EE 2013: Get “in” with the InCrowd Capital

By Laura Fenton

There’s a funding gap, and Phillip Shmerling has the solution.

“Entrepreneurs all have one thing in common — they all need capital,” said
Shmerling, CEO of InCrowd Capital.

The gap between those who need money for startups and those who want to give to
startups is closing, thanks to the connections forged from the online crowdfunding
startup.

InCrowd makes it easier for startups to raise money from friends and family, as well as
angels. It simplifies the process and makes it easier
for founders to communicate with their investors with less anxiety.

So why choose InCrowd Capital for your startup funding needs? “Because great
businesses start here,” Shmerling said.

For more information about InCrowd Capital, visit http://www.incrowdcapital.com.

Launch Your City Graduates Out Of Memphis Incubator

The umbrella organization that oversees Launch Memphis, Wolf River Angels, Seed Hatchery, UpStart and Memphis Venture Mentors, Launch Your City, has graduated out of the Emerge Memphis accelerator. Launch Your City was situated in Emerge Memphis where they grew the Launch Pad co-working space and successfully put on the first two sessions of Seed Hatchery.

Launch Your City has hosted several 48 Hour Launch events in the Emerge facility, with it’s most recent event focusing on women entrepreneurship.

With all the positive growth and Launch Your City serving as the catalyst for entrepreneurial growth at Emerge, the incubator’s Board of Director’s, asked Launch Your City’s Co-President, Eric Matthews to serve as interim executive director over the last year.

That one year stint ends today and Mathews will transition back into his full time role as Co-President of Launch Your City along with Andre Fowlkes. While the organization had one of it’s best years to date, Mathews and Fowlkes weren’t able to work as closely as they had in years past, with Mathews at the helm of Emerge.

“Eric and I haven’t been able to work as closely together for a year” Fowlkes to nibletz.com Both Co-Presidents have a laundry list of things they want to tackle in 2013 to help enrich the entrepreneurial ecosystem. Mathews will vacate the Executive Director’s office at the end of the day today, roll up his sleeves and return to co-working in the launch pad.

There’s no time to rest in between job transitions. Fowlkes and Mathews, along with the Launch Your City team and community supporters, are launching the next class of Seed Hatchery later on this evening. In addition they will be helping out with everywherelse.co The Startup Conference through the weekend. As Winter turns to spring the Launch Your City team has a full plate at home and on the road. The organization is planning a working tour of Silicon Valley with some of the startups that have gone through their ecosystem. They are also planning a trip to Washington DC and New York while simultaneously planning events around Memphis In May, including Investor Day for Seed Hatchery.

“We felt like if we fumble the ball regarding the opportunities in front of us, it would not only be a detriment to us but to partners like EmergeMemphis. We’re an important client and feeder to Emerge, and we’re poised to grow our capacity 50 percent to 100 percent in the next year.” Mathews told Andy Meek of the Memphis Daily News

As for Emerge Memphis, Mathews, speaking to us from the Executive Directors office in front of a 14 foot back drop of Memphis Grizzlies ‘ All Star Zac Randolph, says that Emerge has filled to capacity, bringing on over 20 new high growth potential client companies to occupy the space that also includes mentorship opportunities, and other startup resources.

The Emerge Memphis Board has hired local aviation entrepreneur and former CEO of Pinnacle Airlines Phil Trenary, to consult while they find a permanent Executive Director.

As an incubator, by design Emerge Memphis is supposed to house startups and growing small businesses for a short time until they’re ready to graduate to the next phase. With that in mind, Mathews and Fowlkes will relocate Launch Your City into their own space.

“Really, this is a testament to incubation. It’s a good story for incubation and entrepreneurship,” Mathews said of the impending move to the Memphis Daily News. “This has been personal to me. I’ve dedicated a lot of time to it. And it’s been a spectacular year if you look at the past 12 months.”

Startups everywhereelse can see what Memphis is really made of, at everywhereelse.co The Startup Conference.

Evento Helps Online Ticket Sales Become More Social

Millions of people are turning to online channels to purchase tickets to sporting events, concerts, plays and other ticketed events. As this trend continues to grow, ticket promoters have been looking for ways t make the process more social.

Sure some ticket sites let you tweet, or update your Facebook startus to say you purchased a ticket or you’re attending an event. To make the experience more engaging and more social Israeli startup Evento has released a “socially smart’ consumer facing Facebook ticketing app. The team behind Evento claims that their platform has almost unlimited customizable promotion capabilities.

Co-founders Ophir Zardok and Harel Shemer are hoping to increase a ticket promoters bottom line by using the same customers that purchased tickets to socially share their events.

We got a chance to talk to the team behind Evento. Check out the interview about their startup and the Israeli startup community, below.

The Minimum Working Thing GUEST POST

WorkForPie, Lean Startup,MVP, Brad Montgomery,startup

WorkForPie co-founders Cliff McKinney & Brad Montgomery (left) (photo: nibletz llc)

By Brad Montgomery, co-founder WorkForPie

I’ve been pondering this post for a long time. Any student of startups is probably familiar with the phrase Minimum Viable Product. It’s really a simple idea, and I think it embodies an important philosophy for anyone starting a company. The idea is that your product (whatever it is; e.g. a service, a physical thing, or some software) should be as small as possible, but still be a working, viable product that customers will buy.

The concept is fairly easy to understand, and I don’t really think anyone misudnerstands the idea. However, the execution of that idea is incredibly difficult. Who knows why this is the case, but I’m going to postulate that the terminology is getting in the way.

Let’s get some definitions out of the way.

Minimum. The least or smallest amount possible.
Viable. Capable of working successfully.
Product. An article or substance that is created or refined for sale.

I don’t really think anyone has a problem with these terms individually, but put them together, and I think many people have wildly varying interpretations of their definitions. One reason, I think, is that people unknowingly emphasize the wrong words. Let’s break it down even further.

Minimum

This may be the most important word. Yet, I think it often gets the least amount of emphasis. Honestly, if I were to change the phrase (and I am!), I’d keep this word. It’s perfect. We want to do the smallest amount of work possible, but we need to strongly emphasize that.

This is hard to do. People like to make things more complex than they need to be.

Viable

Here’s where things start to get confusing. The problem is, that many entrepreneurs (especially first-timers–myself, included!) very rarely agree on what will work. It’s also very tempting to try to build a solution without fully understanding the problem.

I say it’s OK to not fully understand what you’re doing (that’s what startups are all about!), so it’s even more important to adjust your definiton of viable. And, you know what? It’s much smaller than you realize.

Product

This is where things really get confusing. When you say the word product, many people start thinking features! Seriously, go to a business guy, an engineer, or anyone that calls themselves an entrepreneur; sit down and brainstorm a new “product”. Start making a bulleted list of all the features that you’d like to see, and then tell me how many pages you have after an hour.

That’s the problem. People envision a product as a fully-featured, complete, does-it-all-with-bells-and-whistles… thing. As soon as you speak the word product, you’ve already started having feature-creep, and you’ve already forgotten that all-important adjective: minimum.

Build a Minimum Working Thing

I’ve complained long enough, so now I’m going to propose a solution. In the tech-startup world, I suggest that we ditch the phrase Minimum Viable Product, and adopt the phrase Minimum Working Thing.

Again, let’s break it down:

Minimum. Do the least amount of work possible. This is important! You know why, right? If you’re in a startup, you’re going to have to go back to the drawing board. You’re going to have to re-work some things. Build less up front in order to save yourself some time later on.
Working. Deploy something that works. Remember, you’re just as interested in failure as you are in success. Your first few iterations don’t have to launch your company into success. They have to teach you the direction in which you need to travel. If people can use it to do something, then it’s working. It doesn’t have to be successful.
Thing. Don’t build a product. Don’t build features. Just build a thing Yes, I’m being intentionally vague, because your thing may be very different from someone else’s thing. In fact, take that long list of features that you think your product needs, and circle the first item on the list. That’s your thing.

So there you have it. Ultimately, forget what you think you need to build. Instead, build something really small that works, and let your customers start using it. Then, pay close attention to what they do and how they use your minimum working thing. They’ll guide you the rest of the way.

About the author: Brad Montgomery is a developer and the co-founder of WorkForPie. Cliff McKinney, WorkForPie’s other cofounder penned these guest posts here and here.

WorkForPie is hosting a huge party at everywhereelse.co The Startup Conference

St. Louis Startup LockerDome Inks Deal With USA Today

Monday our friends at St. Louis based sports social networking startup announced a new partnership with one of the most recognized sports brands in the world. USA Today Sports is now partnering with LockerDome by adding their content within the USA Today network and also partnering to sell advertising on the site that’s growing at a tremendous rate. LockerDome is one of the hottest startups in St. Louis.

LockerDome has over 1450 networks of professional athletes, sports teams, brands and other sports properties. FL superstars Troy Polamalu, Larry Fitzgerald, Maurice Jones-Drew, Antonio Brown and Marshawn Lynch; MLB All-Star Felix Hernandez; baseball legends Pete Rose and Wade Boggs; and NBA stars Blake Griffin, Rudy Gay, David Lee and Stephen Curry, are just some of the professional sports players that have pages on LockerDome.

Since launch LockerDome, which is backed by Square co-founder Jim McKelvey and other major investors in the St. Louis community, has grown to over 8 million monthly unique visitors. They are currently growing at a rate of more than 100,000 uniques per day.

Under the partnership, effective immediately, USA TODAY Sports Digital Properties will begin selling advertising on LockerDome, and LockerDome’s traffic will now be included within the USA Today Sports Properties network. Additional 2013 strategic initiatives between the two properties are currently being planned.

“By delivering an innovative platform for publishers, LockerDome has quickly become the fastest growing sports website in the world,” said Gabe Lozano, co-founder and CEO, LockerDome. “USA TODAY Sports is a top-tier media brand that we’ve always had a great amount of respect for, and becoming an Official Partner of USA TODAY Sports is a fantastic marriage between two world-class companies that opens up a number of exciting growth opportunities across the board,”

“We’re excited to welcome LockerDome to the USA TODAY Sports family,” said Clay Walker, Vice President of Affiliate Relations for USA TODAY Sports Digital Properties. “LockerDome’s unique social media platform enables us to provide our advertisers with engaged, highly targeted audiences inside LockerDome’s vast—and growing– ecosystem.”

What sets LockerDome apart for publishers is its ability to reach a more engaged, targeted sports audience and increase their overall social media footprint. Since its initial launch, LockerDome has delivered 50% average growth across Facebook and Twitter for its properties in their first 4.5 months. One of its key differentiators is LockerDome’s cross-promotional flexibility, allowing its networks to grow their existing audiences with each other, a service Facebook and Twitter do not currently offer. While contests on other platforms traditionally average the industry standard of 2% – 3%, LockerDome boasts an average landing page conversion of 23%.

Sports enthusiasts join LockerDome to become a part of interest-specific sports communities where they can consume content and interact with like-minded fans around their favorite professional athletes, teams and sports. Milestones for LockerDome since its launch in January 2012 include surpassing one million uniques in June, two million in October, three million in November, four million in December and eight million in January. At its current growth rate, LockerDome is on pace to be a top-10 most visited sports site in the next 12 months.

LockerDome founder Gabe Lozano will appear on “Grinding For Cash” (raising money everywhere else panel) and giving his own talk at everywhereelse.co The Startup Conference

When You Say Jump Vert Says How High VIDEO INTERVIEW

One of the coolest startups we found at Eureka Park as part of CES 2013 last month was a startup called MayFonk Athletic and their app called Vert. It’s kind of a fitness app combining a piece of Bluetooth enabled hardware with a smart device app. However, Vert is specific to one thing, and that is jumping.

Vert uses a sensor that easily attaches to a person’s body (as seen in the video below), and is able to measure how high someone jumps. Whether they are jumping in basketball, doing jumping jacks, gymnastics or a workout infused with jumping Vert keeps up.

On the app side it’s able to measure, track and analyze all of the data provided from the device. With the right exposure it’s something that many basketball teams will want to take advantage of.

The Fort Lauderdale based startup is creating their own market, separate from the other fitness based measurement devices and apps.

Check out the video interview below. For more info visit

Florida investors hosting Pitch House party at everywhereelse.co The Startup Conference

Footmarks Is Using A Software & Hardware Based Platform For Location Based Engagement

Seattle startup Footmarks is looking to change the way location based engagement is done for businesses both big and small. They consider themselves a social engagement platform that is based on two patent pending technologies.

The first technology is a piece of hardware called the “Smart Connect Device” this device is a low powered Bluetooth device that works within 400 feet of a smartphone and the battery lasts for two years.

Using this device in your car will enable the end user to receive a stream of localized, real time deals as they approach a business on the road. By combining the device’s technology along with the users social profile, they can receive offers from businesses that are relevant to them. For instance if you were say a golfer and you were passing by Mike’s Super Golf Warehouse, the store could alert you of a deal as you approach.

Another use for the device is through digital billboards. Footmarks hopes to have their technology work in tandem with digital billboards so that the billboard can show an add relevant to a mass of users within 1500 feet. If the demographic profiles of those users approaching the billboard suggested that they were between 35-54 the billboard could show an advertisement for an Elton John concert. Or if the bulk of users passing were 21-35 year old mom’s, you may see an ad on the billboard for Chuckie Cheese.

So of course we had to ask why this technology would trump existing geo-fencing technologies that are currently available on smartphones. According to Footmarks, their technology is scalable up and down whereas geo-fencing technology out there today is to a rather large area.

The company insists that they could set the radius for Footmarks to say 200 feet. That way a department store could have multiple Footmarks set up by department. When the user passes the shoe department they could get one offer, and then turn around and get an entirely different offer in the juniors department.

According to a report on NPR just yesterday, more and more retailers are looking to embrace in-store mobile technologies a growing fad in today’s evolving retail landscape.

Check out the video below to hear about the other things Footmarks has in store for their late Spring 2013 launch.

The biggest startup conference in the US is this weekend, find out more here.

Glimpulse To Debut Breakthrough In Human Expression And People Search At everywhereelse.co The Startup Conference

Glimpulse will debut the latest breakthrough in human expression, on the main stage at everywhereelse.co The Startup Conference. Glimpulse has been selected as one of only two companies out of nearly 100 startups in the Startup Village to present to the entire audience during the morning general session. Glimpulse will make its eagerly-awaited public announcement and demonstrate how this progressive product will literally change how people see each other.

Backed by research in human expression and social dynamics and using innovative technology, Glimpulse’s highly anticipated products will enhance communication and make human and social interaction richer, faster and more authentic – on and offline. Glimpulse has been developed by a core team of accomplished executives, investors and advisors. These influential leaders include the former COO of AOL, the former President of National Geographic, the current President of Rosetta Stone, the head of Harvard Business School’s Marketing department and Social Enterprise Institute, the former SVP of Ogilvy’s Social Media Practice, the best-selling author of Likeonomics, and many more. Many Glimpulse team members will be in attendance and will be available in the Start-Up Village during the conference.

Paresh Shah, the founder and CEO of Glimpulse, states “My team and I are so excited to debut our company at Everywhereelse.co. As the largest start-up conference in the nation, it is the perfect forum for us to launch our product. We have been working on the business for over a year and now are ready to make a positive impact in the worlds of business, technology and human interaction.” Rohit Bhargava, former founding member of the world’s largest team of social media strategists at Ogilvy states, “Glimpulse is one of the first in a new line of expression technology companies that we will see in the coming years. It imagines a world where your personality is as visible as the shirt you’re wearing … and has the rare potential to reinvent how each of us expresses ourselves to the world.”

One Glimpulse advisor, Kim Partoll, former COO and EVP of Marketing at AOL, follows with “Glimpulse is a new way for people to experience, expand and enrich their social networks in everyday real world interactions. Glimpulse moves self-expression from the realm of the written word and photos into one of rich imagery and real-time display of individuality.” Kyle Sander, Founder of Nibletz.com and the voice of start-ups “everywhere else,” welcomes Glimpulse to the premier line-up of companies attending the conference. He states, “We are thrilled that the Glimpulse team has accepted our invitation to debut their company at Everywhereelse.co. We believe Glimpulse is a prime example of the next generation of companies that are creating transformative experiences for consumers, brands and businesses. We know the attendees at our conference will be thrilled to be the first to hear about this new exciting company.” Paresh Shah will be presenting for Glimpulse at 8:30am on Monday, February 11^th.

For more information about Glimpulse, please contact Ross Dalton at Ross@Glimpulse.com.

Glimpulse provides a new human expression platform that can integrate with existing social networks to enable people to get to that ‘third conversation’ in a way that’s fun, rich, and faster than traditional options – both on and off-line. Combining leading-edge technology with breakthrough cognitive psychology and human behavior research, Glimpulse’s products will increase positive interactions and instantly enhance both personal and business relationships. Stay tuned.

Glimpulse is presenting at the largest startup conference in the U.S. everywhereelse.co The Startup Conference tickets can be purchased below.

Event registration for Everywhereelse.co The Startup Conference powered by Eventbrite

Uber’s Biggest Competitor Hailo Raises $30 Million For Eastern Expansion

We’ve been covering Uber’s biggest competitor Hailo since last March. The European startup aggressively expanded throughout Europe in major cities like Dublin and London before coming over the the U.S. Now, according to report from TechCrunch and AllthingsD they’re ready to expand eastward to Asia.

They just announced a $30 million dollar raise led by Union Square Ventures, Japanese telco KDDI, Richard Branson and others. The company is expected to use these funds to expand to Asia. Back in March they announced a $17 million dollar raise with funds used from that round to expand into the U.S.

Hailo reportedly has 10,000 drivers using their service across the globe and have had over a million passengers since launch. Hailo is operating in Dublin, London, Chicago, Toronto, Boston and Chicago. They plan to add New York, Madrid, Barcelona and Tokyo in the immediate future.

Like Uber, Hailo allows customers to use a mobile app to hail a ride. Hailo works with Taxi cabs which can be a lot cheaper than the black sedan service that Uber users are accustomed to hailing. However, Uber has gotten into the taxi game, testing a taxi hailing platform in Washington DC during the inauguration. Also, regulators in California along with other states, seem to be backing off regulations when it comes to hailing and ride sharing apps, which should help smooth things along for Uber, and of course Hailo.

The space is getting crowded with startups from Flywheel, to Taxi Magic and even Atlanta startup CanCents, which we interviewed earlier today.

You can see ride sharing startup RidePost and more great startups from “everywhere else” at everywhereelse.co the Startup Conference next week.

Record Industry Veteran Heather McBee Joins Nashville Startup Populr

Nashville startup Populr has been in the news a lot lately. Back in November, the company led by founder Nicholas Holland, raised $425,000 before launching into beta. Back in January Populr officially launched after just two months in beta.

Populr.me, one of a handful of technology providers entering the micropublishing space, already has an edge in that it allows users and groups the ability to collaborate on POP’s as a team. This functionality, allows organizations the ability to create, co-manage and share their interactive one-pager’s both publicly and privately. POP’s can be delivered instantly to both individuals and groups by use of it’s sharing function, which includes connectivity to Facebook, Twitter, LinkedIn, Google+, email and instant messaging. POP’s are accessible by a Populr.me sub-domain, or through use of a designated URL.

Many business people have the need to quickly share impactful media, but lack the resources in which to do it. Creating an entire website is too time-intensive. Creating a blog is too public. Populr.me allows everyone to create high-impact one page presentations in a matter of minutes, and then share them instantly either internally, or through their favorite social media platforms, according to Holland.

Today it was announced that record industry veteran Heather McBee has joined Populr.me as Senior Communications Strategist. McBee spent several years on Nashville’s Music Row, most recently she spent many years with Sony Music Nashville.

“HEATHER was looking for a new perspective and we were looking for someone who had organic connections to the business community in NASHVILLE and abroad. We needed a broad business thinker with a technical mind and she presents the perfect blend of both,” Holland told radio and record authority, allaccess.com.

This isn’t the first time Populr has reached out to Nashville’s music industry. Music and technology entrepreneur Mark Montgomery is an investor as well, telling the Tennessean last year that Populr could be “a game changing venture that could boost Nashville’s position on the digital map”

Check out Populr and nearly 100 other startups from across the country and around the world at this huge startup conference.

CabCents Brings The Priceline Model To Ground Transportation

Atlanta startup CabCents is bringing the name your price, Priceline model to ground transportation. Whether you need a sedan service, van service, ride to the airport or ride around town, using CabCents you name the service you need, and the price you want to pay and BOOM you’ve got a driver.

Not only that, but CabCents has a thorough screening process to insure that you’re getting a quality driver and you should have nothing to be afraid of.

There are several customer and driver protections built into the entire web based CabCents experience. A customer goes to the website CabCents.com and fills out an easy to understand driver request form.

Once they’ve completed the form, the request is broadcast to CabCents’ network of thoroughly screened drivers. The drivers can decide if they want to “bid” on the job by responding positively to the request. From there the customer can see pictures of the drivers and their vehicles, that responded positively to the request.

Once the customer picks a driver the entire payment is collected in full from the customer. The payment is essentially held in escrow until 24 hours after the job is completed, giving the customer ample time to notify CabCents of any problems. Provided the customer doesn’t report any problems the driver is paid.

We got a chance to talk to the CabCents team. Check out the interview below.

Crowdfunding Insurance Coming By Way Of Baltimore Startup Asurvest

Clarence Wooten, a Baltimore native,who was the co-founder of ImageCafe, a startup sold during the dot com boom to Network Solutions/Verisign for $23 million, has backed a new startup called Asurvest in Baltimore. While Wooten has moved out west to Silicon Valley, he’s betting on a hometown company that plans on offering insurance to people investing via crowdfunding sites.

Crowdfunding legislation was passed last year, however it’s not expected to fully roll out nationally until early 2014, while the SEC establishes guidelines for the vehicle that will allow anyone to help back startups through their first million.

Asurvest was founded last month. They will provide insurance for private and professional investors using sites like Kickstarter, Fundable and Gofunding, according to bmoremedia

“These groups are highly visible. They attract investors. They have strong business models,” Asurvest CEO Luke Cooper told bmore . “We are in an incremental improvement mode,”.

Asurvest is looking to provide assurance for those investing even $1500 – $2000.

Crowdfunding for startups works much like it does for supporting artists and products on the popular Kickstarter platform which saw $319 million dollars pledged last year.

Federal regulators are still sorting out how crowdfunding will work. After that, it will be turned over to state governments. Cooper is currently working with the state of Maine to draft legislation. After that they will move on to Maryland and expand where they see the most need.

Source: bmoremedia

Be sure to check out the crowdfunding panel at the largest startup conference in the US, everywhereelse.co The Startup Conference

Despite Layoffs New York Times Announces Incubator Program

The New York Times is going through a rough time right now. They are in the middle of staffing cutbacks that are coming in the form of layoffs and voluntary buyouts. New York Times editor Jill Abramson has said there were far few layoffs than they had anticipated, primarily because of voluntary buyouts.

Although the times proper is reducing staff, they have announced a new initiative to spearhead innovation at one of America’s most widely known newspapers.

The new program called timeSpace is somewhere between in incubator and an accelerator. “You may call it an accelerator or an incubator; right now we are calling it an experiment” they wrote on their blog.

The Times is not seeking equity on the companies that apply and are accepted into the program. They hope that when a company that goes through the program, raises institutional financing, that they will be invited to participate. They are leaving that decision to the startup.

timeSpace is seeking media focused startups with a product launched. The startups will either already be based in New York City or willing to relocate to work in the space that’s in their headquarters at Times Square (620 8th Ave). Startups in the mobile, social, video, advertising technology, analytics, or e-commerce spaces are invited to apply for the four month program.

Over the four month period selected startups will be invited to work and grow alongside entrepreneurs and employees who make their livings in digital media, technology and journalism.

We are based in New York City, with six bureaus in the region, fourteen national news bureaus and twenty-four foreign news bureaus. We have more than 1.5 million print and digital subscribers and had 49.4 million unique visitors to NYTimes.com in December 2012. More importantly, we are journalists, developers, designers, product managers and more who are proud to work at the news organization that has won 108 Pulitzer Prizes and Citations. The paper said.

Applications are being accepted through 5pm EST February 19th here. There is no seed capital involved.

Acceleration and Incubation is a major theme at this huge startup conference

Interview With Mark Cuban Backed Techstars Grad Condition One VIDEO

Condition One is a New York Techstars graduate that closed a $2.35 million dollar round back in October, led by Mark Cuban.

Academy award nominated photographer and videographer [Danfung Dennis]has seen his work in Newsweek and the New York Times. He’s been hailed for shooting some of the best war footage ever seen. That’s in part because Dennis has found a new way to capture more of what we see in video.

Humans actually see a wide range of things in their peripheral vision and then adjust based on what’s interesting in their range of vision. Video isn’t that way. Video can actually see what’s shot straight on, but then, because of the way us humans see, it doesn’t feel as natural.

Dennis has created Condition One to capture and share things that typical video misses and includes a 180 field of vision. Condition One is software that takes that warped 180 degree footage shot with a fisheye lens and then translates it back into a clear flat image that we see. It’s somewhat like the Lytro that lets you shoot out of focus photos now and focuses them in later.

Even with Shark Tank, people know that Mark Cuban isn’t typically an investor at seed stages of the game. However, in addition to the Maverick’s Cuban’s other large business is HDTV which was just rebranded as AXS TV. This is where Condition One makes a lot of sense. Cuban’s AXS TV is known for it’s live concerts and events. Condition One’s technology is perfect for capturing events and putting them into a better viewing perspective.

Nibletz co-founder Nick Tippmann got to interview Condition One at Eureka Park as part of CES 2013 last month in Las Vegas.

Startups from New York and around the country are exhibiting at the largest startup conference in the US, everywhereelse.co The Startup Conference