Knoxville Startup Puts Celebrities, Sports Stars, Musicians In The iSpotlight

With all of the information available on the internet, and so many different ways to access it, getting what you really need and want when you really need and want it can be challenging. There are several news and social aggregators out there now. These web based platforms can find a broad range of information or a concentrated range of information by category. Now, a Knoxville startup wants to be the place you go to find everything available online about your favorite stars and athletes.

iSpotlight is a mobile app that’s like Hootsuite, Google Alerts, ESPN, and even Ticketmaster rolled into one. In one sharp, and appealing interface you can tell iSpotlight who your favorite musicians, celebrities, athletes and sports teams are, and it will in turn serve up everything it can find across the web and social. iSpotlight can even tell the user when a team’s next game is or a musicians next concert is, and then point you to the tickets.

The Eastern Tennessee startup has already completed a seed round and is looking forward to launching and then closing their Series A round to bring the ultimate in fandom apps to millions of users worldwide.

We got a chance to talk with Ryan Kelly, the CEO and co-founder of iSpotlight. Check out the interview below.

What is your startup called?

iSpotlight (www.ispotlight.com)

What does your company do?

We are developing a mobile app that consolidates all of the news, social media, event schedules, and merchandise/tickets/music for your favorite athletes, music artists, and entertainers, all in one convenient location.

Who are the founders, and what are their backgrounds

Ryan Kelly, CEO, has been a financial advisor with Morgan Stanley Wealth Management in Knoxville, TN. As founding member of the Venable Pruitt & Kelly Group, Ryan has contributed to the merging of 3 additional successful practices all into one of the largest high net worth wealth management teams in the region.

Patrick Kelly, COO, a graduate of the University of Tennessee’s MBA program, and recipient of 1st Place in the program’s Business Plan Presentations for a project including building a Wakeboard Cable Park in East Tennessee. Patrick is currently the Consumer Products Manager for HGTV.

Where are you based?

Based in Knoxville, TN

What’s the startup scene like where you are based?

East TN has an emerging startup atmosphere, with many Angel Groups and Startup Incubators promoting the ongoing growth and success of local entrepreneurs.

What problem do you solve?

With the vast amount of information available on so many different platforms, people spend a great deal of time searching the Internet for news and bouncing from social media app to social media app. Looking into the numbers, individuals are sought after in much higher rates than general news. So with the existence of general news aggregators, iSpotlight found an opportunity to give the users what they want, everything they search for regarding their favorite stars and celebrities, all in one convenient location.

Why now?

The marketplace has seen the recent emergence of general news aggregation, and has even begun to see the startup of some category-specific (sports-only, music-only, etc) social media aggregators. So while the last several years has been so instrumental in bringing so many forms of communication to the user, now is the opportunity to consolidate them together. And since news publications and social media like Facebook and Twitter already have such a loyal audience, why compete with them? Rather, bring them all around the table together.

What are some of the milestones your startup has already reached?

We have completed our Seed Round of funding. Also, we have been using the Agile methodology during development, and have received Sprint 3 of 5, and expect to see Sprint 4 released on July 8th.

What are your next milestones?

Our next milestones include our Series A funding round for operational purposes, as well our milestone to complete development on July 29th, and hopefully a smooth and efficient beta testing period and Apple App Store approval, so that we can launch the app to the public very soon. Once this is successful, we plan to begin working on our development of iSpotlight for Android.

Where can people find out more? Any social media links you want to share?

People can follow our updates at www.ispotlight.com. They can also follow us on Twitter (@iSpotlightApp), “Like” us on Facebook (Facebook.com/iSpotlightApp), and connect with us on LinkedIn (LinkedIn.com/company/ispotlight)

Andrew Warner, Wil Schroter, Naithan Jones & Andy Sparks Added To Everywhere Else Cincinnati Line Up

When we announced our next national conference Everywhere Else Cincinnati this past Monday, we promised more big announcements all the way up until the event itself. (September 29-October 1st at the Duke Energy Convention Center in downtown Cincinnati, by the way.)

The time has come to announce 4 more great speakers coming to celebrate startups and entrepreneurship everywhere else.

Nait Jones the founder of AgLocal, Andrew Warner the founder at Mixergy, Andy Sparks co-founder of Mattermark, and Wil Schroter, serial entrepreneur and founder of popular crowdfunding startup, Fundable have all joined the amazing line up of speakers that will take to the main stage.

Naithan Jones, AgLocal:

Nait Jones comes from a family of chefs, and delicious fresh food has always been a part of his life. Living in the Kansas City area, Jones observed a problem connecting independent and family meat farms to wholesale and retail buyers. He created AgLocal in 2011 to deal with that problem head on.

Jones is no stranger to startups and entrepreneurship, he left his last full time job as the Director of the Ewing Marion Kauffman Foundation’s Aspiring Entrepreneurs FastTrac Program to start AgLocal. He obviously made the right decision as AgLocal was able to attract marquee venture capital firm Andreessen Horowitz to lead their $1 million round last summer.

Andrew Warner, Mixergy:

Andrew Warner is one of those life long entrepreneurs who has a brilliant sales mind. He and his brother Michael created their first company when they were in their 20’s. They called their company Bradford and Reed because they figured with a name like that, people would always take their calls. Warner explains in this post that a name like Bradford and Reed sounded like a law firm, which could mean trouble, or a VC firm, which could mean opportunity.

Bradford and Reed hit it big making online greeting cards, which resulted in nearly $40 million in annual sales.

After taking a break about 10 years ago, Warner was refreshed and wanted to take on mentoring and help entrepreneurs in an entirely new way. Mixergy was born. Chances are if you read Nibletz and plan on coming to Everywhere Else Cincinnati, you are well aware of Mixergy, a platform that allows you to learn from proven entrepreneurs through courses, interviews, and events.

In a Nibletz story in June Derek Capo the founder of Next Step China said this about Mixergy: “My investment in Mixergy’s premium membership has paid itself back 1 million times over. I have learned so much from the interviews, the classes, and the discussions. I’ve gained an MBA-type network without the $200K tag. Andrew Warner, the owner of Mixergy, is great at getting guests who can contribute tangible advice to other entrepreneurs, regardless of what industry they are in.”

Warner’s got a great story and his brain is exploding with entrepreneurial nuggets of wisdom from one of the biggest networks in the world.

Andy Sparks, MatterMark,

MatterMark is one of the best weapons in many VC arsenals to help sniff out the best startups. The company was founded by Refer.ly founder Danielle Morrill, her husband Kevin, and Andy Sparks who was brought into the Y-Combinator backed Refer.ly team when they acquired his 500 Startups backed, LaunchGram. Just four months later Refer.ly was shut down to create Mattermark.

With roots in Y-Combinator and 500 Startups, the rockstar team behind MatterMark is now backed by NEA and Andreessen Horowitz.

Sparks founded LaunchGram in Columbus before relocating it to Mountain View to go through 500 Startups.

Sparks has ties to 500 Startups and Y-Combinator, and he’s a facilitator for Startup Weekend. He’s also a huge believer in the fact that startups can come from anywhere.

Wil Schroter, Fundable and several other amazing startups.

Wil has literally been an entrepreneur since the age of 19. Now at the age of 36 he’s still never “worked for” anybody but himself in his entire adult life. His entrepreneurial journey started when he created Blue Diesel, an interactive marketing agency that eventually merged with inChord Communications where Schroter helped build the company to $700 million in annual billings.

At least 10 years before incubators were the “in thing,” Schroter created Virtucon Ventures, an incubator for startup companies that is still running today. Schroter’s other startups include Startups.co (2004), Gotcast.com (2006), Affordit.com (2008), Bizplan.com (2009), Unsubscribe.com (2010), and finally Fundable in 2011.

Fundable is a crowdfunding site that’s seen a lot of traction. Fundable offers both rewards and equity based campaigns, and often attracts out-of-the-box winners for funding on their site.

Schroter has been named the Young Entrepreneur Of The Year by the US Small Business Association, Ohio’s Business Person Of The Year, and named to Business First’s 40 under 40. Schroter was also recognized by Ernst & Young’s Entrepreneur Of The Year Program.

Jones, Warner, Schroter, and Sparks join this already great list of startup speakers from across the country who will be in Cincinnati September 29-October 1st for Everywhere Else Cincinnati:

Jake Stutzman, founder evlevate.co
Jonathon Perrelli, Managing Director, Fortify Ventures
Justin Gutwein, Filmmaker and Entrepreneur startupland.tv
Mark Hasebroock, Founder Dundee Venture Capital
Jason Healy, Founder, Blu
John Bracken, Founder e-vite and Speek
Dave Knox, CMO Rockfish, co-founder, Brandery
Patrick Woods, Managing Director a>m ventures
Sarah Ware, Founder Markerly
John T. Meyer, Founder lemon.ly
Raghu Betina, Managing Patner, The Starter League
Ryan O’Connell, VP Influence & Company
Blake Miller, Managing Director, Think Big Accelerator
Michael Bergman, Founder Repp.

Attendee tickets are available at the early bird discount rate of just $99. Startup Village booths, are available at the early bird discount rate of just $495 (only 18 remaining).

Online Ticketing for Everywhere Else Cincinnati – “Start Where U Are” powered by Eventbrite

StartupLand Sneak Preview And Panel At Everywhere Else Cincinnati September 30th

Justin Gutwein, the filmmaker and entrepreneur behind the documentary series StartupLand, will debut a limited edition special sneak preview to the attendees, startups, investors, and entrepreneurs at Everywhere Else Cincinnati.

The documentary series was filmed during the spring session of The Fort accelerator housed at Washington DC’s 1776. StartupLand takes a no-holds-barred look at the entire accelerator experience and then talks to the startup founders upon completion of the accelerator, shining a light on the ins and outs of the Fortify Ventures-backed startup accelerator.

The five teams that are chronicled in the series are:

LegCyte (DC) leverages technology to make legislation easier to understand. http://www.LegCyte.com

RidePost (DC) is an online marketplace connecting drivers and riders for safe & social ridesharing. http://www.RidePost.com

SnobSwap (DC and San Francisco) is an evolved marketplace where fashion lovers can swap, sell, or buy coveted pre-loved designer clothing and accessories. http://www.snobswap.com

TrendPo (San Francisco) analyzes the political world daily using news, sentiment, and social metrics. http://www.trendpo.com

The Trip Tribe (DC) has cracked the code on how travelers can have the experience of a lifetime. http://www.thetriptribe.com

Jonathon Perrelli, the Managing Director of Fortify Ventures and co-founder of The Fort, will be on hand at Everywhere Else Cincinnati. He and Gutwein will answer questions about the documentary, the process, and the accelerator.

StartupLand just completed a Kickstarter campaign to help with the costs of post production. Gutwein was looking to raise $75,000 for the documentary series and surpassed that goal by over $10,000.

You can see Justin Gutwein, Jonathon Perrelli, and some of the featured startup founders in a panel at Everywhere Else Cincinnati. Gutwein will also show a special sneak preview of StartupLand during the conference. They hope to completely wrap up production later in the fall or in the early winter of 2013.

Get your ticket or startup village booth by clicking the banner below. For more information on StartupLand visit startupland.tv

Canadian Startup: YourExtraLife Is The Game Of Real Life

Imagine if you lived in a game. No, not virtual reality or something you could play on Google Glass, but if you had a game to complement your real life? That’s what Canadian entrepreneur Philip Barclay is doing with his latest startup, appropriately called “YourExtraLife.

“YourExtraLife is a game for real life. It’s all about venturing out of your comfort zone and trying new things, inspiring your friends, and discovering inventive people. You complete creative real-life challenges by taking pictures, and you unlock harder and harder ones as the community validates your photos,” Barclay told Nibletz.

YourExtraLife essentially takes a mobile online game and brings it offline, which seems to be a popular trend with startups these days.

We got a chance to talk with Barclay about YourExtraLife. Check out our interview below.

What is your startup called?

YourExtraLife

What does your company do?

YourExtraLife is a game for real life. It’s all about venturing out of your comfort zone and trying new things, inspiring your friends and discovering inventive people. You complete creative real-life challenges by taking pictures, and you unlock harder and harder ones as the community validates your photos. We already released a total of 125 challenges for 5 different themes: romance, culture, nightlife, altruism and gourmet.

Who are the founders, and what are their backgrounds

Philip Barclay – CEO – Studied Advertising, had a blog with 200k+ readers. Takes care of the growth and marketing strategies.

Gheorghita Catalin Bordianu – CTO – M.Sc. in Computer science from McGill. 4 years of experience in startups, used to be the Platform Director at Silentale. Takes care of our platform.

Samuel Dion-Girardeau – CCO -Currently doing his M.Sc. in Linguistics. Takes care of the content creation (he is behind all these awesome challenges!)

Samuel Chenard – CFO / Designer – Studied accountancy (yes!) – Takes care of the design and the video production.

Where are you based?

We’re in Quebec City right now.

What problem do you solve?

The routine and the passivity. We realized a lot of people needed more incentives to try new things and get out of their comfort zone.

Why now?

It was the perfect moment: mobile phones are powerful (and intelligent), millennials get bored easily and they are looking to be mind blown, brands are looking for new ways to reach/connect with people on their phone, social medias made a lot of people passive.

What are some of the milestones your startup has already reached?

-We raised seed money.

-We launched a kickass product.

-We made it to the front page of the App Store in several countries, including Canada, U.S.A., UK, etc.

-We reached 10k users in under a week.

-We have a major partnership with one of the biggest music festival in the world: Le Festival d’été de Québec.

-Some major blogs (The Next Web, TechVibes) covered our story.

What are your next milestones?

-Raise Series A

-Hire

-Partner with more major brands

-Release 5 more challenge trees

Where can people find out more? Any social media links you want to share?

https://yourextralife.com

This Boston startup gamified the asthma inhaler for kids.

We Talk With Chicago Startup SimpleRelevance About Simple, Personal Email

Chicago startup SimpleRelevance has been on the startup radar for quite some time. Back in May the company, founded by Chicago serial entrepreneur and founding team member of iContact Erik Severinhaus, raised $1 million dollars. While there are several companies out there vying for the position as your mass emailer, SimpleRelevance has found a way to make mass emails personal.

Just the other day I received an email pitch from someone that was obviously sent out using a mass emailer without much preparation and about zero relevance. With SimpleRelevance you don’t need to worry about that.

“Using data intelligence, we combine your customers’ demographic, social, and previous purchase data with our data intelligence to create emails that are individually personalized down to the subject line, product recommendations shown, and time of day the email is sent,” Laura Boring, the companies Head of Marketing and Program Management told us.

According to the company, this degree of customization can increase conversion by 51%, while increasing click through’s by as much as 29%. This can lead to an increase in revenue for companies using SimpleRelevance of as much as 400%, reported VentureBeat.

SimpleRelevance is one of many awesome startups currently housed at 1871, the startup and technology epicenter in Chicago. We talked with Boring about that and more. Check out our interview below.

What is your startup, what does it do?

SimpleRelevance make it easy for companies to personalize, target, and automate their email marketing using data intelligence. We combine your customers demographic, social, and previous purchase data with our data intelligence to create emails that are individually personalized down to the subject line, product recommendations shown, and time of day the email is sent.

Who are the founders and what are their backgrounds

Erik Severinghaus is a Chicago based serial entrepreneur and business leader. He was a founding team member of iContact, a leading email service provider which was sold to Vocus in 2012. He later joined IBM, where he spent six years as a consultant in IBM’s IT Optimization Practice before founding SimpleRelevance.

Where are you based?

Chicago, IL – currently based at 1871, the tech-startup hub in the Merchandise Mart.

What is the startup culture like where you are based?

We couldn’t ask for a better working environment. At 1871, we are surrounded by some of the top startup talent in Chicago. So far, I haven’t seen any direct competitors here at 1871. Everyone is willing to help each other out.

What problem does your startup solve?

Companies now have access to massive amounts of customer data from various sources,

However, few companies know how to combine this data and make it actionable, especially from an email marketing perspective. Email marketing is one of the easiest and cost effective forms of marketing; however it is still significantly behind from a technology perspective. Our goal is to not only give companies the ability to upgrade to customer focused, data driven marketing, but to make it completely seamless on their end. Firms of all sizes using SimpleRelevance now have access to sophisticated technology that was once only available to firms with million dollar data analytics budgets.

What is one challenge that you’ve overcome in the startup process?

One key challenge for SimpleRelevance’s startup process was finding a viable product-market fit. We found ourselves with a fantastic piece of technology that basically created an intelligent inbox, highlighting of-interest emails. We weren’t getting sufficient traction operating as a B2C company and found that our tech would be much more relevant as a SaaS for B2C companies – we made a huge pivot from a B2C to a B2B company.

What are some of the milestones your startup has achieved?

To date, we are personalizing emails for over 25 million email addresses. Since January, we’ve seen double digit month over month growth in both our small and midsize businesses as well as our enterprise solutions. We’ve set up partnerships with top Email Service Providers and E-commerce platforms. Our recent round of funding and acceptance into TechStars has been great external validation of our concept, however, the biggest form of evidence for us is the internal validation – which is the significant increase in revenue we are creating for our clients.

What are your next milestones

Our next key milestone is to find a scalable customer acquisition model. We’ve found that batch-and-blast email marketing, or sending the same email at one time to a massive group of people, is still a very prevalent marketing strategy. It’s also completely archaic. To find a scalable customer acquisition model, we basically have to 1) educate the market about the benefits of sending an email with personalized product recommendations (think Amazon Recommendations) at the time the customer is most likely to be checking their inbox and 2) let B2C companies know it’s actually possible to have a one-on-one conversation with every customer on their email lists.

Who are your mentors and role models?

As part of the TechStars Chicago program, we have amazing access to brilliant mentors in the Chicago area. There has been a lot of momentum in the Chicago startup community and we are very excited to be in the middle of the action.

What are some of the advantages/disadvantages growing your startup outside of Silicon Valley.

One of the advantages of growing SimpleRelevance outside of Silicon Valley is that the Chicago startup community holds itself to standards equal to, if not greater than, those of Silicon Valley. After all, it is one of the hot new startup hubs of the Midwest. We’ve found this results in an environment that demands very defined and validated business models.

One of the disadvantages is that Chicago is still some time away from having the support and rapport of Silicon Valley. Being a Chicago startup is cool, but it’s not yet Silicon Valley cool. Undoubtedly, this is changing as companies like Groupon and SurePayroll call Chicago home.

What’s next for your SimpleRelevance?

Next on our agenda is to end the era of batch-and-blast email marketing. We will not rest until every company is sending personalized and relevant email. You can look at it from this perspective; we want every company to send every single email with a personal mailman who will deliver only relevant mail at the most appropriate times.

Where can people find out more, and what is your Twitter username?

www.simplerelevance.com

twitter.com/simplerelevance (@simplerelevance)

facebook.com/simplerelevance

Check out more startup stories from 1871 here at nibletz.com.

Entrepreneur Moves From Palo Alto To New Jersey To Launch Phroogal

“You can think of us as Google, Quora, and Yelp melded into one cohesive idea around money,” New Jersey startup Phroogal founder Jason Vitug says.

“Interesting,” we thought, so we wanted to find out more.

Most people want to know about money, where to invest it, how to invest it, what terms mean, who can you trust, who can’t you trust. All these are questions that many of us turn to Google for. However the results can be overbearing; millions of patches on investing show up no matter how you refine the search. If information on money and finances were indexed, aggregated, and peer reviewed, it would be a whole lot easier to take control of your money. That’s why Vitug built Phroogal.

Google provides great information on so many things, but mixed into those search engine results are advertisements and paid listings. With Google, the person or company with the best SEO wins. That doesn’t necessarily mean that they have the best financial information for you or your best interest at heart. When you’re looking to make decisions about your money and your finances, this is problematic at best.

Phroogal solves this problem by leveraging social networks to form a community and adding peer reviews and suggestions. If hundreds or thousands of real people are suggesting one financial service over another, there should be merit to that, right?

That’s what Phroogal is hoping.

Phroogal is going to connect common folks that want to know about money, with recommended industry experts that know about all things money. They’ll also have technology in the background that will help users find information they need based on the user’s lifestyle, milestones and goals.

The startup, which hasn’t even launched yet, already has over 3,000 people signed up and waiting for the platform to open its doors. While we are waiting, we got some time to talk with Vitug. Check out our interview below.

What is your startup called?

Phroogal

What does your company do?

Phroogal is crowd-sourced financial information enabling social collaboration to share knowledge, discover new tools and connect with money savvy peers and financial experts.We are building the central repository for all things money. You can think of us as Google, Quora and Yelp melded into one cohesive idea around money.

Why is Phroogal special?

There are so much information and tools out there that can help people get a better handle on money but there is one resource that allows people to discover them. It’s a simple idea that can have profound impact on helping people manage money.

Who are the founders, and what are their backgrounds

Jason Vitug, founder and CEO, worked in the financial services industry for 10 years most recently as VP of Business Development for a credit union based in Silicon Valley. Holds a BS in Finance and an MBA. Retired from “corporate America” to backpack around the world in 2012. I had an “aha” moment on what I wanted to do when I came back after backpacking through 20 countries in 12 months. I came back in 2013 to build Phroogal.

There is so much talk about failed startups because of a single founder. The challenges are stacked against me but my passion and work ethic has led to many small successes.

Where are you based?

Currently based in New Jersey. I lived in Palo Alto but moved to NJ to focus all my resources on Phroogal. I’ve been couchsurfing building Phroogal moving from one couch to another.

What problem do you solve?

We all thrive to learn more about money but money is a taboo subject we do not openly talk about. I’ve found that 7/10 people use search engines to find answers to their financial questions. It results in sifting through countless links, advertisements and confusing forums and vague blog posts.

Our platform will allow people to ask questions and get answers, search for topics, discover resources and connect with savvy peers.

Why now?

Advances in technology around money are outpacing adoption by those who can benefit from them. It’s the perfect time to introduce Phroogal to the masses as the place for all things money. Recently, I was discussing the benefits of budgeting and using Mint.com as an introductory tool to segue into other tools that are much more robust. The majority of people never heard of Mint.com.

What are some of the milestones your startup has already reached?

We launched in March 2013 with a landing page and received over 3000+ signups. Our blog postings have been featured in a few trade publications. We’ve been successful in obtaining an Alexa rank of 600k worldwide and 58k in the US in 4 months.

What are your next milestones?

Launch of our MVP in September. Achieve 5k signups before launch.

Where can people find out more? Any social media links you want to share?

People can visit www.Phroogal.com

This former Groupon employee moved his startup from Silicon Valley to Chicago!

Memphis Woman Led Startup MentorMe Headed West for A NewMe

Last year, just before Christmas we got a chance to help with the Upstart 48 Hour Launch event in Memphis, Tennessee. This event, like Startup Weekend events, was a weekend-long startup building hackathon with a twist. The twist? It was for women-led startup projects only.

We saw several great startups. Some are still going strong, and we even met our employee #1 at that event. Danielle Inez’ Pink Robin Avenue ended up winning the weekend competition and a free booth at Everywhereelse.co The Startup Conference. Another great startup we saw was Mentor.Me, or just MentorMe now.

While the startup, led by Memphis woman Brittany Fitzpatrick, didn’t win the competition, Fitzpatrick immediately turned on her entrepreneurial prowess and before the end of the evening she had crowdfunded, in person, her own booth for the conference. That showed what kind of passionate, hardworking entrepreneur Fitzpatrick really is.

MentorMe is a matching service for mentors and mentee’s, kind of like “match.com for mentors.” Fitzpatrick has a strong background in mentorship and quickly discovered that mentor/mentee mismatch was a huge problem nationwide.

Fitzpatrick ended up quitting her job at Ronald McDonald House Children’s Charities and going all in with her startup. She went through the spring session at the Memphis-based Seed Hatchery accelerator and continued to grind.

Last month Fitzpatrick participated in the NewMe Pop-Up accelerator in Memphis, where her startup MentorMe came in 3rd place. That win also got her a spot in the NewMe accelerator program in Silicon Valley, which starts next week.

NewMe is an invite-only 12-week accelerator for technology startups led by underrepresented minorities. Private investment firm CB Insights reported in 2010 that African Americans represented just 1 percent of Internet company founders nationally. Furthermore, although women represent more than 50% of the U.S. population, they represent only 35 percent of those launching their own ventures.

“As an African-American woman and a tech startup founder, I am always happy to align myself with efforts to change the ratio so that we can create a startup community that is more reflective of the diversity we see in the community-at-large,” Fitzpatrick said in a statement.

“From upstart 48 hour launch last winter, through Seed Hatchery I’ve had the privilege of seeing both Mentor.me and Brittany grow from idea to full fledged startup. Brittany quit her day job, dug in, and made this opportunity happen for her. We’ll miss her for the few months while she’s out west for the NewMe Accelerator, but we’re looking forward to her coming back home to Memphis and being another success story for the Memphis startup ecosystem,” Seed Hatchery Managing Director Eric Mathews told Nibletz.

Find out more about MentorMe here at getmentorme.com

Entrepreneurs Have Smart Ideas And Smart Phones

The best entrepreneurs usually aren’t organized. Sure, they may keep their paperwork in order and clean up after themselves, but inside, their wheels are cranking out a thousand ideas per minute.

Luckily, modern entrepreneurs have a number of tools to help them keep things running. The most indispensable accessory? Smartphones. These powerful devices keep entrepreneurs productive on the road, at home, and wherever else the job might take them.

Apple revolutionized the smartphone industry when it introduced iPhone in 2007, but Samsung, HTC and Blackberry have also emerged with impressive devices in 2013. Your smartphone is your closest companion. Choose wisely and you’ll keep your business on track

Apple iPhone

The iPhone is a design marvel, but the App Store is what peaks startup owners’ interests. Android and Windows also have app stores, but they don’t quite stack up. Apple owns a 73% market share in app industry, according to Forbes.com. Google is next at 27%. For entrepreneurs, that means Apple is still king of the apps, with such titles as Evernote, a cloud-based note-taking app, and Osito, a personal-assistant app. Apple’s iPhone isn’t the cheapest device ($200 with a two-year contract), and it usually doesn’t come with the cheapest service, but if you spent much of the day on your smartphone, iPhone offers the best overall experience.

Samsung Galaxy Note 2

Samsung made the year’s biggest mobile splash to date when it released the Galaxy S4, a massive device in size and ability. But entrepreneurs may prefer the Samsung Galaxy Note 2, an even larger device with a few extra business-friendly features. The Galaxy Note 2 comes with a stylus for note-taking, a common habit for entrepreneurs. Techradar.com lauded the Galaxy Note 2’s strong battery life, an especially important trait for on-the-go business owners. T-Mobile offers the Samsung Galaxy Note 2 for $130 down payment and $20 per month.

HTC One

Plain and simple, the HTC One is the best piece of hardware on the market today. With it’s aluminum body, frontal speakers and Ultrapixel camera, the HTC one took its place with iPhone and Samsung Galaxy on the top echelon of smartphones. Startup owners may wonder if the HTC One has the apps to back up great hardware, but HTC uses the Android operating system, which boasts the fastest-growing app store, Google Play. HTC appears to have business owners in mind, too. A may press released noted that the HTC One offers firm 256-bit encryption for strong security and Sense-enabled productivity opportunities.

“Customers want the freedom to choose the device they use on the job, and companies want to know that devices brought into the workplace are enterprise ready,” HTC executive director David Jaeger said in a press release. HTC appears to be on the rise, making the HTC One an appealing option for entrepreneurs.

Blackberry Z10

Experienced entrepreneurs probably have a soft spot for Blackberry. These devices reigned supreme in the business world before Apple changed the game. Unfortunately, Blackberry held on too long to the QWERTY keyboard, and now it’s playing catch up. The Z10 is Blackberry’s latest touch-screen flagship. The Z10 is particularly interesting for businesses who use Blackberry Enterprise Services and Blackberry Balance. All three can sync together, simplifying life for entrepreneurs.

Andrew White is a mobile app developer and freelance writer originally from the Pacific Northwest.

Starbucks Paying The Way For Mobile Payments

No one will ever own a computer in their home.

No one will ever put a phone in their car.

No one will ever need Microsoft Word on their phone.

No one will ever pay for things using their phone.

All of those statements have been proven wrong by technology. The last one–proven wrong both by technology and by America’s favorite coffee shop, Starbucks.

Through their mobile app and their easy to use pay-at-counter system, Starbucks is now reporting that 1 in 10 purchases is paid for by mobile app, the company’s Chief Digital Officer Adam Brotman reported during their earnings call on Friday. In addition to the growth of paying by mobile, loyalty cards were up 30% year over year, which is also tied into their mobile app.

This is great news for startups like Dwolla, Boosterville, Paytango and the countless others that are relying on people moving from physical wallet to digital wallet.

Starbucks is leading the way in terms of mobile payments at huge retail chains, but Paypal is actually breaking into the mainstream as well. Paypal account holders can now integrate their Paypal Mobile app with a phone pin (set up in app) and pay for their purchases at the checkout at places like Home Depot, Champs, Babies R Us, Dollar General and several other retail establishments.

Some entrepreneurs, like Boosterville CEO and co-founder Pam Cooper, are integrating mobile services a la Starbucks. With the Boosterville app, mobile wallet and loyalty & rewards are being integrated for fundraising.

While mobile payments are on the rise, startups like PayTango are taking it to another level with biometric wallets. Services like PayTango, which is currently beta testing in Pittsburgh and California, allow users to pay for things using their finger print. At CES earlier this year we met with a startup that is hoping to use retina scanning technology for payments as well.

Sometimes all it takes is one big name (Starbucks) to adopt a technology. Before too long, even grandma will think it’s normal to pay from her phone.

Startups In The Fastlane: NMotion Startup Cinnamon Social

The Cinnamon Social team, accelerating at the NMotion startup accelerator in Lincoln, Nebraska, has discovered that having a social media strategy isn’t enough. Beyond that, they’ve even found that just pure aggregation isn’t enough either. Companies need to find what people are having conversations about, and then have a way to engage those conversationalists.

Cinnamon Social is doing that with their product called Cinnamon Post, which is built on technology they call voice intelligence or VI.

Cinnamon Post and the VI technology are able to analyze and identify the content that creates conversations. It can then assist users by adding the company or brand’s voice into that social conversation, closing the gap from pure aggregation.

We got a chance to talk with Cinnamon Post co-founder Holly Petersen in our latest Startups In The Fastlane interview. In this series we talk with startups that are currently going through a startup accelerator, giving our readers and community a true feel for acceleration. Check out our interview below.

What is the name of your startup?

The name of our company is Cinnamon Social, and our product is called Cinnamon Post.

What problem are you solving:

Over the last several years we’ve discovered that it’s not enough to help businesses strategize their social media efforts. You can have a GREAT strategy and not know how to use it or what content to post each day. Companies of all sizes struggle with this. Cinnamon Post is a software designed to solve this problem. We not only zero in on a companies industry-specific content, but we also analyze the content that creates the conversations with their followers so that we can produce more of the content that matters and that generates relationships and loyalties. From there, the software takes an additional step in that we put a companies posts/tweets etc. into their brand/company voice. We like to call it, voice intelligence (VI). VI is an additional and important step that our algorithm incorporates into the intelligent content that’s produced for our customers.

Why now?

Content is king, right? Content is awesome, but that’s only if you’re posting the right content – the kind of content that generates discussion. This translates into followers, shares and so forth and ultimately visibility for businesses. Social media is all about relationships and only extremely soft sells are welcome in social media, so businesses need to take a calculated approach and maintain consistency and the integrity of their brand when they venture out into social media. Companies are starting to realize finally that social media isn’t going anywhere and if they want to continue to compete, they need to get on the social media train and take is seriously.

Who is your competition?

Tools are starting to emerge now for content. Adobe has an enterprise level content tool and an accompanying analytic suite and so does RallyVerse, but this really isn’t what Cinnamon Social is interested in doing. We really want to focus on quality content and how it’s delivered (VI), keeping it simple and straight forward to use. Companies like BuzzSpice, which is in beta right now and a company called Content Gems more closely match what we’re trying to do.

What’s your secret sauce?

Our secret spice, as we like to call it is our voice intelligence. Coupled with our precision content, our algorithm can weigh what’s important to customers and what they find attractive, in essence. Based on this, the content suggestions get more intelligent and when you further dial that down to delivery in their branded voice – you’ve got some seriously tasty content!

Where are you/were you based before NMotion?

We are and have been based in Lincoln, NE.

Why NMotion?

We’ve been marinating on this tool for a while, the timing and how best to deliver it. Businesses need this tool now and the NMotion program is providing the rigorous accountability and tools that our team needs to deliver our solution in the leanest, quickest and most flexible approach possible.

What’s one lesson you’ve learned since the NMotion session has started?

Keep moving! Every day matters, especially in the in the world of technology.

Where can people find out more?

You can visit our website at cinnamonsocial.com and our various social media feeds at facebook.com/cinnamonsocial and @cinnamonsocial.

Everywhere Else: The Startup Conference Comes To Cincinnati

It’s official. Everywhere Else Cincinnati is the startup conference helping you start where you are. The second event in our Everywhere Else series will take place September 29th – October 1st in Cincinnati, OH at the Duke Energy Convention Center.

This conference will unite the startup community everywhere else for 2 1/2 days of learning, inspiration, and connecting. Enjoy two full days of content from our amazing line up of nationally recognized speakers, three killer parties, a pitch competition between some of the hottest startups, and so much more. Things will get under way with a huge party September 29th in downtown Cincinnati.

Everywhere Else Cincinnati kicks off a huge month of innovation in Cincinnati. The Brandery Demo Day immediately follows the conference on October 2nd, and some of the best designers in the world will be in town for Cincinnati Design Week.

When you’re starting up outside Silicon Valley, you face huge challenges, and it can often feel like you’re all alone. But, all startups everywhere else struggle with the same obstacles.

It’s time for the “everywhere else” ecosystem to come together. Nibletz and the Everywhere Else conference series believe that when we collaborate, “everywhere else” is THE place to be.

Everywhere Else Cincinnati comes with a new theme, tag line, and mission: Start Where U Are. Through our conferences, events, and activities, we want to help entrepreneurs from around the globe start right where they are. There’s a startup renaissance happening right now, and events like the Everywhere Else conference series are here to highlight that.

Speakers for Everywhere Else Cincinnati include:

Jake Stutzman, Founder & Creative Director Elevate.co
Dave Knox, Cofounder of The Brandery & CMO at Rockfish
Jonathon Perrelli, Founding Partner Fortify Ventures
Dan Porter, Founder of OMGPOP
Jason Healey, Founder of Blu eCigs
Patrick Woods, Managing Director at a>m Ventures
Raghu Betina, Managing Partner at The Starter League
and more..

A full list of current speakers can be found here, and many more will be announced soon. And, we all know entrepreneurs work hard and play hard. Soon we will also announce the three huge parties where you can relax with 1000 of your closest new friends.

Everywhere Else events are geared towards startups everywhere else, which means we keep the ticket prices low enough that even bootstrapped startups can afford to attend and exhibit. Tickets will sell out fast, so don’t miss out. We have 200 early bird attendee tickets available for $99 and 30 Startup Village Booths discounted to just $495 (includes exhibit space, 3 tickets, and a huge pitch contest).

You can book your room for Everywhere Else Cincinnati at the beautifully remodeled downtown Cincinnati Hyatt for a discounted rate here.

Come join us as we learn, network, party, and build something huge–the everywhere else ecosytem.

Online Ticketing for Everywhere Else Cincinnati: Start Where U Are powered by Eventbrite

Get your tickets now and find more info at eecincinnati.com

Startups In The Fast Lane: Brandery Startup CoEd Supply A Subscription Box For College Students

Subscription boxes are nothing new. There are subscription boxes for shoes, women’s clothes, men’s clothes, gadgets, toys, and even dogs. Now two co-founders originally from Philadelphia find themselves in Cincinnati going through The Brandery with their startup Co-Ed Supply.

Marissa Hu and Andy Forston’s startup takes the subscription box model and solve a problem for parents and loved ones of college students, the care package. While some may think by subscription-izing the care package you’re taking the “care” out of it, we all know that college students are hard to shop for and sometimes it’s just not that cool to get hearts, candies, and box scores sent from mom and dad every week.

Of course the Co-Ed Supply box is also perfect for working and busy parents, and with parents staying on the job, working the same long hours later and later in life, Co-Ed Supply makes sense.

While Co-Ed supply will have a revenue stream with their subscription customers, their other customers–their bigger customers–are manufacturers and vendors of products that want to make it into the dorm rooms of college students. By partnering with Co-Ed Supply, these brands get exposure and engagement at a whole new level. One of the best parts for the brand is that it’s of course, opt-in.

Coed Supply is currently in beta and getting ready to launch soon. You can get signed up on their website now. Check out our full interview with Forston below.

What is the name of your startup?

Co-Ed Supply (http://www.coedsupply.com)

Where is your startup originally from?

Philadelphia, PA

Tell us about your current team?

Marissa Hu, CEO – has spent the last four years in business development and sales. Most recently, she was one of the early members of the business team driving partnership development for the Shanghai Disney Resort. She’s also a recovering investment banker from Goldman Sachs, a UC Berkeley alum who’s now halfway through her MBA at Wharton, and on the investment team at First Round Capital’s Dorm Room Fund.

Andy Fortson, CMO – has been a digital and social media marketer for consumer, entertainment, and technology companies for the past seven years. Most recently he led marketing at mobile couponing app SnipSnap, and previous clients have included Gilt Groupe, Red Bull, Paramount, Fox, Microsoft, and Sony.

What does your startup do?

Co-Ed Supply delivers a curated box of college essentials to students every month starting at $20. The contents of each box is a surprise but all contain healthy snacks, personal care items, and entertainment. For students and their parents, basically we’re offering a cheaper, healthier, and more entertaining alternative to traditional care package options.

On the flip side, we work with brands who are trying to market to college students. Right now they hand out samples on campus, and when that sample walks away they don’t know who the student was, if they enjoyed it, purchased more, or shared with their friends. With Co-Ed Supply these brands can measure these types of results because we deliver data back to them on how well their campaign did.

What are your goals for the accelerator program?

Our goal was literally to accelerate our progress headed into the new school year and to establish relationships with large consumer brands. The Brandery has been super helpful for us in reaching our goals so far.

What’s one thing you’ve learned in the accelerator?

It’s taken some time but we feel like we’ve really gotten to understand how to work with mentors. The most helpful part is how to ask the right questions so that we can identify issues we weren’t aware about and how to get answers to questions we didn’t even know we had in the first place.

What’s the hardest piece of advice you’ve had to stomach so far?

We haven’t gotten any hard-to-stomach advice necessarily, but we’ve received a lot contradictory advice. The hardest part is identifying the right path or to not waste too much time going down the wrong path.

What is your goal for the day after demo day?

Just to continue on building more relationships with brands, expanding our reach into more college campuses, and growing our subscriber base.

Why did you choose this accelerator?

We chose The Brandery because of its focus on building a strong brand and it’s relationships with a lot of consumer goods companies. These have been super valuable to building our business.

If you relocated for the accelerator are you staying in your new city?

What our presence in Cincinnati is after The Brandery is still to be decided. There are definitely a number of really good reasons to continue some sort of physical presence here.

What’s one thing you learned about an accelerator that you didn’t know when you applied?

We didn’t really expect all the companies to be as supportive of each other as everyone’s been. All the teams have very diverse backgrounds and have been super helpful for everybody with connections, technical help, and marketing knowledge.

Where can people find out more?

Broncos Turn To Local Denver Startup Wayin To Get More Socially Active

On Friday the Denver Broncos launched a new socially-charged website to help fans stay better engaged with their favorite team. The effort is starting now, during training camp, and will continue through the regular season.

Broncos fans can go to denverbroncos.com/social where they will find an aggregated home screen with all of the official Denver Bronco’s Twitter and Facebook feeds. The official @denverbroncos Twitter account, along with the Bronco’s TV Twitter account, Bronco’s cheerleaders, and several actual Broncos players have their latest Bronco-related tweets and status updates in one central location so that socially active fans can engage.

Right now, during training camp, the site is encouraging fans to look up and use the hashtag #broncoscamp. Using that tag fans can find the latest behind-the-scene goings-ons at Bronco’s training camp.

To pull off this next evolution of fan interaction, the Denver Broncos turned to local Denver startup Wayin, who has already had success creating social pages for the Atlanta Falcons and the St. Louis Rams.

Wayin is an official certified Twitter partner.

“When people want to talk about what is real and current, they do so on Twitter,” Wayin’s senior director of product Hunter Ansley said in a statement. “Enabling brands to display Twitter’s unparalleled in-the-moment content to further engage their followers is a goal we aim to accomplish with our Hubs.”

The Denver Post reports that in addition to The Atlanta Falcons, Wayin was also the social startup of choice for Cheverolet’s SXSW efforts last March in Austin, Texas.

The Denver startup has already raised in excess of $20 million dollars and is chaired by Sun Microsystems co-founder Scott McNealy.

Marc Freeman, the Denver Broncos Senior Vice President of Business Development told The Denver Post that team wanted to create “an engaging experience that gives fans minute-by-minute updates.” Our fans are extremely tuned into social media, making tools like Twitter more important than ever before,” Freeman said.

You can find out more about Wayin here at wayin.com

The St. Louis Rams also use St. Louis startup Bonfyre to engage with fans socially on site at home games.

Xoogler Spotlight: Seattle Startup Yabbly Wants To Help Prevent Buyer’s Remorse

We’ve all been there. We bought something from Amazon or in our local department store or Best Buy, just to find out later that we didn’t really like the item, or worse, it didn’t do what we needed it to do. If you’re like me, you even checked out three or four product reviews before buying. That makes the whole situation more annoying.

The problem with those product reviews is that they either aren’t addressing what we really need out of the item or they were planted by a PR firm or the manufacturer themselves.

Seattle startup Yabbly is looking to change that with their new community of people who are actually out there purchasing items. The site goes deeper than most but in a way that makes it more engaging.

The company was founded by a powerhouse team of founders who know good product. CEO and Co-Founder Tom Leung is a former product manger at Google. Ian Shafer, the engineering lead, actually comes from Amazon. So while Yabbly is going to be filled with user product reviews, the product itself is also going to be easy-to-use and easy-to-understand.

But Yabbly wasn’t created just because it sounded like a good startup. Megh Vakharia who works in the marketing department at Yabbly tells us that the founders created Yabbly because people often have many specific reasons they are looking for a product, and generalized reviews weren’t cutting it.

“For example, someone looking for vacuums specifically to clean up pet hair won’t find many reviews and vacuums that are recommended especially for their pet hair-cleaning abilities. With Yabbly, you can ask a question about how you need a vacuum for pet hair cleanup, and other Yabblers will give you recommendations based on their own experiences,” Vakharia told us in an interview.

You can read the rest of our interview with Yabbly below.

What is your startup called?

Our startup is called Yabbly.

What does your company do?

Yabbly is a platform for thoughtful conversation about product decisions. Members of our community can ask questions about product decisions they’re facing, including information about their specific situation, such as price range, use case, and whatever else is important to them. Our goal is to help people who are facing a product decision find their “product soulmate,” someone who has made a similar product decision in the past. Yabbly is here to help you kill buyer’s remorse by helping you find products you’ll love!

What’s unique about Yabbly is that we guarantee every great question will receive an answer within one day – no other Q&A site matches this.

What problem do you solve?

People relying on Amazon Reviews to help them find the best products face a problem – those reviews could be written by anyone, and the majority of reviews don’t help you figure out if the product will fit your needs. For example, someone looking for vacuums specifically to clean up pet hair won’t find many reviews and vacuums that are recommended especially for their pet hair-cleaning abilities. With Yabbly, you can ask a question about how you need a vacuum for pet hair cleanup, and other Yabblers will give you recommendations based on their own experiences. (this was in fact one of our best threads, with 18 responses)

Who are the founders, and what are their backgrounds?

The Yabbly team was founded by Tom Leung, CEO, Ian Shafer, engineering lead, and Steven Neuman, UX designer. The team is especially equipped to solve the problem because they helped create it – Tom is a former Google product manager, Ian is a former Amazon engineer, and Steven worked on shopping apps for Target and REI.Where are you based?

Yabbly is based in Pioneer Square, a neighborhood in Seattle, WA.What’s the startup scene like where you are based?

Seattle’s startup scene is awesome, and it’s a growing hub of entrepreneurial activity – especially with people trying to start the next Microsoft or Amazon. VC activity is also ramping up in the area and groups like TechStars Seattle offer entrepreneurs many opportunities to execute their ideas.

Why now?

Americans spend a trillion dollars on products every year, and this will only grow in the future as ecommerce shopping booms. But product reviews haven’t caught up with this – Amazon reviews suck, and Facebook isn’t focused enough to facilitate great conversation about which products to buy. Beyond that, more people are going mobile when making shopping decisions – Yabbly is positioned perfectly to capture this growing market and provide a platform for great discussion about which products to buy.

What are some of the milestones your startup has already reached?

-Almost 2,000 questions asked and over 10,000 responses

-On average, each question recieves around 5 responses
-Top 3 in SxSW Startup Accelerator in Social category

– $1.5 million in seed funding

-Rated #2 for “product reviews” on iTunes app store, #15 for “reviews”

What are your next milestones?

-Focus on growing our community with engaged users

-Update iPhone app to be iOS7 compatible

-Improve desktop web app experience

Where can people find out more? Any social media links you want to share?

Join the community to get help finding the best products for you!

www.yabbly.com

Check out these other Xoogler founded startups.