict.

We got to interview them at TechCrunch Disrupt NYC 2013. They are also going to participate in the AARP/Live Pitch 2013 Health Innovation Conference in Las Vegas.  Out of 100s of applications, AdhereTech was chosen as one of 10 to pitch their product on the main stage.

They aren’t the first health startup to add sensors to products patients use everyday. At CES 2013 earlier this year we met the team from Geckocap that has installed sensors on asthma inhalers which help track children’s albuterol treatments and gamifies the use of the inhaler for young patients to insure they take their inhaler medication.

Check out the video below and for more information visit adheretech.com.

Have you seen these startup stories from TechCrunch Disrupt NY 2013?

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Indian Startup 3 Other Things Is Bridging The Gap Between Online and Offline Retail

3Otherthings,Dubai startup,startups,TechCrunch Disrupt

UPDATE: 10:23am 5/14/2013

At TechCrunch Disrupt NY 2013 two weeks ago we got to spend some time with Minoj Shinde one of the three co-founders of 3 Other Things. Their Mumbai based startup is tackling the bridge between off-line and online shopping experiences, a nut many startups here and overseas are hoping to crack.

The divide between online and offline retail is much larger than we, as consumers in the United States, are led to believe. For instance, in India, where 3 Other Things is based, the divide is 97% off-line retail. In the U.S. it’s actually a whopping 80% offline retail. For retailers to be extremely effective, to drive more traffic to their brick and mortar sites, and their websites, they need to consider both customer subsets. Something that Shinde has been observing over the last 14 years.

By combining the powers of a social network, with a “wish list” feature and customer profile, retailers in the lifestyle, clothing and home decor categories will have one resource to work from that provides a robust snapshot of their customer base. Not only that but 3 Other Things will provide retailers with true customer data with the things that the customer wants and not just algorithmic fluff.

Shinde says that 3 Other Things really comes in handy in non urban centralized areas. For example, some of the stores his family likes to shop at are nearly an hour away from their home. Naturally, investing the time and money into traveling to the store just to find they are out of what they are looking for is a big turn off.

3 Other Things allows users to create a wish list of the products that they actually like. The user can than let the individual retailers know an approximate time of when they will be in their store and the store can come back and say whether or not they have that inventory. Unlike other systems in a similar space, a store clerk using 3 Other Things will physically find or locate an item to insure it’s correct, providing for another level of customer service, that’s often recognized by repeat business.

The social network portion of 3 other things allows likeminded users to share ideas and tips. For instance I like t-shirts with cool designs on them, while Shinde prefers more business casual dressier shirts. I can tell Shinde, using 3 other things, that I saw the perfect shirt for him at a specific retailer and then he can add that shirt to his wish list. The retailer can then market to both of us more effectively.

In the video below with Shinde, we talk a bit about Mumbai’s up and coming startup scene. Watch the video and check out the next disruption in off-line/online retail.

Now check out these other 35 startup stories from TechCrunch Disrupt NY 2013.

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Your Time Is Valuable, NY Startup GetAppRewards Rewards You For Using Apps & Playing Games

GetAppRewards,NY Starutp,startup,TechCrunch DisruptSo this concept isn’t entirely new. This New York startup, GetAppRewards, wants to reward users for engaging with apps and games that are in their app network.

The more time you spend using the apps in the GetAppRewards network, or playing their games, you’ll earn points. Points can be redeemed for things like other games, electronics, clothing, gift cards and more. The hope is that by rewarding users, they will be more loyal to the apps that are in GetAppRewards network.

In it’s simplest for, GetAppRewards is a mobile advertising platform for app developers to get both more users and downloads as well as improve the time that a user engages with their app.

EEATTENDDEAL1“GetAppRewards offers instant rewards to users for spending more time in your app, and viewing in-app advertisements. When we reward users like this, they will reward you with their time, attention and purchases. This is a simple and effective formula that helps you monetize your app to the fullest extent.” the company says on their Facebook page.

They also hope to improve in app purchases:  “With us showering rewards on the users for launching your app, watching video ads and tapping any ads, it’s hard not to make in-app purchases.” they said.

There are other products out there like Junowallet for instance, that reward users for downloading apps. GetAppRewards secret sauce isn’t in just the downloads but also in the engagement and time spent.

Check out our interview below and for more info you can find them on Facebook here.

Have you seen these startup stories from TechCrunch Disrupt?

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The Anatomy Of A Winning Pitch Deck

Pitch Decks,Investors,startups

(image: onstartups.com)

It’s accelerator graduation season for Spring 2013 accelerator classes. That means it’s a good time to talk about pitch decks. Our good friends at investorpitches.com have put together “The Anatomy Of A Winning Pitch Deck” in a great, easy to follow infographic.

There seems to be a lot of different ways to build a pitch deck. We’ve seen over 25 accelerator demo days in the last year and for the most part each accelerator has a different way of teaching startup teams how to build the pitch deck. For the most part, what you’ll notice is that all of the startup teams at each accelerator follow the same model, but each accelerators model is different.

investorpitches.com has assembled their best practices for building pitch decks that work for investors. Of course they warn “include all the pieces you need, and none that you don’t”.

The biggest part of the pitch deck is to make sure you combine story telling and selling to connect the mind and the heart. No one wants to see any founder stand up on stage and just read a bunch of slides. Most people in the audience are capable of reading the slides themselves. What the person pitching needs to do is narrate the slides and we’ve them together.

In working with some of the teams in the Seed Hatchery accelerator this week, it brought me to one of my biggest tips when helping people prepare for the actual investor day pitch. “The confidence monitor can help you or kill you”. The confidence monitor is a great thing for getting your place in your pitch and reminding you what’s on the screen. But you can very quickly turn that into just reading the monitor and forget the story telling.

Chances are you wrote your pitch out, printed it out, practiced it with the print out, and then for the last week or two you’ve been practicing without the printout. Nothing changes on stage. Don’t let the confidence monitor kill your confidence.

The other big thing to remember in all of this is that investors aren’t there to evaluate your ability to put together a Keynote or Power Point presentation. They are there to evaluate your startup, it’s traction, it’s success and it’s potential. Above all, don’t forget to build a product.

Check out the infographic below for what should go into your pitch deck.

Anatomy-2

 

Our friends at Populr have assembled some of the best pitch decks in the world. 

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Create Your Own Flower Arrangement With Your iPhone Using NY Startup Fl3ur

Fl3ur,NY Starutp,startup,startup interview,TechCrunch DisruptH.Bloom is probably the most well known flower delivery app. They allow you to order flowers from your smartphone and have them delivered to that special someone for whatever occasion arises.

New York startup Fl3ur takes ordering flowers to an entirely new level. Using their proprietary mobile technology a user creates the arrangement they want on their iPhone and then, working with traditional brick and mortar florists, the arrangement is created in real life and delivered.

The big difference between the two is the customization. H.Bloom lets you customize to a degree however with Fl3ur (as you can see in the video) you start with a completely blank canvas. You can arrange whatever you want the way you want. The app also keeps track of the budget for you so you don’t break the bank with a $500 arrangement, unless of course you want to.

sneakertacoFl3ur also allows you to send a screen shot of your arrangement via email, text or social media. You can also take a picture of yourself or the sender and place that virtual bouquet or arrangement in their hand to send as a virtual card. While they want you to use that virtual pic to show someone what’s coming in the real world, you don’t actually have to follow through with sending the order to a florist (but that’s the best part).

Fl3ur officially announced themselves to the world at TechCrunch Disrupt NY 2013 two weeks ago in New York City. Check out our video interview below and for more info visit fl3ur.com

Yes as a matter of fact we have over 35 more startup stories & interviews from TechCrunch Disrupt NY 2013 here.

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Say Your Message In The Sand With SandSign [interview]

SandSign,Startup,TechCrunch Disrupt,startup interviewWell we’ve never seen this idea before. While we were at TechCrunch Disrupt NY 2013 we met Anton Velikanov the CEO and co-founder of SandSign. This unique startup allows users to deliver a customized message in the sand.

In it’s simplest form, SandSign has a network of photographers across the globe. These photographers live in beach areas and are contracted through the website at sandsign.com.

A user goes to sandsign.com and can order a “sand sign” to say whatever they would like. Once the user pays for the order, the photographer is contracted to draw the message in the sand and then they take a photo of the name or message in the sand. They also offer candle signs, where messages are made from candles and signs with video.  The company can also have your message designed in a field and than shot from an airplane or helicopter.

So you see what I mean, I’ve never seen anything quite like this. It makes a lot of sense and messages can cost anywhere from $20-$150 and it’s a unique message, but is it something that can build scale?

Check out the video below and for more information visit sandsign.com

Here are 35 more startup stories from TechCrunch Disrupt NY 2013.

Thanks To Israeli Startup Webydo, Great Designers Don’t Need To Know Code

Webydo,Israeli startup,TechCrunch Disrupt,Startup InterviewSome of the best graphic designers in the world don’t know a lick about HTML, CSS, Javascript or anything else involved in web development. Unfortunately for many of those designers, their great work can be hacked up quickly when trying to fit the best designs into the limitations of the web.

Now, thanks to a startup based in both Israel and New Jersey, called Webydo, professional designers can create and manage cross platform websites without knowing one bit of code.

More than 38 million graphic designers currently working to create professional websites are enslaved to an old process that depends on handwritten code. This process is slow, expensive and cumbersome, marginalizing the designer’s role and preventing direct communication between designers and their clients. On the other hand, the DIY platforms offer only preformatted templates that are not suitable for professional web creation.

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Webydo solves this problem with a sophisticated DMS (Design Management System) that liberates designers from their dependency on handwritten code or limiting DIY templates. Using the company’s sophisticated online software, designers can bring any creative web design to life. With the click of a button, an advanced HTML website is published online including a friendly built-in CMS (Content Management System) for the website owner. No programming or technical knowledge is needed. With Webydo, DMS plus its CMS integrated system, designers can finally focus on the creative side of web design.

Behind the scenes, Webydo’s innovative code generator (US patent pending) automatically generates both a cross-platform HTML website updated to the latest industry standards and optimized for SEO, and a friendly built-in WYSIWYG CMS that enables the website owner to update the website content, independently.

Webydo is a community driven platform created for designers, by designers who know what they need from a SaaS product like this.

“In essence, Webydo is about unchaining millions of graphic designers from the rusty old ‘designer-programmer-client’ process of designing and managing websites,” said Shmulik Grizim, Webydo’s Co-Founder and CEO. “With Webydo’s powerful cloud platform designers can finally bring any web design to life, without writing code. Now, we want to share this technological innovation with the global design community.”

Webydo launched last week at TechCrunch Disrupt NY 2013 and we got a chance to spend some time with Grizim. Check out the video interview below and for more information visit webydo.com

Now check out over 30 more startup stories from TechCrunch Disrupt NY 2013

 

Miami Startup Geopon Prefers “Mobile Advertising” Over Coupons, Loyalty & Rewards

Geopon,Miami startup,TechCrunch DisruptWhile we were at TechCrunch Disrupt NY 2013, we got a chance to talk with Ido Meos, co-founder of Miami startup Geopon. As he explains it, Geopon is a mobile advertising platform, not to be confused with coupons, loyalty and rewards.

Obviously loyalty & rewards is the cramped up space this year, along with anything social, local and mobile. Meros says that Geopon, which offers mobile coupons, offers, and reward based digital punchcards, is actually a lot different. According to him, Geopon’s edge is that they are serving up menus for restaurants when they give away a restaurant coupon. When they have an offer or a loyalty deal with a movie theater, they also deliver the latest showings.

So Geopon is an all in one shop for merchants. They are able to create mobile advertising campaigns based on which engagement platform they, and the merchant feel, are the best to reach their customer base.

They also try and touch the users at least twice from every engagement. They want to give out a coupon to get a customer in the door and then help the merchant retain the customer through loyalty/reward based incentives.

Each of the individual spaces are pretty crowded, but providing a one stop destination for local businesses to try various programs could prove profitable for Geopon.

Check out our video below and for more information visit geopon.com

Check out over 30 more startup stories from TechCrunch Disrupt NY 2013.

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